System Audio
System Audio A/S is a Danish audio company founded in 1984 that designs and manufactures premium wired and wireless hi-fi speakers for home music and home cinema enthusiasts, sold direct-to-consumer and through an international authorized dealer network.
- Company typePrivate
- Founded1984
- HeadquartersRoskilde, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What System Audio does
System Audio A/S is a Danish specialty audio company founded in 1984 and headquartered in Roskilde, Denmark, that designs and manufactures premium hi-fi speakers across two product lines: the Silverback active wireless series and the Signature passive wired series. The Silverback platform is built around WiSA HT wireless transmission delivering uncompressed 24-bit/96kHz audio, proprietary DXT tweeters and Legend/Silverback woofers, on-board amplification (80W to 560W depending on model), and DSP-based room correction managed via the SA Cockpit mobile app. Wireless speakers require a System Audio hub (Stereo Hub HT for stereo, Surround Hub or Surround Hub X for multi-channel including Dolby Atmos/DTS:X). The Signature line preserves traditional passive hi-fi for separate-amplifier customers. The company sells direct-to-consumer through system-audio.com with free international shipping, 45-day returns, Klarna installments, and a 7-year factory warranty, and parallel through a global network of authorized dealers that provide listening-room demos. Revenue is generated entirely through hardware sales of speakers, hubs, and accessories, with no disclosed subscription, software, or licensing component.
System Audio firmographics
Firmographics- Name
- System Audio
- Legal name
- System Audio A/S
- Website
- https://system-audio.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- System Audio A/S is a Danish audio company founded in 1984 that designs and manufactures premium wired and wireless hi-fi speakers for home music and home cinema enthusiasts, sold direct-to-consumer and through an international authorized dealer network.
- Ownership category
- akta.pro rank
System Audio industry classification
Industry- Product category
- Consumer Audio / Home Speakers
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- SIC
- Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF)
- akta.pro secondary industries
- Bluetooth & Portable Speakers (CRACANAE), Smart Speakers & Voice Assistant Speakers (CRACANAF), Multiroom / Whole‑Home Audio Systems (CRACANAJ)
Keywords
Where System Audio is headquartered
LocationHeadquarters
- HQ city
- Roskilde
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
System Audio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Wireless Speakers Sales: Primary revenue from sale of active wireless speaker systems (Silverback and Legend Silverback DS series). Products include floorstanding speakers, bookshelf speakers, on-wall speakers, and subwoofers. All wireless speakers require compatible hub (Stereo Hub HT or Surround Hub) for operation.
- Wired Speakers Sales: Sale of passive wired speakers (Signature series) for traditional hi-fi systems. Includes bookshelf, on-wall, center channel, and floorstanding models that require external amplifier.
- Wireless Hub Sales: Revenue from proprietary wireless hubs (Stereo Hub HT, Surround Hub, Surround Hub X) that connect and control Silverback wireless speaker systems. Hubs enable streaming, TV connectivity, and multi-channel audio.
- Accessories Sales: Sale of speaker accessories including wall brackets (W.5), cables, and other mounting solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Silverback 1 - Compact wireless bookshelf/on-wall speaker |
| One time/ perpetual license | Pay-as-you-go | Legend 5.2 Silverback DS - Wireless bookshelf/stand/on-wall speaker |
| One time/ perpetual license | Pay-as-you-go | Legend 7.2 Silverback DS - Low-profile wireless on-wall speaker |
| One time/ perpetual license | Pay-as-you-go | Legend 40.2 Silverback DS - Full-range wireless floorstanding speaker |
| One time/ perpetual license | Pay-as-you-go | Legend 60.2 Silverback DS - Flagship wireless floorstanding speaker |
| One time/ perpetual license | Pay-as-you-go | Stereo Hub HT - Wireless hub for music and TV |
| One time/ perpetual license | Pay-as-you-go | Surround Hub X - Premium wireless hub with Dolby Atmos/DTS:X |
| One time/ perpetual license | Pay-as-you-go | Air 1 - Compact all-in-one wireless speaker |
| One time/ perpetual license | Pay-as-you-go | Silverbar - Wireless soundbar |
| One time/ perpetual license | Pay-as-you-go | Silverback Sub Solo - Compact wireless subwoofer |
| One time/ perpetual license | Pay-as-you-go | Signature 5 - Wired bookshelf speaker |
| One time/ perpetual license | Pay-as-you-go | Signature 40 - Wired floorstanding speaker |
| One time/ perpetual license | Pay-as-you-go | Signature Sub 8 - Wired subwoofer |
| Unit Pricing | Pay-as-you-go | W.5 Wall Bracket |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
System Audio product offering
Product offeringCore offering
System Audio designs, manufactures, and sells premium wired and wireless hi-fi speaker systems for home use. The core product is the Silverback wireless active speaker ecosystem, which pairs hub-based transmitters (Stereo Hub HT, Surround Hub, Surround Hub X) with WiSA HT-enabled speakers for lossless 24/96 multi-channel audio, complemented by the Signature passive wired speaker line for traditional hi-fi setups. All wireless systems are managed via the SA Cockpit app, which provides setup, sound adjustment, and automated room correction.
Product overview
System Audio is a Danish audio company (founded 1984) offering two distinct speaker product lines: the Silverback wireless active speaker series and the Signature passive wired speaker series. The Silverback wireless ecosystem centers on hub-based systems where hubs (Stereo Hub HT, Surround Hub, Surround Hub X) connect to speakers via WiSA HT wireless technology, enabling lossless multi-channel audio streaming from TV, streaming services (Tidal, Qobuz, Spotify, Apple Music, Chromecast, AirPlay 2, Bluetooth, Roon), and traditional hi-fi sources. Silverback speakers include bookshelf/on-wall models (Silverback 1, Legend 5.2, Legend 7.2), floorstanding speakers (Legend 40.2, Legend 60.2), center speakers (Legend 10.2), subwoofers (Silverback Sub Solo, Silverback Sub Duo), and all-in-one solutions (Silverbar soundbar, Air 1 speaker). The Signature wired series offers passive speakers (Signature 5, 6, 10, 40) and a subwoofer (Signature Sub 8) for traditional hi-fi setups with external amplifiers. All wireless Silverback products integrate with the SA Cockpit app for room correction and system management.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Frequency response down to 17Hz (Legend 60.2)
- +2 more outcomes
Companies that use System Audio
Customer profileSegments4 records
Ideal customer profiles4 records
System Audio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature5 records
System Audio partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights6 records
System Audio competitors and assessment
Company assessmentDirect peers
- Devialet: Devialet (France) offers premium all-in-one wireless speakers (Phantom I/II, Dione soundbar) at very high ASPs targeting design-conscious audiophiles — overlapping with System Audio's premium positioning, though without the hub-based ecosystem model.
- Dynaudio: Dynaudio is a Danish premium speaker manufacturer (founded 1977) with both passive and active wireless lines (Focus, Emit). Closely comparable on heritage, geography, premium positioning, and Danish design identity.
- KEF: KEF (UK) competes directly in premium active wireless speakers (LS50 Wireless II, LSX II) with proprietary driver tech (Uni-Q) and a similar hi-fi-with-convenience value proposition. Both brands target music enthusiasts seeking audiophile-grade wireless playback.
- Bowers & Wilkins: Bowers & Wilkins competes directly with the Formation wireless range and premium passive speakers (700/800 Series) targeting audiophile home cinema and stereo buyers — the same use cases System Audio's Silverback and Signature lines address.
- ELAC: ELAC (Germany) competes in premium passive speakers (Vela, Solano, Carina) and active wireless solutions (Navis), serving the same audiophile and home cinema segments as System Audio's Signature and Silverback lines.
- Canton: Canton (Germany) offers premium passive and active wireless speakers and soundbars at mid-to-upper price points, targeting the same European audiophile and home theater enthusiast segments as System Audio.
- Bang & Olufsen: Bang & Olufsen (Denmark) sells premium wireless speakers (Beosound range) with similar Danish design heritage, comparable ASPs, and overlapping audiophile/urban-dweller customer segments. Both brands compete for the design-conscious premium audio buyer.
- Focal: Focal (France) makes premium wired and active wireless speakers (Theva, Aria, Kanta, Bathys) at comparable ASPs and audiophile positioning. Both brands target traditional hi-fi buyers transitioning toward wireless convenience.
Emerging players
- Bluesound: Bluesound (Canada) sells wireless hi-fi streamers and powered speakers (Pulse, Node) with hub-free architecture and high-res streaming support — directly comparable use cases to System Audio's hubs, though at lower price points and without speaker manufacturing.
Broad incumbents
- Sonos: Sonos is the broad incumbent in wireless multiroom audio with hub-free architecture (Era, Arc, Sub). While not strictly audiophile-targeted, Sonos increasingly competes with System Audio in the home cinema and music-streaming use cases at lower price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
System Audio social profiles
Digital presenceSystem Audio financial estimates
Financial estimateRevenue estimate
Valuation estimate
System Audio leadership team
Management profileNumber of profiles
System Audio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
System Audio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about System Audio
What does System Audio do?
System Audio designs, manufactures, and sells premium wired and wireless hi-fi speaker systems for home use. The core product is the Silverback wireless active speaker ecosystem, which pairs hub-based transmitters (Stereo Hub HT, Surround Hub, Surround Hub X) with WiSA HT-enabled speakers for lossless 24/96 multi-channel audio, complemented by the Signature passive wired speaker line for traditional hi-fi setups. All wireless systems are managed via the SA Cockpit app, which provides setup, sound adjustment, and automated room correction.
Is System Audio a public or private company?
System Audio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was System Audio founded?
System Audio was founded in 1984. It employs 11 to 50 people.
Where is System Audio based?
System Audio is headquartered in Roskilde, Denmark, in the Europe region.
How does System Audio make money?
Four revenue lines are on record. Wireless Speakers Sales are the primary driver. The others are wired Speakers Sales, wireless Hub Sales and accessories Sales.
Who are System Audio's main competitors?
Direct peers on record are Devialet, Dynaudio, KEF, Bowers & Wilkins, ELAC, Canton, Bang & Olufsen and Focal. Bluesound is listed as an emerging player. Sonos is listed as a broad incumbent.
Does System Audio have an API?
No public API is recorded for System Audio.
What industry is System Audio in?
System Audio's product category is Consumer Audio / Home Speakers. Its primary akta.pro industry code is CRACAEAF, Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers), with a secondary code of CRACANAE, Bluetooth & Portable Speakers. Its NAICS code is 334310 and its SIC code is 3651.