What Statler Nagle does

Statler Nagle is a Washington, D.C.-based campaign strategy and communications consulting firm that helps organizations shape industry perception, influence policy and public debate, and turn audience awareness into measurable behavior change. Its service offering is anchored in a foundational research methodology grounded in personal values, from which it derives three core services: campaign strategy, coalition building among industry stakeholders, and integrated campaign execution. The firm is publicly credited as the force behind iconic campaigns including 'Got Milk?' and 'Plastics Make it Possible,' and serves enterprise and non-profit clients such as Transamerica, Forest Trends, the Alliance for Lifetime Income, and the Office of Sir Elton John & David Furnish.

The business model is professional services delivered on a custom, quote-based engagement basis. The firm operates horizontally across industry associations, companies facing regulatory or competitive threats, non-profits, and universities, with primary go-to-market motions built on consultative enterprise sales and event-driven demand generation. Pricing is not publicly disclosed. The firm is small (1-10 employees) and privately held.

In late 2025, Statler Nagle was acquired by Leading Authorities, Inc. (LAI) and now operates as a retained brand within LAI's integrated services portfolio. Under LAI, Statler Nagle's strategy expertise is delivered alongside LAI Speakers, LAI Video, and LAI Live—giving clients access to world-class speakers, visual and digital storytelling, and event design and production under a single integrated team. The acquisition combined the firm's 35-plus-year track record with LAI's broader enterprise infrastructure, which now extends to Chicago and UK offices.

Name

Statler Nagle

Legal name

Statler Nagle

Website

https://statlernagle.com

Company type

Private

Founded year

2007

Operating status

Acquired

Headcount range

1–10 employees

Short description

Statler Nagle is a Washington, D.C.-based campaign strategy consulting firm that uses values-based foundational research to help industry associations, corporations, non-profits, and universities build coalitions, shape perception, and drive behavior change; it was acquired by Leading Authorities, Inc. in late 2025.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

Keywords

• Campaign strategy consulting
• Coalition building services
• Industry reputation management
• Behavioral change campaigns
• Strategic communications consulting

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Strategic Campaign Consulting: Professional consulting services for campaign strategy, coalition building, and industry reputation management. Delivered through integrated teams combining strategy with execution across multiple service lines.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Statler Nagle is a campaign strategy and communications consulting firm that helps organizations shape how their industries are perceived by running behavior-change campaigns built on foundational, values-based research. Its work spans campaign strategy, coalition building, industry reputation management, and policy/public debate influence for companies, trade associations, non-profits, and universities. Engagements are delivered as custom, integrated projects combining strategic advisory with execution assets (speakers, video, events) inherited through its acquisition by Leading Authorities, Inc.

Product overview

Statler Nagle is a campaign strategy and communications consulting firm offering a unified suite of services built on foundational research. The core offering combines campaign strategy services with coalition building expertise to help organizations shape industry perception, influence policy, and strengthen public image. All services leverage research grounded in personal values to create behavior change campaigns. Notable campaigns include 'Got Milk?' and 'Plastics Make it Possible'.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Strategy Services Strategic consulting services that help organizations shape industry perception, win in competitive markets, influence policy and public debate, and strengthen public image through data-driven campaign development.
• Coalition Building Organizing and rallying industry stakeholders, partners, and allies to support collective action campaigns and shared policy goals.
• Foundational Research Research grounded in personal values that creates campaigns which turn audience awareness into behavior change; serves as the foundation for all Statler Nagle campaign work.

Quantifiable outcome

• Reached millions of struggling Americans with retirement savings messaging
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Leading Authorities (LAI)coreStrategic or Co-development PartnerLeading Authorities acquired Statler Nagle to expand its service offerings beyond speakers and events into comprehensive campaign strategy. The partnership integrates Statler Nagle's coalition building and campaign strategy expertise with LAI's world-renowned talent network, LAI Video's visual/digital storytelling, and LAI Live's event design and production capabilities. This creates a fully integrated team delivering both tactical execution and holistic strategic insights to clients across companies, associations, non-profits, and universities.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Finsbury Glover Hering: Global public affairs and strategic communications firm specializing in corporate reputation, crisis, and policy campaigns. Directly comparable in serving regulated industries facing reputational and legislative threats.
• Mercury Public Affairs: Public affairs and strategic communications firm with strong association and corporate reputation practices. Comparable to Statler Nagle in delivering integrated campaign strategy and coalition-building for industries facing regulatory threats.
• SKDK: Political and public affairs campaign firm known for crisis communications and integrated advocacy work. Directly comparable to Statler Nagle in delivering campaign strategy, coalition messaging, and behavior-change communications to associations and regulated industries.
• Marathon Strategies: Public affairs and campaign strategy firm serving corporate, association, and non-profit clients on reputation, narrative, and coalition campaigns. Closely matches Statler Nagle's positioning in industry-wide reputation and policy influence work.
• Bully Pulpit Interactive: Strategy, creative, and digital campaign firm focused on advocacy and behavior-change communications. Mirrors Statler Nagle's blend of campaign strategy, coalition messaging, and research-driven creative for mission-driven clients.
• Keybridge Communications: Coalition-building and policy communications firm working primarily with trade associations and corporate clients on industry-wide campaigns. Highly comparable to Statler Nagle's association-focused, coalition-driven campaign model.

Broad incumbents

• Edelman: Largest global public relations firm with deep public affairs and behavior-change practices. Overlaps with Statler Nagle in campaign strategy and industry reputation work, but as a broad incumbent with worldwide scale.
• Brunswick Group: Global corporate reputation and public affairs advisory firm serving CEOs and boards on critical issues. Comparable to Statler Nagle in delivering reputation strategy for regulated industries, but operating at a much larger scale and broader geographic scope.
• Hill+Knowlton Strategies: Global public relations and public affairs firm with deep association and corporate campaign practices. Overlaps with Statler Nagle's coalition-building and industry-wide campaign work as a long-established incumbent in the same space.
• Burson (formerly BCW): Global public relations and public affairs firm with significant reputation and crisis capabilities. Compares to Statler Nagle's campaign strategy and industry reputation offering but with broader service lines and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/statlernagle
• LinkedInlinkedin.com/company/statler-nagle-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Statler Nagle