Gone Fishing
Gone Fishing is a Kenya-based direct-to-consumer e-commerce retailer that sells artificial fishing flies and lures (100+ patterns across 13+ categories) to fly fishing enthusiasts worldwide, shipping globally from Rongai, Kenya with multi-currency support.
- Company typePrivate
- Founded2005
- HeadquartersRongai, Kenya
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Gone Fishing does
Gone Fishing is a Kenya-based, privately held direct-to-consumer e-commerce retailer that sells artificial fishing flies and lures to fly anglers worldwide. The company operates a single online storefront at fishingfliesandlures.com built on the standard OpenCart e-commerce platform, with its mailing address registered to a P.O. Box in Rongai, Kenya, and ships globally accepting GBP, USD, EUR, and Kenyan Shillings.
Its product portfolio spans more than a dozen categories — wet flies, nymphs (weighted, gold head, longshank, Czech, epoxy, CDC, Fritz), dry flies, foam and spider patterns, streamers, boobies, sea trout, salmon, saltwater (Clousers, Deceivers, Crabs, Bonefish and Permit, Poppers, Bill Fish), pike, tungsten-weighted flies, blobs, and poppers — totaling 100+ SKUs. Products are sold per dozen at price points between roughly £2.61 and £14.37, with bulk discounts kicking in at five dozen or more; digital gift certificates are also offered. The website was built and is maintained by Cradle Creative, and there is no app, no API, no disclosed integrations, and no management team information publicly available.
Revenue is generated almost entirely through transactional direct-to-consumer sales of physical product, with no subscription, licensing, or service revenue disclosed. Marketing is conducted via a Facebook page (flies123), an Instagram account (gonefishingke), and an email newsletter used for promotions and product announcements. The company has no disclosed funding rounds, no parent company, no subsidiaries, and no partnerships, and operates as an independent small business with worldwide shipping reach from an East African base.
Gone Fishing firmographics
Firmographics- Name
- Gone Fishing
- Legal name
- Gone Fishing
- Website
- https://fishingfliesandlures.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- Gone Fishing is a Kenya-based direct-to-consumer e-commerce retailer that sells artificial fishing flies and lures (100+ patterns across 13+ categories) to fly fishing enthusiasts worldwide, shipping globally from Rongai, Kenya with multi-currency support.
- Ownership category
- akta.pro rank
Gone Fishing industry classification
Industry- Product category
- Fishing Flies & Fly-Fishing Tackle Retail
- akta.pro primary industry
- Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ)
- akta.pro secondary industries
- Fly Fishing Specialty Retail (CRAMALAD), Freshwater Fishing Specialty Retail (CRAMALAB)
Keywords
Where Gone Fishing is headquartered
LocationHeadquarters
- HQ city
- Rongai
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
Gone Fishing business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Fishing Flies and Lures Sales: Direct online sales of fishing flies and lures to consumers. Products are sold per dozen with bulk quantity discounts available. Multiple product categories including wet flies, nymphs, dry flies, streamers, and specialized saltwater/pike/salmon patterns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-dozen pricing with bulk discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Gone Fishing product offering
Product offeringCore offering
Gone Fishing is an online retailer that sells hand-tied artificial fishing flies and lures to fly anglers worldwide, organized into specialty product lines including wets, nymphs, dries, foams and spiders, streamers, boobies, sea trout, salmon, saltwater, pike, tungsten, blobs, and poppers. Products are sold by the dozen with tiered bulk discounts and priced in GBP, HKD, and USD, and the store also issues gift certificates.
Product overview
Gone Fishing is a Kenya-based e-commerce retailer specializing in high-quality artificial fishing flies and lures for fly fishing enthusiasts worldwide. The product portfolio includes multiple fly categories: Wets (Dabblers, Irish Bumble, Snatchers), Nymphs (Weighted, Gold Head, Longshank, Czech, Epoxy, Buzzers, CDC, Fritz Patterns), Dries (CDC Dry, Klinks, Para Dry, SP Dry), Foams and Spiders, Streamers (Mini Lures, Gold Head Lures, Cone Head, BC Lures, Epoxy Fry), Boobies (including Fritz Boobies), Sea Trout flies, Salmon patterns (Salar Doubles, Pot Bellied Pigs), Salt Water flies (Clousers, Deceivers, Crabs, Bonefish, Poppers), Pike flies, Tungsten-weighted flies (Glo Bugs, Czech Mates), Blobs (Fabs, Gold Head Blobs), and Poppers. The company also offers Gift Certificates as a service. Products are sold per dozen with bulk discounts available, and worldwide shipping is provided.
Differentiator
Problem solved
Functional benefit
Products and services
- Wet Flies
Companies that use Gone Fishing
Customer profileSegments2 records
Ideal customer profiles1 record
Gone Fishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gone Fishing partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Gone Fishing competitors and assessment
Company assessmentDirect peers
- J. Stockard Fly Fishing: Online fly tying retailer offering a broad catalog of flies, hooks, and materials to global customers. Directly comparable as a multi-category fly and lure e-commerce specialist.
- Fulling Mill: UK-based specialist in fly tying materials and flies, selling wholesale and direct to anglers worldwide. Directly comparable to Gone Fishing in product category, fly-tying specialization, and international DTC fulfillment model.
- AvidMax: US-based online fly fishing retailer carrying flies, rods, reels, and accessories. Comparable in fly-forward catalog and global shipping DTC model.
- Umpqua Feather Merchants: Leading global fly tying materials brand and wholesaler. Directly comparable in core fly tying products and global distribution, though Umpqua also serves as a B2B supplier to many smaller retailers including those similar to Gone Fishing.
- The Fly Stop: Online retailer specializing in custom and commercial flies for fly fishing. Directly comparable as a small, fly-focused e-commerce player serving individual anglers.
- TroutHunter Flies: Specialist fly brand focused on premium trout flies sold worldwide. Directly comparable as a niche, fly-only brand competing for the same discerning fly angler customer.
- Stillwater Fly Shop: Independent fly shop with strong online fly and tying materials catalog. Comparable as a small specialist e-commerce fly retailer serving passionate individual anglers.
Broad incumbents
- Bass Pro Shops: Large US outdoor retailer with significant fishing tackle and fly assortments. Broad incumbent that competes in fly/lure retail as part of a much larger sporting goods portfolio.
- Orvis: Iconic US-based outdoor retailer with a deep fly fishing assortment including flies, rods, and apparel. Overlaps with Gone Fishing in flies but competes across a much broader portfolio.
- Cabela's: Major US outdoor retailer carrying extensive fishing tackle including flies and lures. Broad incumbent with overlapping fly fishing category but vastly wider assortment and footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Gone Fishing social profiles
Digital presenceGone Fishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gone Fishing leadership team
Management profileNumber of profiles
Gone Fishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gone Fishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gone Fishing
What does Gone Fishing do?
Gone Fishing is an online retailer that sells hand-tied artificial fishing flies and lures to fly anglers worldwide, organized into specialty product lines including wets, nymphs, dries, foams and spiders, streamers, boobies, sea trout, salmon, saltwater, pike, tungsten, blobs, and poppers. Products are sold by the dozen with tiered bulk discounts and priced in GBP, HKD, and USD, and the store also issues gift certificates.
Is Gone Fishing a public or private company?
Gone Fishing is a private company. It is classified as unknown and is currently operating.
When was Gone Fishing founded?
Gone Fishing was founded in 2005.
Where is Gone Fishing based?
Gone Fishing is headquartered in Rongai, Kenya, in the Africa region.
How does Gone Fishing make money?
One revenue line is on record: fishing Flies and Lures Sales.
Who are Gone Fishing's main competitors?
Direct peers on record are J. Stockard Fly Fishing, Fulling Mill, AvidMax, Umpqua Feather Merchants, The Fly Stop, TroutHunter Flies and Stillwater Fly Shop. Broad incumbents are Bass Pro Shops, Orvis and Cabela's.
Does Gone Fishing have an API?
No public API is recorded for Gone Fishing.
What industry is Gone Fishing in?
Gone Fishing's product category is Fishing Flies & Fly-Fishing Tackle Retail. Its primary akta.pro industry code is CRAMALAJ, Lures, Flies & Terminal Tackle Specialty Retail, with a secondary code of CRAMALAD, Fly Fishing Specialty Retail.