Xiamen Goldenhome

What Xiamen Goldenhome does

Xiamen Goldenhome (金牌家居, SSE: 603180) is a publicly traded Chinese manufacturer and retailer of customized kitchen cabinets, wardrobes, wooden doors, kitchen appliances, and smart home solutions, founded in 1999 in Xiamen, Fujian. The company serves Chinese mid-to-upper-middle-class homeowners undertaking new construction or renovation, with secondary exposure to real estate developer projects and a franchise network of approximately 4,000 stores globally. Operations span five intelligent manufacturing bases (Xiamen Tong'an, Jiangsu Siyang, Chengdu Shuangliu, Hubei Hong'an, and Thailand), 81+ directly operated flagship showrooms across five Chinese tier-1 cities, and international showrooms in North America, Australia, the Middle East, and Southeast Asia.

The technology backbone is Feiliu AI, a proprietary BIM-based spatial design agent that converts natural-language briefs into 3D renderings in under 10 seconds and auto-generates bill-of-materials with reported 99%+ accuracy, feeding directly into the company's manufacturing bases. The product line is anchored by the 630mm golden-depth countertop (30mm deeper than the industry standard), a 300kg load-bearing wardrobe structure, and a 22-process automotive-grade paint finish. The GIS management information system integrates customer acquisition, 3D design, VR preview, order decomposition, production scheduling, and after-sales service. Distribution combines direct flagship showrooms, a 0-franchise-fee licensed store model, Tmall/JD e-commerce flagships, and channel partnerships with Gome and interior design firms.

Revenue is generated primarily through one-time custom product sales priced per linear meter (cabinets) or square meter of projection area (wardrobes), with whole-house packages (e.g., RMB 29,800) used to drive cross-sell across categories. Franchise revenue is realized through wholesale product supply to ~4,000 stores rather than franchise fees. Strategic positioning has shifted from kitchen cabinet specialist to whole-home customization platform, signaled by the 2024 securities-name upgrade from 金牌厨柜 to 金牌家居. Disclosed financials show revenue declining from approximately CNY 3.65B in 2023 to CNY 3.30B in 2025, with EBITDA contracting from CNY 454.6M to CNY 194.3M and net income falling from CNY 292.0M to CNY 21.9M over the same period.

Name

Xiamen Goldenhome

Legal name

金牌厨柜家居科技股份有限公司

Website

https://goldenhome.cc

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Xiamen Goldenhome (金牌家居, SSE: 603180) is a publicly traded Chinese custom home furnishings manufacturer and retailer producing kitchen cabinets, wardrobes, wooden doors, appliances, and smart home systems for mid-to-upper-middle-class homeowners across ~4,000 stores in China and international markets.

Ownership category

akta.pro rank

Product category

Custom Kitchen Cabinets & Whole-House Home Furnishings

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Household and Institutional Furniture Manufacturing (33712)

SIC

Wood Household Furniture, (No Upholstered) (2511), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

Keywords

• Custom kitchen cabinets
• Custom wardrobes
• Whole-house customization
• Kitchen appliances
• Smart home solutions

Headquarters

HQ city

Xiamen

HQ country

China

HQ region

Asia

Offices15 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Cabinet Sales (定制厨柜): Primary revenue driver. Custom kitchen cabinets priced per linear meter (延米), with prices varying by city tier and configuration. Core product line for 27 years. Sales model involves design consultation, on-site measurement, custom manufacturing, and professional installation.
2. Custom Wardrobe Sales (定制衣柜): Second major product line. Custom wardrobes priced per square meter of projection area. Offers multiple product series at different price tiers (e.g., 花悦 799-1099元/㎡, 峰睿烤漆 1299-1899元/㎡). Shares design, measurement, and installation infrastructure with cabinet business.
3. Custom Wooden Door Sales (金牌木门): Interior wooden doors priced per unit (樘). Available in multiple工艺 tiers: 美耐板静音 1800-3200元/樘, 烤漆/实木皮 3200-5500元/樘. Can be bundled with cabinet and wardrobe purchases for style consistency.
4. GoldenHome Kitchen Appliances (金牌厨电): Proprietary kitchen appliances including range hoods, gas stoves, dishwashers, steam ovens, water purifiers, sinks, and faucets. Sold as individual units or as integrated cabinet-appliance packages. Referenced prices range 3000-8000元/件 for standalone units, with bundled packages starting around 6000元.
5. Full-House Customization Packages (整家定制): Integrated packages combining cabinets, wardrobes, wooden doors, and背景墙. Example: 29800元 package covering 7m kitchen cabinets, 20㎡ wardrobe, 2 wooden doors, 6㎡ background wall. Drives higher average transaction value and cross-selling across product lines.
6. Franchise Fees and Royalalties: 0 franchise fee policy but franchisees purchase products from the company at wholesale pricing. Revenue generated through product supply to 4000+ franchise stores globally. Additional support services, training, and digital tools provided to franchisees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Xiamen Goldenhome manufactures and sells custom kitchen cabinets, custom wardrobes, wooden doors, kitchen appliances, and smart home systems through a network of ~4,000 showrooms globally. Sales involve on-site measurement, AI-powered 3D design (via Feiliu AI), custom manufacturing at five intelligent bases, and professional installation. The company also operates a zero-fee franchise network and serves real estate developers with bulk project orders.

Product overview

GoldenHome (金牌家居) is a comprehensive whole-home customization platform offering a full ecosystem of products centered on kitchen cabinets (金牌厨柜), expanded to include wardrobes (金牌衣柜), wooden doors (金牌木门), kitchen appliances (金牌厨电/ MALIO玛尼欧), and smart home solutions (智小金智能家居). The company operates multiple sub-brands including 桔家 (Juju) for integrated home solutions and provides AI-powered design services through 飞流AI (Feiliu AI). Additional offerings include furniture and soft furnishings (家具软装) and premium hardbound solutions (金牌精装). The product portfolio is unified through consistent design aesthetics and integrated through proprietary AI technology for personalized customization, enabling customers to achieve coordinated style across all home spaces from a single provider.

Differentiator

Problem solved

Functional benefit

Brands

• 桔家: Home customization sub-brand covering wardrobes and wooden doors
• 智小金
• 飞流AI
• MALIO玛尼欧

Products and services

• Golden Kitchen Cabinets (金牌厨柜) Premium custom kitchen cabinets featuring 630mm golden-depth countertops (30mm deeper than industry standard for 10% more counter space), lacquer and various door panel options, and ergonomic design based on user height measurements. Sold per linear meter with prices varying by city tier and configuration. Includes design consultation, on-site measurement, custom manufacturing, and professional installation.
• Golden Wardrobes (金牌衣柜) Custom wardrobes with high-precision structural connections supporting up to 300kg load capacity. Features ENF and F4 star environmental standards, various door styles, and flexible interior compartments for clothing organization. Sold per square meter of projection area across multiple product series at different price tiers.
• Golden Wooden Doors (金牌木门) Solid wooden doors with reinforced door panels, magnetic silent locks, and sealing strips for sound insulation. Features moisture-proof treatments and color matching with cabinet and wardrobe door panels for unified home aesthetics. Priced per unit across multiple craftsmanship tiers from 1,500 to 5,500 yuan.
• Golden Kitchen Appliances (金牌厨电) Full range of kitchen appliances including range hoods, gas stoves, dishwashers, steam ovens, water purifiers, sinks and faucets. Designed to integrate seamlessly with GoldenHome cabinets with matching dimensions and aesthetics. Includes the MALIO (玛尼欧) sub-brand for premium integrated kitchen solutions.
• Zhi Xiao Jin Smart Home (智小金智能家居) Smart home system featuring voice control, infrared sensing, gesture control, and IoT connectivity. Includes smart lighting, voice-controlled appliances, touch-activated faucets, and automatic cabinet doors for kitchen automation. Powered by AIoT modules from strategic partner Millimeter Technology.
• Feiliu AI (飞流AI) Whole-Home Design Agent AI-powered whole-home design intelligent agent enabling users to generate 3D designs, 720° VR previews, and precise BOM quotes in 10 seconds through natural language conversation. Integrates with GoldenHome's supply chain for guaranteed project delivery from design to installation. Free consumer-facing tool accessible via WeChat mini program and web.
• Juju Whole-Home Customization (桔家)
• MALIO Kitchen Appliances (玛尼欧厨电)
• Full-House Customization Packages (整家定制)

Quantifiable outcome

• 630mm counter depth increases operating area by ~10% vs. industry 600mm standard
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability14 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Shenggur Decoration (盛古装饰)flagshipStrategic or Co-development Partner · 16 September 2025Strategic cooperation signed September 2025. GoldenHome will provide cabinet, wardrobe, and whole-house customization products; Shenggur provides one-stop interior design and construction services. Aims to offer integrated home decoration solutions covering design, materials, and construction. Joint market development in Fujian and national markets.
• Noritz (能率)coreStrategic or Co-development Partner · 10 July 2019MALIO (玛尼欧) kitchen appliance brand under GoldenHome signed strategic cooperation with Noritz (能率) China in July 2019. Noritz gas water heaters integrated into MALIO's kitchen appliance lineup. Enables cabinet-integrated gas water heater installations, enhancing overall kitchen aesthetics. Noritz leverages GoldenHome's cabinet channel; MALIO gains premium water heater product.
• Tsinghua University (清华大学)flagshipStrategic or Co-development Partner · 18 March 2019Joint research partnership with Tsinghua University Academy of Arts & Design (柳冠中教授). Jointly developed '中国厨房新标准' (New China Kitchen Standard) and '量体裁柜' (Body-Measured Cabinet) system based on Chinese body dimensions and cooking behavior data. Tsinghua provides academic research rigor; GoldenHome provides industry data and commercialization capability.
• Alibaba Cloud IoT (阿里云IoT)coreTechnology or Integration · 18 March 2019GoldenHome and Alibaba Cloud signed new retail cooperation in March 2019. Alibaba Cloud's IoT platform helps GoldenHome quickly build a smart appliance global platform. Enables connected kitchen appliances, remote monitoring, and integration with smart home systems. Alibaba Cloud gains access to a premium IoT deployment use case in home furnishing.
• Tmall (天猫)coreGTM or Marketing Partner · 18 March 2019New retail strategic cooperation signed March 2019. Integration of GoldenHome's online and offline channels via Tmall's new retail infrastructure. Enables online design consultations, store locator integration, and O2O customer journey. Tmall drives high-intent home furnishing traffic to GoldenHome stores.
• CSHIA — China Smart Home Industry Alliance (中国智能家居产业联盟)flagshipStrategic or Co-development Partner · 18 March 2019GoldenHome officially became CSHIA Chairman Unit in 2018, taking leadership role in the alliance. Participates in standard-setting for smart home interoperability, technology exchange, and industry collaboration. Represents the home furnishing industry's voice in China's smart home ecosystem.
• Xiamen Smart Home Industry Alliance (厦门智能家居产业联盟)minorStrategic or Co-development Partner · 18 March 2019GoldenHome co-founded the Xiamen Smart Home Industry Alliance under Xiamen municipal government guidance. Unites Xiamen-based smart home companies and service providers for technology exchange and industry development. Positions Xiamen as a smart home industry hub.
• Jiangsu Suya / Huaneng / East China Electric (华浔品味装饰)coreChannel Partner/ Reseller/ Distributor · 18 March 2019Partnership with Huaxun Taste Decoration (华浔品味装饰)Quanzhou branch for market expansion. Design companies recommend GoldenHome products to clients as part of whole-house design packages. Creates steady flow of qualified renovation leads for GoldenHome showrooms.
• Xiamen Airlines (厦门航空)flagshipGTM or Marketing Partner · 16 September 2018Cross-industry brand collaboration announced September 2025. Joint sustainability initiative '以旧换新 惠民工程' (Trade-in and benefit the people project). Joint livestream event at GoldenHome headquarters showcasing brand crossover. Both brands positioned as premium Xiamen-based brands with '世界定制看中国，中国定制看金牌' and '世界品牌' positioning respectively.
• Gome Electric (国美电器)coreChannel Partner/ Reseller/ Distributor · 11 September 2018Strategic cooperation signed September 2018. GoldenHome experience halls to be established inside Gome's premium stores nationwide. Two-way traffic synergy: Gome's appliance shoppers are prime targets for cabinet purchases, and cabinet buyers often need appliances. Joint home experience halls provide one-stop shopping for both categories.
• Millimeter Technology (毫米科技)flagshipTechnology or Integration · 1 January 2018GoldenHome's associated investment fund made a strategic investment in Millimeter Technology (founded 2015). Partnership focuses on AI + IoT product applications in smart home scenarios. Millimeter's proprietary AI modules (infrared, microwave radar, sound sensors) embedded into GoldenHome cabinets and furniture for adaptive environmental control — including proximity gesture lighting, personalized automation learning user habits.
• Fujian Agriculture and Forestry University (福建农林大学)coreStrategic or Co-development Partner · 1 January 2018Long-standing university-industry partnership. Co-organized '金牌厨柜杯' furniture and cabinet creative design competition. Developed China's first textbook series for cabinet industry (《中国厨柜专业基础教材系列丛书》). Provides talent pipeline and academic credibility. Also partnered with Nanjing Forestry University and Northeast Forestry University.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Robam Appliances (老板电器): Leading Chinese kitchen appliance maker specializing in range hoods, stoves, and integrated kitchen solutions. Comparable in the kitchen appliance category that competes with GoldenHome's MALIO sub-brand.
• Midea Group (美的集团): Largest Chinese home appliance conglomerate with deep smart home and IoT capabilities. Comparable in kitchen appliance integration and the broader smart home ecosystem that overlaps with GoldenHome's full-house strategy.
• Haier Smart Home (海尔智家): Largest Chinese smart home appliance manufacturer listed on SSE (600690). Comparable as a broad incumbent in smart home appliances and IoT ecosystem that intersects with GoldenHome's 智小金 sub-brand and integrated kitchen appliance strategy.
• IKEA (Inter IKEA Group): Global home furnishings incumbent offering kitchen systems, wardrobes, and integrated home solutions. Comparable as a broad whole-home furniture retailer competing for the same homeowner renovation budget.

Direct peers

• Suofeiya Home Collection (索菲亚): Leading Chinese custom wardrobe and whole-home customization brand listed on SZSE (002572). Closely comparable in product breadth (cabinets, wardrobes, doors), franchise distribution, and target middle-to-upper-middle class homeowner.
• Oppein Home Group (欧派家居): China's largest custom kitchen cabinet and whole-home customization company, listed on SSE (603833). Direct competitor across kitchen cabinets, wardrobes, wooden doors, and integrated home packages with overlapping showroom and franchise model.
• Shangpin Home Collection (尚品宅配): Whole-home customization pioneer listed on SZSE (300616). Comparable in AI-driven design tools, C2M customization model, and broad product portfolio across cabinets, wardrobes, and integrated packages.
• Pianor Home (皮阿诺): Custom kitchen cabinet and wardrobe manufacturer listed on SZSE (002853). Comparable in mid-to-high-end cabinetry, integrated home packages, and developer B2B channel exposure.
• ZBOM Home (志邦家居): Custom kitchen cabinet and home furnishing company listed on SSE (603801). Direct peer in custom kitchen cabinets, wardrobes, doors, and franchise-driven distribution with comparable target customer profile.
• Boloni (博洛尼): Premium custom kitchen and whole-home customization brand. Comparable in high-end positioning, custom cabinetry focus, and integrated kitchen-appliance design approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goldenhomekitchen

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xiamen Goldenhome