Publicum

What Publicum does

Publicum (legal entity UAB Publicum) is a Lithuania-based strategic and integrated communications agency founded in 2001 and headquartered at Jogailos 4, Vilnius. The firm operates as part of Havas Group, one of the world's largest global communications networks, and positions itself as Lithuania's market-leading provider of strategic communications services. Publicum serves business clients across a horizontal segment, delivering six interconnected service lines: Business Leadership advisory, Strategic Planning, Creativity and Content, Reputation Management (including crisis management planning), Integrated Execution across channels, and Analysis for campaign optimization.

The firm employs more than 100 communication specialists delivering services through direct client engagement, with international campaign execution enabled by Havas Group's global network. The core technology is described as an integrated communications and strategic planning platform; no proprietary AI or ML systems, patents, or software products are disclosed. Distribution is sales-led, operating through direct enterprise engagement rather than self-serve or productized channels, with brand presence maintained on LinkedIn, Facebook, and a corporate website that serves as the primary contact and inquiry touchpoint.

Publicum is a privately held Lithuanian company (�monės kodas 125671759) with no public listing, no disclosed funding rounds, and no institutional investors beyond its strategic parent Havas Group. Revenue is not publicly disclosed and the company operates a professional services model with retainer- or project-based engagements priced via quote rather than published rates. There is no evidence of recent acquisitions, product launches, leadership changes, or restructuring in the supplied data.

Name

Publicum

Legal name

UAB Publicum

Website

https://publicum.lt

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Publicum is a Vilnius-headquartered strategic and integrated communications agency founded in 2001, serving Lithuanian business clients across PR, reputation management, creative campaigns, and crisis communications. Operating as part of Havas Group, the firm employs 100+ specialists and delivers multi-channel campaigns domestically and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Communication Services: Strategic and integrated communications consulting and campaign execution services for business clients, likely involving retainer-based or project-based engagements

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Publicum is a professional communications firm that provides strategic and integrated communication services to business clients. Its offering spans business leadership advisory, strategic planning, creativity and content development, reputation management (including crisis preparedness), integrated multi-channel execution in Lithuania and abroad through the Havas Group network, and continuous analysis and optimization of communication effectiveness.

Product overview

Publicum is a strategic and integrated communications company operating since 2001, part of the Havas Group. The company offers a unified portfolio of six interconnected core services: Business Leadership (Verslo lyderystė) for strategic advisory, Strategic Planning (Strateginis planavimas) for environment and audience analysis, Creativity and Content (Kūrybingumas ir turinys) for insight-driven campaigns, Reputation Management (Reputacijos valdymas) for brand protection and crisis preparedness, Integrated Execution (Integruotas vykdymas) for multi-channel implementation, and Analysis (Analizė) for campaign performance evaluation. These services work together as an integrated communications offering rather than as separate standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Leadership (Verslo lyderystė)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Havas GroupcoreStrategic or Co-development PartnerPublicum is part of Havas Group, one of the world's leading global communication market leaders. This affiliation enables Publicum to deliver the broadest spectrum of integrated communication services across different channels both in Lithuania and abroad.

Scale indicators3 records

Recent moves2 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/publicum.havas
• LinkedInlinkedin.com/company/publicum

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Publicum