Olive Tree Catering
Olive Tree Catering & Hire is a family-owned Tasmanian catering business established in 2005, providing full-service catering, venue access at Elwick Racecourse, equipment hire, and an online boxed-menu shop for weddings, corporate events of 50 to 1,000-plus guests, and entertainment and government clients across Tasmania.
- Company typePrivate
- Founded2005
- HeadquartersGlenorchy, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Olive Tree Catering does
Olive Tree Catering & Hire is a family-owned full-service catering business established in 2005 and headquartered at Elwick Racecourse, 6 Goodwood Road, Glenorchy, Tasmania, Australia. The company designs, prepares, and delivers food and beverage for events ranging from intimate gatherings to functions exceeding 1,000 guests, supplemented by a WooCommerce online shop for boxed menus and a pickup option from its headquarters. Its primary customer segments are weddings and special occasions and corporate events (conferences, meetings, boardroom lunches), with secondary segments in entertainment/touring catering (national concert tours, TV productions) and seasonal holiday events (notably Christmas boxes and hampers).
The core product portfolio spans structured catering menus (boxed, buffet, canape, banquet, plated, conference, BBQ, breakfast, Christmas), supplemental product lines including a mobile barista coffee service using locally roasted Tasmanian beans, event theming and show-cooking services, and celebration hampers paired with Ninth Island wines. Pricing follows per-person tiers for events (AUD $24-$41 for conference packages with a 50-person minimum) and per-unit pricing for individual boxes, beverages, and hampers in the online shop (AUD $3-$175). Distribution is direct: phone and email quoting for events, direct delivery within a 35km Hobart radius for shop orders, pickup from headquarters, and venue-based service through partnerships with five Hobart venues (Elwick Racecourse, TMAG, Hobart Town Hall, Salamanca Arts Centre, Steeles Island). The underlying technology stack is a standard WordPress/WooCommerce site with no disclosed proprietary platform or AI/ML components.
Revenue mechanics combine bespoke event catering (high-value, project-based invoicing per event), online shop transactional sales (lower ticket, recurring demand from repeat office and consumer buyers), and venue hire income via home venue partnerships. Go-to-market is direct-to-consumer: word-of-mouth and brand credibility built through a public portfolio of tour and TV credits (including Elton John, Foo Fighters, The Wiggles, MasterChef Australia, My Kitchen Rules, and government/royal catering) drive inbound enquiry, supplemented by the website storefront. The company is entirely founder-controlled with no disclosed external investors or parent entities, and no app, API, or integration partner ecosystem is referenced.
Olive Tree Catering firmographics
Firmographics- Name
- Olive Tree Catering
- Legal name
- Olive Tree Catering & Hire
- Website
- https://olivetreecatering.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Olive Tree Catering & Hire is a family-owned Tasmanian catering business established in 2005, providing full-service catering, venue access at Elwick Racecourse, equipment hire, and an online boxed-menu shop for weddings, corporate events of 50 to 1,000-plus guests, and entertainment and government clients across Tasmania.
- Ownership category
- akta.pro rank
Olive Tree Catering industry classification
Industry- Product category
- Catering Services
- NAICS
- Caterers (722320), Food Service Contractors (722310), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Full-Service Catering (Off-Premise) (HSACAGAA)
- akta.pro secondary industries
- Wedding & Social Event Catering (THAHAKAE), Contract Foodservice Management (Outsourced Catering) (THAFAIAH), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)
Keywords
Where Olive Tree Catering is headquartered
LocationHeadquarters
- HQ city
- Glenorchy
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Olive Tree Catering business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Catering Services: Full-service catering for events including weddings, corporate functions, conferences, and private events. Revenue is generated through per-person pricing for buffet, banquet, plated, and conference catering packages, as well as per-box pricing for delivered/catered lunch options.
- Online Shop Sales: E-commerce sales of pre-packaged food items including savoury boxes, sweet boxes, noodle boxes, salads, beverages, celebration hampers, and Christmas boxes. Customers order online with delivery within 35kms of Hobart.
- Venue Hire Services: Provision of venue access through their home base at Elwick Racecourse, which includes function rooms catering for events from 50 to 1000+ guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hot and Cold Noodle Boxes - minimum 10 boxes |
| Unit Pricing | Pay-as-you-go | Individual Lunch Pack |
| Unit Pricing | Pay-as-you-go | Celebration Hampers with Wine |
| Subscription | Pay-as-you-go | Full Day Conference Packages |
| Subscription | Pay-as-you-go | Half Day Conference Packages |
| Unit Pricing | Pay-as-you-go | Christmas Boxes |
| Unit Pricing | Pay-as-you-go | Beverages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Olive Tree Catering product offering
Product offeringCore offering
Olive Tree Catering & Hire provides full-service catering for weddings, corporate functions, conferences, entertainment tours, and private events across Tasmania, with menus built on fresh Tasmanian produce and customizable to dietary or thematic requirements. The company also sells pre-packaged food boxes, gourmet hampers, and beverages through an online e-commerce shop with delivery within 35 km of Hobart, and operates its home venue at Elwick Racecourse in Glenorchy for hosted events of 50 to 1000+ guests.
Product overview
Olive Tree Catering is a family-owned Tasmanian catering business established in 2005, offering a comprehensive catering and hire service portfolio centered on fresh Tasmanian produce. The core offering consists of Catering & Hire Services with accompanying Catering Menus (Boxed, Buffet, Canape, Banquet, Plated, Conference, BBQ, Breakfast, and Christmas menus). The company provides an online Boxed Menu/Ordering system for individual items including Conference Packages, Noodle Boxes (hot and cold varieties), Savoury Boxes, Sweet Boxes, Salads, Special Dietary Options, Celebration Hampers, and Christmas Boxes. Additional services include Coffee & Barista Services with mobile coffee carts, Event Theming for contemporary styling and show cooking, Venue Hire partnerships across Hobart venues, and a comprehensive Beverages selection. The product suite operates as a unified catering service with customizable menus for events ranging from intimate gatherings to functions of up to 7000 guests.
Differentiator
Problem solved
Functional benefit
Products and services
- Catering & Hire Services Full-service catering and equipment hire for weddings, corporate functions, conferences, entertainment tours, and private occasions across Tasmania, with fresh Tasmanian produce, professional staff, equipment provision, and customizable menus.
- Conference Packages Full-day and half-day conference catering packages for a minimum of 50 persons, including morning tea, lunch, afternoon tea, beverages, glassware, crockery, cutlery, and staff service, with per-person tiered pricing.
- Noodle Boxes Hot and cold noodle box selections including beef, chicken, vegetable, Thai, and Indian options, sold at a minimum quantity of 10 boxes per order.
- Savoury Boxes Assorted savoury catering boxes including sushi, mezze, sandwiches, wraps, frittata, Asian finger food, and hot and cold canape selections for events and lunches.
- Sweet Boxes Sweet pastry and cake boxes including Danish pastries, croissants, biscuits, slices, scones, macarons, and morning and afternoon tea selections.
- Salads Freshly made salads including Caesar, potato, coleslaw, garden, Mediterranean pasta, cous-cous tabouli, pumpkin rocket, tomato mozzarella, and Thai beef options.
- Special Dietary Options Dietary-specific menu items and additional portions for gluten free, vegetarian, vegan, lactose free, FODMAP, diabetic, and halal requirements.
- Celebration Hampers Gourmet gift hampers including antipasto, cheese, cold canapes, fresh fruit, and Tasmanian gourmet boxes paired with Ninth Island wines.
- Christmas Boxes Ready-to-serve Christmas catering boxes including fruit boxes, lunch boxes, cold canape boxes, salad boxes, and dessert boxes for holiday events.
- Beverages Beverage offerings including soft drinks, juices, bottled water, sparkling mineral water, and wine options for catering orders.
- Coffee & Barista Services Mobile barista coffee carts serving locally roasted Tasmanian coffee beans, herbal teas, and hot chocolate for conferences, exhibitions, and events, with optional doughnut walls.
- Event Theming Event styling and theming services including contemporary cuisine presentation, show cooking demonstrations, and wedding decor for corporate and private events.
- Venue Hire & Partnerships Venue access for events through the home venue at Elwick Racecourse plus partnership venues including the Tasmanian Museum and Art Gallery, Hobart Town Hall & Waterside Pavilion, Salamanca Arts Centre, and Steeles Island.
Companies that use Olive Tree Catering
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Olive Tree Catering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Olive Tree Catering partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Elwick Functions and EventscoreHome venue of Olive Tree Catering located at Elwick Racecourse, Glenorchy. Features sweeping views of the Derwent River and function rooms for events from 50 to 1000+ guests. Serves as the primary venue for weddings, corporate events, school leavers, trade shows, and private parties.
- Tasmanian Museum and Art Gallery (TMAG)coreCentrally located Hobart venue suitable for both seated and cocktail events ranging from 30 to 450 guests. Olive Tree provides catering services for events held at this cultural venue.
- Hobart Town Hall & Waterside PavilionminorPopular Hobart venue for meetings, wedding receptions, fairs, concerts, conventions and formal dinners for up to 130 people. Olive Tree provides catering services for events.
- Salamanca Arts CentrecoreHeritage venue comprising the Long Gallery (suitable for up to 400 standing or 250 seated) and Founders Room (licensed for up to 200 people). Olive Tree provides catering for events at both spaces.
- Steeles IslandminorSecluded venue ideal for up to 100 seated guests, suitable for corporate events to weddings. Olive Tree provides catering services for this venue.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Olive Tree Catering competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Olive Tree Catering social profiles
Digital presenceOlive Tree Catering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olive Tree Catering leadership team
Management profileNumber of profiles
Profiles1 record
Olive Tree Catering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olive Tree Catering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olive Tree Catering
What does Olive Tree Catering do?
Olive Tree Catering & Hire provides full-service catering for weddings, corporate functions, conferences, entertainment tours, and private events across Tasmania, with menus built on fresh Tasmanian produce and customizable to dietary or thematic requirements. The company also sells pre-packaged food boxes, gourmet hampers, and beverages through an online e-commerce shop with delivery within 35 km of Hobart, and operates its home venue at Elwick Racecourse in Glenorchy for hosted events of 50 to 1000+ guests.
Is Olive Tree Catering a public or private company?
Olive Tree Catering is a private company. It is classified as family owned and is currently operating.
When was Olive Tree Catering founded?
Olive Tree Catering was founded in 2005. It employs 1 to 10 people.
Where is Olive Tree Catering based?
Olive Tree Catering is headquartered in Glenorchy, Australia, in the Oceania region.
How does Olive Tree Catering make money?
Three revenue lines are on record. Catering Services are the primary driver. The others are online Shop Sales and venue Hire Services.
Does Olive Tree Catering have an API?
No public API is recorded for Olive Tree Catering.
What industry is Olive Tree Catering in?
Olive Tree Catering's product category is Catering Services. Its primary akta.pro industry code is HSACAGAA, Full-Service Catering (Off-Premise), with a secondary code of THAHAKAE, Wedding & Social Event Catering. Its NAICS code is 722320 and its SIC code is 5810.