Vending

What Vending does

Vending d.o.o. is a Serbian private company headquartered in Novi Beograd that operates vending machine services and distributes HoReCa (hotel, restaurant, and catering) products. According to its firmographic profile, the company was founded in 2004 and employs between 51 and 100 people, placing it in the small-to-mid-market segment of the regional vending and foodservice supply industry.

The company's core offering consists of two related lines: the placement, restocking, and servicing of vending machines, and the broader distribution of HoReCa consumables. Its go-to-market positions Vending as an outsourced beverage and snack supply partner for workplaces and hospitality venues, with a stated brand partnership with Nestlé serving as a marquee supplier relationship that supports its product portfolio. No information was available on the specific machine fleet size, route density, pricing structure, or share of vending versus distribution revenue.

Revenue mechanics are not disclosed in the source material. As a physical, last-mile-distributed business selling branded CPG through both machine and HoReCa channels, Vending's economics would be expected to follow standard vending/distribution patterns — relatively low gross margins on commodity products offset by volume and route efficiency — but no figures, customer mix, or contract terms are available to confirm this. The company's website (vending.rs) is referenced but the source page only contained a loading/verification message with no substantive corporate, financial, or product content, so deeper structural detail could not be verified.

Name

Vending

Website

https://vending.rs

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Vending d.o.o. is a Serbian company, founded in 2004 and based in Novi Beograd, that operates vending machine services and distributes HoReCa products in partnership with brands including Nestlé.

Ownership category

akta.pro rank

Product category

Vending Services & HoReCa Distribution

NAICS

Vending Machine Operators (445132), Food Service Contractors (72231)

SIC

Retail-Eating Places (5812), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Confectionery, Snacks & Specialty Sweets Wholesale Distribution (CRAOAAAM)

Keywords

• Vending machine services
• HoReCa distribution
• Automated retail
• Foodservice products
• Beverage vending

Headquarters

HQ city

Novi Beograd

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel

Core offering

Vending d.o.o. offers vending machine services and distributes HoReCa products. The company partners with brands such as Nestlé to supply food and beverage products through vending placements and wholesale distribution to hotels, restaurants, and cafés.

Product overview

No product information available from the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Vending Machine Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Selecta Group: European vending and coffee services operator with broad machine-fleet and HoReCa supply capabilities; the closest functional analogue to Vending's dual vending-plus-distribution model, though at materially larger scale.
• Pelican Rouge: Coffee and vending services provider operating across multiple European markets; directly comparable on vending operations and HoReCa-adjacent product supply.
• IVS Group: Italian-headquartered vending machine operator with significant Southern and Eastern European footprint; competes in the same vending route-density business and increasingly in HoReCa supply.
• Bidfood (Serbia / SEE): Foodservice wholesaler operating across the Balkans including Serbia; directly comparable on the HoReCa distribution half of Vending's business.

Broad incumbents

• Compass Group: World's largest contract foodservice company; comparable on institutional and workplace feeding, with vending-adjacent services in select markets.
• Aramark: Global contract foodservice and uniform services provider; broadly overlaps with Vending's HoReCa supply activity and represents the kind of multinational competitor that could enter the Serbian market.
• Sodexo: Global food services and facilities management incumbent with vending-adjacent offerings; relevant as a large-scale incumbent that could expand into Serbia's vending and HoReCa segments.

Others

• Nestlé Professional: The out-of-home arm of Vending's anchor partner; relevant as the principal-supplier relationship that drives Vending's distribution economics and could be replicated or withdrawn.
• N&W Global Vending: Manufacturer of vending machines for the European market; adjacent rather than directly competing, but indicative of the equipment ecosystem Vending depends on for fleet expansion.

Regional players

• Cantek Group: Turkish vending machine operator and HoReCa distributor; comparable business model with regional rather than overlapping geography, useful for benchmarking how vending-plus-distribution plays scale in emerging European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/vendingdoo
• LinkedInlinkedin.com/company/vending-d-o-o-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vending