Young Lions

What Young Lions does

Young Lions (幼狮传播) is a Shanghai-headquartered digital and social media marketing agency founded in 2010, operating with 51-100 employees across two Shanghai locations (Huangpu District headquarters and a Hongkou District office). The firm provides integrated marketing services for international brands seeking to engage Chinese consumers through digital and social media channels, with stated core verticals of personal care and beauty, food and beverage, and fashion/trendy brands.

The agency's service portfolio is structured into two principal pillars under an Integrated Marketing Services umbrella: Social Media Operations (社交媒体运营), which covers content planning, posting, engagement management, and performance analytics for brand accounts across Chinese social platforms; and Product Reputation Building (产品口碑建设), which encompasses online reviews, influencer/KOL marketing, word-of-mouth campaigns, and brand sentiment management. Additional capabilities referenced include celebrity and IP collaboration, e-commerce campaign execution, and brand strategy consulting. The underlying technology is purely operational service delivery rather than a proprietary software platform — no API, SDK, or AI/ML tooling is disclosed.

Commercially, Young Lions operates a B2B professional services model generating revenue through project-based campaigns and retainer arrangements sold directly to enterprise brand owners. The disclosed client roster spans approximately 24 named enterprise accounts across beauty (Sisley, Shiseido, Vaseline, AHC, Pond's, Clear), beverage (Coca-Cola, Sprite, Schweppes, COSTA, Tims), food (Del Monte, Bega, A2 Milk, Ausnutria, Culturelle), automotive/energy (Shell, Continental, Tuhu, Red Star Macalline), consumer goods (Unilever, Colgate-Palmolive), entertainment (Hasbro), technology (Western Digital), industrial (Endress+Hauser), and cruise/travel (Blue Dream Cruise). All disclosed operations are in China, with no international offices or outbound geographic activity documented. The company is privately held with no disclosed investors, funding history, M&A activity, leadership team data, or revenue figures.

Name

Young Lions

Legal name

Young Lions (幼狮传播)

Website

https://younglions.cn

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Young Lions (幼狮传播) is a Shanghai-based digital and social media marketing agency that provides integrated marketing services — including social media operations, product reputation building, celebrity/IP collaborations, and e-commerce campaigns — primarily to international enterprise brands in personal care/beauty, food and beverage, and fashion/trendy verticals operating in China.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

Marketing Organization, Operating Model & Capability Building (MPAAAFAG)

Keywords

• Digital marketing services
• Social media marketing
• Integrated marketing campaigns
• Brand campaign management
• Influencer marketing services

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Integrated Marketing Services: Provides integrated digital and social media marketing services to international brands. Revenue is generated through project-based campaigns and retainer client engagements for brands in personal care/beauty, food/beverage, and fashion industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Young Lions (幼狮传播) is a Shanghai-based digital and social media marketing agency that delivers integrated marketing services to international brands. The agency provides social media operations (content planning, posting, engagement, analytics), product reputation building (online reviews, influencer marketing, word-of-mouth campaigns), and full integrated marketing campaigns spanning strategy, celebrity/IP collaborations, e-commerce integrations, and cross-border localization for brands in personal care/beauty, food and beverage, and fashion/trendy verticals.

Product overview

Young Lions (幼狮传播) is a digital marketing and social media marketing agency headquartered in Shanghai, China. The company offers integrated marketing services primarily through two core service offerings: Social Media Operations (社交媒体运营) and Product Reputation Building (产品口碑建设). These services are delivered as consulting and execution offerings rather than a software platform, targeting international brands in the personal care/beauty, food/beverage, and fashion/trend industries. The company showcases extensive case studies demonstrating cross-industry campaign execution capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Services (整合营销服务) Comprehensive digital and social media-based integrated marketing services for international brands, encompassing strategy development, campaign execution, and performance measurement across multiple Chinese digital and social media channels and platforms. Includes celebrity/IP collaborations, e-commerce marketing integrations, and cross-border marketing localization.
• Social Media Operations (社交媒体运营) Social media platform management and operations services including content planning, posting, engagement management, and performance analytics for brand accounts on Chinese social platforms.
• Product Reputation Building (产品口碑建设) Builds and manages product reputation through online reviews, influencer marketing, word-of-mouth campaigns, and brand sentiment management for client brands in the Chinese market.

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Wunderman Thompson China: WPP-owned creative, technology, and digital agency with China operations serving global brands on integrated marketing, e-commerce, and CRM. Direct peer on integrated digital-and-social campaigns.
• Hylink (华扬联众): Leading independent Chinese digital marketing agency with a strong international-brand client base in beauty, F&B, and automotive. Directly comparable to Young Lions on digital-and-social campaign execution for global brands entering China.
• Ogilvy China: WPP-owned creative and integrated marketing network with strong Shanghai presence, serving many of the same multinational brands (Unilever, Coca-Cola, Shell). Overlaps with Young Lions on integrated brand campaigns for global clients in China.
• Havas China: Global creative and media network with a Shanghai presence serving international brands across beauty, F&B, and consumer goods. Overlaps with Young Lions on integrated brand and digital campaign work for global clients in China.
• Leo Burnett Shanghai: Publicis-owned creative agency with a long-standing Shanghai presence, focused on brand campaign and integrated communications work for international brands — directly comparable offering and client profile.
• Isobar China: Dentsu-owned digital creative agency with deep China presence, focused on digital experience, social, and commerce for global brands. Closest direct peer on digital/social-led brand campaign work.

Broad incumbents

• Dentsu China: Japanese holding-company network with significant Shanghai and Beijing operations covering creative, media, and digital. Overlaps with Young Lions across integrated and digital marketing services for global brands.
• GroupM China: WPP media investment group operating Mindshare, MediaCom, Wavemaker in China. Comparable buyer of media planning/buying and digital activation services for the same international brand clients as Young Lions.
• BlueFocus Communication Group: Largest Chinese marketing services group offering integrated digital marketing, social media, advertising, and communications services to both Chinese and international brands. A scaled incumbent on the same Shanghai-rooted playing field as Young Lions.
• Publicis Groupe China: Global holding-company network operating Leo Burnett, Saatchi & Saatchi, Publicis, Digitas and others in China. Competes with Young Lions for integrated digital and social mandates from global brands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/younglionschina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young Lions