Steiermark
- Company typePrivate
- Founded2003
- HeadquartersGraz, Austria
- Headcount11–50
- GTM typeB2C
- OfferingServices
Steiermark firmographics
Firmographics- Name
- Steiermark
- Legal name
- Steirische Tourismusmarketing GmbH
- Website
- https://steiermark.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Steiermark industry classification
Industry- Product category
- Destination Tourism Marketing
- NAICS
- Convention and Visitors Bureaus (561591), Travel Agencies (561510), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Domestic/In-Country Multi-Day Tour Operators (THAKADAL)
- akta.pro secondary industries
- Cultural/Heritage Multi-Day Tour Operators (THAKADAF), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
Keywords
Where Steiermark is headquartered
LocationHeadquarters
- HQ city
- Graz
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Steiermark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Accommodation Booking Commission: Facilitates online accommodation bookings through the Feratel DESKLINE booking portal, earning commissions on completed bookings. The platform offers hotels, vacation rentals, farm stays, camping, and other accommodation types across Styria.
- Voucher Sales: Sale of Steiermark vouchers in denominations of €20, €50, and €100 through the online shop. Vouchers can be redeemed at over 120 culinary partners, 140+ accommodation providers, and 20 excursion destinations.
- Package Deals and Holiday Packages: Brokering of package holidays and vacation packages through the Steiermark Touristik, including pre-configured and custom itinerary packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable pricing based on accommodation type and booking |
| Unit Pricing | One time/ perpetual license | Gift vouchers in fixed denominations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Steiermark product offering
Product offeringCore offering
Steiermark Tourismus markets and brokers travel services for the Austrian state of Styria through the steiermark.com portal, providing accommodation search and booking (via Feratel DESKLINE), curated vacation packages, holiday gift vouchers, excursion destination information, event listings, and specialized holiday planning across 11 regional sub-portals. The offering combines consumer-facing tourism content, transactional booking and voucher services, and a dedicated Steiermark Convention MICE business for corporate group bookings.
Product overview
Steiermark operates a unified tourism marketing platform centered on steiermark.com, an official portal for the Styria region in Austria (marketed as the 'Green Heart of Austria'). The platform integrates an accommodation search and booking system powered by Feratel DESKLINE, along with related travel services including package deals, gift vouchers, excursion destinations, event listings, and specialized holiday planning tools. The core offering includes regional destination information across 11 experience regions, tour planning, culinary experiences (wine roads, vineyard rooms), and seasonal activities from skiing to wine tasting. Supplementary services include newsletters, weather information, webcams, and accessibility features.
Differentiator
Problem solved
Functional benefit
Products and services
- steiermark.com Website Portal Official tourism portal for the Styria region offering travel planning resources, destination information, and booking capabilities for visitors to Austria's 'Green Heart'.
- Accommodation Search & Booking Online search and booking system for hotels, holiday apartments, farm stays, camping sites, and other accommodation options across Styria's 11 holiday regions.
- Steiermark-Card Discount/excursion card offering access to numerous excursion destinations, attractions, and sightseeing opportunities throughout Styria.
- Steiermark Touristik Holiday Packages Curated and custom vacation packages, including top offers, bookable holiday packages, and individual holiday requests brokered through the Steiermark travel office.
- Steiermark Gift Vouchers Digital and physical gift vouchers in denominations of \u20ac20, \u20ac50, or \u20ac100, redeemable at over 120 culinary partners, 140+ accommodation providers, and 20 excursion destinations.
- Excursion Destinations Directory Curated catalog of excursion destinations and attractions throughout Styria, including natural wonders, cultural sites, and family-friendly activities.
- Culinary Experiences Offering Gastronomic tourism offerings including vineyard rooms, culinary experiences, wine roads, and access to Styrian cuisine from alpine north to southern vineyards.
- Tour Portal Digital platform for discovering and planning tours, hiking trails, cycling routes, and outdoor activities including the Mur Cycle Path and From Glacier to Wine hiking trail.
- Events Platform Event listings and information about festivals, cultural events, and seasonal celebrations throughout Styria, including Klanglicht in Graz.
- Holiday Planner Trip planning tool to help visitors organize and configure their Styria vacation with personalized recommendations.
- Weather & Webcams Service Real-time weather forecasts and live webcam feeds from across Styria for trip planning and destination preview, powered by GeoSphere Austria (ZAMG) data.
- Steiermark Convention (MICE) Dedicated B2B division providing conference venues, team building locations, meeting facilities, and group accommodation coordination for corporate clients and meeting planners.
Companies that use Steiermark
Customer profileSegments6 records
Ideal customer profiles6 records
Steiermark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability2 records
Steiermark partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Feratel Media Technologies AGcoreTechnology provider for the Feratel DESKLINE booking system, enabling online accommodation bookings, brochure orders, and reservation management for the Steiermark tourism portal.
- INCERT eTourismus GmbH & Co KGcoreProvider of the holiday voucher and merchandise ordering system, enabling automated voucher sales with print-at-home functionality and personalization options including dedications, designs, and barcodes.
- valantic Austria GmbHcoreWebsite concept, web development, and web design partner responsible for the steiermark.com portal design and content strategy.
- Hetzner Online GmbHcoreWeb hosting provider for steiermark.com, operating servers in Germany.
- SC-Networks GmbH (Evalanche)coreNewsletter platform provider for the Steiermark Newsletter, enabling email campaign management and analytics.
- Payment Service Providers (Datatrans, Stripe, PAYONE, Klarna, PayPal, Amazon Payments)coreExternal payment service providers enabling secure online payment processing for bookings and voucher purchases.
- Styrian Holiday Regions (Tourism Associations)coreJoint controllers of the website with 11 regional tourism associations (Ausseerland-Salzkammergut, Erzberg-Leoben, Gesäuse, Graz, Hochsteiermark, Murau, Murtal, Oststeiermark, Schladming-Dachstein, Südsteiermark, Thermen- & Vulkanland).
- Google Ireland LimitedmajorProvider of Google Analytics, Google Tag Manager, Google Maps, YouTube integration, and Google Ads advertising services for the platform.
- ÖBB (Austrian Federal Railways)minorRailway partner providing travel information and planning tools for arriving in Styria by train, featured on the Getting Here section of the website.
- State of Styriacore100% owner of Steirische Tourismusmarketing GmbH, providing state backing and governance through a Supervisory Board.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Steiermark competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Steiermark social profiles
Digital presenceSteiermark compliance and trust
Trust signalCompliance4 records
Steiermark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steiermark leadership team
Management profileNumber of profiles
Profiles2 records
Steiermark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steiermark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steiermark
What does Steiermark do?
Steiermark Tourismus markets and brokers travel services for the Austrian state of Styria through the steiermark.com portal, providing accommodation search and booking (via Feratel DESKLINE), curated vacation packages, holiday gift vouchers, excursion destination information, event listings, and specialized holiday planning across 11 regional sub-portals. The offering combines consumer-facing tourism content, transactional booking and voucher services, and a dedicated Steiermark Convention MICE business for corporate group bookings.
Is Steiermark a public or private company?
Steiermark is a private company. It is classified as state government owned and is currently operating.
When was Steiermark founded?
Steiermark was founded in 2003. It employs 11 to 50 people.
Where is Steiermark based?
Steiermark is headquartered in Graz, Austria, in the Europe region.
How does Steiermark make money?
Three revenue lines are on record. Accommodation Booking Commission is the primary driver. The others are voucher Sales and package Deals and Holiday Packages.
Does Steiermark have an API?
No public API is recorded for Steiermark.
What industry is Steiermark in?
Steiermark's product category is Destination Tourism Marketing. Its primary akta.pro industry code is THAKADAL, Domestic/In-Country Multi-Day Tour Operators, with a secondary code of THAKADAF, Cultural/Heritage Multi-Day Tour Operators. Its NAICS code is 561591 and its SIC code is 7900.