Osceola County Association of Realtors

What Osceola County Association of Realtors does

Osceola County Association of REALTORS® (OSCAR, DBA Osceola REALTORS®) is a non-profit professional trade association headquartered at 1105 Cross Prairie Parkway in Kissimmee, Florida, serving real estate professionals in Osceola County and the broader Central Florida market. Founded in 1924 and organized as a Florida nonprofit corporation, the association operates with a small staff (reported as 1–10 employees) and supports a membership of more than 5,000 REALTOR® professionals, of whom approximately 4,187 appear in the public directory. Its primary purpose is to deliver membership services, professional standards enforcement, education, advocacy, and MLS access to its licensed agent and broker members in coordination with state and national trade bodies.

The association's core products revolve around three membership tracks — REALTOR® Membership for licensed practitioners, Vital Industry Partner (VIP) Membership for transaction-side service providers such as title companies, home inspectors, mortgage lenders, and homebuilders, and a continuing education program delivered through multiple partner platforms including Stellar MLS for property listings, RPR for analytics, CE Shop, RETI, and Florida Realtors® AscendR. Core technology consists of a Stellar MLS-backed property listings search portal, a member directory distributed to consumers, a lockbox program, and a Ramco AMS–backed member store and dues portal. Market statistics, member benefits content, ethics complaint filing, and RPAC advocacy infrastructure form the secondary service layer. Operationally, OSCAR serves as a credentialing and compliance hub whose value depends on integration with Florida Realtors® and the National Association of REALTORS® under the standard three-way agreement.

OSCAR's business model is a recurring-dues trade association with three streams: REALTOR® membership dues (annual, subscription) representing the largest cohort, Vital Industry Partner dues (annual, subscription) from transaction-ecosystem vendors, and education and event fees (one-time per class) from continuing education and professional development classes. Pricing is not publicly disclosed; specific dues require login or direct contact. The association is independently governed by its own Board of Directors, is member-funded, and reports no parent company, no external investment, and no funding rounds. Distribution is community-led: members join directly through the Kissimmee office or online, the Find a REALTOR® directory generates consumer-to-agent referrals, and VIP partners access the REALTOR® community via channel-style listings. The underlying real estate market remains active, with 5,988 active MLS listings and 730 closed sales reported in May 2026 market statistics.

Name

Osceola County Association of Realtors

Legal name

Osceola County Association of REALTORS®, Inc.

Website

https://osceolarealtors.org

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

OSCAR is a Kissimmee, Florida-based non-profit trade association serving over 5,000 licensed REALTOR® members in Osceola County, delivering MLS access through Stellar MLS, continuing education, ethics enforcement, advocacy via RPAC, and Vital Industry Partner programs for transaction service providers.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Other Activities Related to Real Estate (53139)

SIC

Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Real estate trade association
• MLS subscription services
• Professional development education
• Real estate advocacy
• REALTOR membership benefits

Headquarters

HQ city

Kissimmee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. REALTOR® Membership Dues: Annual membership fees collected from real estate professionals who join the association. Includes access to MLS, education, advocacy, and member benefits.
2. Vital Industry Partner (VIP) Membership Dues: Fees collected from industry partners including title companies, home inspectors, mortgage lenders, and other service providers who partner with the association.
3. Education and Event Fees: Continuing education classes and professional development courses offered to members for a fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Osceola County Association of REALTORS® sells annual REALTOR® memberships that bundle access to the Stellar MLS, continuing education classes, market statistics, RPAC political advocacy, and member benefits to over 5,000 licensed real estate agents and brokers in Central Florida. It also runs the Vital Industry Partner (VIP) membership program for affiliated service providers (title, inspection, lending, home building) and publishes consumer-facing educational guides and a property search directory.

Product overview

Osceola County Association of REALTORS® is a professional association serving over 5,000 real estate professionals in Central Florida. The organization offers a unified platform of services centered around its core REALTOR® membership program, which provides access to the Stellar MLS for property listings, professional education and continuing education classes, market statistics tracking, and a Find a REALTOR® directory for consumers. Additional offerings include the Vital Industry Partner (VIP) program connecting members with service providers, advocacy through RPAC, and consumer resources including guides and property search tools. The portfolio is structured as a membership-based association with the core REALTOR® membership as the primary product, supplemented by educational programs and member resources.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR® Membership

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Florida Realtors®coreStrategic or Co-development PartnerState-level REALTOR® association affiliation. The association is affiliated with Florida Realtors® for state-level advocacy, education resources, and professional standards.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerNational-level association affiliation providing the REALTOR® brand, Code of Ethics, and national advocacy representation.
• Stellar MLScoreTechnology or IntegrationMultiple Listing Service provider used by association members for real estate listings and transaction data.
• Magical Title Closings LLCminorOthersTitle company partner offering services to association members.
• D.R. HortonminorOthersHome builder partner offering services to association members.
• Servpro of Osceola CountyminorOthersProperty restoration and cleaning services partner for association members.
• Osceola MagicminorGTM or Marketing PartnerNBA G League team sponsorship and marketing partnership with the Osceola Magic basketball team.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Houston Realtors Information Service: Large Texas MLS-and-association hybrid (HAR.com) operating a comparable member-directory plus MLS platform model in another major growth market. Useful peer for benchmarking directory/MLS monetization outside Florida.

Broad incumbents

• California Association of REALTORS (C.A.R.): Large state-level REALTOR® association offering education, MLS standards, advocacy, and member products. Comparable in function and revenue mix (dues + education + advocacy) to a scaled-up version of OSCAR's model.
• Florida Realtors: State-level REALTOR® association that OSCAR is explicitly affiliated with under the three-way membership agreement. Provides statewide advocacy, education, and standard forms; broader scope than OSCAR but overlapping mission and revenue model.
• National Association of REALTORS (NAR): National umbrella organization that owns the REALTOR® brand and Code of Ethics used by OSCAR members. Indirect parent-tier peer supplying the regulatory framework, brand, and national education resources OSCAR distributes.

Others

• Realtors Property Resource (RPR): NAR-owned data and analytics platform that OSCAR offers webinars for to its members. Adjacent ecosystem player providing member-facing analytics; relevant peer for understanding member-data product strategy.
• Bright MLS: Large multi-state regional MLS serving the Mid-Atlantic. Comparable infrastructure operator to Stellar MLS in scale and scope; useful as a peer for benchmarking MLS/association partnership economics in other regions.
• Stellar MLS: Regional MLS technology platform serving Central Florida and beyond that OSCAR partners with for listing infrastructure. Not a competitor but a critical operating partner whose pricing and roadmap materially affect OSCAR's service economics.

Direct peers

• Miami Realtors: Large Florida local REALTOR® association providing MLS, advocacy, education, and member services across Miami-Dade. Directly comparable in structure, with similar Stellar/regional MLS integration and member-directory monetization.
• Orlando Regional REALTOR Association: Adjacent Florida local REALTOR® association serving the Orlando metro area, operating the same three-way membership model with Stellar MLS access, Code of Ethics oversight, and MLS/data services for member brokers. Most directly comparable peer due to shared Florida geography and overlapping Stellar MLS infrastructure.
• Greater Tampa REALTORS: Florida local association offering member dues, MLS partnerships, advocacy, and continuing education for residential real estate professionals in the Tampa region. Directly comparable membership-based trade-association business model serving Florida real estate licensees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/osceolarealtors
• Facebookfacebook.com/CFLHomeowners
• LinkedInlinkedin.com/company/osceola-realtors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osceola County Association of Realtors