Thylacine
Thylacine is an Australian design studio that delivers turnkey interpretive, exhibition, and public art projects for museums, cultural institutions, government bodies, and First Nations communities across Australia and the Asia Pacific.
- Company typePrivate
- Founded2000
- HeadquartersQueanbeyan, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Thylacine does
Thylacine is an Australian design studio founded in 1999 and headquartered in Queanbeyan (Kamberri/Canberra region) with a second office in Melbourne (Naarm/Brunswick), specialising in interpretive, commemorative and educational design for museums, cultural institutions, and public sector clients. The firm's core offering is a turnkey service spanning master planning, interpretive design, graphic design, media design, interactive design, lighting design, fabrication, and installation, with technical specialisation in immersive visitor experiences that combine spatial design, lighting, digital media, objects, graphics and atmospheric effects. Notable technical features include narrative-driven spatial design with overhead scrims and vertical displays for complex architectural spaces, integrated multimedia exhibits (e.g., the 'In the Footsteps' survivor-accounts system at Melbourne Holocaust Museum), and procedural animation for large-format LED installations such as the Sydney Airport International Departures Hall.
The company operates a project-based professional services revenue model, securing commissions through direct engagement with cultural institutions, museums, galleries and government bodies via competitive tenders, referrals, and portfolio-driven lead generation. Pricing is determined per project by scope, scale and complexity, with disclosed engagement values reaching at least AUD 1.3 million (Sydney Airport LED wall) and project floor areas up to 325 sqm. Thylacine serves museums and cultural institutions, federal/state/local government, First Nations communities and regional tourism attractions as primary customer segments, with named engagements including Victoria Police Museum, Melbourne Holocaust Museum, Yarrila Arts and Museum, Qantas Founders Museum, National Library of Australia, Busselton Jetty, Koala Conservation Australia, and Bradman Museum. Marketing is portfolio-led, leveraging a comprehensive website, LinkedIn presence, Instagram, Facebook, and industry awards including Australian Good Design Awards, AGDA Awards, IMAGinE Awards and Interpretation Australia Awards.
Thylacine firmographics
Firmographics- Name
- Thylacine
- Legal name
- Thylacine
- Website
- https://thylacine.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thylacine is an Australian design studio that delivers turnkey interpretive, exhibition, and public art projects for museums, cultural institutions, government bodies, and First Nations communities across Australia and the Asia Pacific.
- Ownership category
- akta.pro rank
Where Thylacine is headquartered
LocationHeadquarters
- HQ city
- Queanbeyan
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Thylacine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Project-based design services: Revenue is generated through project-based commissions for design and delivery of exhibitions, interpretive installations, public art, and cultural projects. Services span master planning, interpretive design, graphic design, media design, lighting design, fabrication, and installation. Projects range from large-scale museum exhibitions to smaller interpretive installations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Thylacine product offering
Product offeringCore offering
Thylacine is an Australian design studio that delivers turnkey interpretive, commemorative, and educational projects for museums, cultural institutions, and government clients. Its work spans master planning, interpretive design, graphic design, media design, interactive design, lighting design, fabrication, installation, and collection services, producing permanent, temporary, and travelling exhibitions as well as public art across Australia and the Asia Pacific region.
Product overview
Thylacine is a multi-award winning exhibition design studio with over 25 years of experience, offering a comprehensive turnkey service for interpretive, commemorative, and educational projects. The company provides a full spectrum of services from planning and design through to fabrication and installation, including interpretive design, graphic design, media design, interactive design, lighting design, master planning, and collection services. Thylacine specializes in creating public environments that connect visitors personally and physically to experiences and stories through exhibitions, interactives, public art, and cultural projects across Australia and the Asia Pacific. Their work spans permanent and temporary exhibitions, travelling exhibitions, signage and wayfinding systems, public art installations, and masterplanning services for museums, cultural institutions, and public spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Interpretive Design and Exhibition Delivery Services Turnkey design and delivery service for museums, cultural institutions, and public spaces, covering interpretive design, graphic design, media design, interactive design, lighting design, fabrication, and installation of permanent, temporary, and travelling exhibitions.
- Master Planning Services Strategic planning service for cultural institutions including feasibility studies, conceptual development, fundraising materials, and long-term exhibition roadmaps such as the Qantas Founders Museum Master Plan 2021-2041.
- Public Art and Urban Art Services Design, fabrication, and installation of permanent public artworks and urban installations, including sculptures, murals, kinetic sound installations, and civic commissions such as the Sydney Airport International Departures Wall.
- Collection and Object Management Services Specialist collection services for museums including object assessment, display systems, handling, preparation, conservation, mannequin production, specialist packing, and transport for museum collections.
Quantifiable outcome
- Multiple award recognitions including Australian Good Design Awards, Australian Graphic Design Association Awards, and IMAGinE Awards
- +1 more outcomes
Companies that use Thylacine
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Thylacine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Thylacine partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- HolotypecoreInteractive technology partner for Bradman Museum Women's Cricket Gallery project.
- Benjamin Cisterne LightingcoreLighting design partner for Victoria Police Museum project. Benjamin Cisterne provided specialized lighting design services as part of the exhibition design team.
- Mental MediacoreMedia design partner for Victoria Police Museum project. Provided multimedia and digital content development for interactive exhibits.
- HolotypecoreInteractive technology partner for Victoria Police Museum project. Provided specialized interactive exhibit solutions.
- Show WorkscoreProduction partner for Victoria Police Museum project. Provided exhibition production and show control systems.
- Wardandi/Wadandi CommunitycoreFirst Nations community partners for Busselton Jetty Marine Discovery Centre. Cultural knowledge shared through touch table and magnetic wall content, illustrated by Wardandi Noongar artist Josh Whiteland.
- Studio EsemcoreMedia partner for Guulabaa Koala Hospital interpretive design project.
- Kerstin Thompson ArchitectscoreArchitecture partner for Melbourne Holocaust Museum 10-year project. Collaborated on building design to complement exhibition requirements.
- Illuminated DesigncoreLighting design partner for Melbourne Holocaust Museum exhibition 'Everybody Had a Name'.
- BVN ArchitectscoreArchitecture partner for Yarrila Arts and Museum project. Worked closely with Thylacine on the design for the centrepiece exhibition.
- ZAKPAGE FilmscoreFilm production partner for Welcome to Country cinematic content for Yaamanga Around Here exhibition.
- Architects TerriorcoreArchitecture partner for Puffing Billy Railway Lakeside Visitor Centre project.
- Eye Candy AnimationcoreAnimation partner for Sydney Airport International Departures Wall project. Collaborated on procedural animation system for the 25-meter LED wall installation.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Thylacine competitors and assessment
Company assessmentDirect peers
- Mather & Co:
- Cambridge Seven Associates: US architecture and exhibit design firm with a strong cultural institutions practice including aquariums, museums, and visitor centers. Comparable through turn-key exhibition and interpretive design services for major cultural venues.
- Gallagher & Associates: Global exhibit design firm specializing in museums, visitor centers, and cultural attractions with turn-key design and fabrication services. Highly comparable to Thylacine in delivering narrative-driven, immersive interpretive experiences for cultural institutions.
- Event Communications: UK-based exhibition design studio delivering interpretive and immersive experiences for museums, heritage sites, and cultural attractions. Closely aligned with Thylacine's integrated design-fabrication-installation model and interpretive storytelling approach.
Broad incumbents
- Thinkwell Group: Global experience design and production firm working across museums, theme parks, and brand experiences. Comparable in scale and integrated design-build capabilities, though with a broader portfolio spanning entertainment beyond cultural institutions.
- Ralph Appelbaum Associates: One of the world's largest museum and exhibition design firms, founded in 1978. RAA operates across cultural, educational, and corporate environments globally with a similar turn-key approach to interpretive design, making it the most directly comparable scaled peer to Thylacine's exhibition design work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
Thylacine social profiles
Digital presenceThylacine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thylacine leadership team
Management profileNumber of profiles
Thylacine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thylacine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thylacine
What does Thylacine do?
Thylacine is an Australian design studio that delivers turnkey interpretive, commemorative, and educational projects for museums, cultural institutions, and government clients. Its work spans master planning, interpretive design, graphic design, media design, interactive design, lighting design, fabrication, installation, and collection services, producing permanent, temporary, and travelling exhibitions as well as public art across Australia and the Asia Pacific region.
Is Thylacine a public or private company?
Thylacine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thylacine founded?
Thylacine was founded in 2000. It employs 11 to 50 people.
Where is Thylacine based?
Thylacine is headquartered in Queanbeyan, Australia, in the Oceania region.
How does Thylacine make money?
One revenue line is on record: project-based design services.
Who are Thylacine's main competitors?
Direct peers on record are Mather & Co, Cambridge Seven Associates, Gallagher & Associates and Event Communications. Broad incumbents are Thinkwell Group and Ralph Appelbaum Associates.
Does Thylacine have an API?
No public API is recorded for Thylacine.