Studio Dragon

Name

Studio Dragon

Legal name

스튜디오드래곤 주식회사 (Studio Dragon Corporation)

Website

https://studiodragon.net

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Content Licensing and Distribution: Studio Dragon produces dramas and licenses content to domestic broadcasters (tvN, KBS, SBS, OCN) and international streaming platforms (Netflix, Prime Video, Disney+, TVING). Revenue generated from broadcasting rights, streaming fees, and international distribution.
2. IP-based Revenue Streams: Revenue from IP licensing for adaptations (Japanese version of Marry My Husband), merchandise, stage productions (musicals and plays based on hit dramas like Crash Landing on You), and tourism partnerships.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Studio Dragon is Korea's largest scripted television drama production studio, producing approximately 25 premium K-drama titles annually through 317 top-tier creators and 8 subsidiary production studios. It licenses finished drama series to domestic broadcasters (tvN, KBS, SBS, OCN) and global OTT platforms (Netflix, Prime Video, Disney+, TVING) across 200+ markets, and monetizes its 278-IP portfolio through international remakes, merchandise, stage adaptations, and K-drama tourism partnerships.

Product overview

Studio Dragon is Korea's leading scripted TV drama studio and premium storyteller group, operating as a content production company rather than a software product platform. The company produces approximately 25 drama titles annually through collaboration with 317 top-tier creators across 8 subsidiary and affiliated studios. Studio Dragon's portfolio includes 278 premium global IPs with 4,271 episodes distributed to over 200 sales markets worldwide. Content is distributed through multiple channels: traditional TV broadcast (tvN, OCN, SBS, KBS), streaming platforms (Netflix, Prime Video, Disney+, TVING), and IP licensing for merchandise, stage adaptations, and tourism experiences. Key productions include The Glory, Queen of Tears, Crash Landing on You, Sweet Home, Vincenzo, Marry My Husband, and their Japanese adaptation.

Differentiator

Problem solved

Functional benefit

Products and services

• K-Drama Production Services Full-service production of premium Korean scripted drama series — including development, financing, production, post-production, and delivery — for global broadcast and OTT distribution. Outputs approximately 25 titles per year across 8 subsidiary and affiliated studios.
• TV Broadcast Drama Series Premium scripted Korean dramas produced for first-run domestic broadcast on Korean television networks including tvN (primary partner), KBS, SBS, and OCN.
• OTT Original Series Original Korean drama content exclusively produced for streaming platforms including Netflix, Prime Video, Disney+, and TVING. Examples include Yumi's Cells (TVING), Jeognnyeon: The Star is Born (Disney+), and Bon Appétit Your Majesty (TVING/Netflix).
• Global Content Licensing & Distribution Licensing of Studio Dragon's produced drama series and back-catalog IP for distribution across international markets to global OTT platforms and content buyers.
• IP Licensing, Merchandising & Format Adaptations Licensing of Studio Dragon drama intellectual property for international remakes (e.g., Japanese Marry My Husband, Skydance Television's Hotel Del Luna), consumer merchandise, stage productions (musicals and plays), and brand co-marketing partnerships.
• K-Drama Tourism Experiences Partnership-driven development of K-drama filming locations into tourism experiences and cultural content, including K-Drama Experience Exhibition Hall and Hallyu Olle Trail, delivered jointly with the Korea Tourism Organization.

Quantifiable outcome

• Bon Appétit, Your Majesty ranked 3rd globally on Netflix H2 2025 with 588.3 million hours viewed
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Korea Tourism OrganizationcoreStrategic or Co-development Partner · 17 June 2026Business agreement to develop filming locations into tourism content for Hallyu fans. Creating 'Hallyu Olle Trail' connecting experiential spaces based on drama filming locations into travel routes, and establishing 'K-Drama Experience Exhibition Hall' at HiKR Ground in Seoul.
• HANSOL HOMEDECOminorStrategic or Co-development Partner · 14 January 2026MOU for 'Drama Set Waste Wood Reutilization' - turning waste wood from drama filming sets into eco-friendly MDF (Medium Density Fiberboard) interior materials. Industry's first such initiative.
• LOTTEWELLFOODminorStrategic or Co-development Partner · 1 January 2025Joint product development resulting in 'Kirin Hot Bread' (기린호빵) product collaboration featuring Typhoon Family branding, leveraging drama IP for consumer products.
• CJ ENM Japan and Naver WebtooncoreStrategic or Co-development Partner · 1 July 2022Joint venture in Japan 'Studio Dragon Japan' announced in 2022, combining CJ ENM, Studio Dragon, and Naver Webtoon resources for Japanese market.
• Skydance TelevisioncoreStrategic or Co-development Partner · 24 June 2020First co-production project - English language adaptation of Hotel Del Luna. Strategic partnership for joint development, production, financing and distribution of film, scripted and unscripted television series, and animation.
• CJ ENMcoreOthersCJ ENM is the parent company of Studio Dragon. Studio Dragon is a subsidiary of CJ ENM, a global IP powerhouse. CJ ENM provides distribution infrastructure and content supply to Studio Dragon.
• Culture DepotcoreStrategic or Co-development PartnerSubsidiary company producing dramas including Crash Landing on You.
• Gill Pictures (길픽쳐스)coreStrategic or Co-development PartnerSubsidiary production company acquired in 2022, producing dramas including Stove League, One the Woman, Juvenile Justice, and My Royal Nemesis.
• GTist (지티스트)coreStrategic or Co-development PartnerSubsidiary company owned by writer No Hee-kyung.
• Hwadam Pictures (화앤담픽쳐스)coreStrategic or Co-development PartnerSubsidiary production company.
• Movie Rock (무비락)coreStrategic or Co-development PartnerFilm production company subsidiary acquired in 2019.
• Merrycow (메리카우)coreStrategic or Co-development PartnerSubsidiary company owned by writer Song Jae-jung, acquired in 2019.
• Next Scene (넥스트씬)coreStrategic or Co-development PartnerProduction company owned by directors Park Shin-woo and Oh Choong-hwan, with shares acquired in 2022.
• KPJcoreStrategic or Co-development PartnerSubsidiary production company.

Scale indicators9 records

Recent moves9 records

Expansion highlights7 records

Regional players

• KBS Media: KBS Media is the content production and distribution subsidiary of Korean public broadcaster KBS, producing drama series for domestic and international distribution. It is a regional peer with similar production capabilities and competes for the same Korean drama licensing market domestically.
• Studio S (SBS): Studio S is the in-house drama production arm of Korean broadcaster SBS, producing premium scripted series for domestic and global streaming distribution. It is a regional direct peer operating comparable Korean drama production at scale for the same buyer set of broadcasters and OTT platforms.

Direct peers

• Skydance Television: Skydance Television is a US-based scripted television production company and Studio Dragon's strategic co-production partner (Hotel Del Luna English adaptation). It operates in the global premium scripted TV category with similar B2B streaming and network distribution model.
• JTBC Studios: JTBC Studios is the in-house production arm of JTBC, one of Korea's largest cable networks, producing premium Korean drama series including SKY Castle and Itaewon Class. It is the closest direct competitor to Studio Dragon in domestic scripted drama production for both broadcast and OTT distribution.
• NEW (Next Entertainment World): NEW is a leading Korean film and drama production and distribution company producing titles for theatrical and OTT release. It operates across similar content categories as Studio Dragon and competes for top-tier creators and project slots with Korean broadcasters and global streamers.
• IOK Company: IOK Company is a Korean drama production company founded by director Shin Won-ho, producer of the Reply series and Hospital Playlist. It operates in the same premium Korean scripted drama category as Studio Dragon with comparable global streaming distribution ambitions.
• Playlist Global (Playlist IP): Playlist Global is a Korean web-based drama and IP production studio producing short-form and series content for OTT platforms. It is comparable as a Korean scripted content producer targeting streaming distribution and is a direct peer in the premium digital drama category.
• Mega Monster: Mega Monster is a Korean drama production company founded by producer Studio Dragon alumni, producing premium scripted series for Netflix and domestic broadcasters. It is a focused, comparable direct peer in the Korean premium drama segment competing for the same global streaming commissions.

Broad incumbents

• Endemol Shine Group: Endemol Shine Group is one of the world's largest scripted and unscripted television producers, producing global drama and format content for broadcasters and streamers. It is a broad incumbent comparable in the global premium scripted TV category where Studio Dragon competes for the same streaming commissions.
• CJ ENM: CJ ENM is the parent conglomerate of Studio Dragon and a broad Korean entertainment incumbent spanning TV (tvN), OTT (TVING), film, music, and animation. It is the controlling shareholder and primary distribution partner, making it both a strategic enabler and a comparable incumbent operating at a wider portfolio scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/studiodragonKR
• YouTubeyoutube.com/@studiodragon_official
• LinkedInlinkedin.com/company/studiodragon
• Instagraminstagram.com/studiodragon.official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Dragon