Stomerij.nl

What Stomerij.nl does

Stomerij.nl, operating commercially as Moderna – Part of Elis, is a Dutch textile cleaning and management services company serving both businesses and private individuals across the Netherlands. The company runs a network of more than 1,500 service points — including over 800 dedicated dry-cleaning drop-off/pick-up locations — through which customers submit garments and textiles that are collected by the company's own drivers and transported to a single centralized processing facility in Hardenberg. Founded in 1999, the company has operated this sustainable laundry facility since 2014; the facility was built to BREEAM.NL standards and employs water purification, heat and power reuse, biodegradable detergents, and washes at a maximum of 40°C.

The product and service portfolio spans industrial textile cleaning, dry cleaning (including specialty items such as wedding dresses, leather, suede, ski and sportswear, curtains, bedding, carpets, and fire/smoke-damaged textiles), in-house clothing repair, and rental-based managed-services concepts. Core B2B offerings include workwear (Bedrijfskleding), hospitality linen (Horecalinnen), sanitary hygiene, floor mats, safety footwear, and personal protective equipment (PBM), often bundled into integrated full-service concepts such as clothing management, hygiene concepts, and mat or hospitality linen service contracts. The B2C offering centers on drop-off dry cleaning, washing, and repair of personal items.

The business model is primarily transactional and contract-based, with pricing handled on a quote basis rather than published rates. Customer access is enabled through the physical service-point network, supplemented by a Stomerij mobile app and an online ordering platform. The company holds BREEAM.NL, NEN-EN-ISO 9001:2015, and memberships in FTN and Netex, and operates as a subsidiary of Elis, a pan-European textile services group — the affiliation providing scale, capital, and brand credibility that anchors the company's positioning against independent Dutch operators.

Name

Stomerij.nl

Legal name

Moderna – Part of Elis

Website

https://stomerij.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Stomerij.nl (operating as Moderna – Part of Elis) is a Dutch textile cleaning and management services company running 1,500+ service points nationwide, serving both businesses (workwear, hospitality linen, hygiene, mats, PPE) and private individuals (dry cleaning, repairs) from a centralized BREEAM-certified facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Hardenberg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dry Cleaning Services: Professional dry cleaning, washing, and repair services for clothing, curtains, bedding, carpets, and specialty items like wedding dresses and leather/suede. Customers drop off items at service points, items are collected, cleaned, and returned.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Stomerij.nl operates as Moderna – Part of Elis, providing professional dry cleaning, washing, and repair services for clothing and textiles through a network of more than 1,500 service points across the Netherlands. The company serves both businesses (workwear rental, hospitality linen, sanitary hygiene, floor mats, safety footwear, PPE) and private individuals (dry cleaning of garments, curtains, bedding, wedding dresses, leather and suede), with items collected from service points, processed at a central sustainable laundry facility in Hardenberg built to BREEAM.NL standards, and returned to the original drop-off location.

Product overview

Stomerij.nl, operating as Moderna – Part of Elis, is a textile cleaning and management services company offering a comprehensive portfolio of products and services. The core offering consists of multiple service lines: Bedrijfskleding (workwear rental and management), Horecalinnen (hospitality linen), Sanitaire hygiëne (sanitary hygiene), Matten (floor mats), Veiligheidsschoenen (safety footwear), and PBM artikelen (PPE). These are complemented by specialized cleaning services including Textielreiniging (textile cleaning), Stomerijservice (dry cleaning), Mattenreiniging (mat cleaning), Kastvak inlegservice (wardrobe insert), Kledingreparatie (clothing repair), and Handdoekrollen reinigen (towel roll cleaning). The company also offers integrated full-service concepts (Bedrijfskleding concepten, Kledingmanagement, Hygiëne concepten, Matten service, Horecalinnen concepten) that bundle multiple services. Digital access is provided via an Online bestellen platform and Stomerij app. With over 1500 service points across the Netherlands, the company serves both businesses and private individuals, providing pickup, professional cleaning, repair, and delivery services for all textile types.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedrijfskleding (Workwear) Rental, cleaning, and management of corporate workwear and uniforms for businesses requiring professional clothing rotation.
• Horecalinnen (Hospitality Linen) Rental and cleaning of hotel, restaurant, and catering linens for the hospitality sector.
• Sanitaire hygiëne (Sanitary Hygiene) Sanitary hygiene services and supplies for commercial and public facilities.
• Matten (Floor Mats) Rental, cleaning, and maintenance of floor mats for commercial premises.
• Veiligheidsschoenen (Safety Footwear) Rental and management of safety footwear for industrial and construction workers.
• PBM artikelen (Personal Protective Equipment) Rental and maintenance of personal protective equipment articles for businesses.
• Textielreiniging (Industrial Textile Cleaning) Professional textile cleaning services including industrial workwear washing, linen cleaning, and fire and soot damage restoration.
• Stomerijservice (Dry Cleaning) Dry cleaning for clothing, curtains, bedding, leather, suede, sportswear, wedding attire, and specialty items; includes fire-retardant and water-repellent treatment options.
• Kledingreparatie (Clothing Repair) In-house clothing repair services for workwear and garments, performed at the central facility.
• Online bestellen & Stomerij app (Digital Ordering Platform) Online ordering platform and mobile application that allow customers to place dry cleaning orders digitally and access stain tips.
• Strooizoutaanbieding Moderna Direct (Winter Salt Spreading) Winter road salt product offering for facilities maintenance.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• EliscoreOthersModerna is Part of Elis, a major European textile services company. This affiliation provides operational scale, resources, and brand credibility across multiple countries. The company operates under the Elis umbrella while maintaining the Moderna brand in the Netherlands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CleanLease: Dutch commercial laundry and textile services provider focused on hospitality, healthcare, and workwear. Comparable on industrial linen and workwear cleaning model serving Dutch B2B customers.
• CWS: Major European provider of washroom hygiene, workwear, and textile services with strong presence in Germany, Benelux, and other EU markets. Highly comparable to Stomerij.nl/Moderna given overlapping B2B workwear, mat, and hygiene rental offerings across overlapping geographies.
• Vestis Corporation: US-based uniform and linen services provider spun off from Aramark in 2023. Comparable to Moderna on recurring B2B uniform, linen, and mat rental business with route-based service delivery.
• Alsco: US-founded linen and uniform rental company with European operations across multiple countries. Comparable on B2B uniform/linen rental model, route-based service delivery, and integrated textile management programs.
• Lindström Group: Finnish textile services company operating across Europe and Asia, offering workwear, mats, and hygiene services. Comparable to Moderna in B2B recurring rental model, sustainability positioning, and full-service textile management.
• Mewa: German-headquartered family-owned textile services company supplying workwear, cleaning textiles, and mats across Europe. Directly comparable on rental/cleaning model, B2B customer segments, and sustainable industrial cleaning practices.

Broad incumbents

• Rentokil Initial: Large UK-listed hygiene and pest-control services group with a textile services arm (Initial) operating across Europe. Comparable to Stomerij.nl/Moderna in commercial linen, uniform, and workplace hygiene offerings, though broader in scope.

Regional players

• Wash & Dry Stomerij: Dutch dry cleaning chain with multiple drop-off locations across the Netherlands. Comparable to Stomerij.nl/Moderna's B2C dry cleaning service-line and service point model in the Netherlands.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/stomerijen
• Facebookfacebook.com/stomerij.nl
• LinkedInlinkedin.com/company/stomerij-nl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stomerij.nl