What Caissa Touristic does

Caissa Touristic (Group) AG is a Hamburg-headquartered specialty tour operator founded in 1993 by Mang Chen, operating as the leading Germany-based provider of China travel services and one of the leading European inbound operators for Chinese tourists. The company runs a dual-hemisphere business model, serving German and European travelers outbound to China as well as Chinese tourists inbound to Europe, supported by physical offices in Hamburg, Munich, and Frankfurt, plus international branches in Los Angeles, London, and Paris, with the broader group operating 50+ branches worldwide and 3,600+ employees. It is a subsidiary of Hna-Caissa Travel Group Co Ltd, which has been listed on the Shenzhen Stock Exchange (SZ000796) since October 2015.

Name

Caissa Touristic

Legal name

CAISSA Touristic (Group) AG

Website

https://de.caissa.de

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Caissa Touristic is a Hamburg-based specialty tour operator (founded 1993) providing bilingual China-Europe travel services to German outbound travelers and Chinese inbound tourists, operating 50+ branches worldwide as a subsidiary of Shenzhen-listed Hna-Caissa Travel Group.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industries

Small-Group Escorted Tour Operators (THAKADAB), Tours, Activities & Experiences Booking (HSACAKAF), Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• China outbound tours
• Europe inbound tourism
• Bilingual tour operator
• Corporate travel management
• Delegation training programs

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Group Tours to China: Organized group travel packages to China including flights, hotels, transfers, guided tours. Includes branded offerings like China Holidays with beginner, expert, and special interest categories.
2. Private/Individual Travel: Flexible individual travel packages starting from 2 persons, combinable with flights or other activities. Customizable itineraries based on customer preferences.
3. Europe Incoming Tourism: Leading provider for Chinese tourists visiting Europe. Handles hotel bookings, Chinese-speaking guides, visa services, and comprehensive travel arrangements for over 100,000 Chinese visitors annually.
4. Business Travel Services: Corporate travel services including special flight rates, interpreter and chauffeur services, private jet organization, and 24-hour business travel hotline.
5. Travel Insurance Distribution: Partnership with ERGO Reiseversicherung offering travel insurance products including cancellation, travel interruption, medical, and baggage insurance.
6. Visa Services: Visa application assistance and processing services for China travel, including document preparation support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

CAISSA Touristic (Group) AG operates as a Germany-based specialty tour operator selling packaged China outbound tours to European travelers and inbound European tourism services to Chinese visitors. The company sells group tour packages (Zubucher Reisen), private individual travel (Privatreisen), special groups, business travel, and incoming tourism services, complemented by bilingual travel support, visa assistance, and travel insurance distribution through ERGO.

Product overview

Caissa Touristic (Group) AG operates as a unified platform offering comprehensive China and Asia-Pacific travel services through multiple interconnected product lines. The core offerings include group tours (Zubucher Reisen), private travel packages (Privatreisen), special group travel (Sondergruppen), day excursions (Ausflüge), accommodations (Hotels), and flight booking. Key tour products include BEST OF TAIWAN (5-day group tour), YANGZI FÜR GENIESSER (4-day river cruise), KULTURDENKMÄLER NORDCHINAS (5-day cultural tour), and TAIWAN SELBSTFAHRERTOUR (6-day self-drive). Supporting services include Visa assistance, travel insurance (via ERGO partnership), currency and timezone calculators, baggage information, travel weather forecasts, and an online booking inquiry system. The company also operates as a leading inbound operator for Chinese tourists visiting Europe, managing cultural exchange programs and operating the European Academy of Chinese Speaking Tour Guides and China Education & Training Center.

Differentiator

Problem solved

Functional benefit

Brands

• China Holidays: Brand for China travel packages including starter, expert, and special tours.

Products and services

• BEST OF TAIWAN (Zubucherreise) 5-day round-trip group tour from Taipei covering major Taiwan destinations including Sun Moon Lake, Kaohsiung, Kenting, Taitung, Hualien, and Taroko Gorge. Bookable as a join-in tour from 2 persons with English-speaking local tour leader, 4 nights in 5-star local-category hotels, transfers, sightseeing program, and breakfast included.
• YANGZI FÜR GENIESSER 4-day Yangzi River cruise from Chongqing to Yichang, sailing through the Three Gorges with scenic gorges viewing, Three Gorges Dam stop, and 5-star vessel cruise amenities. Targets leisure travelers wanting a relaxed Yangzi experience.
• KULTURDENKMÄLER NORDCHINAS 5-day Beijing round-trip cultural tour covering Northern China's cultural heritage including the Yungang Grottoes, Hanging Monastery, the UNESCO-listed Pingyao ancient city, and Taiyuan. Targets culture-focused travelers.
• TAIWAN SELBSTFAHRERTOUR 6-day self-drive tour of Taiwan with rental car, GPS navigation, and pre-booked hotel accommodations covering Taipei, Sun Moon Lake, Tainan, Kaohsiung, Kenting, Taitung, Hualien, Taroko, and Yilan. Targets independent-minded travelers.
• TAIPEH CITY TOUR (Zubuchertour) 3-hour city tour of Taipei covering major cultural and architectural highlights including Chiang Kai-Shek Memorial Hall, Confucius Temple, and National Museum, sold as a bookable excursion add-on.
• Reiseversicherung (Travel Insurance) Travel insurance distribution service offered in partnership with ERGO Reiseversicherung, covering trip cancellation, travel interruption, medical, and baggage insurance for travelers booking Caissa tours.
• Visa-Service Visa application assistance and processing service for China travel, including application form guidance and referrals to the Chinese Visa Application Service Centers in Berlin, Hamburg, Frankfurt, Munich, and Düsseldorf.
• Europe Incoming Tourism Services for Chinese Visitors End-to-end inbound tourism services for Chinese tour groups and individual travelers visiting Europe, including hotel booking across a 1,000+ contracted-hotel network, Chinese-speaking tour guides, visa support, and multi-country itineraries such as the Five Nations tour covering Italy, France, Switzerland, Vatican, and Germany.
• Corporate Business Travel Management Corporate travel program offering special flight rates to China and Asia, interpreter and chauffeur services, private jet organization, and a 24-hour business travel hotline, with dedicated account managers for German and European companies with China operations.
• China Education & Training Center (CETC) Delegation Seminars Seminar travel and training program for Chinese government and business delegations, organized in cooperation with Handelskammer Hamburg and Hamburger Wirtschaftsförderung since 1999, covering public administration, energy, environmental protection, and education topics. More than 500 training trips and 7,000+ participants have taken part since inception.
• European Academy of Chinese Speaking Tour Guides (Training Program) Training institute program established in 2003 to certify Chinese-speaking tour guides for European tour operations, having trained and certified 1,000+ guides since inception.

Quantifiable outcome

• 100,000+ Chinese tourists served annually for European travel
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, minor and moderate.

• Handelskammer Hamburg (Hamburg Chamber of Commerce)coreStrategic or Co-development Partner · 1 January 1999Co-founded China Education & Training Center (CETC) in 1999 with Handelskammer Hamburg and Hamburger Wirtschaftsförderung (Hamburg Economic Development). CETC organizes seminar travel programs for Chinese delegations in politics and business.
• Hamburger Wirtschaftsförderung (Hamburg Economic Development)coreStrategic or Co-development Partner · 1 January 1999Partner in founding CETC (China Education & Training Center) supporting training programs for Chinese managers, professionals, and civil servants in Germany.
• ERGO ReiseversicherungcoreStrategic or Co-development PartnerPartnership with ERGO (European Travel Insurance) for travel insurance products. Offers cancellation insurance, travel interruption coverage, medical insurance, and baggage insurance to travel customers. Caissa serves as distribution channel for ERGO products.
• Chinese Visa Application Service CentersminorOthersReferral partnership with Chinese Visa Application Service Centers in Berlin, Hamburg, Frankfurt, Munich, and Düsseldorf for visa processing services.
• Deichtorhallen HamburgminorStrategic or Co-development PartnerSponsorship of 'Secret Signs' exhibition at Deichtorhallen (2014) featuring Chinese contemporary art about calligraphy. Financial support and promotional involvement.
• Hamburg SummitmoderateGTM or Marketing PartnerSponsorship and advisory involvement in Hamburg Summit (Deutsch-Chinesisches Wirtschaftsforum), bi-annual economic forum. Active since first event in 1999.
• Schleswig-Holstein Musik FestivalminorGTM or Marketing PartnerSponsor of China country focus at Schleswig-Holstein Musik Festival 2012, supporting Chinese cultural programming and artists.
• Europe TimescoreGTM or Marketing PartnerCo-founded Chinese-language monthly newspaper Europe Times in 2003. Serves as communication platform for Chinese community in Europe, promoting cultural exchange and Caissa services.
• Air ChinamoderateChannel Partner/ Reseller/ DistributorAirline partner providing baggage information and services for flights. Caissa provides booking links and travel information for passengers.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• WildChina: China-focused boutique tour operator offering customized and experiential itineraries to Western travelers. Comparable niche specialist competing for the same high-end outbound China travel demand.
• FITS Reisen: Germany-based tour operator specializing in Asia, with particular depth in Japan, China, and Southeast Asia. Highly comparable as a small-to-mid-sized German Asia specialist with similar product structure (group tours, private travel, cultural experiences).
• DER Touristik: Major German tour operator (part of REWE Group) offering package tours, specialty travel, and incoming services across Europe and Asia. Closest direct peer in the German outbound tour-operator space with overlapping customer base and physical branch model.
• China Discovery: China-specialty tour operator serving Western (primarily English-speaking) travelers with custom and small-group itineraries. Direct competitor in the 'China tours for Westerners' niche that Caissa's outbound side serves.

Broad incumbents

• TUI Group: Europe's largest integrated tourism group with broad package tour, airline, and hotel operations. Competes broadly in the same German and European tour-operator market but does not specialize in China travel the way Caissa does.
• Trip.com Group (Ctrip): Dominant Chinese OTA and travel platform with significant Europe inbound product. Competes with Caissa's incoming tourism business (Chinese tourists booking Europe travel) and represents the primary digital-disruption threat to traditional tour operators.

Emerging players

• China Travel Service (CTS): Major Chinese state-owned travel conglomerate with extensive outbound and inbound tour operations across Europe. Comparable in offering China-Europe tour packages at scale and competing for the same Chinese-outbound customer base.
• CITS (China International Travel Service): Large state-affiliated Chinese travel company offering outbound and inbound tourism services. Comparable scale and China-Europe bridge positioning, though operating primarily from the Chinese side rather than the German side.

Regional players

• Meiers Weltreisen: German tour operator specializing in long-haul and round-the-world package tours. Comparable German specialty tour operator with overlap on Asia and long-haul destinations like Caissa's outbound product portfolio.
• Schauinsland-Reisen: Established German tour operator with strong package-tour business across Mediterranean, Asia, and long-haul destinations. Comparable German tour-operator peer with similar direct-sales and physical-office distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CAISSAtouristic
• Facebookfacebook.com/CAISSATouristicAG
• LinkedInlinkedin.com/company/8194409

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caissa Touristic