What Robotom does

Robotom (로보톰) is a Seoul-based, privately-held robotics company founded in November 2022 that develops AIoT-based robotic furniture solutions for residential and commercial living spaces. Its product portfolio centers on the Stagehands sub-brand and two core SKUs: Ceily, a vertically movable robotic bed that raises and lowers to expand usable floor space, and Wally, a horizontally movable robotic wardrobe that slides to optimize room layout. The underlying technology combines robotics actuators with AIoT connectivity to automate furniture movement, and the company also offers customization options (materials, colors, configurations) and professional space consultation as part of its solution.

The company sells through two channels: a direct-to-consumer motion anchored by the Stagehands showroom in Mullaey, Seoul, and a B2B/project channel targeting Korean construction companies and housing developers for integration into new residential developments. Pricing is not publicly disclosed; transactions are handled via direct contact and project-based inquiries. The company is co-led by co-representatives Yoon Se-yong (윤세용) and Kang Hee-jin (강희진), operates four Seoul locations spanning HQ, R&D, branch, and showroom functions, and is positioned as lead of an Intelligent Smart Home Consortium that includes POSCO E&C, Yonsei University AI Lab, and LocalStitch.

Robotom is seed-stage, having raised a July 2024 round from Mashup Ventures, Xplore Investments (GS Construction CVC), and Comax Ventures, with subsequent corporate investment from CNT Tech in February 2026. It has secured multiple government designations — TIPS support, Super Gap Startup 1000+, MOTIE Design Industry R&D — and completed KC Certification for its ROBOTICS LIVING SOLUTION product line in January 2025, clearing a key compliance barrier for Korean commercialization. The company reports rapidly increasing B2B inquiries from construction and housing industry partners, signaling a pivot from pure DTC toward higher-volume project-based revenue.

Name

Robotom

Legal name

주식회사 로보톰

Website

https://rovothome.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Robotom is a Seoul-based robotics company that develops AIoT-powered robotic furniture — Ceily (vertically movable bed) and Wally (horizontally movable wardrobe) — under its Stagehands brand, serving urban residential consumers and Korean construction/housing developers seeking space-maximizing solutions for compact living environments.

Ownership category

akta.pro rank

Product category

Robotic Furniture

NAICS

Household Furniture (except Wood and Upholstered) Manufacturing (337126)

SIC

Household Furniture (2510)

akta.pro primary industry

Humanoid & General-Purpose Robots (HDAAAIAJ)

akta.pro secondary industry

Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots) (HSAPAQAK)

Keywords

• Robotic furniture
• Smart home solutions
• AIoT devices
• Space-saving furniture
• Residential automation

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Robotic Furniture Hardware Sales: Sale of AIoT-based robotic furniture products including Ceily beds and Wally wardrobes to residential consumers and commercial facilities.
2. B2B Project Services: Project-based services for construction companies and housing developers implementing robotic furniture solutions in residential units and commercial facilities.
3. Space Solutions Customization: Customized space solutions including consultation on materials, colors, and types to optimize living space expansion for customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Robotom designs, develops, and sells AIoT-based robotic furniture for residential spaces. Its flagship products include a vertically movable robotic bed (Ceily) and a horizontally movable robotic wardrobe (Wally), sold under the Stagehands brand ecosystem to optimize small-space living.

Product overview

Robotom is a company that develops AIoT-based robotic furniture solutions for residential spaces under its Stagehands brand. The product portfolio consists of Ceily (a vertically movable bed) and Wally (a horizontally movable wardrobe), both designed to expand usable living space in residential units and commercial facilities. These products integrate robotics and AIoT technology to provide space-maximizing solutions that transform how users interact with their living environments.

Differentiator

Problem solved

Functional benefit

Brands

• Stagehands: A living space brand that originated from Robotom's residential robotics technology and expanded to provide everyday living space solutions. The brand offers space-maximizing furniture products including Ceily (vertically movable bed) and Wally (horizontally movable wardrobe).

Products and services

• Ceily

Quantifiable outcome

• Rapid increase in inquiries from construction companies and housing markets since product launch

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• POSCO E&CcoreStrategic or Co-development Partner · 1 February 2024Mutual cooperation agreement signed with POSCO E&C for co-development of intelligent smart home solutions. Robotom designated as lead company for Smart Home Consortium including POSCO, Yonsei University AI Lab, and LocalStitch.
• Yonsei University AI LabcoreTechnology or Integration · 1 February 2024Part of Smart Home Consortium led by Robotom with POSCO E&C and Yonsei University AI Lab for developing AI-integrated smart home solutions.
• LocalStitchsupportingTechnology or Integration · 1 February 2024Partner in Smart Home Consortium for developing integrated smart home solutions.
• Credit Guarantee Fund Start-up NESTsupportingOthers · 1 December 2023Selected for 14th batch of Credit Guarantee Fund Start-up NEST program, providing government-backed startup support.
• Shinhan Future LabssupportingOthers · 1 March 2023Selected for Shinhan Future Labs 9th batch in the new growth track, providing startup support and resources.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Xiaomi Smart Home (Mijia): Xiaomi's Mijia smart-home ecosystem offers low-cost connected furniture-adjacent appliances and IoT devices, representing the global incumbent low-cost benchmark against which any Asian expansion of Robotom's AIoT robotic furniture would compete.
• IKEA Home Smart (including Ori partnership): IKEA acquired Ori and markets transformable robotic furniture under its Home Smart line. As the global incumbent in space-saving home furnishings, IKEA is the most important comparable for Robotom's category creation and pricing benchmark.
• Samsung SmartThings / Samsung Electronics Home Appliances: Samsung's SmartThings ecosystem plus home appliances (AirDresser, Bespoke AI appliances) compete for the Korean smart-home integration budget that Robotom also targets, with overlapping IoT platform plays with major Korean developers.
• LG Electronics ThinQ / Smart Home: LG's ThinQ smart home and OLED/AI appliances are routinely embedded in new Korean apartment packages, making LG a domestic incumbent that competes for the same AIoT-in-residential contracts Robotom is pursuing with POSCO and GS.

Others

• Mui Lab: Mui Lab builds smart-home control surfaces and IoT platforms that integrate with home furnishings; an adjacent enabling player whose ecosystem integrations could either amplify or substitute parts of Robotom's AIoT differentiation.

Direct peers

• Ori (Ori Systems): Ori builds robotic/transformable furniture (cloud bed, pocket office, studio suite) that moves and reconfigures to expand living space in small urban units, directly competing with Robotom's Ceily and Wally concept of AIoT-driven space-maximizing residential furniture.
• Bumblebee Spaces: Bumblebee Spaces offers ceiling-raised robotic furniture (beds, storage, desks) controlled via app, targeting compact urban apartments — the same AI/robotics-enabled space-maximizing use case as Robotom, addressing similar customer pain points in dense housing markets.

Emerging players

• Eight Sleep: Eight Sleep makes smart, app-connected beds with active temperature and sleep-tracking — overlapping with Robotom's Ceily in the smart-bed category, though Eight Sleep focuses on sleep performance rather than vertical space reconfiguration.
• Lockit Home (Folded Sliding Bed systems): Lockit Home and similar compact-space hardware specialists offer motorized wall beds and hidden storage solutions, intersecting with Robotom's Ceily bed product in the automated space-saving furniture niche.
• Sleep Number (ReST / smart bed line): Sleep Number's smart bed platforms adjust firmness and track sleep, providing an adjacent smart-bed benchmark to Ceily in connected bedroom hardware, though without robotic repositioning of the bed frame itself.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robotom