Träumeland
Träumeland GmbH is an Austrian, family-owned manufacturer of premium, OEKO-TEX-certified breathable mattresses and sleep products for babies, children, and adults, sold exclusively direct-to-consumer via its e-commerce site to Austria, Germany, and Spain.
- Company typePrivate
- Founded1970
- HeadquartersHofkirchen, Austria
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Träumeland does
Träumeland GmbH is an Austrian, family-owned manufacturer of premium sleep products for the full lifecycle from infancy to adulthood. The company is headquartered and produces exclusively in Hofkirchen im Mühlkreis, Austria, and operates with a headcount of 51-100 employees. Its core products are baby and youth mattresses built around a proprietary breathable construction with integrated ventilation systems aimed at preventing heat and moisture buildup during sleep, supported by OEKO-TEX certified materials tested for harmful substances and product development validated by midwives and sleep experts. The portfolio also includes co-sleeper and travel-bed mattresses, sleeping bags (LIEBMICH, Signature, Hophop Bunny, Pera), duvets, pillows, baby nests, nursing accessories, changing mats, and an extended adult mattress, topper, and ergonomic pillow line.
Träumeland generates revenue almost exclusively through direct-to-consumer e-commerce on its own storefront, traeumeland.com, with shipping to Austria, Germany, and Spain (mainland), supported by free shipping over €50 and a 30-day return policy. Pricing is positioned in the mid-to-premium range, from €32.90 per sleeping bag up to €619.90 for its premium "Sea Breeze" youth mattress; transactions are one-time unit purchases with no subscription or recurring billing model. A free iOS/Android Sleep Sounds app and multilingual downloadable catalogs (EN/DE/ES/IT) function as engagement and content marketing assets without direct monetization.
Customer segmentation is horizontal, focused on three personas: parents of babies and infants (0-2 years), parents of children and youth (2-15 years), and a secondary adult segment. There is no disclosed B2B channel, no marketplace presence, and no third-party retail distribution; the company sells only its own manufactured goods under the single Träumeland brand. The company is managed by Hannes Nösslböck and remains privately held with no disclosed venture or institutional capital.
Träumeland firmographics
Firmographics- Name
- Träumeland
- Legal name
- Träumeland GmbH
- Website
- https://traeumeland.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Träumeland GmbH is an Austrian, family-owned manufacturer of premium, OEKO-TEX-certified breathable mattresses and sleep products for babies, children, and adults, sold exclusively direct-to-consumer via its e-commerce site to Austria, Germany, and Spain.
- Ownership category
- akta.pro rank
Träumeland industry classification
Industry- Product category
- Baby and Children's Sleep Products (Mattresses and Bedding)
- NAICS
- Mattress Manufacturing (337910), Mattress Manufacturing (33791), Furniture and Home Furnishings Retailers (4491), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Women's, Misses', Children's & Infants' Undergarments (2340)
- akta.pro primary industry
- Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG)
- akta.pro secondary industries
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Bed Frames, Foundations & Headboards Retail (CRAIABAE), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)
Keywords
Where Träumeland is headquartered
LocationHeadquarters
- HQ city
- Hofkirchen
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Träumeland business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mattresses & Accessories: Primary revenue stream. Sale of baby, children's and youth mattresses in various sizes (co-sleeper 60x120, 70x140, up to youth 140x200 cm), replacement covers, slatted bed frames, and protective mattress covers. One-time product purchases at tiered price points (€51.90–€619.90).
- Sleeping Bags: Sale of all-season, summer, and sleep overall bags for babies and children. Multiple product lines including LIEBMICH, Signature, Hophop Bunny, and Pera. Price points from €32.90 to €83.90.
- Duvets, Pillows & Bedding Textiles: Sale of baby duvets, pillows, blankets, fitted sheets, bedding, swaddles, and cuddle cloths. Complementary accessory category.
- Baby Nest & Nursing Products: Sale of baby nests for the first few months, nursing pillows, and nursing cloths.
- Free Mobile App (Sleep Sounds): Free mobile app with sleep sounds for babies (white noise, lullaby, sea sounds, etc.) available on iOS and Android. No direct monetization; serves as a brand engagement and loyalty tool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Youth Mattress (Slumberland) — for ages 2-15, 80x160 to 140x200 cm |
| Unit Pricing | Pay-as-you-go | Youth Mattress (Sea Breeze) — premium youth mattress |
| Unit Pricing | Pay-as-you-go | Baby Mattress (Breeze) |
| Unit Pricing | Pay-as-you-go | Baby Mattress (Spring Air) |
| Unit Pricing | Pay-as-you-go | Mattress for Co-sleeper (Air) |
| Unit Pricing | Pay-as-you-go | Mattress for Brise Light Co-sleeper |
| Unit Pricing | Pay-as-you-go | Sleeping Bags — various lines (LIEBMICH, Signature, Hophop Bunny, Pera) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
Träumeland product offering
Product offeringCore offering
Träumeland GmbH designs, manufactures in Austria, and sells premium breathable mattresses and sleep products primarily for babies and children (with an extended adult line). The portfolio includes baby, co-sleeper, youth and adult mattresses with proprietary ventilation systems, plus sleeping bags, duvets, pillows, baby nests, nursing products, textiles, and protective covers, sold direct-to-consumer through its own e-commerce storefront.
Product overview
Träumeland is a family-owned Austrian company specializing in premium sleep products for babies, children, and adults. The product portfolio centers on breathable mattresses with innovative ventilation systems as the core offering, supplemented by sleeping bags, duvets, pillows, baby nests, and supportive accessories. The company has expanded its range to include an adult mattress line featuring the same quality standards, plus a digital sleep aid app with soothing sounds for babies. Products are developed in collaboration with midwives and sleep experts, manufactured exclusively in Austria, and certified OEKO-TEX for harmful substance testing.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 16 out of 20 babies fall asleep within 5 minutes when listening to white noise (referenced in sleep app context)
Companies that use Träumeland
Customer profileSegments3 records
Ideal customer profiles3 records
Träumeland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Träumeland partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Träumeland competitors and assessment
Company assessmentDirect peers
- Newton Baby: US-based specialty baby mattress brand focused on breathable, washable crib mattresses with a direct-to-consumer model. Closest functional and category peer to Träumeland's baby mattress line, differentiated primarily by geography (US vs. DACH).
- Pinolino: German children's furniture and mattress brand with broad DACH distribution across independent baby specialty retailers. Overlaps directly with Träumeland in baby/youth mattresses but operates predominantly through wholesale retail rather than D2C.
- Nook Sleep: US premium baby and toddler mattress and sleep products brand sold direct-to-consumer with a design-forward and safety-focused positioning. Comparable to Träumeland on niche focus, premium pricing, and direct channel.
- Lullaby Earth: US baby mattress specialist focused on breathable, non-toxic crib mattresses. Operates a direct-to-consumer and selective retail model with safety certifications as the core claim, mirroring Träumeland's positioning.
- Colgate Kids Mattress: US baby and kids mattress brand sold through major US baby retailers. Comparable on category focus and product breadth (crib, toddler, youth) but operates a retail/wholesale model rather than D2C.
- Alvi (Baby-Matratzen): German manufacturer of baby and children's mattresses with deep DACH distribution including retail partnerships. Most direct European competitor to Träumeland with overlapping product breadth and sleep-safety positioning.
Broad incumbents
- BabyBjörn: Swedish premium baby products brand carried by major retailers globally, with Made-in-Sweden/Europe credentials and parent-safety positioning. Comparable brand equity and European manufacturing identity, but product breadth is much wider than Träumeland.
- Stokke: Norwegian premium nursery brand offering cots, high chairs, and sleep-related products with Made-in-Europe credentials and global distribution. Comparable on premium European positioning and parent-targeted sleep category, though broader than mattresses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Träumeland social profiles
Digital presenceTräumeland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Träumeland leadership team
Management profileNumber of profiles
Profiles1 record
Träumeland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Träumeland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Träumeland
What does Träumeland do?
Träumeland GmbH designs, manufactures in Austria, and sells premium breathable mattresses and sleep products primarily for babies and children (with an extended adult line). The portfolio includes baby, co-sleeper, youth and adult mattresses with proprietary ventilation systems, plus sleeping bags, duvets, pillows, baby nests, nursing products, textiles, and protective covers, sold direct-to-consumer through its own e-commerce storefront.
Is Träumeland a public or private company?
Träumeland is a private company. It is classified as family owned and is currently operating.
When was Träumeland founded?
Träumeland was founded in 1970. It employs 51 to 100 people.
Where is Träumeland based?
Träumeland is headquartered in Hofkirchen, Austria, in the Europe region.
How does Träumeland make money?
Five revenue lines are on record. Mattresses & Accessories are the primary driver. The others are sleeping Bags, duvets, Pillows & Bedding Textiles, baby Nest & Nursing Products and free Mobile App (Sleep Sounds).
Who are Träumeland's main competitors?
Direct peers on record are Newton Baby, Pinolino, Nook Sleep, Lullaby Earth, Colgate Kids Mattress and Alvi (Baby-Matratzen). Broad incumbents are BabyBjörn and Stokke.
Does Träumeland have an API?
No public API is recorded for Träumeland.
What industry is Träumeland in?
Träumeland's product category is Baby and Children's Sleep Products (Mattresses and Bedding). Its primary akta.pro industry code is CRAIABAG, Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids), with a secondary code of CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid). Its NAICS code is 337910 and its SIC code is 5712.