Total Electric Co.
Total Electric Co. is a Romanian manufacturer of custom low-voltage switchboards and automation cabinets (up to 6,000A), serving commercial real estate, healthcare, retail, and infrastructure developers across Romania and, increasingly, neighboring CEE markets since 1994.
- Company typePrivate
- Founded1994
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Total Electric Co. does
Total Electric Co. is a Romanian privately held manufacturer of low-voltage electrical distribution equipment and industrial automation systems, founded in 1994 and headquartered in Bucharest. Its core products include main low-voltage switchboards rated up to 6,000A, secondary distribution panels, hospital isolated power systems (SIP), HVAC automation cabinets, motor control cabinets, water treatment cabinets, and variable speed drive cabinets — all built on a custom copper-busbar platform using components sourced from tier-1 OEMs such as ABB, Siemens, Schneider Electric, and Eaton. The company also delivers professional services spanning PLC programming, SCADA visualization, KNX integration, BMS commissioning, and on-site installation.
The business operates a project-based B2B model, manufacturing bespoke switchboard assemblies to specification for individual construction and infrastructure tenders. Production capacity exceeds 2,000 units per year from a 4,200 sqm facility operated by 45+ employees, of whom roughly 30 work on the factory floor. The customer base is concentrated in Romania and spans commercial real estate developers (Skanska, NEPI Rockcastle, AFI Europe, ONE United Properties, Prime Capital), retail chains (Lidl), healthcare operators (Medicover, Therme Nord, Duna Medical Center), religious infrastructure (Patriarhia Romana — National Cathedral), and industrial clients. Certification under ISO 9001, ISO 14001, ISO 45001, ANRE authorization, and IEC/EN 61439 compliance allows the company to bid on regulated tenders.
Revenue mechanics are anchored in one-off equipment sales tied to construction cycles, supplemented by automation-services revenue from PLC/SCADA/KNX programming and on-site commissioning. Pricing is contract-driven rather than list-driven, with contract values scaling to the complexity and current rating of each custom switchboard assembly. The company's growth profile is tied closely to Romanian construction and infrastructure investment, with emerging exposure to neighboring CEE markets evidenced by its Duna Medical Center Budapest delivery.
Total Electric Co. firmographics
Firmographics- Name
- Total Electric Co.
- Legal name
- Total Electric Co.
- Website
- https://totalelectric.ro
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Total Electric Co. is a Romanian manufacturer of custom low-voltage switchboards and automation cabinets (up to 6,000A), serving commercial real estate, healthcare, retail, and infrastructure developers across Romania and, increasingly, neighboring CEE markets since 1994.
- Ownership category
- akta.pro rank
Total Electric Co. industry classification
Industry- Product category
- Low Voltage Electrical Distribution Equipment Manufacturing
- NAICS
- Switchgear and Switchboard Apparatus Manufacturing (335313), Electrical Equipment Manufacturing (3353), Relay and Industrial Control Manufacturing (335314)
- SIC
- Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration) (IMAGABAJ)
- akta.pro secondary industries
- Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding) (EUAEAFAB)
Keywords
Where Total Electric Co. is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Total Electric Co. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D
Revenue model
- Electrical Switchboard Manufacturing: Custom manufacturing of low voltage electrical distribution equipment including main switchboards, secondary panels, and specialized panels for various applications. Products are built to project specifications with most equipment based on specific projects.
- Automation Systems and Services: PLC programming, SCADA software development, KNX smart building programming, and automation system integration services including on-site commissioning.
- On-Site Assembly and Installation: On-site switchboards assembly, electrical installations, wiring and assembly, and full technical assistance for commissioning of installed equipment.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Total Electric Co. product offering
Product offeringCore offering
Total Electric Co. is a Romanian manufacturer of custom-built low voltage electrical distribution switchboards and automation panels rated up to 6000A, including main LV switchboards, secondary distribution panels, hospital isolated power panels, HVAC automation cabinets, motor control centers, water and waste treatment cabinets, and variable speed drive cabinets. Each solution is engineered to project-specific requirements and complemented by in-house copper busbar fabrication, PLC/SCADA/KNX programming, BMS integration, on-site assembly, and commissioning services for buildings, hospitals, industrial plants, and infrastructure projects.
Product overview
Total Electric Co. is a manufacturer of low voltage electrical distribution equipment and automation systems founded in 1994 in Bucharest, Romania. The company operates as a single unified product portfolio consisting of custom-built electrical switchboards, panels, and automation cabinets along with complementary engineering services. Core products include Main Electrical LV Switchboards (up to 6000A), Secondary Electrical Panels, Hospital Isolated Power Panels, HVAC Automation Cabinets, Motors Control & Automation cabinets, Water Treatment Cabinets, Automation and Control Cabinets for recycling, High Power Variable Speed Drive Cabinets, and specialized Distribution and Automation Electrical Panels. These products are complemented by services including EPLAN electrical projects, PLC programming and SCADA software, Smart Building KNX programming, on-site switchboard assembly, electrical installations, and on-site commissioning. The product family operates as an integrated ecosystem where switchboards connect to secondary panels, which integrate with BMS systems and PLC-based automation for industrial, commercial, and infrastructure applications. With a production capacity of over 2000 units per year, the company serves diverse sectors including buildings, hospitals, industry, water treatment, transportation, and marine applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Main Electrical LV Switchboards Custom-manufactured low voltage main switchboards rated up to 6000A that distribute power from transformers or generators throughout a building's secondary panels, with PLC-based control, HMI visualization, BMS communication, and automatic change-over switches for enterprise building projects.
- Secondary Electrical Panels Distribution switchboards rated up to 1600A powered from the main switchboard through cables or busbar tap-off boxes, providing BMS communication and monitoring for downstream building loads.
- Hospital Isolated Power Panels Medical-grade isolated power systems with single-phase separation transformers up to 10KVA, permanent insulation control, local visual and audible alarms, and source change-over under 500ms for operating rooms, intensive care, and pre/post-op areas in hospitals and clinics.
- HVAC Automation Cabinets Control panels for heating, ventilation and air conditioning systems in buildings, featuring smoke exhaust control, IP44+ enclosures, and PLC-based automation with HMI interfaces.
- Motors Control & Automation Cabinets (MCC) Motor control cabinets for plant, silo, and warehouse machinery supporting direct, star-delta, two-speed, and variable frequency drive motor starting, with PLC programming and dedicated SCADA visualization.
- Water Treatment Cabinets Automation cabinets for water and wastewater treatment plants that control pumps, blowers, and valves while collecting data from level, flow, and pressure sensors via PLC programming and SCADA interfaces.
- Automation and Control Cabinets for Recycling IP54+ rated control panels for waste treatment plants and recycling facilities that drive conveyors, separators, shredders, and other machinery via PLC-based automation.
- High Power Variable Speed Drive Cabinets Variable speed drive cabinets built with AC drive frequency inverters and soft starters to control motor speed in high-power industrial applications.
- Distribution and Automation Electrical Panels (Various Solutions) Additional low voltage panels covering water pumping automation, irrigation automation, power factor correction, cement industry cabinets, oil plants automation, milling industry automation, and silo automation.
- EPLAN Electrical Projects Professional electrical engineering design service using EPLAN software for project documentation, planning, and As-Built deliverables accompanying manufactured switchboards.
- PLC Programming and SCADA Software Development Custom PLC programming and SCADA visualization development services dedicated to each industrial or building automation application, paired with the company's automation cabinets.
- Smart Building KNX Programming KNX building automation programming service for smart building integration, lighting, and HVAC control delivered alongside the company's secondary panels and BMS integration.
- On-Site Switchboards Assembly On-site assembly, mounting, and installation of electrical switchboards delivered and erected at client facilities, including complex retrofit and large-scale installations.
- Electrical Installations, Wiring and Assembly Complete electrical installation services including wiring and assembly for industrial and commercial facilities, delivered as a turnkey complement to manufactured switchboards.
- On-Site Commissioning and Technical Assistance On-site commissioning service including electrical testing, full technical assistance, and equipment startup support to bring installed switchboards and automation systems into operation.
Companies that use Total Electric Co.
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles4 records
Total Electric Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Total Electric Co. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- ABBcoreTechnology partner for electrical distribution equipment and automation components including breakers, switches, and control systems
- SiemenscoreTechnology partner for automation, PLC systems, and electrical distribution equipment
- Schneider ElectriccoreTechnology partner for electrical distribution, automation, and energy management solutions
- DanfosscoreTechnology partner for variable frequency drives and HVAC automation components
- EatoncoreTechnology partner for electrical distribution, power quality, and control components
- LegrandcoreTechnology partner for electrical wiring devices, cable management, and building infrastructure solutions
- Phoenix ContactcoreTechnology partner for automation, control, and industrial connection technology
- WAGOcoreTechnology partner for electrical connection and automation components
- EplancoreTechnology partner for electrical engineering design software used in project planning and documentation
- KNXcoreTechnology partner for smart building automation and KNX programming services
- HAGERcoreTechnology partner for electrical distribution and building automation components
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Total Electric Co. competitors and assessment
Company assessmentDirect peers
- Electroalfa: Electroalfa is a Romanian manufacturer of low and medium voltage electrical equipment, switchboards, and automation systems serving similar enterprise, utility, and industrial customers in Romania and the broader CEE region. It competes most directly with Total Electric Co. on custom LV panel-building, automation integration, and infrastructure projects.
- ELBA SA: ELBA SA is a Romanian manufacturer of electrical equipment and lighting fixtures with a long history of serving domestic infrastructure and industrial projects. While it has broader scope, its LV distribution and panel-building activities overlap directly with Total Electric Co.'s Romanian market offering.
- E+I Engineering: E+I Engineering is an Irish-headquartered global panel builder specializing in custom low voltage switchboards and busbar systems for data centers, commercial, and industrial customers. It competes with Total Electric Co. on custom switchboard manufacturing and complex multi-section integration projects.
- CUBIC Modulsystem: CUBIC is a Danish manufacturer of modular LV switchboard systems used in commercial, industrial, and renewable energy applications. It is directly comparable to Total Electric Co. on custom LV distribution panel design and manufacturing, and operates through certified panel-builder partner networks across Europe.
Broad incumbents
- Hager Group: Hager Group is a major European manufacturer of electrical installation and building automation systems, including LV distribution boards and panel-building solutions. It overlaps with Total Electric Co. on switchboards and KNX/BMS integration but operates across a far broader residential and commercial portfolio.
- ABB: ABB is a global electrical equipment leader offering LV switchgear, motor control, automation, and panel-building solutions. While it is also a Total Electric Co. technology partner, ABB's own systems integrator and panel-builder ecosystem competes for the same Romanian projects.
- Siemens: Siemens provides low voltage distribution equipment, PLC automation, and SCADA systems used in the same building, industrial, and infrastructure projects served by Total Electric Co. Its Romanian panel-builder channel and direct integration services compete for enterprise customers.
- Schneider Electric: Schneider Electric is a global incumbent in LV distribution, energy management, and building automation, with significant overlap in target verticals (healthcare, data centers, industrial) and a global panel-builder partner network that competes with Total Electric Co.'s Romanian custom panel business.
Others
- Wöhner GmbH: Wöhner is a German specialist in busbar systems and power distribution components. It is technologically adjacent to Total Electric Co.'s in-house busbar capability and supplies similar components to panel builders globally, making it a relevant ecosystem peer.
- Rittal: Rittal is a leading global manufacturer of enclosures and climate-control solutions used in switchgear and control panel assemblies. As a key supplier of enclosures to panel builders including Total Electric Co., it is an adjacent ecosystem peer rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Total Electric Co. social profiles
Digital presenceTotal Electric Co. compliance and trust
Trust signalCompliance9 records
Total Electric Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Electric Co. leadership team
Management profileNumber of profiles
Profiles1 record
Total Electric Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Electric Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Electric Co.
What does Total Electric Co. do?
Total Electric Co. is a Romanian manufacturer of custom-built low voltage electrical distribution switchboards and automation panels rated up to 6000A, including main LV switchboards, secondary distribution panels, hospital isolated power panels, HVAC automation cabinets, motor control centers, water and waste treatment cabinets, and variable speed drive cabinets. Each solution is engineered to project-specific requirements and complemented by in-house copper busbar fabrication, PLC/SCADA/KNX programming, BMS integration, on-site assembly, and commissioning services for buildings, hospitals, industrial plants, and infrastructure projects.
Is Total Electric Co. a public or private company?
Total Electric Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Electric Co. founded?
Total Electric Co. was founded in 1994. It employs 11 to 50 people.
Where is Total Electric Co. based?
Total Electric Co. is headquartered in Bucharest, Romania, in the Europe region.
How does Total Electric Co. make money?
Three revenue lines are on record. Electrical Switchboard Manufacturing is the primary driver. The others are automation Systems and Services and on-Site Assembly and Installation.
Who are Total Electric Co.'s main competitors?
Direct peers on record are Electroalfa, ELBA SA, E+I Engineering and CUBIC Modulsystem. Broad incumbents are Hager Group, ABB, Siemens and Schneider Electric. Others are Wöhner GmbH and Rittal.
Does Total Electric Co. have an API?
No public API is recorded for Total Electric Co..
What industry is Total Electric Co. in?
Total Electric Co.'s product category is Low Voltage Electrical Distribution Equipment Manufacturing. Its primary akta.pro industry code is IMAGABAJ, Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration), with a secondary code of IMAGAEAA, Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards). Its NAICS code is 335313 and its SIC code is 3613.