What Wogema Wohnungsgesellschaft Malchin does

WOGEMA Wohnungsgesellschaft Malchin mbH is a municipal housing company headquartered at Am Wasserturm 6 in Malchin, Mecklenburg-Vorpommern, Germany, 100% owned by the City of Malchin. Originally established in 1960 as the Kommunale Wohnungsverwaltung and reorganized into its current legal form on 12 March 1997, WOGEMA is the largest real estate owner in the Malchin region, holding approximately 1,400 residential apartments, 35 commercial units, 352 garages across nine complexes, and acting as general lessee for over 600 allotment gardens across five garden associations.

The company's core product is rental housing (Mietwohnungen), supplemented by barrier-free and age-appropriate apartments, commercial ground-floor spaces, an event venue, garage rentals, and Kleingarten administration. It also provides third-party property management services (Hausverwaltung and WEG-Verwaltung) to private owners and condominium associations, and bundles internet/TV services through a partnership with Vodafone Kabel Deutschland. Operational support comes from an in-house maintenance team (Regiebetrieb) and a 24/7 emergency hotline (Havarie-Notdienst). Recent capital projects include the Rosmarinstraße new construction (27 barrier-free units, completed 2015) and the Weitblick renovation at Am Zachow 40 (in progress since 2024), which integrates barrier-free housing with dementia care groups operated by Diakonie MSE.

WOGEMA generates revenue almost entirely from recurring rental and management fees on owned and administered property, with event venue hire (€50/day, €100/weekend) and garage leases (€46/year) as smaller ancillary streams. Pricing for residential apartments is quote-based and not publicly disclosed. GTM is local and sales-led: direct walk-in to the Malchin office, the company's website, Ebay Kleinanzeigen listings, staff-managed prospective-tenant lists, and open-house events at renovated buildings. The customer base is highly fragmented, spanning general residential tenants, seniors and mobility-impaired residents, small local commercial tenants (e.g., Pegasus Hauskrankenpflege, physiotherapy practice, cosmetics studio), private property owners, and community organizations.

Name

Wogema Wohnungsgesellschaft Malchin

Legal name

WOGEMA Wohnungsgesellschaft Malchin mbH

Website

https://wogema.de

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

WOGEMA Wohnungsgesellschaft Malchin mbH is a 100% city-owned municipal housing company in Malchin, Germany, managing approximately 1,400 apartments, 35 commercial units, 352 garages, and 600+ allotment gardens while serving local residents, seniors, small businesses, and private property owners.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Operators Of Apartment Buildings (6513), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

akta.pro secondary industry

Healthcare & Medical Office Property Management (BPAJAGAF)

Keywords

• Residential property rental
• Commercial property leasing
• Property management services
• Barrier-free housing
• Municipal housing management

Headquarters

HQ city

Malchin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Rental: WOGEMA generates the majority of its revenue from renting out its owned residential apartments. The portfolio spans affordable units to high-quality modern apartments across Malchin and the surrounding area. Apartments range from single-room (23.40 m²) to five-room units (up to 126 m²), serving singles, families, seniors, and shared living arrangements.
2. Commercial Property Rental: WOGEMA rents commercial spaces including retail units, offices, and consulting spaces located on the ground floors of its residential buildings, as well as a divisible event space at Schulstraße 1.
3. Garage Rental: WOGEMA leases approximately 352 garages across 9 complexes in Malchin. Garages stand on WOGEMA-owned land and are rented to tenants on an annual basis.
4. Kleingarten (Allotment Garden) Management: WOGEMA administers over 600 Kleingärten (allotment gardens) across five garden associations in Malchin, acting as the general lessee and managing tenant changes and new lease agreements.
5. Event Venue Rental: A 92 m² divisible event space at Schulstraße 1 is rented out for one day (€50) or a weekend (€100), serving private events, seminars, company anniversaries, and club meetings.
6. Third-Party Property Management (WEG & Fremdverwaltung): WOGEMA manages residential properties for private owners and Wohneigentümergemeinschaften (WEG), providing full commercial and technical administration, including organizing owner meetings, handling billing, and coordinating maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WOGEMA Wohnungsgesellschaft Malchin mbH is a municipal housing company that owns and rents approximately 1,400 residential apartments, 35 commercial units, around 352 garages, and over 600 allotment gardens in and around Malchin, Germany. The company also provides third-party property management services (WEG administration and Fremdverwaltung) for private owners and condominium associations, along with event venue rental, in-house repairs, and a 24/7 emergency repair service.

Product overview

WOGEMA Wohnungsgesellschaft Malchin mbH is a municipal housing company (100% owned by the City of Malchin) offering a comprehensive portfolio of residential and commercial real estate services. The company manages approximately 1,400 apartments across Malchin and surrounding areas, 35 commercial units, and extensive garden plots. Core offerings include rental housing (Mietwohnungen), barrier-free living (Barrierearmes Wohnen), commercial space rental (Gewerberäume), and event venue rental (Veranstaltungsraum). Property management services encompass WEG administration, garage management, and allotment gardens. Technical services include repair and 24/7 emergency response (Havarie-Notdienst). The company also provides internet/TV services through a Vodafone partnership and living assistance programs including home modification subsidies.

Differentiator

Problem solved

Functional benefit

Products and services

• Mietwohnungen (Rental Apartments) Rental apartments in Malchin and surrounding area. Over 1,400 apartments ranging from 1-room (23.40 m²) to 5-room units (126 m²) for families, singles, seniors, and shared living arrangements.
• Barrierearmes Wohnen (Barrier-Free Housing) Accessible apartments with elevators, step-free entrances, widened doors, and accessible bathrooms for elderly and disabled residents, allowing long-term independent living. Includes properties such as Rosmarinstraße 2, 4 (27 units) and Karl-Dressel-Straße 2, 4.
• Gewerberäume (Commercial Spaces) Commercial rental units for retail, office, and consulting use located on ground floors of mixed-use residential buildings, including Karl-Dressel-Str. 2 and 4, Wargentiner Str. 12, Am Markt 12-14, and Steinstraße 5 and 24.
• Veranstaltungsraum (Event Venue Rental) 92 m² wheelchair-accessible event space at Schulstraße 1 in Malchin for up to 46 people, divisible into 30 m² and 42 m² sections, with kitchen facilities for 36 persons. Priced at €50 per day or €100 per weekend.
• Hausverwaltung (Property Management) Private and commercial property management services including rental management, tenant relations, and technical maintenance coordination for third-party property owners.
• WEG-Verwaltung (Condominium Administration) Full condominium association (Wohneigentümergemeinschaft) administration including owner affairs regulation, authority coordination, assembly organization, bookkeeping, billing, and insurance handling for private apartment owners.
• Garagen (Garage Rentals) Approximately 352 garages across 9 complexes in Malchin (Am Zachow, K.-Dressel-Str., Emscher Brunnen, Volkshaus, Sonnenschein, Breite Gasse, Blumenstraße, W.-Block-Str., Warener Str.), each approximately 6×3 m, rented annually at €46 payable by 15 March.
• Kleingärten (Allotment Garden Management) Administration of over 600 allotment gardens across five associations (Wiesengrund 272, Fuhrtsberg 33, Philosophenweg 27, Burgwallweg ~65, Sonnenschein ~100), managing tenant changes and new lease agreements.
• Technische Hausverwaltung (Technical Property Administration) Technical property administration including utility systems maintenance and repairs performed by the in-house workforce and regional craft businesses.
• Kaufmännische Hausverwaltung (Commercial Property Administration) Commercial administration services including lease contract creation, bookkeeping, payment processing, dunning, operating cost accounting, and security deposit management for managed properties.
• Reparaturen (Repair Services) Repair services for leaking faucets, clogged sinks/bathtubs/toilets, faulty light switches and outlets, and windows. Most repairs are completed from one day to the next during business hours.
• Havarie-Notdienst (24/7 Emergency Repair Service) 24/7 emergency repair service for building-wide emergencies including gas odor, water pipe bursts, building-wide power outages, and sewage issues. Emergency hotline available 365 days per year.
• Internet & TV (Cable Services via Vodafone Kabel Deutschland) Cable internet and TV services for tenants through partnership with Vodafone Kabel Deutschland: up to 99 TV channels (46 in HD), internet up to 200 Mbit/s, GigaTV 4K Box and app, with BewohnerPlus resident discount programme.

Quantifiable outcome

• 1,400 apartments and 35 commercial units managed, making WOGEMA the largest real estate owner in the Malchin region
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Verband norddeutscher Wohnungsunternehmen e.V. (VNW)coreStrategic or Co-development PartnerWOGEMA is a member of the VNW, the association of northern German housing companies. The association provides advocacy, industry representation, best practice sharing, and political lobbying for its member companies in the interest of affordable housing.
• Bundesverband deutscher Wohnungs- und Immobilienunternehmen e.V. (GdW)coreStrategic or Co-development PartnerWOGEMA is a member of the GdW, the federal association of German housing and real estate companies. The GdW represents housing companies at the federal level, provides research, policy advocacy, and industry standards.
• Regionales Unternehmensnetzwerk Mecklenburgische Schweiz e.V. (RUN)minorStrategic or Co-development PartnerWOGEMA participates in the Regional Enterprise Network Mecklenburgische Schweiz, a local business network supporting companies in the Mecklenburgische Schweiz region.
• Vodafone Kabel Deutschland (via Henri Klimaschewski, Authorised Sales Partner)coreChannel Partner/ Reseller/ DistributorWOGEMA enables tenants to access TV and internet services through Vodafone Kabel Deutschland. An authorised sales partner (Henri Klimaschewski) provides consultation to WOGEMA tenants on packages offering up to 99 TV channels (46 in HD), up to 200 Mbit/s internet, and the BewohnerPlus discounted resident programme.
• K&L VerlagminorStrategic or Co-development PartnerK&L Verlag produces educational materials (colouring and reading books on traffic safety and first aid) that WOGEMA sponsors for distribution to children in the Altkreis Malchin/Demmin area. WOGEMA contributes to the cost of printing and distributing these materials as part of community social responsibility initiatives.
• Diakonie MSE (Diaconal Social Enterprises Mecklenburgische Seenplatte)coreStrategic or Co-development PartnerThe Diakonie MSE provides care services (Tagespflege/day care, Wohngruppen/live-in care groups) within WOGEMA's Weitblick (Am Zachow 40) building, which has been converted to offer age-appropriate and barrier-free housing plus two dementia care groups.
• Verkehrswacht Malchin e.V.minorStrategic or Co-development PartnerThe local traffic safety association conducts road safety education for kindergarten and primary school children in Malchin. WOGEMA sponsors the association's activities including educational materials from K&L Verlag and children's bicycle helmets.
• Johanniter-Unfall-Hilfe e.V.minorStrategic or Co-development PartnerThe Johanniter first-aid organisation runs first-aid education programmes for children aged 5–11 in kindergartens, schools, and youth groups in the Altkreis Demmin. WOGEMA supports this initiative financially as part of its community engagement.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• HOWOGE Wohnungsbaugesellschaft mbH: Berlin municipal housing company (~78,000 apartments) wholly owned by the State of Berlin. Directly comparable to WOGEMA as a municipal-owned German housing company providing affordable rental housing to a wide resident base.
• SAGA Siedlungs-Aktiengesellschaft Hamburg: Hamburg's municipal housing company with ~140,000 apartments owned by the Free and Hanseatic City of Hamburg. Same municipal-housing model as WOGEMA, providing broad-spectrum affordable rental housing in a defined regional market.
• Gewobag Wohnungsbau AG: Berlin municipal housing company with ~75,000 apartments, majority-owned by the State of Berlin. Same ownership model (municipal housing association) and similar affordable-housing mission as WOGEMA.
• degewo AG: Berlin municipal housing company with ~75,000 apartments owned by the State of Berlin. Comparable municipal-ownership structure and affordable rental housing focus as WOGEMA, though operating in a metropolitan rather than rural market.
• TAG Immobilien AG: Mid-sized German residential property company with ~85,000 apartments, focused on affordable housing in northern and eastern Germany. Closely comparable to WOGEMA in geographic footprint (including eastern Germany), price segment, and value-added property management approach.

Broad incumbents

• Vonovia SE: Germany's largest residential property company with ~500,000+ apartments. A broad incumbent operating at national scale rather than specializing in WOGEMA's small-town municipal-housing niche, but directly comparable in core rental property management activities.
• LEG Immobilien SE: NRW-focused residential real estate company with ~165,000 apartments. Compares in operating a large multi-family residential portfolio across a defined geography, though at a much larger scale and in a different region than WOGEMA.
• Deutsche Wohnen SE: Major German residential landlord (~140,000+ units) focused on urban apartment buildings. Comparable in core apartment rental and management activities but operates at much larger scale and in metropolitan rather than rural markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/wogema-wohnungsgesellschaft-malchin-mbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wogema Wohnungsgesellschaft Malchin