TerraFresh Organics
TerraFresh Organics is a Mill Valley, CA-based B2B wholesale distributor that supplies North American retail grocery customers with year-round certified-organic fruit (citrus, mangoes, grapes, stone fruit, pineapples) sourced from growers in the U.S., Mexico, Ecuador, and Peru. Founded in 2019, it has been majority-owned by Frutura (via Dayka & Hackett) since 2021.
- Company typePrivate
- Founded2019
- HeadquartersMill Valley, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What TerraFresh Organics does
TerraFresh Organics LLC is a Mill Valley, California-based B2B wholesale distributor of certified-organic fresh produce, founded in 2019 by Greg Holzman and Steve Akakagi. The company supplies retail grocery customers throughout North America with a year-round assortment of organic fruit—citrus (lemons, grapefruit, Valencia oranges, Minneola tangelos, Daisy tangerines), mangoes, table grapes, stone fruit (pomegranates, persimmons), and pineapples. Supply is sourced from a multi-continental grower network spanning California, Mexico, Ecuador, and Peru, leveraging hemispheric seasonal windows to ensure continuous availability for buyers. The founders bring over 30 years of organic produce category experience, having previously built Pacific Organic Produce (1993) and Purity Organic Fruits & Juices.
The company runs an enterprise field-sales motion led by Head of Sales Jason Laffer, who joined in 2019, selling directly to retail grocery buyers. In 2021, TerraFresh entered an agreement to sell majority ownership to Frutura through its Dayka & Hackett subsidiary, making Frutura the controlling strategic operator while founders continued in operating roles. Revenue is generated through wholesale transaction-based sales of organic produce; pricing is privately negotiated and not disclosed. Marketing is limited to a content website (company history, fruit calendar, farmer profiles, contact forms), with no paid digital marketing, mobile app, API, or proprietary technology stack disclosed.
The underlying "technology" is traditional organic farming—pesticide- and herbicide-free cultivation by a network of family farms, grower co-ops, and commercial operations committed to organic certification. TerraFresh's role is aggregation, certification assurance, year-round category management, and North American distribution rather than primary agricultural production. The company has no patents, no trademarks disclosed, no certifications enumerated, and no digital product surface beyond its public website.
TerraFresh Organics firmographics
Firmographics- Name
- TerraFresh Organics
- Legal name
- TerraFresh Organics LLC
- Website
- https://terrafreshorganics.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TerraFresh Organics is a Mill Valley, CA-based B2B wholesale distributor that supplies North American retail grocery customers with year-round certified-organic fruit (citrus, mangoes, grapes, stone fruit, pineapples) sourced from growers in the U.S., Mexico, Ecuador, and Peru. Founded in 2019, it has been majority-owned by Frutura (via Dayka & Hackett) since 2021.
- Ownership category
- akta.pro rank
TerraFresh Organics industry classification
Industry- Product category
- Wholesale Organic Produce Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fresh Fruit and Vegetable Merchant Wholesalers (42448)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Fresh Organic Produce Wholesale (AFAIAJAA)
- akta.pro secondary industries
- Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Natural & Organic Foods Distribution (CRAOABAH)
Keywords
Where TerraFresh Organics is headquartered
LocationHeadquarters
- HQ city
- Mill Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TerraFresh Organics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Wholesale Produce Sales: TerraFresh Organics generates revenue through wholesale distribution of organic produce to retail customers. They offer a year-round supply of citrus, mangoes, table grapes, and stone fruit, sourcing from growers in the U.S., Mexico, and South America to serve retailers throughout North America.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
TerraFresh Organics product offering
Product offeringCore offering
TerraFresh Organics is a wholesale distributor that supplies North American retail grocery customers with a year-round portfolio of certified-organic fresh fruit, including citrus (lemons, grapefruit, Valencia oranges, Minneola tangelos, Daisy tangerines), mangoes, table grapes, stone fruit (pomegranates, persimmons), and pineapples. The company sources exclusively from a network of organic growers in the United States, Mexico, Ecuador, and Peru, and sells the consolidated produce directly to retailers.
Product overview
TerraFresh Organics is a fresh produce distribution company offering a single unified product line of high-quality organic fruits. The company supplies year-round organic citrus (lemons, grapefruit, Valencia oranges, Minneola tangelos, Daisy tangerines), organic mangoes, organic table grapes, organic stone fruit (pomegranates, persimmons), and organic pineapples to retail customers throughout North America. The products are sourced from a network of organic farmers in the U.S., Mexico, and South America. The company has historical roots in Pacific Organic Produce and Purity Organic Fruits and Juices, which were earlier ventures of the founding team that helped establish and broaden the organic produce marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Citrus
- Organic Mangoes
- Organic Table Grapes
- Organic Stone Fruit
- Organic Pineapples
Companies that use TerraFresh Organics
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
TerraFresh Organics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TerraFresh Organics partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
TerraFresh Organics competitors and assessment
Company assessmentDirect peers
- Grimmway Farms: Grimmway Farms is a major organic and conventional produce grower-distributor with extensive North American retail distribution. Comparable to TerraFresh in organic produce wholesale and multi-region sourcing.
- Mission Produce: Mission Produce is a global avocado distributor with multi-regional sourcing and retail grocery distribution. Comparable to TerraFresh's wholesale model, multi-continental sourcing, and retail customer focus.
- Driscoll's: Driscoll's is a leading grower-marketer of organic and conventional berries with deep retailer relationships across North America. Directly comparable to TerraFresh as a branded organic produce supplier serving grocery retailers.
- Earthbound Farm: Earthbound Farm is one of the largest U.S. organic produce brands, supplying organic fruits and vegetables to retailers nationwide. Directly comparable as a wholesale organic produce distributor with year-round category coverage.
- Limoneira Company: Limoneira is a citrus grower and shipper with organic citrus offerings serving North American retail. Comparable to TerraFresh's organic citrus product line and retail grocery customer base.
Broad incumbents
- Fresh Del Monte Produce: Fresh Del Monte is a global producer, distributor, and marketer of fresh fruits and vegetables with broad retail relationships. Comparable as an incumbent produce wholesaler with multi-continental sourcing, though not exclusively organic.
- Calavo Growers: Calavo Growers is a specialty produce distributor focused on avocados and other fresh fruits to North American retailers. Comparable as a wholesale fresh fruit supplier with similar retail customer profile.
- The Wonderful Company: The Wonderful Company is a major vertically integrated produce company with POM Wonderful (pomegranates) and other organic/specialty fruit lines. Comparable as a branded organic fruit supplier to North American retailers.
- Dole plc: Dole is a global fresh produce grower and distributor with a broad portfolio including organic lines. Comparable as a large-scale incumbent in wholesale fresh produce distribution to North American retailers.
Others
- Dayka & Hackett (Frutura): Dayka & Hackett is the Frutura subsidiary that acquired majority ownership of TerraFresh in 2021 and itself is a wholesale produce distributor. Comparable as a sister entity with overlapping wholesale produce operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
TerraFresh Organics social profiles
Digital presenceTerraFresh Organics financial estimates
Financial estimateRevenue estimate
Valuation estimate
TerraFresh Organics leadership team
Management profileNumber of profiles
Profiles3 records
TerraFresh Organics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TerraFresh Organics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TerraFresh Organics
What does TerraFresh Organics do?
TerraFresh Organics is a wholesale distributor that supplies North American retail grocery customers with a year-round portfolio of certified-organic fresh fruit, including citrus (lemons, grapefruit, Valencia oranges, Minneola tangelos, Daisy tangerines), mangoes, table grapes, stone fruit (pomegranates, persimmons), and pineapples. The company sources exclusively from a network of organic growers in the United States, Mexico, Ecuador, and Peru, and sells the consolidated produce directly to retailers.
Is TerraFresh Organics a public or private company?
TerraFresh Organics is a private company. It is classified as corporate owned and is currently operating.
When was TerraFresh Organics founded?
TerraFresh Organics was founded in 2019. It employs 11 to 50 people.
Where is TerraFresh Organics based?
TerraFresh Organics is headquartered in Mill Valley, United States, in the North America region.
How does TerraFresh Organics make money?
One revenue line is on record: wholesale Produce Sales.
Who are TerraFresh Organics's main competitors?
Direct peers on record are Grimmway Farms, Mission Produce, Driscoll's, Earthbound Farm and Limoneira Company. Broad incumbents are Fresh Del Monte Produce, Calavo Growers, The Wonderful Company and Dole plc. Dayka & Hackett (Frutura) is listed as an others.
Does TerraFresh Organics have an API?
No public API is recorded for TerraFresh Organics.
What industry is TerraFresh Organics in?
TerraFresh Organics's product category is Wholesale Organic Produce Distribution. Its primary akta.pro industry code is AFAIAJAA, Fresh Organic Produce Wholesale, with a secondary code of CRAOAAAK, Natural, Organic & Health Foods Wholesale Distribution. Its NAICS code is 424480 and its SIC code is 5140.