Zoomies
Zoomies Chicago, Inc. is building a 24,000-square-foot climate-controlled indoor dog park with a bar, café, daycare, boarding, and grooming in Chicago's Avondale neighborhood, selling subscriptions and day passes to local dog owners ahead of a targeted October 2026 opening.
- Company typePrivate
- Founded2019
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Zoomies does
Zoomies Chicago, Inc. is a pre-opening single-location indoor dog park operator developing a 24,000-square-foot facility at 3455 N. Elston Ave. in Chicago's Avondale neighborhood. The company is building a climate-controlled venue that combines a staffed off-leash dog park with separate areas for large and small dogs and private runs for solo play, alongside a café featuring local roasters, a full-service bar, co-working space with WiFi, and ancillary pet services including daycare, boarding, and grooming. Entry standards include vaccination verification, temperament assessment, and behavioral screening, and the facility emphasizes acoustic dampening, specialized pup-friendly flooring, and high-grade air handling for odor mitigation.
The business operates a direct-to-consumer subscription model with five pricing tiers: a $23 single day pass, an $80/month unlimited membership, a $720/year membership (25% discount versus monthly), and limited Founding Member and Lifetime Member tiers that bundle service credits, custom on-site plaques, and merchandise. Founding and Lifetime members receive credits redeemable for daycare (1 credit), boarding (2 credits), and grooming (3 credits), effectively creating a multi-product revenue stream layered on top of core park access. Additional dogs in the same household receive a 50% discount, and early-bird pre-sale pricing is locked in for the life of the membership.
Go-to-market is community-led: marketing emphasizes organic social media (Instagram, Facebook, TikTok), email newsletters, earned media coverage in Block Club Chicago, NBC 5, FOX 32, and Inc. Magazine, and event sponsorship with PAWS Chicago, Anti-Cruelty, SAYv, and K9 Therapy Corps. The company is led by CEO Devon Brown (a former corporate program/product manager who left her role in August 2024 to pursue Zoomies full-time), COO Matthew McCaffer, and a recently hired Director of Operations. Zoomies Chicago is privately held, currently in construction phase with a targeted October 2026 grand opening, and is actively seeking additional primary investors to close the buildout funding gap.
Zoomies firmographics
Firmographics- Name
- Zoomies
- Legal name
- Zoomies Chicago, Inc.
- Website
- https://zoomieschicago.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zoomies Chicago, Inc. is building a 24,000-square-foot climate-controlled indoor dog park with a bar, café, daycare, boarding, and grooming in Chicago's Avondale neighborhood, selling subscriptions and day passes to local dog owners ahead of a targeted October 2026 opening.
- Ownership category
- akta.pro rank
Zoomies industry classification
Industry- Product category
- Indoor Dog Park and Pet Care Services
- NAICS
- Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Cage-Free / Open-Play Dog Daycare (HSANAFAC)
- akta.pro secondary industries
- Full-Day Dog Daycare (HSANAFAA), Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM), Long-Term/Extended-Stay Boarding (HSANADAJ)
Keywords
Where Zoomies is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zoomies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Membership Subscriptions: Recurring membership revenue from monthly and annual subscriptions providing unlimited park access. Additional revenue from service add-ons including daycare, boarding, and grooming services. Founding Member and Lifetime Member tiers offer premium perks and service credits.
- Day Passes: One-time day pass revenue at $23 per dog for single-visit access to the indoor dog park facilities.
- Bar and Café Sales: On-site café serving local coffee and full-service bar for adult beverages, generating per-transaction revenue from food and beverage sales during visits.
- Ancillary Pet Services: Daycare, boarding, and grooming services available as add-on purchases. Founding and Lifetime members receive bundled service credits; other members access services à la carte.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Day Pass for one dog |
| Subscription | Monthly | Unlimited Monthly Membership |
| Subscription | Annual | Annual Membership with 25% discount |
| Subscription | Annual | Founding Member - Limited Tier |
| Subscription | Multi-year contract | Lifetime Member - Extremely Limited |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Zoomies product offering
Product offeringCore offering
Zoomies operates a 24,000-square-foot climate-controlled indoor dog park in Chicago's Avondale neighborhood, providing year-round off-leash supervised play with separate areas for large and small dogs, private runs, and behavioral screening. The venue combines pet care services (daycare, boarding, grooming) with hospitality amenities (a local-roaster café, full-service bar, and coworking space with WiFi), sold primarily through recurring memberships (Monthly, Annual, Founding, Lifetime) and single-visit day passes.
Product overview
Zoomies is a single-location indoor dog park facility in Chicago's Avondale neighborhood, operating as a unified hospitality venue that combines a climate-controlled 24,000-square-foot dog park with food and beverage services. The core product is the indoor dog park with separate play zones for large and small dogs, augmented by membership tiers (Single Day Pass, Monthly, Annual, Founding Member, Lifetime Member) that provide access to the park, café, bar, and pet services. Add-on services include daycare, boarding, grooming, private runs, and coworking space. All services are accessed through a single physical location at 3455 N. Elston Ave., with membership management handled through a digital portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor Dog Park Access 24,000-square-foot climate-controlled indoor facility offering year-round off-leash play with separate areas for large dogs (over 35 lbs), small dogs (under 35 lbs), and private runs for solo play or training; for Chicago-area dog owners.
- Membership Subscriptions Recurring Monthly ($80/mo), Annual ($720/yr, 25% off monthly), Founding Member (limited), and Lifetime Member (extremely limited) subscriptions providing unlimited park access, one free nail trim per month, and bundled service credits; for Chicago dog owners.
- Single Day Pass One-time $23 per dog entry pass granting single-visit access to the indoor dog park and amenities; for occasional visitors or those not yet on a membership.
- Daycare and Boarding Daytime and overnight supervised care for dogs using 1 service credit per daycare day and 2 credits per boarding night; available to members and à la carte.
- Dog Grooming Professional full-service grooming using 3 service credits per groom, available as an add-on or via Founding/Lifetime member credit bundles.
- On-Site Café and Bar On-site café featuring local coffee roasters and a full-service bar offering adult beverages to guests 21+; for dog owners visiting the park.
- Private Runs Reserved private play spaces for single dogs or households preferring solo play, training time, or quieter environments; included with membership via 30-minute reservations bookable back-to-back.
- Co-Working Space Work-friendly area within the facility with power outlets, comfy seating, and free WiFi that lets members work while their dogs play.
Quantifiable outcome
- Social media following grew from 2,500 to nearly 15,000 followers within one month of viral content
- +2 more outcomes
Companies that use Zoomies
Customer profileSegments2 records
Ideal customer profiles2 records
Zoomies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zoomies partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Sidewalk DogminorChicago-based dog-focused media platform whose mission is to help dog owners discover dog-friendly places and activities in Chicago. Their e-newsletter shares adventures, events, insider tips, and giveaways.
- ArchwayminorPet product company that participated in the January 2026 open house event as a collaborator and supporter.
- Anti-CrueltycoreChicago's oldest animal welfare organization. Zoomies sponsors the annual BARK! fundraiser event and participates in community initiatives supporting animal rescue and adoption.
- Bond VetminorVeterinary clinic that participated in the January 2026 open house event as a collaborator showcasing pet health services.
- PAWS ChicagocoreChicago's largest animal rescue organization. Zoomies serves as a primary sponsor of the annual PAWS Chicago 5K, the city's largest dog-friendly charity event, supporting homeless pet rescue efforts.
- K9 Therapy CorpsminorTherapy dog organization. Zoomies was honored to sponsor the K9 Therapy Corps Annual Gala in March 2025.
- SAYv Animal OrganizationcoreLocal animal rescue organization. Zoomies partners with SAYv for dog-friendly meet-ups and fundraising events at venues like Ludlow Liquors and Midwest Coast Brewing, supporting local rescue efforts.
- City PawsminorLocal pet product company that participated in the January 2026 open house event as a collaborator.
- Full Frame SocialminorSocial media marketing agency that participated in the January 2026 open house event as a collaborator.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Zoomies competitors and assessment
Company assessmentBroad incumbents
- Petco: National pet retail and services giant operating full-service veterinary hospitals and Pet Care Centers with grooming and training. Competes indirectly via its pet services ecosystem and broad distribution reach.
- PetSmart: Largest North American specialty pet retailer and operator of in-store PetsHotels and Doggie Day Camp. Broad incumbent offering overlapping daycare, boarding, and grooming services across thousands of locations.
Direct peers
- Wag Hotels: Upscale pet hotel brand offering daycare, boarding, grooming, and training in design-forward facilities. Comparable to Zoomies in targeting urban, design-conscious pet parents willing to pay premium prices for a hospitality-style pet experience.
- PetSuites of America: Multi-location pet resort chain offering dog daycare, overnight boarding, grooming, and training in resort-style facilities. Comparable to Zoomies in offering a full-stack pet care experience with premium positioning.
- Dogtopia: National dog daycare franchise with hundreds of locations focused on supervised open-play environments with webcams and add-on spa services. Closest scaled franchise analog to Zoomies' supervised open-play daycare model.
- Camp Bow Wow: Large North American dog daycare and boarding franchise offering all-day play, overnight boarding, and grooming. Highly comparable in service mix (daycare, boarding, grooming) and membership/recurring customer model.
- Bar K Dog Bar: Kansas City-based dog park combined with a full-service bar, restaurant, and event venue. Bar K is the closest existing analog to Zoomies' indoor dog park + bar + café concept, serving urban dog owners with a hospitality-forward, membership-driven model.
- The Watering Bowl: Denver-based indoor/outdoor dog park with a full bar and live music venue. Near-direct concept analog combining supervised dog play with alcohol service and a social atmosphere.
- Sniff Dog Hotel: Chicago-based upscale pet hotel offering daycare, boarding, grooming, and supervised play in a hospitality-grade facility. Operates in the same Chicago market as Zoomies with overlapping services (daycare, boarding, grooming) and a similarly design-forward positioning.
Emerging players
- Dog Haus: National casual restaurant chain with a strong dog-friendly branding and identity. Adjacent comparable for Zoomies' hospitality-plus-pet positioning and bar-driven revenue stream, though not a direct dog care competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zoomies social profiles
Digital presenceZoomies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zoomies leadership team
Management profileNumber of profiles
Profiles3 records
Zoomies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zoomies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zoomies
What does Zoomies do?
Zoomies operates a 24,000-square-foot climate-controlled indoor dog park in Chicago's Avondale neighborhood, providing year-round off-leash supervised play with separate areas for large and small dogs, private runs, and behavioral screening. The venue combines pet care services (daycare, boarding, grooming) with hospitality amenities (a local-roaster café, full-service bar, and coworking space with WiFi), sold primarily through recurring memberships (Monthly, Annual, Founding, Lifetime) and single-visit day passes.
Is Zoomies a public or private company?
Zoomies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zoomies founded?
Zoomies was founded in 2019. It employs 1 to 10 people.
Where is Zoomies based?
Zoomies is headquartered in Chicago, United States, in the North America region.
How does Zoomies make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are day Passes, bar and Café Sales and ancillary Pet Services.
Who are Zoomies's main competitors?
Broad incumbents on record are Petco and PetSmart. Direct peers are Wag Hotels, PetSuites of America, Dogtopia, Camp Bow Wow, Bar K Dog Bar, The Watering Bowl and Sniff Dog Hotel. Dog Haus is listed as an emerging player.
Does Zoomies have an API?
No public API is recorded for Zoomies.
What industry is Zoomies in?
Zoomies's product category is Indoor Dog Park and Pet Care Services. Its primary akta.pro industry code is HSANAFAC, Cage-Free / Open-Play Dog Daycare, with a secondary code of HSANAFAA, Full-Day Dog Daycare. Its NAICS code is 81291 and its SIC code is 7990.