What Health First Group does

Health First Group Ltd is a privately held, multidisciplinary allied healthcare provider headquartered in Robina, Queensland, Australia. Founded in 2016 as a single Gold Coast physiotherapy practice under the Total Physio Group brand, the company rebranded to Health First Group in 2020 and now operates 18 owned clinics across Queensland, New South Wales, Victoria, Western Australia, the Northern Territory, and Tasmania, supported by 51-100 employees. Its service portfolio centres on physiotherapy and extends across occupational therapy, podiatry, remedial massage, women's health physiotherapy, paediatric care, and neurological rehabilitation, with adjunct modalities including shockwave therapy, dry needling, clinical Pilates, spinal decompression, hydrotherapy, low-level laser therapy, and Gaitscan diagnostic foot assessment for custom orthotic prescription.

Revenue is generated through a diversified mix of pay-per-session private consultations (with on-the-spot HICAPS private health insurance claims), NDIS-funded services (registered across self-managed, agency-managed, and plan-managed participants), Medicare Enhanced Primary Care (EPC) and Department of Veterans' Affairs bulk billing, WorkCover direct billing, corporate and employer preferred-provider arrangements, custom orthotic sales, and home-care and telehealth delivery. The company pursues a hybrid go-to-market combining direct-to-consumer marketing (location-based SEO, blog content, Nookal online booking, email/SMS) with B2B2C corporate preferred-provider relationships in regions including mining. Practice operations are supported by Nookal (booking), Physitrack (patient exercise tracking), HICAPS (claims), Shopify (online store), and Google Analytics. Strategic growth has been driven by a combination of greenfield clinic openings and acquisitions of single practices subsequently rebranded under the Health First Group umbrella, and the company maintains a Graduate Program offering 150+ CPD hours in year one as a talent pipeline to support continued clinic expansion.

Name

Health First Group

Legal name

Health First Group Ltd

Website

https://healthfirstgroup.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Health First Group is a privately held, multidisciplinary allied healthcare provider operating 18 owned clinics across Australia, delivering physiotherapy, NDIS, aged care, women's health, and corporate and mining health services via a mix of in-clinic, home-care, and telehealth delivery.

Ownership category

akta.pro rank

Product category

Allied Health Services (Physiotherapy & Multidisciplinary)

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Home Health Therapy Services (PT/OT/SLP) Providers (HLAFAEAM), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Balance, Fall Prevention & Gait Training In-Home (HSABADAH)

Keywords

• Physiotherapy services
• Allied health services
• NDIS support services
• Aged care physiotherapy
• Workplace health programs

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Private Pay & Health Insurance (HICAPS): Patients pay for physiotherapy sessions directly with private health insurance claims processed on the spot via HICAPS at all clinic locations. Session fees vary by service type and duration.
2. NDIS Funded Services: Registered NDIS provider delivering physiotherapy to self-managed, agency-managed, and plan-managed NDIS participants. Services billed according to NDIS funding categories.
3. Medicare (EPC) & DVA: Bulk billing available for eligible Medicare Enhanced Primary Care plans and DVA claims for approved physiotherapy services.
4. Custom Orthotics (Gaitscan): Custom foot orthotics sold directly to patients following GaitScan diagnostic assessment. Pairs priced at $420 (single) or $730 (two pairs, saving $110).
5. Workers Compensation (WorkCover): Direct billing for WorkCover-approved clients requiring physiotherapy treatment following workplace injuries.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Health First Group operates an 18-clinic national network of allied health practices delivering physiotherapy and a multidisciplinary portfolio spanning occupational therapy, podiatry, remedial massage, women's health physiotherapy, and specialty modalities (shockwave therapy, dry needling, hydrotherapy, clinical Pilates, spinal decompression, low-level laser therapy, GaitScan custom orthotic diagnostics). The group also delivers dedicated NDIS-registered disability services, aged care allied health, veterans affairs (DVA) services, corporate occupational health, and mining-sector allied health across metropolitan and regional Australia, supported by online booking, HICAPS instant claiming, and Physitrack remote exercise monitoring.

Product overview

Health First Group is a multidisciplinary allied healthcare provider offering a comprehensive network of physiotherapy and allied health services across Australia. The core offering centers on physiotherapy services, complemented by specialized treatment modalities including shockwave therapy, dry needling, clinical Pilates, spinal decompression, low-level laser therapy, and hydrotherapy. Additional services include remedial massage, occupational therapy, women's health physiotherapy, and Gaitscan diagnostic technology for custom orthotics. The company serves diverse populations through dedicated programs for NDIS participants, aged care clients, corporate health, mining sector workers, and veterans. With 18 clinics nationwide, the group provides both in-clinic and home-based services, supported by online booking through Nookal, HICAPS for instant claims processing, and Physitrack for patient exercise tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Services Individualised physiotherapy assessment and treatment for musculoskeletal conditions, injuries, chronic pain, sports injury rehabilitation, post-surgical recovery, and general rehabilitation across all age groups.
• NDIS Allied Health Services NDIS-registered allied health services supporting self-managed, agency-managed, and plan-managed participants to achieve disability-related goals through personalised therapy plans delivered in clinic, at home, and via telehealth.
• Aged Care Physiotherapy Services Physiotherapy and allied health services improving quality of life for older Australians, supporting mobility maintenance, pain management, balance, fall prevention, and independence through in-clinic, in-home, and residential aged care delivery.
• Remedial Massage Therapy Therapeutic soft tissue massage to relieve muscle tension, pain, and anxiety using targeted remedial techniques for musculoskeletal complaints.
• Shockwave Therapy Non-invasive acoustic wave therapy used to promote healing of chronic musculoskeletal disorders such as tendinopathies and calcifications.
• Dry Needling Services Trigger point dry needling using fine needles to release chronic muscle tightness and improve healing of musculoskeletal injury.
• Clinical Pilates Services Clinician-supervised low-impact Pilates programs for rehabilitation after injury or surgery, and for improving strength, posture, and movement control.
• Spinal Decompression Therapy Non-invasive traction-based therapy for chronic back and neck pain, including disc-related conditions.
• Low Level Laser Therapy Non-invasive light energy treatment to stimulate cellular repair and reduce inflammation in musculoskeletal conditions.
• Hydrotherapy Services Water-based low-impact rehabilitation therapy for pain relief, mobility improvement, and post-injury or post-surgical recovery.
• GaitScan Diagnostic and Custom Orthotics Diagnostic foot assessment using GaitScan (4096 sensors, 300 frames per second) combined with custom foot orthotic prescription — single pair AUD 420, two pairs AUD 730 with saving of AUD 110.
• Women's Health Physiotherapy Specialised physiotherapy for pelvic floor issues, incontinence, prolapse, prenatal and postnatal care, mastitis, lymphodaema, and musculoskeletal issues associated with childbirth.
• Occupational Therapy Services Occupational therapy focusing on functional independence, home and workplace ergonomics, adaptive strategies, and return-to-work support across in-clinic and home-based settings.
• Corporate Health Services Workplace health services including ergonomic assessments, injury prevention programs, and employee wellness offerings delivered under preferred-provider arrangements with corporate employers.
• Mining Industry Allied Health Services Allied health services tailored for the mining industry workforce including occupational health, ergonomic and on-site assessments, injury prevention, and return-to-work rehabilitation.
• Veterans Affairs Allied Health Services Allied health support for veterans under DVA claims and veteran affairs programs, including physiotherapy and rehabilitation for service-related conditions.
• Graduate Physiotherapy Program Structured new-graduate physiotherapy employment pathway including mentorship, continuing professional development, and career progression within the Health First Group national clinic network.

Quantifiable outcome

• 46,720 consultations completed this year across the national clinic network.

Named customers3 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• NDIS (National Disability Insurance Scheme)coreOthersHealth First Group is a registered NDIS provider delivering physiotherapy and allied health services to self-managed, agency-managed, and plan-managed NDIS participants across all its clinic locations and via home-based services.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Recovre: Workplace rehabilitation and return-to-work physiotherapy provider operating nationally; competes for the same employer and WorkCover-funded patient demand as Health First Group's mining and corporate-health verticals.
• Back In Motion Health Group: Australia's largest physiotherapy franchise network with 150+ locations; operates the same multi-discipline allied-health clinic model and competes for the same NDIS, private-health and WorkCover patients.
• Physio Inq: An Australian multi-site physiotherapy and allied-health group providing in-clinic, mobile and NDIS-funded services across NSW and other states — a comparable boutique roll-up competitor.
• MJC Health Management (Mobile Rehab): Australian mobile/community physiotherapy and allied-health provider serving NDIS and aged-care clients in their homes — directly comparable to Health First Group's home-based service offering.
• Kieser Australia: Specialised strength-and-rehabilitation physiotherapy clinics in major Australian metros; competes for the same orthopedic, post-surgical and chronic-condition patient cohorts.
• Lifecare Physiotherapy: Owned by nib Group, Lifecare runs a multi-site network of physiotherapy and allied-health clinics across Australia, directly overlapping Health First Group's musculoskeletal and sports-injury service lines.
• IPRS Health: Provider of occupational-health, injury-management and return-to-work physiotherapy services across Australia and the UK — overlaps Health First Group's corporate, mining and WorkCover lines.
• Pro Health Care: South-Australian multidisciplinary allied-health network combining physiotherapy, podiatry, dietetics and remedial massage under one brand; comparable multi-modality community-clinic strategy.

Broad incumbents

• Healthcare Australia: Australia's largest allied-health staffing and healthcare-solutions provider; supplies the same physiotherapy talent pool and competes for NDIS, aged-care and corporate-health contracts.
• APM Group (Advanced Personnel Management): The largest Australian rehabilitation and allied-health services provider with occupational-health, NDIS and employment-services arms — a much larger incumbent operating adjacent provider categories at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/healthfirstgroup1
• LinkedInlinkedin.com/company/healthfirstgroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health First Group