La Ascensión SA Funeral Forecast

What La Ascensión SA Funeral Forecast does

La Ascensión S.A. is a Colombian funeral services and exequial prevision provider founded in 2003 and headquartered in Bogotá. The company sells subscription-based funeral prevision plans—individual, family, corporate (Planes Empresariales), repatriation, pet (Mascoplan), and digital (Plan Ónix Digital, Plan Topacio Digital)—that cover beneficiaries for cremation, burial, transportation, and ancillary end-of-life services. Its core technology stack is a funeral and exequial services platform supporting a customer portal (portalclientes.laascension.com), an e-commerce purchase flow (ecommerce.laascension.com), and a mobile application launched in 2024 on iOS and Android; no proprietary AI or ML capabilities are disclosed. Operations run through 18+ physical branch offices across major Colombian cities, a direct phone and WhatsApp sales motion, and a network of payment and service partners.

The company makes money through recurring monthly subscription premiums on a multi-tier plan portfolio, with revenue streams diversified across product category (basic, VIP, repatriation, pet, corporate, digital) and customer segment (individual/family, enterprise, government/institutional). Distribution combines branch-led direct sales, phone and WhatsApp sales lines, self-serve e-commerce for digital plans, and corporate sales for employee benefit programs. Payment collection is processed through Aval Pay, PayU Latam, PSE, Pagos Gou, Efecty, Banco de Bogotá, and automatic debit, supporting nationwide cash and digital collection.

La Ascensión's market position rests on ~20 years of operating history, ISO 9001:2015 certification from ICONTEC IQNET, and memberships in FENALCO's National Funeral Services Committee, the Red Exequial Nacional, ALPAR, FIAT IFTA, Red VUELVE, and the Red Cívica Empresarial (DIJIN). Institutional partnerships with the Colombian military (Ejército, Marina, FAC), Policía Nacional, INPEC, and the Caja de Sueldos de Retiro de la Policía Nacional provide a government-segment channel, while strategic alliances with Remanso, Perdurar, and the Cancillería de Colombia extend cemetery and repatriation capabilities. The company is privately held with no disclosed ownership, funding, or revenue figures.

Name

La Ascensión SA Funeral Forecast

Legal name

La Ascensión S.A.

Website

https://laascension.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

La Ascensión S.A. is a Bogotá-based Colombian funeral services and exequial prevision provider founded in 2003, selling subscription-based funeral plans to individuals, families, corporate clients, government institutions, and pet owners across 18+ Colombian cities through branches, digital channels, and partner networks.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Funeral Prevision Plans (Planes de Previsión Exequial): Recurring monthly or annual subscription-based funeral plans that cover beneficiaries. Plans include Protección Superior, Protección VIP, Plan Gratitud, Repatriación, Vida más 17, and digital plans (Plan Ónix Digital, Plan Topacio Digital). Customers pay regular premiums and receive coverage for funeral services when needed.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

La Ascensión SA is a Colombian funeral services company that sells prepaid funeral plans, burial assistance, repatriation services, and corporate employee benefits. The company operates 17+ branch offices covering 18+ cities across Colombia and offers both physical service plans and digital subscription-based plans, including specialized pet funeral coverage.

Product overview

La Ascensión S.A. is a Colombian funeral service provider (empresa funeraria) offering a comprehensive portfolio of exequial (funeral) plans and services. The core product portfolio includes Protection Superior (premium), Protección VIP, Plan Gratitud, Vida Más 17, and Planes Empresariales (corporate plans), supplemented by specialized offerings like Repatriación for international transfers and Mascoplan for pet funeral services. The company has recently launched digital variants (Plan Ónix Digital, Plan Topacio Digital) available through its ecommerce platform. The product architecture is organized as individual/family plans, corporate plans, and specialized add-on services, all supported by a network of 17 branches across Colombia and integrated payment processing through multiple Colombian payment providers.

Differentiator

Problem solved

Functional benefit

Brands

• Mascoplan: A specialized exequial and previsional plan for pets (dogs and cats), covering veterinary assistance, cremation, and cemetery services for animals.

Products and services

• Protección Superior

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

20 partnerships are on record, tiered core and minor.

• FENALCO - Comité Nacional de Servicios FunerarioscoreStrategic or Co-development PartnerLa Ascensión S.A. is a member of the National Funeral Services Committee of FENALCO (Federación Nacional de Comerciantes), demonstrating active participation in Colombia's funeral services industry standards and regulations.
• Red Exequial NacionalcoreStrategic or Co-development PartnerMember of the National Funeral Network, a consortium of funeral service providers across Colombia for nationwide service coverage and coordination.
• Red Cívica Empresarial (DIJIN)minorStrategic or Co-development PartnerMember of the Business Civic Network affiliated with the Dirección de Investigación Criminal e Interpol (DIJIN) for criminal investigation support and corporate responsibility.
• Red VUELVEminorStrategic or Co-development PartnerMember of the Red VUELVE network, a Colombian initiative for victim support and recovery services.
• ALPAR - Asociación Latinoamericana de Parques, Cementerios y Servicios ExequialescoreStrategic or Co-development PartnerMember of the Latin American Association of Parks, Cemeteries and Funeral Services, connecting with leading companies in the funeral industry worldwide.
• FIAT IFTAminorStrategic or Co-development PartnerMember of FIAT IFTA (International Federation of Thanatologists), a global organization for funeral professionals providing training and standards.
• RemansominorStrategic or Co-development PartnerStrategic partner/cemetery operator affiliated with La Ascensión S.A.
• Cancillería de ColombiaminorStrategic or Co-development PartnerPartnership with Colombia's Ministry of Foreign Affairs for repatriation and international services.
• Grupo Aval / Aval PaycoreChannel Partner/ Reseller/ DistributorPayment processing partner through Aval Pay center, allowing customers to pay bills at Aval network locations across Colombia.
• PayU LatamcoreChannel Partner/ Reseller/ DistributorOnline payment gateway partner for processing credit card and other digital payments.
• PSE (Pagos Seguros en Línea)coreChannel Partner/ Reseller/ DistributorIntegration with PSE for online bank transfers as a payment method.
• EfectyminorChannel Partner/ Reseller/ DistributorPayment partner for cash payments through Efecty network (COD: 110270).
• Banco de BogotáminorChannel Partner/ Reseller/ DistributorBank partner for payment processing and savings account 078 214 467 for deposits.
• DIAN (Dirección de Impuestos y Aduanas Nacionales)minorOthersGovernment partnership for tax compliance and regulatory matters.
• Fuerzas Militares de Colombia (Ejército, Marina, FAC)minorOthersPartnership with Colombian military forces for providing funeral services to military personnel and families.
• Policía Nacional de ColombiaminorOthersPartnership with National Police for providing funeral services to police officers and families.
• INPEC (Instituto Nacional Peniteciario)minorOthersPartnership with National Penitentiary Institute for inmate-related services.
• Caja de Sueldos de Retiro de la Policía NacionalminorOthersPartnership for managing retirement benefits including funeral services for police retirees.
• Thomas Greg & SonsminorOthersStrategic partner for security printing and document services.
• PerdurarminorOthersCemetery and memorial park partner for burial services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Carriage Services: US death-care services company operating funeral homes and cemeteries with pre-need planning; serves as a comparable for integrated funeral services + pre-need financing model.
• StoneMor Partners: US-based owner and operator of cemeteries and funeral homes with a pre-need sales model; provides a public-market comparable for cemetery/funeral subscription economics.
• Service Corporation International: Largest funeral services and cemetery operator in North America, operating thousands of locations; a global incumbent reference for funeral prevision + service delivery economics applicable to La Ascensión's model.
• Dignity plc: UK-listed funeral plan provider and operator with a pre-need (prepaid) subscription business structurally similar to La Ascensión's Planes de Previsión Exequial.

Regional players

• Prever: Colombian exequial prevision cooperative offering funeral plans similar to La Ascensión's Protección/Gratitud products; competes in the same household subscription segment with overlapping geographic coverage.
• Jardines de Paz: Colombian funeral services and cemetery operator offering prevision plans across major Colombian cities; directly comparable business model combining subscription plans with physical cemetery and cremation infrastructure.
• Parque Memorial: Large Latin American memorial park and funeral services operator; useful regional comparable for integrated cemetery, cremation, and prevision service delivery in the Andean market.
• Cementerio El Apogeo: Major Colombian private cemetery and memorial park operator affiliated with funeral plan offerings; competes for the same high-end burial/cremation customer that La Ascensión targets with Protección Superior and Protección VIP.
• Los Olivos: One of the largest Colombian funeral services and prevision operators with national branch coverage; competes head-to-head with La Ascensión for individual, family, and corporate exequial plan subscribers in Colombia.

Emerging players

• FUNECHI (Fondo de Empleados Funeraria Chilena): Latin American funeral services and prevision cooperative model that mirrors the membership-style subscription structure of La Ascensión's prevision plans, providing a regional cross-check on category economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/laascensioncolombia
• LinkedInlinkedin.com/company/2150295/admin
• Instagraminstagram.com/laascensioncolombia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Ascensión SA Funeral Forecast