Military Families United

What Military Families United does

Military Families United is a 501(c)(3) non-profit charitable organization founded in 2005 and headquartered in Wixom, Michigan. It operates as a national coalition of Blue Star, Gold Star, Next of Kin, Veterans, and Patriotic American Families, with a stated mission to honor the fallen, support those who fight, and serve military families. The organization runs a portfolio of programs including the National Gold Star Family Registry (a comprehensive memorial database of America's fallen service members), a Family Resources Program linking families to support organizations, and recurring fundraising events: the Fall Golf Classic at Links of Novi, the Moovin' Thru the Midway 5K at the Michigan State Fair, and the Santa's Helpers holiday gift program. It also coordinates rededication ceremonies for the Global War on Terrorism Memorial at the National Infantry Museum in Columbus, Georgia.

The organization is supported by 11-50 employees and a board-driven governance structure. Its revenue model is entirely donation-based, drawing from online donations via gyve.io, Venmo, mailed checks, event participation fees, corporate sponsorship tiers ($50-$1,000), and holiday gift sponsorship through Amazon Wishlists. Named partnerships include Wells Fargo as presenting sponsor for the 5K series, Michigan State Fair LLC as venue partner, National Infantry Foundation as memorial partner, and community partners such as All Automotive Repair serving as gift drop-off locations.

There is no proprietary technology product; the website runs on a standard WordPress stack and the registry operates as a memorial database rather than a commercial platform. Operating geographies are concentrated in Michigan, with a secondary footprint in Georgia via the memorial partnership. The organization has no disclosed funding rounds, no institutional investors, no M&A activity, and no product launches beyond refinements to its established event portfolio.

Name

Military Families United

Legal name

Military Families United

Website

https://militaryfamiliesunited.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Military Families United is a 501(c)(3) non-profit national coalition founded in 2005 that honors fallen service members, supports active-duty families, and connects Blue Star, Gold Star, Next of Kin, and veteran families through fundraising events, the National Gold Star Family Registry, and memorial programs.

Ownership category

akta.pro rank

Product category

Veteran Support Services

NAICS

Other Individual and Family Services (624190), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Military family support
• Veteran advocacy
• Nonprofit coalition
• Gold Star families
• Military community services

Headquarters

HQ city

Wixom

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations: The organization accepts financial donations through its website (gyve.io/give/mfu), Venmo (@MilitaryfamiliesunitedofMI), and mailed checks. Donations support the organization's mission to honor fallen soldiers and serve military families.
2. Event Fundraising: Revenue generated from participation fees and sponsorships for events including the Fall Golf Classic and Moovin' Thru the Midway 5K. Events offer various sponsorship tiers from $50 to $1,000.
3. Holiday Gift Program Sponsorships: Santa's Helpers program enables donors to sponsor children of military families or purchase gifts directly from Amazon Wishlists during the holiday season.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Military Families United is a 501(c)(3) nonprofit organization that operates as a national coalition supporting Blue Star families, Gold Star families, Next of Kin, veterans, and patriotic American families. It delivers community-building programs, advocacy, and memorial/ honor services for military families, with operations funded through charitable donations and event-based fundraising.

Product overview

Military Families United is a not-for-profit 501(c)(3) charitable organization that serves as a national coalition of Blue Star, Gold Star, Next of Kin, Veterans, and Patriotic American Families. The organization does not offer a traditional technology product but provides a portfolio of programs and services including: the National Gold Star Family Registry (a comprehensive database memorial), the Family Resources Program (linking families to support organizations), and event-based fundraising programs including the Fall Golf Classic, Moovin' Thru the Midway 5K, and Santa's Helpers holiday program. The organization also supports Gold Star families through Global War on Terrorism Memorial rededication ceremonies.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Star and Gold Star Family Support Program Coalition and community support services for Blue Star families (active-duty service members' relatives) and Gold Star families (relatives of fallen service members), focused on advocacy and community connection.
• Veterans Support Program Support and advocacy services for U.S. veterans, delivered through coalition programming and community-based outreach.
• Fallen Soldier Memorial and Next of Kin Services Memorial and recognition services honoring fallen U.S. service members and providing sustained support to Next of Kin families.

Quantifiable outcome

• Represents thousands of military families nationwide

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, major and minor.

• National Infantry FoundationcoreStrategic or Co-development PartnerPartnership for the Global War on Terrorism Memorial at the National Infantry Museum in Columbus, Georgia. MFU participates in organizing dedication and rededication ceremonies honoring Gold Star families and fallen service members. The memorial includes granite panels with names of nearly 7,000 fallen service members.
• Wells FargomajorGTM or Marketing PartnerPresenting sponsor for the Moovin' Thru the Midway 5K events at Michigan State Fair. Wells Fargo branding on event materials, participant shirts, and race communications. The partnership benefits MFU's nonprofit operations.
• Michigan State Fair, LLCmajorStrategic or Co-development PartnerVenue partner for the Moovin' Thru the Midway 5K events. The unique race course runs through the Michigan State Fairgrounds including the Carnival Midway, Circus Tent, and vendor exhibits. MFU benefits from fair admission tickets and facilities.
• All Automotive RepairminorOthersDrop-off location for unwrapped Santa's Helpers gifts at G 2150 Hemphill Road, Burton, MI, Monday-Friday 9-5. Community partner enabling gift donation collection for military family children.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Blue Star Families: A national military family nonprofit serving Blue Star families with resources, research, and community programs. Most directly comparable to MFU given overlapping Blue Star / Gold Star family focus and coalition-style mission.
• Operation Homefront: A national nonprofit providing emergency financial assistance, housing, and holiday programs (including gift drives) to military families. Directly comparable to MFU in family support and Santa's Helpers-style programming.
• American Gold Star Mothers: A long-standing nonprofit organization of mothers who have lost a son or daughter in military service. Comparable in mission focus on Gold Star families, memorial events, and grassroots coalition structure.
• Tragedy Assistance Program for Survivors (TAPS): The leading national nonprofit providing bereavement support to families who have lost a military loved one. Directly comparable in Gold Star family support and memorial programming, with significantly greater scale.
• Gold Star Wives of America: A national nonprofit supporting spouses and families of fallen service members. Overlaps with MFU's Next of Kin and Gold Star family segments, with similar coalition and member-services model.

Broad incumbents

• United Service Organizations (USO): A large, long-established nonprofit supporting active-duty service members and their families through programs and events. Comparable as a military family support organization, though much broader in scope and scale.
• American Legion: The largest U.S. veterans service organization, with extensive programs supporting veterans, military families, and Gold Star families. Listed by MFU itself as a partner organization in its resource directory.
• Fisher House Foundation: A major established military family charity providing housing and support across a wide portfolio of programs. Comparable in serving military and veteran families broadly, though at materially larger scale.
• Veterans of Foreign Wars (VFW): A major established veterans service organization offering a wide range of support programs for service members, veterans, and their families. Comparable in military family and Gold Star support, with significantly larger membership base.
• Wounded Warrior Project: One of the largest and best-known veterans service organizations in the U.S., serving wounded veterans and their families. Comparable in military family support mission, though focused on wounded veterans rather than Gold Star families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MilitaryFamU
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/military-families-united

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Military Families United