Wisse Kommunikatie

What Wisse Kommunikatie does

Wisse Kommunikatie is a privately held communications consultancy founded in 1982 and headquartered in Arnhem, Netherlands. The firm operates as the Dutch partner within the Worldcom PR Group (since 1988), delivering crisis communication, media training, ESG/sustainability reporting, and strategic content services to enterprise clients across healthcare, pharmaceuticals, chemicals, IT, automotive, transport/logistics, and construction.

The company's core methodology is its four-phase "Story Selling" framework (Analyse, Build, Create, Distribute), which integrates data analysis, strategic story construction, content creation, and targeted distribution. Proprietary elements include the Wisse Strategic Insights Index for strategic positioning (updated quarterly) and an AI Usage Policy Framework built on German DRPR standards. Recent additions include GEO (Generative Engine Optimization) services targeting visibility in AI-powered search environments, and two fixed-price ESG/Sustainability packages (Sustainability Snapshot at €3,950 and Sustainability Blueprint at €6,500) developed in partnership with platform provider Eevery. The firm also offers 24/7 crisis communication retainers covering 50+ organizations, with 45+ in healthcare alone, and personalized media training under the Mediatraining Benelux label acquired in July 2024.

Revenue is generated through professional services contracts, fixed-price ESG packages, and subscription-based crisis communication retainers. The firm employs approximately 5-10 consultants (firmographics list 11-50), operates domestically from Arnhem with Belgian coverage via partner Insticom, and supplements international reach through the Worldcom PR Group network spanning 115 partner offices across 42 countries. The company is led by Managing Partner Sebastiaan Scheepers, with Serge Beckers serving on the Worldcom board.

Name

Wisse Kommunikatie

Legal name

Wisse Kommunikatie b.v.

Website

https://www.wisse-worldcom.nl

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Wisse Kommunikatie is a Dutch communications consultancy that delivers crisis communication, media training, ESG/sustainability reporting, and strategic content services to enterprise clients across healthcare, pharma, IT, and industrial sectors, leveraging the Worldcom PR Group network for international reach.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Consultancy

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Crisis Communications & Issues Management (BPAFADAE)

akta.pro secondary industries

Sustainability & ESG Consulting (BPAHACAK), Business Continuity, Crisis Management & Operational Resilience (BPAHAFAK)

Keywords

• Public relations consulting
• Crisis communication services
• Media training
• ESG sustainability reporting
• Strategic communications

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Crisis Communication Services: 24/7 crisis communication support with annual subscription contracts covering advisement, media monitoring, press contacts, and communication materials production. Services provided to over 50 organizations on crisis contract basis.
2. Media Training: Personalized media training services delivered through label Mediatraining Benelux. Includes theoretical and camera-based exercises, half-day and full-day training options for executives and spokespersons.
3. ESG and Sustainability Packages: Two-tier service packages: Sustainability Snapshot (€3,950) for VSME-based assessment and reporting; Sustainability Blueprint (€6,500) for comprehensive ESG strategy with improvement plans. Includes annual follow-up assessments.
4. GEO Services: Generative Engine Optimization services including strategic audits, content creation and optimization, and AI visibility analysis for crisis situations.
5. Strategic Communications Consulting: Story selling methodology providing analysis, strategy development, content creation, and distribution services for B2B and B2C clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Wisse Kommunikatie is a B2B communications consultancy that delivers strategic communications, 24/7 crisis communication support, media training, ESG/sustainability reporting packages, and GEO (Generative Engine Optimization) services. The firm's work is anchored in its proprietary Story Selling methodology—a four-phase cyclical process of Analyse, Build, Create, and Distribute. Services are sold as project engagements, annual retainer contracts (crisis communication), and fixed-price packages (ESG Snapshot at €3,950 and ESG Blueprint at €6,500).

Product overview

Wisse Kommunikatie is a B2B and B2C communications consultancy based in Arnhem, Netherlands, founded in 1982, offering a portfolio of integrated communications services. The core offering is the Story Selling methodology—a four-phase cyclical approach comprising Analyseren (data analysis), Bouwen (strategic story building), Creëren (content creation), and Distribueren (distribution). This methodology underpins specialized service lines including Crisis Communication (24/7 support via crisis hotline), Mediatraining Benelux (personalized media training, acquired July 2024), ESG and Sustainability packages (Snapshot and Blueprint offerings built on the Eevery platform), and GEO (Generative Engine Optimization) services. GEO encompasses three components: Strategic Audit, Content Creation and Optimization, and GEO for Crisis Communication. The company also offers sector-specific services for healthcare, pharma, chemicals, IT, automotive, transport, and construction. Services are delivered locally in the Netherlands with international reach through the Worldcom PR Group network.

Differentiator

Problem solved

Functional benefit

Brands

• Mediatraining Benelux: A label under which Wisse Kommunikatie provides media training services, acquired in July 2024.

Products and services

• Story Selling A cyclical four-phase communications methodology that combines data analysis, strategic story building, content creation, and distribution to help clients communicate innovations and stories with journalistic impact. Underpins all of Wisse's client engagements and is built around the proprietary Wisse Strategic Insights Index.
• Crisis Communication 24/7 crisis communication service with a team of experienced crisis consultants offering preparation, scenario development, Q&A preparation, media monitoring, and crisis handling support. Delivered via dedicated crisis hotline (+31 26 3720871), with annual retainer contracts covering advisement, media monitoring, press contacts, and communication materials production.
• Mediatraining Benelux (Media Training) Personalized media training label preparing directors, managers, and spokespersons for dealing with press and stakeholders. Includes theoretical parts and camera-based exercises with difficult interview questions. Available as half-day and full-day training options across the Benelux region.
• Sustainability Snapshot (Duurzaamheids-snapshot) Fixed-price ESG assessment package (€3,950) for SMEs seeking VSME-compliant sustainability reporting. Includes ESG assessment based on VSME, VSME report, tips for internal/external communication, and CO2 calculator for Scope 1 and 2 emissions, plus data collection, input support, and personalized report formatting.
• Sustainability Blueprint (Duurzaamheids-blueprint) Comprehensive strategic sustainability package (€6,500) including ESG assessment aligned with SDGs, GRI, and CSRD frameworks, ESG consultant advice, sustainability report, communication plan, and CO2 calculator for Scope 1, 2, and 3 emissions. Includes annual follow-up assessment.
• GEO Strategic Audit (GEO Strategisch Audit) Strategic audit assessing how organizations are mentioned in AI-powered responses (ChatGPT, Google AI Overview, Perplexity), analyzing competitive positioning and sources used by AI platforms. Includes management overview, visibility analysis, sentiment analysis, website audit, and content calendar.
• GEO Content Creation and Optimization (GEO Contentcreatie en Optimalisatie) Content development and optimization services to improve AI platform visibility, including new content creation, existing content optimization, schema recommendations, and monitoring with reporting for AI-driven search environments.
• GEO for Crisis Communication (GEO voor Crisiscommunicatie) Specialized GEO approach for crisis and reputation-sensitive situations, including source analysis, content recommendations, monitoring, and sentiment analysis to manage how AI systems position organizations during and after crises.

Quantifiable outcome

• 45+ healthcare organizations served on crisis communication basis
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Worldcom PR GroupflagshipStrategic or Co-development Partner · 1 January 1988Global network partnership since 1988 providing access to 115 partner offices in 42 countries, 2,000 consultants, and 4,000+ clients. Enables rapid international deployment of local experts while maintaining personal approach. Serge Beckers serves on Worldcom board and contributes to expert groups on healthcare, technology, and crisis communication.
• InsticomcoreChannel Partner/ Reseller/ DistributorBelgian office in Brussels providing direct client services for Belgium and Luxembourg. Enables regional coverage within Benelux market.
• EeverycoreStrategic or Co-development PartnerSustainability platform partnership for ESG reporting services. Eevery provides smart software platform combined with experienced ESG consultants. Wisse Kommunikatie provides communications expertise for sustainability reporting and ESG strategy. Partnership enables comprehensive sustainability and ESG packages for SMEs.
• HBI (German Partner Agency)minorStrategic or Co-development PartnerGerman partner agency that drafted AI usage guidelines for PR industry. Their guidelines, based on DRPR (German Council for Public Relations) standards, formed the foundation of Wisse Kommunikatie's AI policy framework.
• Mediatraining BeneluxcoreStrategic or Co-development PartnerLabel acquired in July 2024 by Wisse Kommunikatie, founded by Evert van Wijk. Provides personalized media training services for executives and spokespersons across Benelux. Combined with Wisse trainers Serge Beckers and Theo Snijders for comprehensive coverage.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hill+Knowlton Strategies: Global communications consultancy with strong crisis, public affairs, and corporate communications practices. Comparable to Wisse's crisis communication and corporate PR services but operating at significantly larger scale across multiple geographies.
• Edelman: Largest independent global PR firm with crisis, corporate, and health practices. Direct overlap with Wisse's crisis communication, healthcare PR, and ESG advisory services, though at a vastly larger scale and with deep global resources.
• BCW (Burson Cohn & Wolfe): Global communications agency formed by the merger of Burson-Marsteller and Cohn & Wolfe, with significant crisis, healthcare, and corporate communications capabilities. Closely comparable to Wisse's crisis communication and pharma/healthcare verticals.
• FTI Consulting (Strategic Communications): Global advisory firm with major strategic communications segment covering crisis, corporate, and public affairs. Directly comparable to Wisse's crisis communication services but with broader financial advisory and restructuring context.

Direct peers

• Brunswick Group: Specialist critical-issue and crisis communications advisory serving global corporations. Direct comparison to Wisse's crisis communication expertise, particularly for complex regulated and senior-stakeholder engagements, though Brunswick operates at much larger scale.
• WE Communications: Mid-sized global communications agency with strong tech, healthcare, and corporate communications practices. Comparable to Wisse in sector focus (healthcare, IT, sustainability) and B2B communications emphasis.
• BKB: Dutch public affairs and communications agency. Most direct Dutch-market peer to Wisse, with comparable B2B communications, public affairs, and government relations offerings.
• Insticom: Belgian communications consultancy and Wisse's Benelux partner providing Belgium/Luxembourg coverage. Closest comparable in size, sector coverage, and service mix, although structurally it is a partner rather than a competitor.
• Zeno Group: Mid-sized global communications agency with strong crisis, corporate, and consumer practices. Comparable mid-market peer with similar sector diversity and integrated communications offerings.

Emerging players

• Salterbaxter: Specialist sustainability and ESG communications consultancy. Direct competitor in ESG/sustainability reporting and strategy advisory services, aligned with Wisse's Sustainability Snapshot and Blueprint packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wisse-kommunikatie
• Xx.com/wissekomm
• Facebookfacebook.com/WisseKommunikatie

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisse Kommunikatie