Heartland Senior Services

What Heartland Senior Services does

Heartland Senior Services is a non-profit organization headquartered in Ames, Iowa, founded in 1974, that provides life-enriching opportunities and senior care services for older adults. The organization operates within the U.S. community-based senior services sector, serving elderly residents in the Ames area and surrounding region. As a non-profit entity, its purpose is mission-driven rather than profit-maximizing, with the stated objective of enriching the lives of older adults through its programs and services.

The organization functions as a private, non-listed non-profit with Nancy Carroll as its Executive Director overseeing operations. Publicly available information is limited — the company website was inaccessible during the extraction attempt (returning a loading/verification page), and no product, technology, or pricing details are documented in the source data. There are no disclosed funding rounds, partnerships, certifications, or customer references, which is consistent with a small, locally focused community service organization.

Specific information on the company's service mix, program portfolio, funding sources (e.g., government grants, donations, participant fees), headcount, and geographic reach beyond Ames is not available in the provided data. The 50-year operating history is the most notable firmographic signal, suggesting sustained community demand and organizational stability, but does not provide insight into current scale or growth direction.

Name

Heartland Senior Services

Website

https://heartlandseniorservices.com

Company type

Private

Founded year

1974

Short description

Heartland Senior Services is a non-profit organization founded in 1974 and based in Ames, Iowa, that provides life-enriching opportunities and senior care services for older adults in the local community.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

Keywords

• Senior care services
• Elder care programs
• Senior living support
• Older adult services
• Nonprofit senior services

Headquarters

HQ city

Ames

HQ country

United States

HQ region

North America

Markets served

Core offering

Heartland Senior Services is a nonprofit organization that provides life-enriching opportunities and senior care services for older adults. The organization has been operating since 1974 and is based in Ames, United States, focusing on programs and services tailored to the senior population.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Care Services
• Life-Enrichment Programs

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• AARP: Largest U.S. membership organization for older adults, providing life-enrichment content, advocacy, community programs, and senior-focused services. Comparable in mission orientation toward enriching the lives of older adults, though AARP operates as a national association rather than a direct service provider.
• LeadingAge: National association representing nonprofit aging services providers, including senior centers, adult day, and community-based programs. Comparable to Heartland as the umbrella body for mission-driven, nonprofit senior service organizations similar in nature and member base.
• National Council on Aging (NCOA): National nonprofit organization that works with community-based senior service providers to deliver aging programs, benefits access, and economic security initiatives. Comparable to Heartland as a nonprofit advancing life-enrichment and supportive services for older adults, though operating at a national scale and policy level rather than as a single local operator.

Regional players

• Elderbridge Agency on Aging: Iowa-based Area Agency on Aging serving older adults across multiple counties with caregiver support, case management, and community-based aging services. Direct regional peer — same state, overlapping service categories, and similar nonprofit community-based delivery model.

Direct peers

• Meals on Wheels America: National nonprofit network funding community-based meal delivery and senior nutrition/companionship programs. Comparable to Heartland as a nonprofit delivering community-anchored supportive services that allow older adults to age in place, with a similar reliance on local volunteers and donor support.
• Active Aging (formerly National Institute of Senior Centers): Community of practice and resource hub for senior centers delivering life-enrichment programming to older adults. Direct peer in category — community-based senior centers offering non-clinical enrichment, wellness, and social programs to local older adult populations.

Others

• Iowa Department on Aging: State-level agency administering Iowa's aging services network, including funding and oversight of local senior centers and community programs. Comparable as the institutional ecosystem Heartland operates within, rather than a direct competitor.

Emerging players

• EasterSeals Iowa: Iowa-based affiliate of a national nonprofit providing disability and aging-related community services. Comparable as a mission-driven nonprofit delivering community-based supportive services in Iowa, though with broader disability and aging scope rather than a senior-only focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/HSS50010
• Facebookfacebook.com/HeartlandSeniorServices
• LinkedInlinkedin.com/company/heartland-senior-services-of-story-county-iowa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Senior Services