That's It
That's It is a Yokohama-based company providing OBS live-streaming education and operations services to Japanese individuals, SMBs, and enterprises via a YouTube channel (17,000+ subscribers), Discord communities, paid training, and end-to-end streaming outsourcing.
- Company typePrivate
- Founded2020
- HeadquartersYokohama, Japan
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What That's It does
That's It (株式会社ザッツイット) is a Yokohama-based Japanese company founded in July 2020 that operates as an OBS (Open Broadcaster Software) focused live streaming education and services provider under the brand "Hitomi-man no OBS Gakuen" (ひとみまんのOBS学校). The company delivers a multi-format offering: a YouTube channel with 17,000+ subscribers and 1,000+ OBS tutorial videos, two Discord community servers (one for OBS Q&A, one for accessing the free OBS Basic Manual), written know-how articles on its website, paid live streaming training services for individuals and corporations, and a live streaming operations outsourcing service covering pre-broadcast preparation, on-site execution, and post-broadcast upskilling training for client internalization. Its founder and CEO, Shinnosuke Hitomi (人見 伸之介), is the central figure across content, brand, and service delivery, having previously worked at Sumitomo Mitsui Trust Bank group and 17LIVE.
The technology stack is built around OBS Studio as the foundational tool, with the company covering integrations and tutorials for destination platforms (YouTube, Twitch, TikTok, Instagram, Facebook) and ecosystem tools (Streamlabs, StreamElements, Doneru, Onecomme, TikFinity, Stream Deck, Vrew, VOICEVOX). The company does not develop proprietary streaming technology; instead it monetizes expertise on third-party open-source and commercial tools through education and operational services.
The business model combines three revenue streams: (1) customized paid training services for individuals and corporations, priced via per-engagement negotiation based on client budget; (2) professional-services live streaming operations outsourcing for enterprises; and (3) YouTube advertising revenue from the OBS tutorial channel. Distribution is exclusively direct and primarily domestic to Japan (Kanto region), with no third-party reseller or marketplace channels. The customer base spans individual creators (Vtuber/game streamers), SMBs (e.g., hospitality, F&B retailers), and large enterprises (e.g., a major telecom company), supported by a free content funnel (YouTube, website articles, Discord) that converts to paid engagements through consultation and trial offers. The company operates independently with no disclosed external funding, no parent or subsidiary entities, and a small founder-led team.
That's It firmographics
Firmographics- Name
- That's It
- Legal name
- 株式会社ザッツイット
- Website
- https://thats-it.co.jp
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- That's It is a Yokohama-based company providing OBS live-streaming education and operations services to Japanese individuals, SMBs, and enterprises via a YouTube channel (17,000+ subscribers), Discord communities, paid training, and end-to-end streaming outsourcing.
- Ownership category
- akta.pro rank
That's It industry classification
Industry- Product category
- Live Streaming Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Postproduction Services and Other Motion Picture and Video Industries (51219), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Educational Services (8200)
- akta.pro primary industry
- Live Streaming & Webcasting Platforms (BPAMAJAB)
- akta.pro secondary industries
- Open Multimedia OER (video, audio, podcasts, animations) (EDAGAJAF), Sports Production & Outside Broadcast (OB) for Live Events (MPABAJAI)
Keywords
Where That's It is headquartered
LocationHeadquarters
- HQ city
- Yokohama
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
That's It business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Live Streaming Training Services (個人/法人向けライブ配信研修サービス): Individual and corporate OBS training programs delivered online/offline, covering basic operations, studio practice, and custom manual provision. Pricing is quote-based and negotiated according to client budget and training scope. Revenue is recognized as professional services.
- Live Streaming Operation Outsourcing (ライブ配信オペレーション代行サービス): Full-service live streaming operation outsourcing for enterprises, including pre-broadcast preparation, on-site execution and recording, and post-broadcast internalization training. Clients pay for operational expertise and staffing.
- YouTube Content Revenue: YouTube channel monetization through advertising revenue from OBS tutorial content. Channel 'ひとみマンのOBS学校' has 17,000+ subscribers and over 1,000 videos published.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized training program — price negotiated per client |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
That's It product offering
Product offeringCore offering
That's It delivers OBS-based live streaming training and outsourced operations services to individuals and corporations in Japan. Paid offerings include customized training programs (online/offline lectures, studio equipment practice, manual provision) and end-to-end live streaming operations outsourcing for corporate clients. Free ecosystem assets include the "Hitomi-man no OBS Gakuen" YouTube channel (17,000+ subscribers, 1,000+ videos), Discord community server, written OBS articles, and a free OBS Basic Manual.
Product overview
That's It (株式会社ザッツイット) operates as an OBS-based live streaming education and services company under the brand 'Hitomi-man no OBS Gakuen' (ひとみマンのOBS学校). The company offers a multi-product portfolio comprising: (1) the YouTube channel as a content platform for free OBS tutorials and streaming knowledge; (2) a Discord community server for peer support and individual consultations; (3) a free OBS Basic Manual accessible via Discord; (4) a paid live streaming training service for individuals and corporations covering OBS operations, equipment training, and streaming best practices; and (5) a live streaming operations outsourcing service where the company handles pre-delivery preparation, on-site operation, and post-delivery upskilling to enable clients to eventually handle streaming in-house. The services are bundled as the 'That's it' package offering for corporate clients, with modular access available.
Differentiator
Problem solved
Functional benefit
Brands
- ひとみマンのOBS学校: OBS（Open Broadcaster Software）の使い方を中心としたライブ配信ノウハウの発信を行うYouTubeチャンネルおよびDiscordコミュニティ的名称
- That's it（ザッツイット）
Products and services
- Live Streaming Training Service (ライブ配信研修サービス)
- Live Streaming Operations Outsourcing Service (ライブ配信オペレーション代行サービス)
- That's it Service (法人向けライブ配信・研修一体型サービス)
- Live Distribution Education Program (ライブ配信教育プログラム)
Quantifiable outcome
- YouTube channel 'ひとみマンのOBS学校' grew from 10,000 to 17,000+ subscribers in approximately 8 months (June 2024 to early 2025)
Companies that use That's It
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
That's It technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature4 records
That's It partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AppMediaminorAppMedia, a major Japanese gaming/media platform, featured the company's website on its 'Recommended Web Media' list in December 2024, providing third-party endorsement and referral traffic. This is a media co-marketing arrangement rather than a formal partnership.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
That's It competitors and assessment
Company assessmentDirect peers
- StreamYard: Browser-based live streaming production tool used by creators and businesses to multistream to YouTube, LinkedIn, Facebook, and other platforms; directly comparable as a tool-and-services layer for professional live streaming production.
- Restream: Multistreaming platform enabling simultaneous live broadcast to 30+ destinations; directly comparable as a live streaming production/distribution solution targeting creators and enterprises.
- BeLive Technology: Asia-headquartered live streaming production platform for creators and businesses; comparable as a region-relevant live streaming production and broadcast services company.
- Lightstream Studios: Cloud-based live streaming production and creative services platform for creators and brands; directly comparable as a live streaming production-as-a-service offering for individuals and enterprises.
Broad incumbents
- Twitch (Amazon): Global live streaming platform with a Japanese creator base; comparable as a destination platform that That's It's training and outsourcing clients broadcast to via OBS.
- 17LIVE Inc. Major Taiwan-headquartered live streaming platform with a sizable Japan operation; the founder of That's It previously worked in live management and program production at 17LIVE, making it a directly comparable platform in the same Japanese live streaming ecosystem.
- OBS Project: The open-source OBS Studio software organization itself; directly relevant since That's It's entire product, content library, and training curriculum is built around OBS Studio.
- Mildom (KLab Inc.): Japanese live streaming platform operated by KLab, focused on game streaming and creator partnerships; operates in the same Japanese live streaming/creator-economy category as That's It.
- Mirrativ Inc. Japanese mobile live streaming platform focused on game streaming and casual creators; competes for the same individual creator and Vtuber audiences that That's It's training services target.
- Niconico Live (Dwango): Pioneer Japanese live streaming service from Dwango (KADOKAWA group); serves overlapping Japanese creator and viewer audiences and competes for the same live streaming education/training mindshare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
That's It social profiles
Digital presenceThat's It financial estimates
Financial estimateRevenue estimate
Valuation estimate
That's It leadership team
Management profileNumber of profiles
Profiles1 record
That's It funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
That's It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about That's It
What does That's It do?
That's It delivers OBS-based live streaming training and outsourced operations services to individuals and corporations in Japan. Paid offerings include customized training programs (online/offline lectures, studio equipment practice, manual provision) and end-to-end live streaming operations outsourcing for corporate clients. Free ecosystem assets include the "Hitomi-man no OBS Gakuen" YouTube channel (17,000+ subscribers, 1,000+ videos), Discord community server, written OBS articles, and a free OBS Basic Manual.
Is That's It a public or private company?
That's It is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was That's It founded?
That's It was founded in 2020.
Where is That's It based?
That's It is headquartered in Yokohama, Japan, in the Asia region.
How does That's It make money?
Three revenue lines are on record. Live Streaming Training Services (個人/法人向けライブ配信研修サービス) is the primary driver. The others are live Streaming Operation Outsourcing (ライブ配信オペレーション代行サービス) and youTube Content Revenue.
Who are That's It's main competitors?
Direct peers on record are StreamYard, Restream, BeLive Technology and Lightstream Studios. Broad incumbents are Twitch (Amazon), 17LIVE Inc., OBS Project, Mildom (KLab Inc.), Mirrativ Inc. and Niconico Live (Dwango).
Does That's It have an API?
No public API is recorded for That's It.
What industry is That's It in?
That's It's product category is Live Streaming Services. Its primary akta.pro industry code is BPAMAJAB, Live Streaming & Webcasting Platforms, with a secondary code of EDAGAJAF, Open Multimedia OER (video, audio, podcasts, animations). Its NAICS code is 51621 and its SIC code is 7812.