Struktur

What Struktur does

Struktur (legal entity J+J Struktur GmbH) is a Berlin-based creative commercial real estate agency founded in 2018, operating from Am Treptower Park 30 in Berlin-Treptow with a 7-person multidisciplinary team under founder and CEO Jill Schwiegershausen-Rotter. The company is structured around three integrated service pillars: Leasing (tenant acquisition, owner representation, market analysis, and lease negotiation for commercial properties), Marketing (B2B digital and offline marketing, branding, web development, and showroom design), and Events (full-service event management for corporate events, property openings, and the firm's own conferences). The integrated model — combining leasing commissions with marketing retainers and event production — is positioned as a differentiator against traditional broker-only agencies.

The firm manages and markets a portfolio of approximately 43,750 m² of commercial real estate across six properties under its SEKTOR sub-brand, including Treptown (15,000 m², six buildings, including Halle E event venue), Kabelwerk (5,500 m²), Link (9,200 m²), VOLT (4,650 m²), WIRE & BOND (4,400 m²), and FEEVR (mixed-use production/logistics). The technology stack is conventional: SEO/SEA, social media, email campaigns, and basic web analytics — there is no proprietary platform, API, or AI/ML capability disclosed. Customer segments include commercial property owners/developers and tenants in Berlin and Brandenburg, real estate marketing clients, corporate event clients, and a recently entered Senior Living vertical via the owned ELBA Conference 2027.

The revenue model is multi-stream: leasing commissions on a transaction-fee basis, professional-services fees for marketing and branding engagements, and event management fees, with a notable 2023 exclusive events mandate from a "World's Leading Spirits Manufacturer" representing client diversification beyond real estate. Distribution relies on direct sales, the firm's own website, owned and third-party events, and a 2025 ImmoScout24 Silver Partner marketplace listing. The company is founder-owned with no disclosed external funding or institutional investors.

Name

Struktur

Legal name

J+J Struktur GmbH

Website

https://strukturberlin.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Struktur is a Berlin-based, founder-owned commercial real estate agency offering integrated leasing, marketing, and event management services to property owners, tenants, and corporate clients, while managing roughly 43,750 m² of office space across six properties under its SEKTOR brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Commercial Leasing Services: Leasing commissions from property owners and tenant representation services. STRUKTUR advises property owners and tenant prospects at equally high levels, acting as the interface between owners and tenants to find suitable office spaces.
2. Marketing Services: B2B marketing services including digital marketing (SEO, SEA, social media, email campaigns), branding, web development, showroom design, and offline marketing (print, events). Services are provided to real estate and event clients.
3. Event Management Services: Full-service event agency providing individual event concepts, event execution, location scouting, guest management, and location setup. Services range from small branding measures to complete building foliations and large corporate events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Struktur is a Berlin-based creative commercial real estate agency that provides leasing brokerage, property marketing, and event services for commercial real estate owners, investors, and operators. The firm bundles three service pillars — Leasing, Marketing, and Events — under one boutique provider, operates its own event venue Halle E, and produces proprietary industry conferences such as ELBA for the senior living sector.

Product overview

Struktur is a creative commercial real estate agency based in Berlin offering three core service pillars: Leasing Services (connecting property owners with tenants through advisory, marketing, and negotiation support), Marketing Services (B2B digital and offline marketing, branding, web development, and showroom design), and Events Services (full-service event management from concept to execution). The company also manages a portfolio of commercial properties including Treptown (15,000 m², 6 buildings), Kabelwerk (5,500 m²), Link (9,200 m²), VOLT (4,650 m²), WIRE & BOND (4,400 m²), and FEEVR (production/logistics). Their owned event venues include Halle E (1,000+ m²) and they organize the ELBA Conference for senior living professionals.

Differentiator

Problem solved

Functional benefit

Brands

• SEKTOR: A brand developed by STRUKTUR to bundle clients' commercial real estate properties under one identity while giving each property its own identity. SEKTOR manages a portfolio of 6 projects between 4,000 – 15,000 m².

Products and services

• Leasing Services Brokerage and advisory services covering commercial property leasing for owners, investors, and tenants in Berlin and broader Germany.
• Marketing Services Creative marketing services for real estate clients including branding, content production, social media, web design, and print collateral.
• Event Services End-to-end event management and production services for corporate clients, brand activations, and industry conferences.
• Halle E Venue Owned and operated Berlin event venue offered to brands, agencies, and corporate clients for product launches, activations, conferences, and private events.
• ELBA Conference Proprietary industry conference for the senior living sector, delivering networking, content, and sponsorship opportunities for operators, care providers, and vendors.

Quantifiable outcome

• A-HOUSE project achieved rapid full occupancy after comprehensive marketing and branding
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• ImmoScout24coreChannel Partner/ Reseller/ Distributor · 1 January 2025ImmoScout24 Silver Partner since 2025. As Germany's leading commercial real estate platform, this partnership provides STRUKTUR with marketplace distribution for their property listings and access to a broad network of property seekers and owners.
• Sustainable BerlinminorOthersPartner in the Sustainable Berlin initiative, demonstrating commitment to environmental sustainability in operations and events.
• Charta der VielfaltminorOthersSignatory to the German Diversity Charter, committing to promoting diversity and inclusion in the workplace.
• Berlin Event Network (BEN)minorGTM or Marketing PartnerMember of Berlin Event Network, providing connections within the local event industry.
• Frauen in der Immobilienwirtschaft e.V.minorGTM or Marketing PartnerPartnership with Women in Real Estate association, supporting gender equality in the property industry.
• Verband deutscher Unternehmerinnen (VdU)minorGTM or Marketing PartnerPartnership with Association of German Women Entrepreneurs, supporting female entrepreneurship.
• Außergewöhnlich BerlinminorGTM or Marketing PartnerPartnership with the extraordinary Berlin initiative promoting unique Berlin locations and experiences.
• fwd: Bundesvereinigung VeranstaltungswirtschaftminorGTM or Marketing PartnerMember of the German Event Industry Association, providing industry connections and standards compliance.
• FAHRWERKminorStrategic or Co-development PartnerCollaborated on the DARK BLACK luxury event for real estate executives, co-designing a custom program with driving experiences and exclusive activities.
• ELBA ConferencecoreStrategic or Co-development PartnerSTRUKTUR organizes the ELBA Conference 2027, bringing together thought leaders in Senior Living to shape new residential concepts for aging. This is their own flagship industry event.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Engel & Völkers Commercial: Hamburg-headquartered international real estate franchise with a dedicated commercial division serving office, retail, and investment property leasing in Berlin and across Germany. Comparable as a competitor in mid-market office leasing.
• CBRE Germany: World's largest CRE services firm with deep Berlin/German presence across office leasing, tenant advisory, investment sales, and property management. Direct competitor for institutional and mid-market office leasing mandates.
• Cushman & Wakefield Germany: Global CRE services firm with German operations offering office leasing and tenant/advisory services. Comparable as an incumbent competitor in Berlin's office CRE segment with broader service portfolio.
• JLL Germany: Global CRE services firm with comprehensive German operations including office leasing, tenant representation, and integrated marketing for property owners. Comparable at the broader category level; competes for the same corporate tenant mandates in Berlin.
• Colliers Germany: Global CRE services firm with full German operations, offering office leasing, tenant representation, and advisory. Comparable as an established competitor targeting similar office leasing mandates in Berlin, but with broader geographic reach and proprietary data platforms.
• BNP Paribas Real Estate Germany: International CRE advisory with German operations offering office leasing, tenant representation, and property advisory. Comparable incumbent in Berlin office leasing; offers partial overlap with Struktur services.
• Savills Germany: Global CRE advisory firm with German operations offering office leasing, tenant representation, and integrated property services. Comparable as a global incumbent targeting the same Berlin office mandates as Struktur.
• Knight Frank Germany: Global CRE advisory with German operations providing office leasing, tenant representation, and capital markets services. Competes for similar Berlin office mandates against Struktur.

Regional players

• Grossmann & Berger: Historically Hamburg-based German CRE services firm with national expansion, providing office leasing, investment advisory, and valuation. Comparable as a German full-service CRE competitor with similar office mandate focus but different geographic center of gravity.

Direct peers

• Angermann Real Estate: Hamburg-headquartered German commercial real estate advisory with strong Berlin operations, providing office leasing, tenant representation, and owner-side brokerage. Comparable as a multi-service CRE firm serving mid-market property owners and corporate tenants across Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StrukturBerlin
• LinkedInlinkedin.com/company/jjstruktur
• Instagraminstagram.com/struktur_berlin
• TikToktiktok.com/@struktur.berlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Struktur