Immomatch

What Immomatch does

Per firmographics, Immomatch is a privately held, for-profit German company focused on real estate used for residential purposes, founded in 2013, with its website at immomatch.de. The available descriptive content, however, pertains to the Kriech Immobilien brokerage associated with that domain: a single-office, family-owned real estate brokerage operated by Timo Kriech in Ahrensburg, Schleswig-Holstein. The firm provides full-service residential brokerage spanning property valuation (Wertermittlung), sales preparation, marketing, accompanied viewings, negotiation, contract signing, and post-sale aftercare, with parallel services for buyers including financing consultation, energy certificate procurement, search mandates (Suchauftrag), and a VIP tier for premium clients. Supporting digital tools include a Finanzierungsrechner (financing calculator), an Immobilien ABC glossary, a moving checklist, and a property-news blog; the underlying platform is the third-party Screenwork CMS and CDN (immo.screenwork.de, files.screenwork.de).

Immomatch's commercial model is transaction-based brokerage commission revenue (Maklerprovision) earned on completed sales and rentals, with no public pricing, subscription, or platform fees and no disclosed financial scale. Distribution is direct personal sales — consultations at the office or property, accompanied viewings, and relationship-driven referrals — across the Hamburg metropolitan area and surrounding Schleswig-Holstein towns (Ahrensburg, Bargteheide, Trittau, Grönowohld, Schwarzenbek). Online channels include the company website, Facebook, and Google Maps / local search; marketing emphasizes content, education, and word-of-mouth rather than paid acquisition. The website's live counters currently show 0 active listings, 0 exposés sent, 0 purchase requests, and 0 viewings.

A material inconsistency exists between the firmographic profile (51-100 employees, Munich, founded 2013) and the operational evidence (single Ahrensburg office, owner-operator model, no institutional funding beyond a $0 Wayra event in 2013-09, no disclosed revenue, regional-only footprint). The descriptive record signals a micro-brokerage; the firmographic record signals a larger entity. This contradiction is noted but not resolved, as no further data is available to reconcile the two.

Name

Immomatch

Legal name

Kriech Immobilien

Website

https://immomatch.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Immomatch is a German private real estate company focused on residential property; available content describes a family-owned brokerage in Ahrensburg offering full-service sales, rentals, valuation, and buyer-side mandates to private homeowners and buyers in the Hamburg metropolitan region, earning transaction-based brokerage commissions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate
• Property brokerage
• Real estate valuation
• Property marketing
• Real estate listings

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Brokerage Commission: The company generates revenue through real estate brokerage commissions on property sales and rentals. Services include property valuation, marketing, viewings, negotiation support, contract accompaniment, and after-sales service. Revenue is transaction-based, earned upon successful property sale or rental completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Immomatch operates a residential real estate brokerage focused on selling and brokering properties for private homeowners and buyers. Core services cover professional property valuation, sales preparation, marketing, accompanied viewings, negotiation and contract support, after-sales service, plus buying-side support such as property search mandates, financing consultation, and a VIP service tier for premium clients.

Product overview

Kriech Immobilien operates as a full-service real estate brokerage firm offering a unified platform of property buying and selling services. The core offerings include Verkaufen (selling services with sub-modules for exclusive mandates, property valuation, sales preparation, marketing, client accompaniment, and after-sales support) and Kaufen (buying services featuring property listings, financing support, search mandates, and VIP service). Additional value-added tools include a Finanzierungsrechner (financing calculator) and Immobilien ABC (real estate glossary). The company positions itself as a personal, relationship-focused broker providing comprehensive support from initial search through final handover.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Selling Service (Verkaufen)

Quantifiable outcome

• Successfully rented a difficult property (special floor plan, vacant for 6+ months under previous agent) within 4 weeks

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Postbank Immobilien: Real estate brokerage arm of Postbank / Deutsche Bank with broad German branch presence. Competes with Kriech for residential mandates, especially where buyers leverage in-house financing products — a structural advantage over independent local brokers.
• Wüstenrot Immobilien: Real estate brokerage affiliated with the Wüstenrot banking and insurance group, with a German regional network. Comparable to Kriech as a traditional residential broker, though typically with stronger financial-services cross-sell and parent-group backing.

Emerging players

• Homeday: Digital-first German real estate brokerage providing flat-fee seller services with local agent support. Competes head-to-head with traditional brokers like Kriech by undercutting commission rates while still offering personalized service in the same residential segment.
• McMakler: German tech-enabled real estate brokerage offering a hybrid digital-plus-local-agent model across multiple German cities. Directly competes with traditional brokers like Kriech for seller mandates and buyer representation, but with lower commission structures and broader geographic reach.

Others

• Sprengnetter Immobilien: Provider of property valuation tools, market data, and software used by German real estate brokers. Comparable to Kriech as a valuation-services ecosystem partner, supporting the Wertermittlung capability referenced in the firm's product portfolio.

Broad incumbents

• Immowelt: Major German real estate marketplace and lead-generation platform owned by AVIV Group. Provides listing exposure to brokers like Kriech while also enabling direct seller-to-buyer contact, reducing dependence on traditional agents.
• PlanetHome: German real estate services firm offering brokerage, financing, and brokerage-related services. Comparable as a one-stop residential brokerage with additional financial-services integration, though operating at significantly greater national scale than Kriech.
• Engel & Völkers: Globally branded German residential and commercial real estate brokerage with strong premium positioning. Overlaps with Kriech on residential brokerage services, especially in higher-value segments, and competes for the same local mandate relationships in the Hamburg metro area.
• Von Poll Immobilien: Premium German real estate firm with a franchise network spanning major cities and affluent suburbs. Directly comparable to Kriech in offering high-touch residential brokerage, but at greater scale and brand recognition across Germany.
• Immoscout24: Germany's largest online real estate marketplace. While not a brokerage itself, it is the dominant listing platform on which brokers like Kriech depend for buyer reach and pricing visibility, and increasingly offers its own brokerage-adjacent services that threaten traditional intermediaries.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immomatch