STAUD'S Wien

What STAUD'S Wien does

STAUD'S Wien is a Vienna-based, family-owned food manufacturer specializing in fruit spreads, jams and pickled vegetables (Sauergemüse), with company roots tracing to the Brunnenmarkt in 1883 and the formal business founded in 1971 by Hans Staud. The product range is organized into seven named lines — Klassik, Bio, Zuckerreduziert (sugar-reduced with 80% fruit), Limitierte, Oma Staud, Sauergemüse and Gastro — and is manufactured at the company's Ottakring facility in Vienna, with corporate headquarters at Hubergasse 3 in the 16th district. Distribution runs through a mix of channels: the STAUD'S Pavillon direct-to-consumer outlet at Brunnenmarkt 156, Austrian grocery retail, the company's own e-commerce site, B2B gastronomy (with dedicated Gastro portion formats) and premium retailer Julius Meinl am Graben.

The business is structured as a private GmbH under family ownership with no disclosed external investors or parent company. Governance since 2015 sits with two Managing Directors, Stefan Schauer and Jürgen Hagenauer, indicating a deliberate dual-leadership model. The brand has held Leitbetrieb Austria certification since 2011, a state-recognized designation for leading Austrian enterprises, and in May 2026 announced a partnership with Landtmann's Original, signalling continued movement into Viennese café and gastronomy co-branding. End SKUs are positioned at premium price points (EUR 4.99 for a 250g Limited Edition glass; EUR 3.29 for a 450g Oma Staud jar).

There is no disclosed revenue, headcount trend, or external funding. Public positioning suggests the company's footprint remains predominantly domestic Austrian, with a stated but unsubstantiated claim of international availability. Digital infrastructure is limited to Matomo web analytics and INCERT voucher handling; no proprietary technology platform, AI/ML capability, or patents are referenced in the input.

Name

STAUD'S Wien

Legal name

STAUD'S GmbH

Website

https://stauds.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

STAUD'S Wien is a Vienna-based, family-owned food manufacturer founded in 1971 (with roots to 1883) producing premium fruit spreads, jams and pickled vegetables for Austrian retail, gastronomy and e-commerce customers via its Brunnenmarkt Pavillon and broader wholesale channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Consumer Packaged Goods (CPG) - Retail: Sale of branded fruit spreads, jams, preserves, pickled vegetables, and specialty products through retail grocery stores (Lebensmitteleinzelhandel) and online e-commerce. Products are sold in various sizes from 130g compact jars to 635g family-size containers.
2. Gastronomy & Hospitality B2B: Bulk supply to hotels, restaurants, and catering businesses through specialized gastronomy product lines (37g portions, 635g jars, 1700ml jars). Products include portion-sized jams in cardboard overcards with viewing windows, positioned for hospitality use.
3. Direct Retail Sales - STAUD'S Pavillon: The company's historic market pavilion at Brunnenmarkt 156 serves as a direct-to-consumer retail location where customers can purchase the full range of products including exclusive offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

STAUD'S Wien is a Viennese artisanal food producer that manufactures premium fruit spreads, jams, compotes, chutneys, wine jellies, pickled vegetables, and traditional horseradish (Kren Wiener Art) from its Vienna Ottakring manufactory. It sells its products through retail grocery, the historic STAUD'S Pavillon, an online shop, and a dedicated gastronomy/hospitality business supplying portioned and bulk formats (37g, 635g, 1700ml) to hotels, restaurants and caterers.

Product overview

STAUD'S Wien is a traditional Viennese food company founded in 1971 (with family roots dating to 1883) that manufactures premium fruit spreads, jams, and pickled vegetables. The product portfolio operates as a multi-line offering centered on three main categories: Sweet (Süß) products including classic jams, organic fruit spreads, sugar-reduced varieties with 80% fruit content, limited-edition regional specialties, the Oma Staud anniversary sub-brand, wine jellies, chutneys, and compotes; Sour (Sauer) products featuring pickled vegetables, pickled gherkins, asparagus variations, and Viennese-style horseradish; and a dedicated Gastronomy (Gastro) line offering single-serve 37g portions for hospitality, 635g jars for foodservice, and 1700ml super-sized jars for professional kitchens. The company also offers gift vouchers through an integrated third-party voucher system.

Differentiator

Problem solved

Functional benefit

Brands

• STAUD'S Bio: Organic product line featuring organic fruit spreads, jams, and honeys
• Oma Staud
• STAUD'S Limitierte

Products and services

• STAUD'S Klassik (Classic) Fruit Spreads and Jams The foundational line of fruit spreads and jams from STAUD'S Wien, featuring traditional recipes and popular fruit varieties, sold through grocery retail, the STAUD'S Pavillon, and online to retail consumers.
• Bio Fruchtaufstriche (Organic Fruit Spreads)
• Zuckerreduziert (Sugar-Reduced Spreads) Fruit spreads with 80% fruit content and one-third less sugar than traditional jams, available in varieties including peach, apricot, mango, cherry, blackberry, raspberry, orange, strawberry, kiwi and haskap berry, positioned for health-conscious retail consumers.
• STAUD'S Limitierte (Limited Edition Regional Jams) Premium seasonal and regional specialty jams sold in 250g glass jars with handwritten labels indicating exact fruit origin (since 1991), drawing from Austrian growing regions including Wachau (apricots), Weinviertel (strawberries), Southern Styria, and East Styria (white peaches).
• Oma Staud Anniversary Jams Anniversary sub-brand jam line inspired by traditional recipes from the early days of STAUD'S Wien, featuring rare varieties such as gooseberries, red currants, morello cherries, and plum butter, most finely sieved, in 450g glass jars.
• Die Beschwipsten (Alcohol-Infused Spreads) Fruit spreads with alcohol content such as Beerenauslese Gelee, used by retail consumers for culinary applications.
• Weingelees (Wine Jellies) Wine-based jellies including Cuvee Beerenauslese Gelee, positioned for retail consumers using them as grilling accompaniments and sauce components.
• Chutneys & Co. Chutneys and savory fruit condiments — including Fig Chutney, Apple Onion Garlic Chutney, and Apricot Chutney — for pairing with savory dishes, grilled meats, and cheese.
• Kompotte (Fruit Compotes) Fruit compotes including Weichsel morello cherry and Williams Christ Birnenkompott (pear compote), sold to retail consumers through grocery, the Pavillon and online.
• Feinsaures Gemüse (Pickled Vegetables) Sour pickled vegetable range including pickled gherkins, silverskin onions, beetroot salad, and mixed vegetable assortments, sold in 1700ml jars for retail and gastronomy use.
• Delikatessgurken (Premium Pickled Gherkins) Premium pickled gherkins in vinegar, offered in both lactic-fermented and vinegar-brined versions, for retail consumers and gastronomy customers.
• Spargelvariationen (Asparagus Variations) Seasonal limited-edition asparagus salads processed daily from Marchfeld-region asparagus and hand-packed with Gölles vinegar specialties, sold during Austrian asparagus season.
• Kren Wiener Art (Viennese-Style Horseradish) Traditional Viennese-style horseradish prepared with 95% horseradish content, sold in 500g retail jars and 1700ml foodservice jars for retail consumers and gastronomy customers.
• STAUD'S Pfefferoni-Kollektion (Pepperoni Collection) Limited-edition pepperoni / hot pepper collection featuring Burgenland Wiener Calvill and Koral orange peppers plus a Hot Peppers Selection (Kilian, Kristan), hand-harvested from the Seewinkel region and sold through retail channels.
• Gastronomie 37g Konfitüren (Hospitality Single-Serve Jams) Single-serve 37g jam portions packaged in plastic-free cardboard overcards with a viewing window (60 units per box), supplied to hotels, restaurants, and catering businesses for guest service; B2B inquiries via [email protected].
• Gastronomie 635g Fruchtaufstriche (Hospitality Fruit Spreads) Large 635g glass jars of STAUD'S fruit spreads for foodservice establishments including restaurants and catering operations.
• Gastronomie 1700ml (Hospitality Bulk Pickled Vegetables & Horseradish) Super-sized 1.7-liter jars of pickled vegetables, horseradish, silverskin onions, beetroot salad, and chili peppers for professional kitchen use in hotels, restaurants, and caterers.
• Geschenkkarten & Wertgutscheine (Gift Cards & Vouchers) Digital and physical gift vouchers and gift cards available through the INCERT-integrated voucher shop on stauds.com, positioned as premium gifting options for retail consumers.

Quantifiable outcome

• Certified as a 'Leitbetrieb' (Leading Company) by Leitbetriebe Austria since 2011, continuously recognized for tradition, quality, and values

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Landtmann's OriginalflagshipStrategic or Co-development Partner · 4 May 2026Two Viennese traditional houses collaborated on a sweet project: Landtmann's Original (a Viennese bakery/café) and STAUD'S Wien presented a joint enjoyment project featuring Landtmann's classic Guglhupf paired with STAUD'S organic fruit spreads. This cooperation represents a premium pairing of Viennese baking tradition with STAUD'S fruit expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kühne: German family-owned pickled vegetables, condiments, and vinegar producer founded in 1722. Directly comparable to STAUD'S 'Sauer' (sour) product line including pickled gherkins, silverskin onions, and horseradish.
• Wilkin & Sons (Tiptree): British premium jam and preserve maker operating from Tiptree, Essex since 1885. Closely comparable to STAUD'S as a heritage British/Austrian fruit preserve specialist with farm-to-jar regional sourcing and premium positioning.
• Hengstenberg: German specialty pickles, sauerkraut, and vinegar producer. Compares directly to STAUD'S 'Feinsaures Gemüse' and pickled vegetable range as a regional European pickled vegetables specialist.
• Schwartau: German premium jam, fruit spread, and confectionery brand (subsidiary of Hero Group). Directly comparable to STAUD'S Klassik and Limited Edition lines as a European mainstream/premium jam brand competing in similar grocery and foodservice channels.
• Zentis: German family-owned fruit preserve, confectionery, and indulgence producer founded in 1893. Directly comparable to STAUD'S as a heritage-driven European jam/confectionery manufacturer with similar B2B and retail presence.
• Darbo: Austrian premium jam, honey, and fruit syrup producer founded in 1879 in Tirol. Directly comparable to STAUD'S as a long-established Austrian fruit preserve maker serving retail and foodservice channels across Austria and internationally.
• Mautner Markhof: Austrian condiment, mustard, vinegar, and pickled vegetable producer with Viennese heritage. Comparable to STAUD'S for the pickled vegetables, Kren (horseradish), and condiment lines sold through Austrian retail and foodservice.

Broad incumbents

• Andros: French family-owned fruit processing group that produces Bonne Maman and Andros-branded jams, compotes, and fruit preparations. Compares as a significantly larger family-controlled European premium jam producer with similar heritage-driven positioning.
• Hero Group: Swiss-headquartered global jam, baby food, and snack company owning the Schwartau brand. Compares to STAUD'S as a much larger multinational jam/preserve incumbent operating the same product category with broader geographic reach and scale.

Emerging players

• Mackays: Scottish family-owned premium marmalade, jam, and curd producer. Compares to STAUD'S as a smaller European heritage jam/preserve brand with similar traditional recipe positioning and gift-channel focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stauds
• LinkedInlinkedin.com/company/wyman-gordon-forgings-inc.
• Instagraminstagram.com/stauds_vienna

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STAUD'S Wien