Vapour Vape

What Vapour Vape does

Vapour Vape is a UK-based online vape retailer operating exclusively as a direct-to-consumer e-commerce business, founded in 2021 and headquartered in Salford. The company runs a Shopify-powered storefront at vapourvape.co.uk and sells to adult consumers (18+) across the United Kingdom, with no international shipping and no physical retail presence. It is positioned as a multi-brand aggregator, stocking products from over 100 vaping manufacturers including Vaporesso, OXVA, Smok, Geekvape, Voopoo, Aspire, Uwell, Hayati, Crystal Prime, Lost Mary, and Innokin. Its core product lines span prefilled pod kits (including TPD 2025 disposable alternatives), refillable pod systems, full vape kits and box mods, nic salts (10ml), e-liquids and shortfills (10ml–500ml), replacement coils and pods, accessories, and tobacco-free nicotine pouches. Free next-day delivery is offered on orders over £50, with 24/7 customer support via WhatsApp and email.

The company's revenue model is straightforward retail: one-time hardware and consumable purchases across three primary streams — vape hardware sales, e-liquids and consumables, and bulk/box deals targeted at resellers and volume buyers. Pricing is unit-based, with entry-level products under £5, mid-range kits £5–£20, and premium/multi-pack deals £20–£50; multi-buy discounts (e.g., any 5 for £9.49) and clearance sales are used to drive volume. Marketing is conducted through organic social (Facebook, Twitter/X, Instagram), SEO targeting UK vape keyword categories, and an email newsletter offering 10% off first orders. The company has no disclosed funding, no institutional investors, no leadership changes, and no public M&A activity in the available data; it appears to be founder/independently owned with 11–50 employees.

Name

Vapour Vape

Legal name

Vapour Vape

Website

https://www.vapourvape.co.uk/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vapour Vape is a UK-based online vape retailer (founded 2021, Salford) selling hardware, e-liquids, nic salts, and nicotine pouches from 100+ brands to adult consumers via a Shopify storefront, with free next-day delivery on orders over £50.

Ownership category

akta.pro rank

Product category

Vape Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

akta.pro secondary industries

E-Liquid & Nicotine Salt Retail (CRANAEAH), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)

Keywords

• Vape retail
• E-cigarette sales
• E-liquids
• Nicotine pouches
• Vape accessories

Headquarters

HQ city

Salford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Vape Hardware Sales: Sale of vape devices including pod kits, vape tanks, box mods, coils, and replacement pods from brands like Vaporesso, Smok, Oxva, Voopoo, Geekvape, and Aspire. One-time hardware purchases with varying price points from budget to premium.
2. E-Liquids and Consumables: Sale of e-liquids, nic salts, nicotine pouches, and related consumables. Products sold in various sizes including 10ml, 50ml, 100ml, 200ml, and 500ml bottles. Multi-buy discounts and bundle deals available.
3. Bulk and Box Deals: Wholesale and bulk purchasing options for resellers and volume buyers, including box deals and bulk vape box deals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Vapour Vape is a UK-based online vape retailer operating a Shopify-powered e-commerce storefront selling vape hardware (pod kits, vape kits, mods, coils, pods), e-liquids, nicotine salts, and tobacco-free nicotine pouches from over 100 brands. Products are sold direct-to-consumer across the UK with free standard delivery on orders over £25 and free next-day delivery on orders over £50, supported by 24/7 WhatsApp and email customer service.

Product overview

Vapour Vape is a UK-based online vape retailer operating as a multi-brand e-commerce platform. The company offers a comprehensive portfolio of vaping products through its Shopify-based online store, featuring over 100 vaping brands. The core product lineup includes: (1) Prefilled pod kits and disposable alternatives compliant with TPD 2025 regulations, including high-puff devices (up to 40,000 puffs) from Hayati, Crystal Prime, and Lost Mary; (2) Refillable pod system kits from Smok, Vaporesso, OXVA, Geekvape, and Uwell; (3) Full-sized vape kits and box mods; (4) Nicotine salts (10ml bottles) from brands like Elux Legend, Bar Juice 5000, Elf Bar Elfliq, and IVG; (5) E-liquids including shortfills (50ml-500ml) from Dinner Lady, Ultimate Puff, and Doozy Vape Co.; (6) Replacement coils and accessories; and (7) Nicotine pouches. The company operates on a dropship/retail model, sourcing products from established vaping manufacturers and selling directly to UK consumers with free next-day delivery on orders over £50.

Differentiator

Problem solved

Functional benefit

Products and services

• Prefilled Pod Vape Kits TPD-compliant pre-filled pod systems and high-puff disposable alternatives including Hayati Pro Ultra Plus, Hayati Pro Max Plus, Lost Mary BM6000, and Crystal Prime for UK adult vapers seeking compliant alternatives to traditional disposables.
• Pod System Kits Refillable pod vaping devices from brands including Smok, Vaporesso (Xros series), OXVA, Geekvape (Wenax Q2), Innokin, Uwell (Caliburn G5 Lite SE), and Voopoo, featuring adjustable wattage and draw-activated mechanisms for regular pod-system users.
• Vape Kits Complete vaping device kits including box mods, starter kits, and sub-ohm tanks from Aspire, Smok, Innokin, Voopoo, Vaporesso, Geekvape, Freemax, and Uwell for intermediate to advanced vapers.
• Nicotine Salts (Nic Salts) 10ml nicotine salt e-liquids offering smoother throat hits and faster nicotine absorption, in strengths of 5mg, 10mg, and 20mg. Stocked brands include Elux Legend, Bar Juice 5000, Elf Bar Elfliq, Hayati Pro Max, Ske Crystal, IVG, Pukka Juice, Doozy Vape Co., Nasty Juice, and Lost Mary.
• E-Liquids E-liquid products in 10ml, 50ml, 100ml, 200ml, and 500ml sizes including shortfills and nic shots. Brands include Dinner Lady, Ultimate Puff, Doozy Vape Co., Just Juice, Zeus Juice, Yeti E-Liquids, and Sad Boy.
• Replacement Coils Replacement heating coils compatible with various pod systems and vape tanks from Smok, Aspire, Geekvape, Innokin, Voopoo, Vaporesso, Eleaf, Uwell, HorizontECH, and Freemax.
• Vape Accessories Vape tanks, box mods, vape batteries, battery chargers, and vape cotton for maintaining and customizing vaping setups.
• Nicotine Pouches Tobacco-free nicotine pouches in various flavors and strengths from Pablo, Killa (Serial Killa), Iceberg, and Elux Legend.
• Refill Pods Replacement and pre-filled pods compatible with various pod systems including Ske Crystal Pods, Elfa Pods, Elfa Pro Pods, Sky Hunter Pods, IVG Air Pods, Lost Mary Pods, and branded pods from Vaporesso, Geekvape, Aspire, OXVA, Smok, and Uwell.
• Bulk Vape Box Deals Bulk purchase deals and discount bundles for retail and wholesale customers offering multi-pack savings on popular vape products.
• Clearance Sale Discounted and clearance vape products including pod kits, e-liquids, and disposable alternatives at reduced prices.

Quantifiable outcome

• Over 1 million orders delivered successfully since 2021

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vape Club: One of the largest UK online vape retailers offering pod kits, e-liquids, nic salts and disposables from the same major brands. Most direct comparable on assortment breadth, DTC e-commerce model and UK-only fulfillment.
• Totally Wicked: Established UK vape retailer with strong own-brand e-liquid portfolio and online plus retail presence. Comparable product mix (kits, e-liquids, nic salts, coils) and direct competitor for UK adult vapers.
• ECigaretteDirect: Long-running UK online vape specialist carrying devices, e-liquids, coils and accessories from the same major manufacturers (Smok, Aspire, Vaporesso). Closely matches Vapour Vape's multi-brand DTC proposition.
• Vaporized: UK online vape retailer offering kits, e-liquids and disposables with strong promotional pricing. Directly comparable catalog and target customer to Vapour Vape.
• Vapouriz: UK vape retailer and own-brand e-liquid producer selling through its own e-commerce store. Competes on the same SKUs and adult-vaper customer base as Vapour Vape.
• Vape Superstore: Large UK online vape retailer with broad brand assortment, multi-buy deals and bulk/wholesale offers. Direct competitor on selection, pricing tactics and free-delivery thresholds.
• Vampire Vape: UK-based vape brand and retailer (Heisenberg etc.) with its own online storefront. Comparable in selling own-label and third-party e-liquids and kits to UK adult vapers.
• Pure E-Liquids: UK online vape retailer focused on e-liquids, nic salts and kits. Overlapping assortment and target customer, though narrower SKU mix than Vapour Vape.
• Vape UK: UK online vape retailer selling kits, e-liquids, nic salts and accessories. Comparable catalog and DTC value proposition to Vapour Vape.

Emerging players

• GoSmokeFree: UK online retailer spanning vape and broader smoking-cessation/nicotine products. Partial overlap with Vapour Vape's vape hardware/e-liquid offering and adjacent nicotine-pouch category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VapourVape
• Facebookfacebook.com/VAPOURVAPE
• Instagraminstagram.com/vapourvapeuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vapour Vape