Thuringer Tourismus
Thüringer Tourismus GmbH is the official destination marketing organization for Germany's Free State of Thuringia, headquartered in Erfurt. It operates a multi-portal digital ecosystem — covering leisure travel, MICE events, accessible tourism, and booking intermediation — built on its proprietary ThüCAT content architecture and co-financed by the EU (EFRE) and the Thuringian state government.
- Company typePrivate
- Founded2021
- HeadquartersErfurt, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Thuringer Tourismus does
Thüringer Tourismus GmbH (TTG) is the official destination marketing organization for the Free State of Thuringia in central Germany, headquartered in Erfurt. Founded in 2021 and co-financed by the European Regional Development Fund (EFRE) and the Thuringian Ministry for Economy, Agriculture and Rural Development, TTG operates a multi-portal digital ecosystem built on its proprietary ThüCAT (Thüringer Content Architektur Tourismus) content management system. The core consumer portal thueringen-entdecken.de serves as the state's primary tourism discovery and booking gateway, with content covering culture, history, nature, hiking, camping, theater, parks and gardens, and insider tips. Specialized sub-portals address distinct segments: tagen.thueringen-entdecken.de for MICE and conventions under the Convention Bureau Thüringen; barrierefrei.thueringen-entdecken.de for accessible tourism; b2b.thueringen-entdecken.de for trade partners; buchen.thueringen-entdecken.de for accommodation bookings; presse.thueringen-entdecken.de for media; and English and Polish language versions for international visitors.
TTG's primary revenue stream is booking intermediation: it acts as a mediator between guests and accommodation providers via buchen.thueringen-entdecken.de, with contractual agreements executed directly between guest and provider and TTG earning transaction fees on mediated bookings. Secondary economic activities include MICE venue sourcing through the Convention Bureau (provided free of charge to event planners, non-revenue advisory), marketing campaigns across Instagram, Facebook, YouTube, and Pinterest under the hashtag #DeinThüringen, and content distribution through the Tourismusnetzwerk partner network to regional providers. Logistics and access partnerships with Deutsche Bahn AG and Flughafen Erfurt GmbH support inbound travel.
The customer base is highly diversified across leisure travelers, families, accessible-travel tourists, camping and outdoor enthusiasts, international visitors (English/Polish), and corporate MICE event planners. Segments are served via distinct portals with segment-specific content rather than enterprise contracts. Key technology infrastructure includes the centralized ThüCAT content architecture maintained by trained editors across the network, a WCAG 2.1 / BITV-Test accessibility posture under remediation, and dedicated booking functionality. Operational scale indicators include 101–250 employees, 300+ train stations and stops within the state, ICE rail connectivity from Erfurt to Berlin (1:50h), Leipzig (0:45h), Munich (2:15h), and Frankfurt (2:12h), and concentration of UNESCO World Heritage assets in and around Weimar.
Thuringer Tourismus firmographics
Firmographics- Name
- Thuringer Tourismus
- Legal name
- Thüringer Tourismus GmbH
- Website
- https://thueringen-entdecken.de
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Thüringer Tourismus GmbH is the official destination marketing organization for Germany's Free State of Thuringia, headquartered in Erfurt. It operates a multi-portal digital ecosystem — covering leisure travel, MICE events, accessible tourism, and booking intermediation — built on its proprietary ThüCAT content architecture and co-financed by the EU (EFRE) and the Thuringian state government.
- Ownership category
- akta.pro rank
Thuringer Tourismus industry classification
Industry- Product category
- Destination Marketing and Tourism Services
- NAICS
- Convention and Visitors Bureaus (561591), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- Venue Sourcing & Site Coordination (HSACAAAD), Destination & Activity Wholesalers (Attractions, Tours & Ticket Inventory) (THAKAJAF)
Keywords
Where Thuringer Tourismus is headquartered
LocationHeadquarters
- HQ city
- Erfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Thuringer Tourismus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Accommodation and Tourism Service Mediation: Thüringer Tourismus GmbH acts as a mediator between guests and accommodation providers/tourism service operators. Contractual agreements are directly between the guest and the service provider. TTG earns through intermediation of bookings for accommodation and other tourism services via its booking portal (buchen.thueringen-entdecken.de).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Convention Bureau advisory services for MICE event planners |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Thuringer Tourismus product offering
Product offeringCore offering
Thüringer Tourismus GmbH is the official state-level destination marketing organization for the German state of Thuringia. It operates a multi-portal digital ecosystem to market Thuringia as a leisure travel and MICE destination, mediates bookings between travelers and accommodation/service providers, and provides free advisory services for corporate event planners through the Convention Bureau Thuringia. Revenue is generated through transaction fees on accommodation and tourism service intermediation routed via its booking portal buchen.thueringen-entdecken.de.
Product overview
Thüringer Tourismus GmbH operates a multi-portal digital ecosystem for Thuringia tourism. The core consumer portal thueringen-entdecken.de serves as the primary discovery and booking gateway, covering culture, nature, history, hiking, camping, theater, parks and gardens, and accessible travel. This core is supplemented by specialized sub-portals: tagen.thueringen-entdecken.de for MICE/convention services; barrierefrei.thueringen-entdecken.de for accessible tourism; buchen.thueringen-entdecken.de for accommodation bookings; b2b.thueringen-entdecken.de for trade partners; and visit-thuringia.com for international audiences. All content is managed through the internal ThüCAT content architecture platform. The ecosystem is co-financed by the European Union (EFRE) and the Free State of Thuringia.
Differentiator
Problem solved
Functional benefit
Brands
- Convention Bureau Thüringen: The MICE (Meetings, Incentives, Conferences, and Events) division of Thüringer Tourismus GmbH that promotes Thuringia as a conference and business events destination.
- Thüringen entdecken
Products and services
- thueringen-entdecken.de The primary consumer-facing tourism portal for the German state of Thuringia, offering discovery of nature, culture, history, and insider tips; hiking trails; camping; theaters and orchestras; parks and gardens; accessible travel; and booking connections for accommodations. Targeted at individual leisure travelers, couples, and families planning vacations in Thuringia.
- tagen.thueringen-entdecken.de (MICE Platform and Convention Bureau Portal) MICE (Meetings, Incentives, Conferences, Events) platform and Convention Bureau portal providing location finder for conference venues, convention region information, unique framework programs, and free advisory services for corporate event planners seeking venues in Thuringia.
- barrierefrei.thueringen-entdecken.de Dedicated accessible tourism portal offering travel ideas, sights, and accommodations for barrier-free holidays in Thuringia. Targets people with mobility, visual, and hearing impairments, as well as families with strollers and seniors with reduced mobility.
- buchen.thueringen-entdecken.de Booking Platform Online booking platform for accommodations and tourist services in Thuringia. Enables travelers to make reservations with certified TOP-Gastgeber hosts and approved accommodation providers. TTG earns transaction fees from intermediating bookings between guests and service providers.
- visit-thuringia.com (International Portal) English-language international tourism portal mirroring the German thueringen-entdecken.de site, presenting Thuringia as a travel destination to English-speaking audiences worldwide, with content covering culture, nature, history, and travel planning.
- Convention Bureau Thuringia Advisory Service Free, non-binding advisory service for event planners, providing venue sourcing, framework programs, and provider referrals for conferences, congresses, meetings, and incentive events across Thuringia. The Convention Bureau serves as a central point of contact for MICE clients seeking venues and event support.
Quantifiable outcome
- 15 UNESCO World Heritage sites in Weimar — the highest concentration per capita in Germany for a mid-sized city
- +3 more outcomes
Companies that use Thuringer Tourismus
Customer profileSegments5 records
Ideal customer profiles3 records
Thuringer Tourismus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Thuringer Tourismus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Deutsche Bahn AGcoreDeutsche Bahn provides event tickets for conference attendees traveling to Thuringia, with one-way tickets from 51.90€ (2nd class) to 84.90€ (1st class), using 100% green electricity. The partnership enables cost-effective and sustainable travel for MICE events. Booking is available at bahn.de with event-specific pricing.
- Tourismusnetzwerk (Tourism Network)coreThüringer Tourismus GmbH operates the Thuringian Tourismusnetzwerk (thueringen.tourismusnetzwerk.info), a statewide network connecting regional tourism associations, service providers, editors, and local tourism organizations. The ThüCAT content system supports data maintenance by trained editors across the network.
- Flughafen Erfurt GmbHminorErfurt-Weimar Airport serves as the primary regional airport for Thuringia, offering direct connections and private flight facilities. TTG promotes it as the ideal location for direct connections and private flights to Thuringia.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Thuringer Tourismus competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Global OTA dominating accommodation intermediation. Competes directly with buchen.thueringen-entdecken.de for booking conversion and disintermediates regional DMOs.
- Deutsche Zentrale für Tourismus (DZT): Germany's national tourism board, marketing 'Destination Germany' internationally. Operates one level above TTG and acts as a channel partner and brand amplifier rather than a direct competitor.
Direct peers
- Hessen Tourismus: State-level tourism marketing for Hesse with comparable multi-portal DMO structure and Frankfurt-adjacent positioning. Useful comparable for the convention bureau component given Frankfurt's MICE gravity.
- Tourismus NRW e.V. State DMO for North Rhine-Westphalia with multi-portal digital ecosystem, MICE, and international reach. Comparable in governance structure (association form) and product breadth.
- Tourismus Marketing GmbH Baden-Württemberg: The state-level destination marketing organization for Baden-Württemberg, operating a comparable multi-portal ecosystem (leisure, MICE, B2B, international) under the same German DMO model and EU/state co-financing logic. Most directly comparable state DMO peer given similar governance and product breadth.
- visitBerlin (Berlin Tourismus & Kongress GmbH): Berlin's city-level DMO and Convention Bureau, operating integrated leisure and MICE portals with multi-language reach. Strongest comparable for TTG's combined leisure + Convention Bureau operating model in an urban context.
- Bayern Tourismus Marketing GmbH: Official tourism marketing company for Bavaria, running leisure, MICE, and international portals. Comparable state-DMO scope but operates at significantly larger scale and brand awareness, making it both a direct structural peer and an aspirational benchmark.
- Sachsen Tourismus: State-level DMO for Saxony with similar central/eastern German positioning, cultural heritage emphasis, and multi-portal digital structure. Closest regional competitor for inbound cultural and nature tourism.
Emerging players
- GetYourGuide: Global activity and tour marketplace increasingly partnering with regional DMOs for inventory distribution. Represents the OTA-side competitive threat to TTG's intermediation model.
Others
- ECC Kooperation GmbH: Tourism cooperative bundling marketing for German-speaking regions including Thuringia-adjacent areas. Comparable as an enabling/distribution intermediary that regional DMOs participate in for cross-promotion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Thuringer Tourismus social profiles
Digital presenceThuringer Tourismus compliance and trust
Trust signalCompliance2 records
Thuringer Tourismus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thuringer Tourismus leadership team
Management profileNumber of profiles
Thuringer Tourismus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thuringer Tourismus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thuringer Tourismus
What does Thuringer Tourismus do?
Thüringer Tourismus GmbH is the official state-level destination marketing organization for the German state of Thuringia. It operates a multi-portal digital ecosystem to market Thuringia as a leisure travel and MICE destination, mediates bookings between travelers and accommodation/service providers, and provides free advisory services for corporate event planners through the Convention Bureau Thuringia. Revenue is generated through transaction fees on accommodation and tourism service intermediation routed via its booking portal buchen.thueringen-entdecken.de.
Is Thuringer Tourismus a public or private company?
Thuringer Tourismus is a private company. It is classified as state government owned and is currently operating.
When was Thuringer Tourismus founded?
Thuringer Tourismus was founded in 2021. It employs 101 to 250 people.
Where is Thuringer Tourismus based?
Thuringer Tourismus is headquartered in Erfurt, Germany, in the Europe region.
How does Thuringer Tourismus make money?
One revenue line is on record: accommodation and Tourism Service Mediation.
Who are Thuringer Tourismus's main competitors?
Broad incumbents on record are Booking.com and Deutsche Zentrale für Tourismus (DZT). Direct peers are Hessen Tourismus, Tourismus NRW e.V., Tourismus Marketing GmbH Baden-Württemberg, visitBerlin (Berlin Tourismus & Kongress GmbH), Bayern Tourismus Marketing GmbH and Sachsen Tourismus. GetYourGuide is listed as an emerging player. ECC Kooperation GmbH is listed as an others.
Does Thuringer Tourismus have an API?
No public API is recorded for Thuringer Tourismus.
What industry is Thuringer Tourismus in?
Thuringer Tourismus's product category is Destination Marketing and Tourism Services. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of HSACAAAD, Venue Sourcing & Site Coordination. Its NAICS code is 561591 and its SIC code is 7900.