Hecho Y Derecho

What Hecho Y Derecho does

Hecho Y Derecho (legal entity HECHOYDERECHO.COM SAPI DE C.V.) is a Mexican direct-to-consumer e-commerce retailer of original, locally designed furniture and home accessories, headquartered in Mexico City and shipping nationwide across Mexico. The company operates a single online storefront at hechoyderecho.com with no physical retail stores, showrooms, or warehouses; products ship directly from partner manufacturers to the customer's door via third-party logistics partners. The catalog spans six main categories — chairs, tables, storage, beds, accessories, and children's furniture — plus a Tecnotabla sub-brand line built around sustainably-sourced Mexican MDF panels.

Name

Hecho Y Derecho

Legal name

HECHOYDERECHO.COM SAPI DE C.V.

Website

https://hechoyderecho.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Hecho Y Derecho is a Mexican direct-to-consumer e-commerce retailer selling original, 100% Mexican-designed furniture and home accessories across six categories plus a Tecnotabla sustainable-MDF sub-brand, shipping factory-direct nationwide.

Ownership category

akta.pro rank

Product category

Residential Furniture

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Design furniture retail
• Online home furnishings
• Mexican designer furniture
• Modular furniture systems
• Sustainable wood furniture

Headquarters

HQ city

Brasilândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Furniture and Accessories Sales: One-time sale of physical furniture and home accessory products through the company's own e-commerce platform. Products are shipped directly from partner manufacturers to customers across Mexico. The company does not operate physical retail stores or warehouses.
2. Interior Design Advisory Services: The company offers interior design advisory services (Asesoría) as an additional service offering, likely as a professional services add-on to furniture sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Hecho Y Derecho sells original, 100% Mexican-designed furniture and home accessories through its own online store at hechoyderecho.com. The catalog spans chairs, tables, storage pieces, beds, accessories, and children's furniture, plus the Tecnotabla sub-line of sustainable MDF pieces, with products designed in collaboration with named Mexican designers and manufactured by partner workshops. Items ship disassembled directly from the factory to customers across Mexico, and the company also offers an optional interior design advisory (Asesoría de Interiorismo) service.

Product overview

Hecho Y Derecho is a Mexican online furniture and home accessories retailer offering original design furniture. The company operates as a single e-commerce platform without a modular architecture. The product portfolio consists of six main categories: Sillas (chairs including dining chairs, lounge chairs, benches, armchairs, and sofas), Mesas (tables including dining tables, center tables, desks, and nightstands), Almacenamiento (storage including credenzas, dressers, drawers, bookshelves, and entertainment centers), Camas (beds in various sizes), Accesorios (home accessories, kitchen items, coat racks, and pet furniture), and Niños (children's furniture). The Tecnotabla sub-brand offers furniture made with sustainable Mexican MDF materials. The company also provides interior design advisory services. Products are designed in collaboration with Mexican designers and manufactured through partnerships with Mexican workshops, emphasizing sustainable materials, artisanal craftsmanship (particularly hand-woven seating), and disassemblable designs that reduce shipping environmental impact.

Differentiator

Problem solved

Functional benefit

Brands

• Tecnotabla: A product line featuring furniture made with Tecnotabla sustainable wood materials, including bookshelves, nightstands, center tables, dining tables, credenzas, desks, sofas, beds, and stools.

Products and services

• Librero Matilda B (enchapado)

Quantifiable outcome

• 7-day free return policy on standard orders
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TecnotablacoreTechnology or IntegrationStrategic manufacturing partnership with Tecnotabla, a Mexican company and leader in manufacturing board panels from 100% sustainable raw materials from their renewable forest plantations. Tecnotabla holds TSCA Title IV certification, the most demanding standard for VOC emissions. Their MDF panels have a melamine coating that provides great resistance. Hecho Y Derecho uses Tecnotabla materials for the Tecnotabla product line, including the Biombo Alquimia and other products under that collection.
• TuuxcoreStrategic or Co-development PartnerManufacturing partner for certain products. Tuux is a Mexican design company with production capabilities oriented toward high-performance, sustainable projects with social responsibility. Their interdisciplinary team includes designers, scientists, carpenters, architects, and other professionals with national and international recognition in sustainability and avant-garde design. They manufactured the Biombo Alquimia, for example.
• Andy Butler (Designer)coreStrategic or Co-development PartnerAndy Butler is a graphic designer who co-created the SB2 credenza collection with industrial designer Emiliano Godoy. This was Hecho Y Derecho's first collaboration between a graphic and industrial designer. The SB2 is available in various configurations and materials.
• Emiliano Godoy (Industrial Designer)coreStrategic or Co-development PartnerEmiliano Godoy is an industrial designer and co-creator of the SB2 credenza collection with graphic designer Andy Butler. He has designed multiple products for Hecho Y Derecho including the Silla Tennyson, Biombo Alquimia, Mesa Cercozoo, and Banco Come Galletas. His designs emphasize the revaluation of traditional crafts such as hand-woven seating.
• Oscar Hagerman / Canto ArtesanoscoreStrategic or Co-development PartnerOscar Hagerman designed products manufactured by Canto Artesanos, a workshop producing handcrafted furniture. Products include the Silla Ganso tejida, Silla Garza series, and Banco Jilguero, all featuring hand-woven tule and cotton seating crafted by artisans. The partnership emphasizes traditional craft techniques and artisan employment.
• Casa Verde (Designer)minorStrategic or Co-development PartnerCasa Verde designed the Silla X'tilu, made from FSC-certified pine wood with a hand-woven seat. Casa Verde holds FSC chain-of-custody certification (No. FSC-C134266), guaranteeing wood originates from sustainable forests that protect ecosystems and support worker and indigenous community rights.
• Specialized Logistics/Parcel PartnersminorChannel Partner/ Reseller/ DistributorDelivery partners described as 'aliados estratégicos en paquetería y mensajería' (strategic allies in parcel and courier services). They handle the last-mile delivery of furniture from factories to customer doorsteps throughout Mexico.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wayfair: Wayfair is the largest online furniture retailer globally. Competes in online furniture, but with a much broader catalog of mass-market and third-party products and lower focus on original design and Mexican-specific offerings.
• Liverpool: Liverpool is a major Mexican department store chain with substantial furniture selection. Competes in Mexican furniture retail with broad assortment across price points, but lacks the design-led, original-design positioning of Hecho Y Derecho.
• West Elm: West Elm is a major US-based furniture retailer focused on sustainable, design-forward products. Similar positioning on design and sustainability, but at much larger scale and with broader market presence, primarily in the US and Canada.
• Amazon Mexico: Amazon Mexico offers extensive furniture selection through its marketplace. Competes in e-commerce furniture, but with a much broader catalog of third-party sellers and lack of curated, original Mexican design focus.
• Muebles Dico: Muebles Dico is a major Mexican furniture retailer with extensive physical store presence. Competes in Mexican furniture retail with broader mass-market assortment and credit offerings, but very different positioning from Hecho Y Derecho's design-led approach.
• Home Depot Mexico: Home Depot Mexico is a home improvement retailer with growing furniture and home furnishings offerings. Indirect competitor in home furnishings with much broader home improvement focus and significant physical retail presence across Mexico.

Direct peers

• IKEA: IKEA is the world's largest furniture retailer with a strong flat-pack/disassemblable furniture model and growing store presence in Mexico. Directly competes with Hecho Y Derecho on assembly-friendly furniture and design-led offerings, though at much larger scale and broader assortment.
• Article: Article is a DTC furniture retailer offering designer furniture at accessible prices. Direct competitor in DTC online furniture with a similar model of selling well-designed furniture without showrooms, though operating primarily in North America.
• MADE.COM: MADE.COM is a DTC furniture retailer known for designer collaborations and a direct-to-consumer model. Direct competitor to Hecho Y Derecho in DTC furniture with designer-led original designs, though operating primarily in European markets.

Emerging players

• Tuux: Tuux is a Mexican design-led manufacturing company that produces furniture for Hecho Y Derecho. Shares a similar design philosophy and sustainability focus, and operates as both a partner and potential competitor in the Mexican design furniture market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HechoyDerechoMX
• YouTubeyoutube.com/channel/UCNDFhHcrGX7NfjR07WiRNkQ
• Facebookfacebook.com/hechoyderechomx
• Instagraminstagram.com/hecho_y_derecho
• Pinterestpinterest.com/hechoyderechomx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hecho Y Derecho