ESG Associates

What ESG Associates does

ESG Associates Sdn Bhd is a privately-held boutique environmental, social, and governance (ESG) and sustainability consultancy headquartered in Subang Jaya, Selangor, Malaysia, incorporated in 2013 (Company Reg. No. 201301007517). The firm serves Malaysian businesses, listed issuers on Bursa Malaysia, and organisations that lack internal ESG capacity, delivering advisory across strategy development, carbon management, lifecycle assessment, certification, training, and outsourced sustainability functions. Service offerings include ESG Advisory & Consultancy, Carbon Management (GHG Protocol/ISO 14064), Net Zero/Carbon Neutrality advisory, Product Carbon Assessment (ISO 14067/14040-44), Training & Capacity Development, Certification Consultancy (ISO 20121, ISO 14064, ISO 50001, Green Building Index), three-tiered Outsourcing Services (Gold/Silver/Bronze), and EU Requirements Advisory (CSRD, ESRS, CBAM). The team comprises four named certified professionals — Managing Partner Steven Lee (ISO 14064 Lead Verifier, SGS; GPM360 Consultant), Partner Lam Sook Theng (civil engineer; ISO 14064 Lead Verifier), Director Oh Ying Ying (BSI GHG Practitioner; CPA), and Partner Bryan Paul (ISO 14064 Lead Verifier; Certified Sustainability Reporting Specialist).

The business model is professional services with both project-based engagements and multi-year outsourcing retainers. Pricing is quote-based with a free initial consultation; the Gold/Silver/Bronze outsourcing tiers are structured as multi-year contracts that embed the firm into client ESG governance. Distribution is direct enterprise sales supported by referral flows from certification partners (SGS, Bureau Veritas, BSI, IBM Silver Partner) and a strategic MoU with Axcelasia ESG (April 2025). Geographic reach is Malaysia-domiciled with a wholly-owned subsidiary, Kenyalang Associates Sdn Bhd, serving Sarawak; the firm also references advisory work in Singapore and India. There is no proprietary software platform — value delivery rests on consultant expertise, methodologies (e.g., a documented 5-step advisory framework), and partnerships with certification bodies. ESG Associates is founder/partner-owned with no external institutional funding disclosed.

Name

ESG Associates

Legal name

ESG Associates Sdn Bhd

Website

https://esg-my.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

ESG Associates is a Malaysian boutique ESG and sustainability consultancy offering advisory, carbon management, certification, training, and tiered outsourcing services to listed companies and businesses across Malaysia seeking ESG transformation and compliance.

Ownership category

akta.pro rank

Product category

ESG and Sustainability Consulting Services

NAICS

Environmental Consulting Services (54162), Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ), Sustainability, ESG & Climate Risk Advisory (BPAHAJAH)

Keywords

• ESG consulting
• Sustainability advisory
• Greenhouse gas accounting
• Carbon footprint services
• ESG certification consultancy

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional ESG Consulting Services: ESG Associates generates revenue through bespoke consulting and advisory engagements. Services are delivered through tiered outsourcing packages (Gold, Silver, Bronze tiers) and one-off project engagements covering ESG advisory, carbon management, certification consultancy, and training. The revenue model is primarily professional services-based, with recurring retainer-style arrangements implied by the Gold/Silver/Bronze outsourcing tiers. First consultation session is free, after which bespoke service proposals are developed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ESG Associates Sdn Bhd is a boutique ESG and sustainability consultancy that delivers advisory, carbon management, training, and certification-readiness services to Malaysian businesses and organisations. Its core offerings include ESG strategy and material-issue advisory, GHG accounting and carbon footprint services, net zero advisory, product carbon / lifecycle assessment, ESG training, ISO certification consultancy (ISO 14064, ISO 14067, ISO 14040/44, ISO 20121, ISO 14000/45001/50001, Green Building Index), tiered outsourcing of the ESG function (Gold/Silver/Bronze), and EU regulatory compliance advisory for CSRD/ESRS/CBAM. Services are delivered directly by a small partner-led team using globally recognised standards such as GHG Protocol, ISO standards, TCFD, GRI, and Bursa Malaysia SR guidelines.

Product overview

ESG Associates is a boutique sustainability and ESG consultancy offering seven interconnected advisory and consulting services. The core offerings include ESG Advisory & Consultancy (strategy and operationalization), Carbon Management (GHG accounting using GHG Protocol/ISO 14064), Net Zero/Carbon Neutrality, and Product Carbon Assessment (LCA/ISO 14067). These are complemented by Training & Capacity Development, Certification Consultancy (ISO certifications), and Outsourcing Services (Gold/Silver/Bronze tiers). The company also provides EU Requirements Advisory for CSRD/ESRS/CBAM compliance. Services can be engaged individually or combined for comprehensive sustainability transformation programs.

Differentiator

Problem solved

Functional benefit

Products and services

• ESG Advisory & Consultancy Strategic consulting services to help organizations develop comprehensive ESG strategies, identify material issues, and operationalise sustainability practices across their operations and supply chains. Target audience is Malaysian businesses and organisations beginning or scaling their ESG transformation.
• Carbon Management Greenhouse gas accounting and carbon management services using the GHG Protocol and ISO 14064 standards, including organisational carbon footprint calculation, SBTi target setting, CDP reporting, and voluntary carbon market advisory. Designed for organisations needing a quantified, standards-based emissions baseline.
• Net Zero / Carbon Neutrality Advisory services to help organisations achieve net zero and carbon neutrality targets, including guidance on Science Based Targets initiative (SBTi) commitments and decarbonisation roadmaps. Aimed at corporates setting long-term climate commitments.
• Product Carbon Assessment Product carbon footprint calculation and lifecycle assessment (LCA) services following ISO 14040/14044 and ISO 14067 standards, including environmental labels and declarations. Used by manufacturers and consumer-products companies requiring per-product carbon disclosure.
• Training & Capacity Development ESG and sustainability training programs for stakeholders and decision-makers, covering topics such as the UN SDGs, GHG reporting, product carbon footprint, and various ISO management system standards. Delivered by HRDC-certified trainers for Boards, management, and operational staff.
• Certification Consultancy Advisory services to guide organisations through ISO certification processes, including sustainability reporting assurance (AA1000 / ISAE 3000), ISO 20121 (sustainable events), ISO 14000 family, ISO 45001, ISO 50001, and Green Building Index certification. Delivered in conjunction with certification bodies such as SGS, Bureau Veritas, and BSI.
• Outsourcing Services (Gold / Silver / Bronze) Three-tiered ESG outsourcing solutions (Bronze: ESG training, gap analysis, annual Bursa sustainability reporting; Silver: adds stakeholder engagement for materiality assessment, corporate governance review, and Board/Management advisory; Gold: full embedded ESG team providing strategy development, leading ESG sub-committees, coordinating programs and disclosures). Targeted at organisations lacking dedicated in-house sustainability staff.
• EU Requirements Advisory Advisory services helping businesses navigate European Union sustainability regulations including the Corporate Sustainability Reporting Directive (CSRD), the European Sustainability Reporting Standards (ESRS), and the Carbon Border Adjustment Mechanism (CBAM). Delivered with a specialist European market partner for in-region coverage.

Quantifiable outcome

• First ISO 20121 certified organisation in Malaysia and within Shangri-La Group — achieved for Shangri-La Rasa Ria Sabah
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Axcelasia ESG Sdn BhdcoreStrategic or Co-development Partner · 18 April 2025ESG Associates and Axcelasia ESG signed a Memorandum of Understanding (MoU) on 18 April 2025 in Petaling Jaya. The partnership aims to deliver comprehensive ESG advisory services combining Axcelasia ESG's GRC and sustainability reporting experience with ESG Associates' technical expertise in carbon reporting, climate-related risk management, and stakeholder engagement. The MoU was signed by Mr. Ranjit Singh (Chairman, Axcelasia) and Mr. Steven Lee (Managing Director, ESG Associates), with Ms. Oh Ying Ying (Director) from ESG Associates present.
• BSI (British Standards Institution)coreImplementation/ SI/ Consulting PartnerBSI is listed as a certification partner of ESG Associates. BSI provides certification services (e.g., ISO 14064 GHG certification) while ESG Associates provides pre-certification consultancy and gap analysis. Oh Ying Ying is noted as a GHG Practitioner certified by BSI.
• SGS (M) Sdn BhdcoreImplementation/ SI/ Consulting PartnerSGS is a key certification partner of ESG Associates, collaborating on multiple projects including GHG accounting for clients across subsidiaries, packaging LCA assessment, plastic recycling projects, waste management GHG projects, and full ESG services for Bursa-listed manufacturers. Steven Lee is a certified Lead GHG Verifier under ISO 14064-1/2 by SGS.
• Bureau Veritas Sdn BhdcoreImplementation/ SI/ Consulting PartnerBureau Veritas partners with ESG Associates on long-term GHG accounting projects and ESG certification. Collaborations include design and planning policy for a major Malaysian real estate conglomerate, a carbon neutral power plant concept paper for a renewable energy firm, and integrated ESG services for manufacturing clients.
• ESG MalaysiacoreGTM or Marketing PartnerESG Associates is a strategic partner of ESG Malaysia (a non-profit organisation registered under RoS Malaysia), alongside Institute of Internal Auditors Malaysia (IIAM) and Curtin University Malaysia. ESG Malaysia pursues and collaborates on ESG agenda in Malaysia. Bryan Paul is a Founding Member and Committee Member of ESG Malaysia.
• Kenyalang Associates Sdn BhdcoreStrategic or Co-development PartnerKenyalang Associates Sdn Bhd is a subsidiary of ESG Associates Sdn Bhd, based in Sarawak, Malaysia. It serves as the local arm of ESG Associates, providing the same ESG and sustainability advisory services tailored to the unique opportunities and challenges within the Sarawak market. Leverages the expertise of the parent company while adapting to local context.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• South Pole Group: Global climate consultancy offering carbon accounting, net zero strategy, and ESG advisory. Directly comparable to ESG Associates' carbon management and net zero practice, with broader global reach.
• ERM (Environmental Resources Management): Global sustainability and environmental consulting firm with deep Asia Pacific presence. Comparable in offering carbon management, ESG advisory, and climate risk services to corporate and financial clients.
• Synergyiento Sdn Bhd: Malaysian sustainability and ESG consultancy offering sustainability strategy, reporting, and training. Comparable boutique consultancy serving Malaysian corporates with overlapping ESG advisory scope.
• Axcelasia ESG Sdn Bhd: Malaysian ESG advisory and GRC firm focused on sustainability reporting and governance. Direct competitor in the Malaysian ESG advisory market; entered strategic MoU with ESG Associates in April 2025, indicating overlapping capabilities and client base.

Broad incumbents

• EY Malaysia (Climate Change and Sustainability Services): Big 4 firm in Malaysia with a dedicated climate change and sustainability services practice. Competes for ESG advisory and non-financial assurance work that ESG Associates targets.
• KPMG Malaysia (Sustainability Services): Big 4 advisory practice in Malaysia with an ESG and sustainability services team. Competes for ESG advisory, CSRD assurance, and TCFD reporting engagements alongside ESG Associates.
• Sphera (formerly thinkstep): Global ESG and operational risk software and consulting provider covering LCA, carbon footprint, and product sustainability. Comparable to ESG Associates' Product Carbon Assessment (ISO 14040/44/14067) and LCA work, with a software-enabled delivery model.
• Deloitte Malaysia (Sustainability & ESG): Big 4 advisory practice in Malaysia with dedicated climate and sustainability services. Competes for large enterprise ESG mandates that ESG Associates targets, with broader portfolio and scale.
• PwC Malaysia (Sustainability Services): Big 4 advisory firm in Malaysia with a sustainability and climate practice. Competes for ESG assurance and reporting engagements; ESG Associates Director Oh Ying Ying is a former PwC Malaysia consultant.

Regional players

• CSRWorks International: Singapore-based ESG and sustainability consultancy serving ASEAN markets. Comparable in sustainability reporting, ESG training, and advisory services to regional corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haluan-hijau-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESG Associates