Saha Crane Service Co.
The company runs a Thailand-based online and on-site auction platform for used industrial machinery (cranes, excavators, forklifts, agricultural equipment), serving construction, agriculture, and logistics buyers across domestic and free-zone markets.
- Company typePrivate
- Founded1991
- HeadquartersChonburi, Thailand
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Saha Crane Service Co. does
Saha Crane Service Co. (บริษัท สหเครน อ๊อกชั่น จำกัด), also operating as Saha Crane Auction, is a Thailand-based private limited company founded in 1991 and headquartered at 309 Moo 3, Khlong Tamru, Mueang Chonburi. The company operates a specialized online and on-site auction and direct-sale platform for used industrial machinery, with a primary focus on construction-sector assets (rough-terrain cranes, excavators, wheel loaders, forklifts) and secondary exposure to agricultural and logistics/warehousing equipment. Its Chonburi-located yard supports scheduled physical auction events supplemented by online bidding.
Saha Crane Service Co. firmographics
Firmographics- Name
- Saha Crane Service Co.
- Legal name
- บริษัท สหเครน อ๊อกชั่น จำกัด
- Website
- https://www.sahaauc.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The company runs a Thailand-based online and on-site auction platform for used industrial machinery (cranes, excavators, forklifts, agricultural equipment), serving construction, agriculture, and logistics buyers across domestic and free-zone markets.
- Ownership category
- akta.pro rank
Saha Crane Service Co. industry classification
Industry- Product category
- Industrial Equipment Auctions
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
- akta.pro secondary industry
- Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)
Keywords
Where Saha Crane Service Co. is headquartered
LocationHeadquarters
- HQ city
- Chonburi
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Saha Crane Service Co. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Auction Commission: Earns revenue through commission fees from successful auction sales of industrial machinery
- Direct Equipment Sales: Direct sale of pre-owned industrial machinery outside of auction format
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Auction items - no reserve price |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Saha Crane Service Co. product offering
Product offeringCore offering
Saha Crane Service Co. operates scheduled online and physical auctions for pre-owned industrial machinery including rough terrain cranes, excavators, forklifts, wheel loaders, and agricultural equipment. The company also sells selected equipment directly outside of auction events and provides a separate Free Zone category for lower-value miscellaneous machinery, with multilingual support across Thai, English, Chinese, and Japanese.
Product overview
Saha Crane Service Co. operates a comprehensive industrial machinery auction platform with three main service offerings: (1) the Saha Crane Auction Platform for online bidding on industrial equipment, (2) direct sale products for immediate purchase without auction, and (3) a Free Zone category for lower-value miscellaneous machinery. The platform facilitates auctions for heavy construction equipment including rough terrain cranes (TADANO brand prominent), excavators (SANY, KOBELCO, KOMATSU), forklifts (TOYOTA, KOMATSU, NICHIYU), wheel loaders, agricultural machinery, and various support equipment. The company also maintains a LINE Official Account for customer communications and auction updates.
Differentiator
Problem solved
Functional benefit
Products and services
- Saha Crane Auction Platform Online auction platform for industrial machinery and heavy equipment, enabling buyers to participate in bidding for used construction, agricultural, and industrial equipment.
- Auction Products (สินค้าสำหรับประมูล) Industrial machinery offered via scheduled auction events, including rough terrain cranes, excavators, wheel loaders, forklifts, and agricultural equipment. The current auction calendar lists 522 items with bidding scheduled for July 10-11, 2026.
- Direct Sale Products (สินค้าสำหรับขาย) Industrial machinery available for immediate direct purchase without auction bidding, including rough terrain cranes and excavators. Currently lists 78 items, with pricing obtained by contacting the sales team.
- Free Zone Products (สินค้าฟรีโซน) Lower-value and miscellaneous industrial equipment and machinery items available for auction, including water pumps, fire pumps, grass cutting machines, concrete cutting machines, fertilizer spreaders, jet skis, and hand tools. Currently lists 303 items.
- Auction Calendar (ปฏิทินการประมูล) Auction scheduling service showing upcoming auction dates, registration deadlines, and inspection dates for industrial machinery auctions.
- SAHA CRANE AUCTION LINE Official Account LINE messaging account providing auction notifications, customer communication, and promotional updates. Currently has 4,410 friends followers.
Companies that use Saha Crane Service Co.
Customer profileSegments3 records
Ideal customer profiles3 records
Saha Crane Service Co. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Saha Crane Service Co. partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Saha Crane Service Co. competitors and assessment
Company assessmentBroad incumbents
- Ritchie Bros. Auctioneers (RB Global): The world's largest multi-channel auctioneer of heavy equipment, trucks and industrial machinery, operating global online and onsite auctions. Directly comparable business model to Saha Crane Auction (auction-based disposition of used cranes, excavators, forklifts) but at vastly greater geographic scale and capital base.
- Komatsu Used Equipment: OEM-certified used-equipment resale program operated by Komatsu, one of the largest excavator and heavy-equipment manufacturers globally. Comparable to Saha in disposing of used Komatsu-branded excavators and forklifts, but as an OEM-direct channel rather than an independent auction house.
- Caterpillar Used Equipment: Caterpillar's official used-equipment marketplace for certified pre-owned heavy machinery globally. A broad incumbent comparable to Saha in facilitating used construction-equipment transactions, but with OEM backing and global reach rather than regional auction specialization.
Direct peers
- IronPlanet: Online-only auction platform specializing in used heavy equipment, trucks and attachments, now part of RB Global. Closely comparable to Saha's web-based auction platform for cranes, excavators and forklifts, with a similar online bidding and inspection-report model.
- AuctionTime: Online auction marketplace for farm equipment, construction equipment and trucks operated by Sandhills Global. Comparable to Saha as an online auction channel for used industrial and agricultural machinery with regular scheduled events.
- Mascus: Global online marketplace for used heavy machinery, agricultural, forestry and material-handling equipment. Comparable to Saha as a digital channel connecting buyers and sellers of pre-owned cranes, excavators, forklifts and loaders across multiple geographies.
- Machinery Trader: Long-running online marketplace for new and used construction equipment, cranes and material-handling machinery. Comparable to Saha as a destination for buyers searching for used cranes, excavators and forklifts.
- TradeMachines: Aggregator marketplace for used construction, agricultural and material-handling equipment listings across multiple auction houses and dealers. Comparable to Saha in facilitating price discovery and discovery of used heavy machinery for buyers across Europe, Asia and beyond.
Regional players
- Truck & Trailer (Thailand): Thailand-focused marketplace and auction venue for used trucks, trailers and heavy equipment. Direct regional peer serving the same Thai buyer and seller base for used industrial machinery and commercial vehicles.
Emerging players
- Proxibid: Online auction platform hosting live and timed auctions across heavy equipment, agriculture and industrial asset categories. Comparable to Saha as a technology-enabled auction venue for used industrial and commercial assets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Saha Crane Service Co. social profiles
Digital presenceSaha Crane Service Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saha Crane Service Co. leadership team
Management profileNumber of profiles
Profiles3 records
Saha Crane Service Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saha Crane Service Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saha Crane Service Co.
What does Saha Crane Service Co. do?
Saha Crane Service Co. operates scheduled online and physical auctions for pre-owned industrial machinery including rough terrain cranes, excavators, forklifts, wheel loaders, and agricultural equipment. The company also sells selected equipment directly outside of auction events and provides a separate Free Zone category for lower-value miscellaneous machinery, with multilingual support across Thai, English, Chinese, and Japanese.
Is Saha Crane Service Co. a public or private company?
Saha Crane Service Co. is a private company. It is classified as unknown and is currently operating.
When was Saha Crane Service Co. founded?
Saha Crane Service Co. was founded in 1991. It employs 51 to 100 people.
Where is Saha Crane Service Co. based?
Saha Crane Service Co. is headquartered in Chonburi, Thailand, in the Asia region.
How does Saha Crane Service Co. make money?
Two revenue lines are on record. Auction Commission is the primary driver. The others are direct Equipment Sales.
Who are Saha Crane Service Co.'s main competitors?
Broad incumbents on record are Ritchie Bros. Auctioneers (RB Global), Komatsu Used Equipment and Caterpillar Used Equipment. Direct peers are IronPlanet, AuctionTime, Mascus, Machinery Trader and TradeMachines. Truck & Trailer (Thailand) is listed as a regional player. Proxibid is listed as an emerging player.
Does Saha Crane Service Co. have an API?
No public API is recorded for Saha Crane Service Co..
What industry is Saha Crane Service Co. in?
Saha Crane Service Co.'s product category is Industrial Equipment Auctions. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online), with a secondary code of IMAHABAE, Cranes, Hoists & Overhead Material Handling (Industrial). Its NAICS code is 532412 and its SIC code is 3530.