FenceTrac
FenceTrac is a Tulsa-based manufacturer of patented modular steel-frame fence systems sold to residential homeowners, fence contractors, and commercial specifiers through direct online quotes, a 20+ installer channel, and architectural CAD distribution.
- Company typePrivate
- Founded2010
- HeadquartersTulsa, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What FenceTrac does
FenceTrac, LLC is a Tulsa, Oklahoma-based manufacturer of modular steel-frame fence systems founded in 2010. The company's core product is a patented U-channel rail system built from 18-gauge roll-formed galvanized steel (G-90 coating, minimum 45,000 psi yield strength) finished with TGIC polyester powder coating tested to 1000+ hours ASTM B117 salt-spray exposure. The frame accommodates rigid infill materials up to 1 inch thick — cedar, composite, PVC, aluminum, bamboo, welded wire — in vertical or horizontal orientations, with rackable adjustment for slopes up to 45% grade and a wind resistance rating up to 150 mph per ASCE 7-05.
The product line spans FenceTrac Privacy, Semi-Privacy, Enclosures, and Fire-Rated (ASTM E84 Class A) core systems, complemented by proprietary infill brands UltraBlend PVC and LuxeCore Composite, the HighPlains Post & Rail ranch-format system, and OmniView welded wire. Frame kits ship in modular dimensions (4x6, 4x8, 6x6, 6x8, 8x6, 8x8 feet) with separately priced steel posts and gate kits, backed by a 20-year structural warranty. The company sells through a hybrid go-to-market: a B2C instant online quote tool, a channel network of 20+ branded independent fence installation contractors, steel/pipe distributors, and an architectural specification channel distributing CAD files via CADdetails and ARCAT under CSI 32 31 00 for commercial construction projects.
FenceTrac's revenue model is unit-priced one-time hardware sales of steel frame kits, posts, gate kits, and proprietary infill materials, augmented by quote-based custom pricing for contractors and architects on commercial projects. Customer segments include residential homeowners (DIY or via installer), fence installation contractors, commercial property owners, real estate developers, HOAs, architects, and design professionals. The company is privately held with 1-10 employees, US-only operations, and is a member of the American Fence Association with a "Made in America" product designation.
FenceTrac firmographics
Firmographics- Name
- FenceTrac
- Legal name
- FenceTrac, LLC
- Website
- https://fencetrac.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FenceTrac is a Tulsa-based manufacturer of patented modular steel-frame fence systems sold to residential homeowners, fence contractors, and commercial specifiers through direct online quotes, a 20+ installer channel, and architectural CAD distribution.
- Ownership category
- akta.pro rank
FenceTrac industry classification
Industry- Product category
- Fencing Systems
- SIC
- Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Fence Installation & Replacement (HSAPALAC)
Keywords
Where FenceTrac is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FenceTrac business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fence System Kit Sales: FenceTrac generates revenue primarily through the sale of modular steel fence frame kits, which include U-channel rails, posts, and hardware. Customers purchase frame kits sized for different applications (4x6, 6x6, 6x8, 8x6, 8x8) along with matching posts and gate kits. This is a one-time hardware purchase model where contractors and property owners buy complete fence systems.
- Infill Material Sales: FenceTrac sells companion infill materials including LuxeCore composite boards, UltraBlend PVC boards, cedar, and aluminum options. These materials are sold as add-ons to the frame system, allowing customers to complete their fence installation with compatible components.
- Gate Kit Sales: The company offers pre-engineered swinging and rolling gate kits with matching frames, hinges, hardware, and latches. Gate kits are available in various sizes (single 30-72 inches, double 60-144 inches) and heights (4ft, 6ft, 8ft).
- Architectural Specification Services: FenceTrac provides CAD drawings and specifications for architects and design professionals through CADdetails and ARCAT platforms, supporting specification in commercial construction documents under CSI 32 31 00.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Frame Kits - Multiple Sizes |
| Unit Pricing | Pay-as-you-go | Steel Posts - 2.5x2.5x9' and 2.5x2.5x12' |
| Unit Pricing | Pay-as-you-go | Infill Materials - Cedar, PVC, Composite, Aluminum |
| Unit Pricing | Pay-as-you-go | Gate Kits - Multiple Configurations |
| Other | Multi-year contract | Contractor/Architect Quote Requests |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
FenceTrac product offering
Product offeringCore offering
FenceTrac manufactures and sells a patented U-channel galvanized steel frame fence system sold as modular kits (sizes from 4x6 to 8x8 feet) that hold nearly any rigid infill material up to 1 inch thick, including wood, composite, PVC, metal, and welded wire. The company sells frame kits, posts, infill boards (LuxeCore composite, UltraBlend PVC), and matching gate kits primarily to fence installation contractors and commercial buyers, with a direct online quote channel for residential homeowners.
Product overview
FenceTrac is a manufacturer of modern steel-frame fence systems offering modular fencing solutions for residential and commercial applications. The core product is the patented U-channel steel frame system (available in 4x6, 4x8, 6x6, 6x8, 8x6, and 8x8 configurations) that accommodates various infill materials including cedar, composite, PVC, bamboo, and metal. The product line includes FenceTrac Privacy, Semi-Privacy, Enclosures, and Fire-Rated systems as primary offerings, complemented by proprietary infill materials UltraBlend PVC and LuxeCore Composite. Additional products include HighPlains Post & Rail for ranch applications and OmniView welded wire for visibility needs. All systems feature 18-gauge galvanized steel frames with powder coating, 4-bolt panel assembly, and 20-year structural warranties.
Differentiator
Problem solved
Functional benefit
Brands
- FenceTrac Privacy: Privacy fence system using metal frame with customizable infill materials for complete privacy
- FenceTrac Semi-Privacy
- FenceTrac Enclosures
- FenceTrac Fire-Rated
- HighPlains Post & Rail
- UltraBlend PVC
- LuxeCore Composite
- OmniView Welded Wire
Products and services
- FenceTrac Privacy Privacy fence system using the patented U-channel galvanized steel frame that accommodates nearly any infill material to create a secure, durable fence with complete privacy using tongue-and-groove boards; available in 4x6, 4x8, 6x6, 6x8, 8x6, and 8x8 configurations for residential and commercial applications.
- FenceTrac Semi-Privacy Semi-privacy fence system built on the patented U-channel steel frame that allows airflow and natural light while providing partial privacy screening for residential and commercial applications.
- FenceTrac Enclosures Enclosure systems built on the FenceTrac frame designed for commercial and residential applications including dumpster enclosures, equipment screening, and utility barriers.
- FenceTrac Fire-Rated Fire-rated fencing option with aluminum infill boards meeting ASTM E84 Class A standards, designed for wildfire-prone areas and code-driven commercial applications.
- HighPlains Post & Rail Ranch-style fencing system combining extruded aluminum posts with Western Red Cedar boards to deliver a traditional ranch aesthetic with modern durability.
- UltraBlend PVC Infill Companion PVC infill boards with ASA encapsulation and double-wall tongue-and-groove profile; water-resistant, mold-resistant, with limited lifetime warranty, sold as add-on infill for FenceTrac frame systems.
- LuxeCore Composite Infill Premium composite boards with cellular PVC core and ASA outer layer; UV-resistant, moisture-proof, non-warping, with limited lifetime warranty, available in Black Onyx, Harbor Gray, Timber Brown, and Tropical Teak wood-grain textures.
- OmniView Welded Wire Welded wire mesh infill option providing visibility and airflow, made from rigid galvanized steel with rust-resistant coating and high wind load capacity.
- Metal Privacy Metal privacy panel infill options including corrugated metal, aluminum boards, and perforated metal for industrial aesthetic and maximum durability within the FenceTrac frame system.
- Gate Kits Pre-engineered swinging and rolling metal frame gate kits with matching latches, hinges, and hardware, available in 4-foot, 6-foot, and 8-foot heights with single (30-72 inches) and double (60-144 inches) configurations for residential and commercial applications.
Quantifiable outcome
- Steel fences last 30-50+ years vs wood's 8-20 years
- +5 more outcomes
Companies that use FenceTrac
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
FenceTrac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
FenceTrac partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered supporting and core.
- CADdetailssupportingFenceTrac provides CAD drawing files through CADdetails platform, enabling architects and design professionals to access high-quality design files for integration into working construction plans.
- ARCATsupportingFenceTrac specifications available through ARCAT platform for architects and design professionals to access product information and integrate into construction documents.
- Ozark FencecoreIndependent fence installation company that installs FenceTrac systems for residential and commercial customers. Owner Joe Everest has provided testimonials praising the product quality and durability.
- Ranchers Pipe and SteelcoreSteel and pipe distributor that sells FenceTrac products to contractors and property owners. Provides testimonial about customer satisfaction with fence longevity and appearance.
- Dodson & AssociatescoreReal estate development company that uses FenceTrac for housing development perimeter fencing and entrances. President Rick Dodson provides testimonial about clean look and durability.
- Hamilton ConstructioncoreConstruction company that recommends FenceTrac to customers for commercial, residential, and landscaping fence projects. Provides testimonial about product versatility.
- Sleeve-it System (Strata)supportingCantilever post anchoring system designed for segmented retaining walls. Works with FenceTrac to provide fence post mounting solutions next to SRW walls without loading the wall structure.
- Post-in System (CornerStone Wall Solutions)supportingIntegrated fence post system for hollow core segmented retaining walls. Uses cantilevered concrete anchoring embedded behind the wall. Compatible with FenceTrac mounting requirements.
- Steelock Fence HardwaresupportingSteelock framework hardware used in FenceTrac assembly, providing rust-resistant connection components for the 4-bolt panel assembly system.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
FenceTrac competitors and assessment
Company assessmentDirect peers
- Master Halco: Largest US wholesale distributor of fence, railing, and gate systems serving fence contractors nationwide. Comparable because Master Halco distributes competing steel and vinyl fence systems through the same contractor channel FenceTrac relies on, and represents the channel concentration risk FenceTrac faces.
- ActiveYards: Manufacturer of composite and aluminum fence systems sold primarily through fence contractor and dealer networks across the US. Closest direct peer to FenceTrac with overlapping DIY-friendly modular systems, contractor channel focus, and mix of vinyl/composite infill options.
- Fortress Building Products: Manufacturer of steel deck framing, fencing, and railing systems with powder-coated steel framing and proprietary modular designs. Directly comparable to FenceTrac's steel-frame architecture and serves overlapping residential and commercial segments through contractor and builder channels.
- Jerith Manufacturing: US manufacturer of ornamental aluminum and steel fence systems sold through fence contractors and distributors. Comparable product format (modular metal fence panels) and channel, though focused on decorative/ornamental aesthetic vs FenceTrac's privacy-oriented systems.
- Trex Fencing: Composite fence product line from Trex Company (NYSE: TREX), the dominant US composite decking brand. Targets residential and commercial fencing with composite boards, overlapping FenceTrac's LuxeCore composite offering while leveraging Trex's massive brand and channel reach.
- Specrail: Manufacturer of aluminum ornamental fence and rail systems sold through fence distributors. Comparable in product category (modular metal fence systems) and channel (contractor/dealer distribution) with focus on ornamental rather than privacy applications.
- Homeland Vinyl Products: Manufacturer of PVC/vinyl fence, railing, and deck systems sold through fence contractors and lumberyards. Comparable as a fence product manufacturer targeting residential and light commercial segments with vinyl infill options that overlap FenceTrac's UltraBlend PVC offering.
- Iron World Manufacturing: Manufacturer of ornamental steel and aluminum fencing, gates, and railing systems distributed through fence contractors. Comparable product (steel-frame modular fence systems) and channel with overlapping residential and commercial end markets.
Broad incumbents
- Ameristar Fence Products: Large US manufacturer of ornamental steel and aluminum fence systems for residential, commercial, and high-security applications. Comparable steel fence manufacturing capabilities but at substantially larger scale with broader product range, particularly in ornamental and security fencing.
- CertainTeed (Saint-Gobain) CertainTeed: Major US building products manufacturer (subsidiary of Saint-Gobain) offering Bufftech vinyl fence and railing systems alongside extensive siding, decking, and trim portfolios. Broad incumbent with overlapping vinyl fence products and far greater channel scale, but fencing is one of many categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FenceTrac social profiles
Digital presenceFenceTrac compliance and trust
Trust signalCompliance1 record
FenceTrac financial estimates
Financial estimateRevenue estimate
Valuation estimate
FenceTrac leadership team
Management profileNumber of profiles
FenceTrac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FenceTrac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FenceTrac
What does FenceTrac do?
FenceTrac manufactures and sells a patented U-channel galvanized steel frame fence system sold as modular kits (sizes from 4x6 to 8x8 feet) that hold nearly any rigid infill material up to 1 inch thick, including wood, composite, PVC, metal, and welded wire. The company sells frame kits, posts, infill boards (LuxeCore composite, UltraBlend PVC), and matching gate kits primarily to fence installation contractors and commercial buyers, with a direct online quote channel for residential homeowners.
Is FenceTrac a public or private company?
FenceTrac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FenceTrac founded?
FenceTrac was founded in 2010. It employs 1 to 10 people.
Where is FenceTrac based?
FenceTrac is headquartered in Tulsa, United States, in the North America region.
How does FenceTrac make money?
Four revenue lines are on record. Fence System Kit Sales are the primary driver. The others are infill Material Sales, gate Kit Sales and architectural Specification Services.
Who are FenceTrac's main competitors?
Direct peers on record are Master Halco, ActiveYards, Fortress Building Products, Jerith Manufacturing, Trex Fencing, Specrail, Homeland Vinyl Products and Iron World Manufacturing. Broad incumbents are Ameristar Fence Products and CertainTeed (Saint-Gobain) CertainTeed.
Does FenceTrac have an API?
No public API is recorded for FenceTrac.
What industry is FenceTrac in?
FenceTrac's product category is Fencing Systems. Its primary akta.pro industry code is HSAPALAC, Fence Installation & Replacement. Its SIC code is 5031.