2Heads
2Heads is a UK-based brand experience agency founded in 1983, delivering exhibitions, live events, event technology, and creative services to global enterprise clients from offices in Marlow, London, Los Angeles, and Montreal, and integrated into Spiro (GES group) in late 2025.
- Company typePrivate
- Founded1983
- HeadquartersMarlow, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 2Heads does
2Heads Global Design Ltd. is a UK-headquartered brand experience agency founded in 1983, operating from offices in Marlow, London, Los Angeles, and Montreal. The firm delivers experiential marketing services spanning exhibitions, live events, event technology, brand strategy, and creative design, with a stated creative philosophy built on collaborative ideation ("two heads make better work"). Its client base is concentrated in global enterprise brands, with publicly named engagements including ITV Studios, Qatar Airways, and De Beers Group, indicating project-based work for marketing and communications buyers at large multinational organizations.
The business operates as a professional services agency, monetizing through project fees on experiential programs, exhibition builds, and creative campaigns rather than through subscription or product revenue. Headcount of 11-50 employees places the firm in the small-agency tier, with revenue mechanics dependent on a relatively small number of high-value brand programs per year. The agency accumulated multiple industry awards in 2024 across experiential and event categories, which function as portfolio proof points in new-business pitches.
In late 2025, 2Heads was integrated into Spiro, part of the GES group of businesses, a global exhibitions and events platform. The agency has confirmed continued operations across its four existing offices under the 2Heads brand, while now leveraging Spiro/GES distribution for cross-sell into adjacent service lines and broader geographic reach. The combined positioning targets global enterprise marketing budgets, with 2Heads acting as the creative and brand-experience specialist within a larger production and exhibitions infrastructure.
2Heads firmographics
Firmographics- Name
- 2Heads
- Legal name
- 2Heads Global Design Ltd.
- Website
- https://2heads.tv
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 2Heads is a UK-based brand experience agency founded in 1983, delivering exhibitions, live events, event technology, and creative services to global enterprise clients from offices in Marlow, London, Los Angeles, and Montreal, and integrated into Spiro (GES group) in late 2025.
- Ownership category
- akta.pro rank
2Heads industry classification
Industry- Product category
- Experiential Marketing Services
- akta.pro primary industry
- Stand Fabrication & Build (Carpentry, Modular, Double-Deck) (THAHAHAB)
Keywords
Where 2Heads is headquartered
LocationHeadquarters
- HQ city
- Marlow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
2Heads business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Experiential Marketing Services: 2Heads generates revenue through providing experiential marketing services including VIP experiences, themed attractions, launch events, customer experience centres, exhibitions, and trade shows. Revenue is derived from project-based engagements serving enterprise clients globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based experiential marketing engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
2Heads product offering
Product offeringCore offering
2Heads is a brand experience and experiential marketing agency that designs and delivers live brand experiences for global brands. The company produces VIP experiences, themed attractions, launch events, sponsorship activations, customer experience centres, exhibitions, trade shows, and pavilions/chalets. Operating from offices in Marlow (UK), Los Angeles, and Montreal, 2Heads blends creative design with event production to help clients engage audiences in physical and hybrid environments.
Product overview
2Heads is an experiential marketing agency offering a unified suite of live event and brand activation services. The core offering consists of six interconnected service modules: VIP Experiences & Conferences, Themed Attractions, Launch Events & Sponsorship Activations, Customer Experience Centres, Exhibitions & Trade Shows, and Pavilions & Chalets. These services are delivered through a design-led, human-insight-driven approach that plans, designs, and builds immersive brand activations to help clients grow. The agency recently joined Spiro (within the GES businesses group) after four decades of independent operation, expanding its global reach while maintaining its creative culture across locations in London, Los Angeles, and Montreal.
Differentiator
Problem solved
Functional benefit
Products and services
- VIP Experiences & Conferences Bespoke VIP hospitality programmes and conference experiences designed for corporate clients, sponsors, and high-value guests at major events and brand occasions.
Quantifiable outcome
- ICE 2024 Best International Event winner with ITV Studios
- +3 more outcomes
Companies that use 2Heads
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
2Heads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
2Heads partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Spiro (GES businesses group)core2Heads has announced its integration with Spiro, a global experiential agency operating within the GES businesses group. After more than four decades of independent operation, this merger aims to expand 2Heads' global reach while preserving its creative culture, design-led approach, and client service model across its existing locations in London, Los Angeles, and Montreal. Managing Director Paul Godwin stated the move will amplify their vision globally, while Spiro Global President Jeff Stelmach highlighted the combined strengths in strategy, creativity, and execution.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
2Heads competitors and assessment
Company assessmentDirect peers
- Jack Morton Worldwide: Global brand experience agency offering experiential marketing, events, and activations for major enterprise brands; directly comparable in service mix (brand activations, conferences, trade shows) and enterprise client base to 2Heads.
- George P. Johnson Experience Marketing: Large-scale experiential marketing agency specializing in brand experiences, conferences, and trade show exhibits for global enterprise brands; directly comparable in core services and enterprise delivery model to 2Heads.
- Sparks: Global experiential marketing agency focused on brand experiences, trade shows, and live events for enterprise clients; directly comparable in service offering and enterprise client focus to 2Heads.
- MKG: Boutique-to-mid experiential marketing agency delivering brand activations, immersive experiences, and live events for global brands; comparable in creative-led boutique positioning and enterprise client model to 2Heads.
- Momentum Worldwide: Global experiential marketing agency focused on brand experiences, sponsorships, and shopper marketing for major enterprise brands; comparable in offering mix and target customer profile to 2Heads.
- Spiro: Global experiential agency within the GES businesses group that acquired 2Heads in 2025; directly comparable as a global experiential marketing peer and now 2Heads' parent platform for cross-selling and geographic expansion.
- Optimist: Independent creative agency producing brand activations, immersive installations, and live events for premium brands; comparable in boutique creative positioning and experiential focus to 2Heads.
- The Giant Spoon: Independent creative-media agency offering brand experiences, content, and event activations for major brands; comparable as a creative-led experiential peer with a similar mid-size boutique operating profile.
Broad incumbents
- GES: Global experiential and exhibition services group that is now 2Heads' parent through Spiro; operates a much broader portfolio across trade shows, exhibits, and events, making it a broad incumbent comparator and integrator of 2Heads' services.
- Sid Lee: Montreal-headquartered creative agency (now part of a global network) producing brand experiences, design, and immersive activations; a relevant geographic and creative-process peer given 2Heads' Montreal office and experiential remit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
2Heads social profiles
Digital presence2Heads financial estimates
Financial estimateRevenue estimate
Valuation estimate
2Heads leadership team
Management profileNumber of profiles
Profiles1 record
2Heads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2Heads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2Heads
What does 2Heads do?
2Heads is a brand experience and experiential marketing agency that designs and delivers live brand experiences for global brands. The company produces VIP experiences, themed attractions, launch events, sponsorship activations, customer experience centres, exhibitions, trade shows, and pavilions/chalets. Operating from offices in Marlow (UK), Los Angeles, and Montreal, 2Heads blends creative design with event production to help clients engage audiences in physical and hybrid environments.
Is 2Heads a public or private company?
2Heads is a private company. It is classified as corporate owned and is currently operating.
When was 2Heads founded?
2Heads was founded in 1983. It employs 11 to 50 people.
Where is 2Heads based?
2Heads is headquartered in Marlow, United Kingdom, in the Europe region.
How does 2Heads make money?
One revenue line is on record: experiential Marketing Services.
Who are 2Heads's main competitors?
Direct peers on record are Jack Morton Worldwide, George P. Johnson Experience Marketing, Sparks, MKG, Momentum Worldwide, Spiro, Optimist and The Giant Spoon. Broad incumbents are GES and Sid Lee.
Does 2Heads have an API?
No public API is recorded for 2Heads.
What industry is 2Heads in?
2Heads's product category is Experiential Marketing Services. Its primary akta.pro industry code is THAHAHAB, Stand Fabrication & Build (Carpentry, Modular, Double-Deck).