Old Redcliffians Rfc

What Old Redcliffians Rfc does

Pitchero (legally Pitch Hero Ltd) is a UK-based vertical SaaS company founded in 2008 that operates an all-in-one sports club management platform for grassroots sports clubs. Its core product combines a club website builder, mobile apps for members and team managers, membership registration, digital payments via Stripe and GoCardless, fixtures and competition management, fundraising tools, and event ticketing into a single integrated system. The platform is purpose-built for non-technical volunteers and is positioned to replace a fragmented stack of website hosting, spreadsheets, and manual payment collection typically used by amateur clubs. The technology stack is cloud-hosted on AWS, with SSL managed through AWS Certificate Manager, and the platform supports hundreds of league-level competition integrations and third-party APIs (e.g., Play-Cricket).

Pitchero monetizes via a three-tier subscription model (Free, Standard at £38/month, Pro at £99/month, all inc. VAT with annual prepay discount), payment processing transaction fees (with a Price Promise to undercut competitors on processing rates above £25,000/year in volume), and a digital advertising business that monetizes its audience of 1.5M+ registered users, 650,000 opt-in emails, and the GrassrootsGoals social media brand across Instagram and Facebook. A secondary product, The Fundraising Club Lottery (launched February 2025), is a non-profit Gambling Commission-licensed lottery that generates recurring monthly grants for participating clubs while expanding the platform's monetization surface beyond subscriptions. Sister platforms Teamer and GrassrootsGoals extend the company's reach to roughly 2M participants and 70,000 teams. The company's go-to-market is hybrid: a self-serve product-led sign-up flow augmented by account managers for upsell and a direct sales motion into higher-spending clubs.

Name

Old Redcliffians Rfc

Legal name

Pitch Hero Ltd

Website

https://www.pitchero.com/clubs/oldredcliffians/

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

11–50 employees

Short description

Pitchero (Pitch Hero Ltd) is a UK vertical-SaaS platform that provides website, mobile app, payments, membership, team management, and fundraising tools to grassroots sports clubs across rugby, cricket, hockey, football, netball, and basketball.

Ownership category

akta.pro rank

Product category

Sports Club Management Software

NAICS

Fitness and Recreational Sports Centers (713940), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Sports club management
• Club website builder
• Membership management software
• Digital payments platform
• Team management software

Headquarters

HQ city

Chippenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Club Website Packages: Monthly/annual subscription fees for club website packages (Free, Standard, Pro). Includes hosting, features, and email accounts.
2. Payment Processing Fees: Transaction fees on digital payments processed through the platform (Stripe for cards, GoCardless for Direct Debit). Fees vary by package and charity status.
3. Advertising Revenue: Digital advertising services for brands targeting grassroots sports audience across the Pitchero network, GrassrootsGoals social media, and Teamer platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Old Redcliffians Rfc uses an all-in-one sports club management platform combining a club website, mobile apps, membership database, digital payments via Stripe and GoCardless, team management, competition management, and fundraising tools (including The Fundraising Club Lottery) into a single integrated system designed specifically for grassroots sports clubs. The platform is volunteer-friendly, requires no technical skills, and is delivered via subscription packages (Free, Standard, Pro) for clubs across football, rugby union, cricket, hockey, netball, basketball, and rugby league.

Product overview

Pitchero is an all-in-one sports club management platform combining a club website, mobile apps, membership database, digital payments, team management, and fundraising tools into a single integrated system. The core platform (Pitchero Club Website + Club App) is supplemented by add-on modules including Membership Management, Payments (via Stripe/GoCardless), Team Management, Competitions, The Fundraising Club Lottery, Content & Communications, Ticketing, and PitcheroGPS. The platform is designed specifically for grassroots sports clubs (football, rugby union/league, cricket, hockey, netball, basketball) and is built for non-technical volunteers, offering unlimited hosting, SSL security, and continuous feature updates.

Differentiator

Problem solved

Functional benefit

Brands

• PitcheroGPS: GPS tracking technology for sports clubs to monitor player performance and prevent injuries.
• The Fundraising Club Lottery

Products and services

• Pitchero Club Website The primary web platform enabling sports clubs to create and manage their club website. Includes unlimited hosting, domain registration, SSL security, and email accounts. Volunteer-friendly tools allow non-technical users to update pages, fixtures, news, and manage content from any device. Designed for grassroots sports clubs including football, rugby, cricket, hockey, and netball.
• Pitchero Club App Mobile application for club members to access fixtures, results, news, communicate with teams, and manage payments on the go. Also enables coaches and admins to manage team selection, availability, and send announcements.
• Pitchero Manager App Dedicated mobile app for team managers, coaches, and captains to manage player availability, team selection, match fees, training, scores, and events from their phone.
• The Fundraising Club Lottery Non-for-profit digital lottery embedded in Pitchero websites. Generates recurring monthly grants for clubs with zero cost and minimal admin. Each ticket costs £10/month. Licensed and regulated by the Gambling Commission. Raises funds for sports clubs across England, Scotland and Wales.
• PitcheroGPS GPS tracking solution for football and sports clubs. Provides player performance data including distance covered, sprint counts, high-intensity running zones, and injury prevention insights through training load monitoring.

Quantifiable outcome

• 30% average increase in club revenue by adopting digital payment systems
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing partner for credit and debit card transactions. Stripe Connect Express enables clubs to receive payments directly. Provides low-cost payment processing with Price Promise guarantee.
• GoCardlesscoreTechnology or IntegrationDirect Debit and Instant Bank Pay partner especially beneficial for registered charities offering lower processing fees. Enables recurring payments for membership collections.
• The Fundraising ClubcoreStrategic or Co-development PartnerCo-founded by Pitchero founders. Non-for-profit digital lottery raising money for sports clubs across England, Scotland and Wales. Licensed and regulated by Gambling Commission. Provides recurring monthly grants to participating clubs.
• GrassrootsGoals (GRG)coreGTM or Marketing PartnerSocial media brand reaching grassroots sports audience. 200K Instagram followers, 300K Facebook followers. Used for brand advertising campaigns and content syndication across sports club network.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider for hosting Pitchero platform. SSL certificates managed through AWS for secure encrypted traffic across club websites.
• TeamercoreTechnology or IntegrationSister company within The Pitchero Group. Sports club management platform with 1m registered users, 450K opt-in emails. Combined reach of 70K teams and 2m participants across Pitchero, Teamer, and GRG.
• Gourmet SocietyminorGTM or Marketing PartnerDiscount partner offering lottery players free membership saving up to 40% on meals out and cinema tickets. Includes Papa Johns, Bella Italia, Legoland, Sea Life, Vue Cinemas, Odeon.

Scale indicators10 records

Recent moves6 records

Direct peers

• TeamSnap: North American sports team management platform offering rosters, schedules, communication, and payments for youth and amateur clubs; the most direct global competitor to Pitchero in the grassroots team-management space.
• Teamer: Sister platform within The Pitchero Group providing sports club management for grassroots teams; explicitly listed as part of the same group with 1M registered users. Listed as a peer due to overlapping functionality in team coordination.
• ClubSpark (Sport England): UK-focused club and volunteer management platform provided by Sport England, offering websites, member management, and booking; directly competes with Pitchero in the UK grassroots club market.
• Playmetrics: Youth and amateur soccer club management platform offering registration, payments, and team communication in the US; directly comparable to Pitchero's football non-league and community offerings.

Broad incumbents

• SportsEngine (NBC Sports / PlayOn): Established US-based sports management platform owned by NBC Sports, providing registration, websites, and communication tools for amateur sports organizations; comparable to Pitchero but operating at much larger US scale.
• Stack Sports: Large US provider of sports technology (registration, websites, tournament management) across multiple youth sports; broader incumbent with overlapping product modules to Pitchero's platform.

Regional players

• Play-Cricket (ECB): England and Wales Cricket Board's official cricket club platform with fixture/results sync and league management; integrates with Pitchero (per company data) and serves the same UK cricket club volunteers.

Emerging players

• Wild Apricot: Membership management SaaS for clubs and associations with website builder, payment processing, and event registration; competes for grassroots sports club budgets, especially for membership and admin workflows.
• Heja Sports: Team communication and scheduling app focused on amateur sports clubs; overlapping player in the team management and messaging categories where Pitchero competes.
• Join It: Membership management platform handling subscriptions, payments, and event registration for organizations including sports clubs; overlapping offering in the membership/payments slice of Pitchero's stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/pitchero
• YouTubeyoutube.com/channel/UCiQLcFMRsFXYduFCtc8PkbQ
• Facebookfacebook.com/Pitchero
• Instagraminstagram.com/bepitchero
• LinkedInlinkedin.com/company/chippenham-town-fc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Redcliffians Rfc