Land & House PCL

What Land & House PCL does

Land & House PCL is a Bangkok-headquartered, publicly listed Thai residential real estate developer founded in 1973. The company is one of Thailand's four major residential developers, competing in the 10-30 million baht luxury segment alongside Sansiri, SC Asset, and AP (Thailand). Its portfolio spans detached houses, semi-detached houses, townhomes, condominiums, home offices, and pre-built model homes and condo samples ready for immediate purchase, with low-rise housing (detached houses and townhomes) accounting for approximately 75-80% of offerings. The company generates revenue through one-time sales of newly built residential units, distributing via physical project showrooms, a comprehensive website (lh.co.th) with searchable project listings, and a dedicated phone sales line (1198). Its customer base is concentrated in the high-income, persona-level segment of the Thai luxury housing market.

The company operates exclusively within Thailand's domestic market and maintains a direct-to-consumer go-to-market model with no disclosed partnerships, subsidiaries, or M&A activity. Supplementary engagement channels include the LH Living Tips blog and LH Highlights content section, which provide interior design ideas, expert recommendations, and project showcases to support top-of-funnel customer acquisition. The business tech layer is minimal — there is no app, no APIs, no SDK, no AI/ML capabilities, and no disclosed innovations beyond the traditional real estate development and sales workflow. Two co-founders, Anant Asavabhokhin and Piangjai Harnpanij, are listed in leadership records, though current executive roles are not disclosed in the sources.

Operationally, Land & House is navigating a softening Thai housing market. Overall new home ownership transfers declined 13.9% year on year in Q1 2026, while developers face rising construction costs of 5-10% and tightening financial conditions as loan-to-value rules are set to expire on June 30, 2026. The luxury segment in which Land & House primarily competes has shown greater resilience than the broader market, though revenue compression across the 2021-2025 period remains evident. The company's competitive positioning rests on brand recognition, a diversified product portfolio, and established showroom/web distribution rather than technology differentiation.

Name

Land & House PCL

Legal name

Land & House Public Company Limited

Website

https://lh.co.th

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Land & House PCL is a Thai residential real estate developer founded in 1973 and one of Thailand's four major developers, selling detached houses, townhomes, condominiums, and home offices in the 10-30 million baht luxury segment to high-income buyers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (2372)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential property development
• Luxury housing
• Detached houses
• Condominium development
• Real estate development

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Residential Property Sales: Revenue generated from the sale of new residential properties including detached houses, twin houses, townhouses, and condominiums. The 10-30 million baht luxury segment is identified as a key battleground, with low-rise housing comprising 75-80% of the market.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Land & House PCL is a Thai residential real estate developer that builds and sells housing estates. The company develops and sells detached houses, semi-detached houses, townhouses, condominiums, home offices, and pre-built model homes/condos ready for sale, targeting the 10-30 million baht luxury segment in Thailand through project showrooms, a brand website, and a dedicated sales phone line (1198).

Product overview

Land & House PCL operates as a diversified residential real estate developer offering a unified platform of housing products under the LH brand. The product portfolio includes detached houses (บ้านเดี่ยว), semi-detached houses (บ้านคู่), townhomes (ทาวน์โฮม), condominiums (คอนโดมิเนียม), model homes ready for sale (บ้านตัวอย่างสร้างใหม่พร้อมขาย), condo samples ready for sale (คอนโดตัวอย่างสร้างใหม่พร้อมขาย), and home offices (โฮมออฟฟิศ). The company also provides supplementary services including project reviews (รีวิวโครงการ) and lifestyle tips through the LH Living Tips blog. The company competes in Thailand's 10-30 million baht luxury segment alongside Sansiri, SC Asset, and AP (Thailand), with low-rise housing (detached houses and townhomes) comprising 75-80% of offerings.

Differentiator

Problem solved

Functional benefit

Brands

• LH Highlights: Featured projects and highlights section on the Land & Houses website
• LH Living Tips

Products and services

• Detached Houses (บ้านเดี่ยว) Standalone single-family homes offered as one of Land & Houses' primary housing product categories in their residential development portfolio.
• Semi-Detached Houses (บ้านคู่) Semi-detached residential units sharing a common wall, offered as part of Land & Houses' housing portfolio.
• Townhomes (ทาวน์โฮม) Multi-story attached townhouses offered by Land & Houses as part of the company's residential product lineup.
• Condominiums (คอนโดมิเนียม) Condominium units offered as part of the company's residential development portfolio.
• Model Homes Newly Built for Sale (บ้านตัวอย่าง สร้างใหม่พร้อมขาย) Pre-built model homes ready for sale, featuring completed residential units that buyers can view and purchase directly.
• Condo Samples Newly Built for Sale (คอนโดตัวอย่างสร้างใหม่พร้อมขาย) Pre-built condominium sample units ready for sale, allowing buyers to view completed condo units before purchasing.
• Home Offices (โฮมออฟฟิศ) Residential units designed for home office use, combining living and working spaces for professionals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• AP (Thailand) Public Company Limited: AP Thailand is the third of the four major Thai residential developers named alongside Land & House, competing head-to-head in the 10-30M baht luxury segment with detached houses, townhomes, and condominiums targeting affluent buyers.
• SC Asset Corporation Public Company Limited: SC Asset is the fourth major Thai residential developer competing with Land & House in the same luxury 10-30M baht segment with comparable product types and customer base.
• Sansiri: Sansiri is one of Thailand's four major residential developers and a direct competitor to Land & House in the 10-30 million baht luxury segment, offering a similar portfolio of detached houses, townhomes, and condominiums to high-income Thai buyers.
• Supalai Public Company Limited: Supalai is a long-established Thai residential developer offering condominiums, townhomes, and detached houses across multiple price segments, including the luxury segment where Land & House competes.
• Origin Property Public Company Limited: Origin Property is a Thai residential developer focused on premium condominiums and townhomes, particularly in Bangkok, overlapping with Land & House's condo and luxury segment offerings.
• Pruksa Real Estate Public Company Limited: Pruksa is a major Thai residential developer with broad single-detached, townhome, and condominium offerings. While historically more mid-market, it overlaps with Land & House in the townhome and condo segments and competes for similar buyer segments.
• Quality Houses Public Company Limited: Quality Houses is a Thai residential developer with a similar luxury-segment focus and product mix (detached houses, townhomes, condos) targeting affluent Thai buyers, making it a comparable peer to Land & House.
• Major Development Estate Public Company Limited: Major Development is a Thai luxury real estate developer focused on ultra-luxury detached houses and branded residences, competing with Land & House at the premium end of the luxury segment.
• Ananda Development Public Company Limited: Ananda is a Bangkok-focused condominium developer with premium urban projects that compete with Land & House's condominium offerings in the high-end segment, particularly for affluent urban buyers.

Broad incumbents

• Central Pattana Public Company Limited (CPN): Central Pattana is a large Thai listed real estate company primarily focused on retail property development, but part of the broader Thai real estate ecosystem and listed comparably for capital markets benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lhhome
• Facebookfacebook.com/landandhouses

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land & House PCL