Kiturami
- Company typePrivate
- Founded1965
- HeadquartersAsan-si, South Korea
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Kiturami firmographics
Firmographics- Name
- Kiturami
- Legal name
- 주식회사 귀뚜라미
- Website
- https://krb.co.kr
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Kiturami industry classification
Industry- Product category
- Home Heating Equipment (Boilers & HVAC)
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Power Boiler and Heat Exchanger Manufacturing (332410)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)
- akta.pro secondary industries
- Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF), Refrigeration Components & Controls (Compressors, Valves, Sensors) (IMAHAKAH)
Keywords
Where Kiturami is headquartered
LocationHeadquarters
- HQ city
- Asan-si
- HQ country
- South Korea
- HQ region
- Asia
Offices10 records
Markets served
Kiturami business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Boiler and Heating Equipment Sales: One-time sale of gas boilers, oil boilers, electric boilers, and hot water systems. Revenue from direct sales through dealers and e-commerce platform.
- Rental Service (따숨케어): Monthly subscription rental service for home boilers. Partnership with Hyundai Rental Care enables consumers to access high-efficiency eco-friendly boilers without upfront purchase cost.
- Heating Mats and Accessories: Sales of carbon heating mats, carbon boards, camping mats, air conditioners, indoor temperature controllers, and CO detectors.
- After-Sales Service: Revenue from service visits, spare parts, and technical support. Standard service call fee is KRW 20,000 for general home boilers, KRW 24,000 for weekends/holidays, and KRW 30,000 for special equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 따숨케어 Rental Service - Premium Model (거꾸로 ECO 콘덴싱 L20) |
| Subscription | Monthly | 따숨케어 Rental Service - Standard Model (트윈알파 ECO L11) |
| Unit Pricing | Pay-as-you-go | After-Sales Service Call Fee |
| Other | One time/ perpetual license | Eco-Friendly Boiler Purchase Subsidy |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Kiturami product offering
Product offeringCore offering
Kiturami manufactures and sells home heating boilers (gas, oil, electric, wood, and pellet), water heaters, carbon fiber heating mats, window-type air conditioners, and IoT temperature controllers for residential, commercial, and industrial use in South Korea. The company complements product sales with a nationwide installation, maintenance, and after-sales service network of 730+ engineers, plus a subscription-based boiler rental service (따뜻케어) delivered in partnership with Hyundai Rental Care.
Differentiator
Problem solved
Functional benefit
Brands
- 따숨케어: 가정용 보일러 렌탈 서비스 - 월 3만 원대에 친환경 보일러 이용, 최대 8년 무상 A/S 제공
Products and services
- Gas Boilers (가스보일러) - Eco-friendly Condensing Series
- Oil Boilers (기름보일러)
- Water Heaters (온수기)
- Renewable Energy & Medium/Large Boilers (신재생/중대형/전기)
- Heating Mats (난방매트) - Carbon Mat & Carbon Board
- System Products (시스템 제품) - Cascading & Room Control Systems
- Window-Type Air Conditioners (창문형 에어컨)
- IoT Indoor Temperature Controllers (IoT 실내온도조절기)
- CO Detectors (세이프온 일산화탄소 경보기)
- Air Purification & Ventilation System (공기청정/환기)
- 따뜻케어 (Ttaseun-Keo) Boiler Rental Service
- External Hot Water Plus System (외장형 온수 플러스 시스템)
- Micro CHP (Combined Heat and Power) System
Quantifiable outcome
- Energy efficiency improvement of approximately 12% compared to old boilers, resulting in annual gas cost savings of up to KRW 440,000
- +2 more outcomes
Companies that use Kiturami
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Kiturami technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kiturami partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- 에넥스 (Enex)minorMOU for premium ondol mini mat development and distribution. Partnership with total home interior company for safe, convenient premium heating mat products with smart control features and EMF certification.
- 현대렌탈케어 (Hyundai Rental Care)coreStrategic MOU for boiler and heating product rental services. Hyundai Rental Care channel enables Kiturami products to reach consumers through rental subscription model. Joint development of new rental products planned.
- 한국가스안전공사 (Korea Gas Safety Corporation)coreAnnual 'Warming Up Korea' volunteer partnership since 2007 (19 years). Joint community service activities including home improvement for low-income households, kimchi sharing, and safety inspections. Combines boiler expertise with gas safety knowledge for social contribution.
- 환경부 (Ministry of Environment)coreGovernment partnership for eco-friendly condensing boiler installation support program. Provides KRW 600,000 subsidy for low-income households combined with Kiturami's own support for free installation.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Kiturami competitors and assessment
Company assessmentBroad incumbents
- Daikin: Japanese global HVAC leader with major Korean operations; competes with Kiturami across residential and commercial HVAC and, increasingly, in heat pumps — a technology adjacency that could pressure Kiturami's domestic dominance.
- Carrier: U.S. global HVAC and refrigeration giant with broad residential and commercial heating/cooling offerings; competes with Kiturami in global HVAC manufacturing and brings scale, R&D, and chiller/heat-pump adjacencies.
- Trane Technologies: U.S. global HVAC and building-solutions company; relevant comparable in commercial/industrial heating and controls, particularly as Kiturami expands into cascade systems and medium-large boilers.
- Samsung Electronics: Korean electronics conglomerate with consumer HVAC and smart-home products; an overlapping incumbent in residential climate-control, IoT controls, and connected-home ecosystems that competes for installer and retail shelf space with Kiturami.
- LG Electronics: Korean home-appliance and HVAC conglomerate with a residential air-conditioner and system-A/C portfolio; competes with Kiturami in residential climate-control products and benefits from broader brand reach.
Direct peers
- Bosch Thermotechnology: Division of Bosch producing boilers, heat pumps, and HVAC systems; globally a major condensing-boiler competitor to Kiturami in Korea and a relevant comparable in technology and product portfolio breadth.
- Viessmann: German premium boiler and heating-systems manufacturer with a Korean commercial presence; competes with Kiturami's premium 'Inverted Condensing' condensing boilers at the high end of the Korean residential boiler market.
- Rinnai Korea: Korean subsidiary of Japanese Rinnai, a leading global gas-boiler and water-heater brand; competes directly with Kiturami in Korean residential gas boilers, water heaters, and home heating products.
- Navien (Kyung Dong Navien): Korean condensing gas boiler manufacturer (parent: Kyung Dong) and Kiturami's closest domestic competitor; competes head-to-head in Korean residential boiler installations, condensing technology, and dealer networks.
Emerging players
- Coway: Korean home-appliance rental-subscription leader (water purifiers, bidets, mattresses); a strong business-model comparable for Kiturami's 땐쏘케어 boiler rental subscription partnership with Hyundai Rental Care.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Kiturami social profiles
Digital presenceKiturami financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kiturami leadership team
Management profileNumber of profiles
Profiles2 records
Kiturami subsidiaries and ownership
Company hierarchySubsidiaries7 records
Kiturami funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kiturami M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kiturami
What does Kiturami do?
Kiturami manufactures and sells home heating boilers (gas, oil, electric, wood, and pellet), water heaters, carbon fiber heating mats, window-type air conditioners, and IoT temperature controllers for residential, commercial, and industrial use in South Korea. The company complements product sales with a nationwide installation, maintenance, and after-sales service network of 730+ engineers, plus a subscription-based boiler rental service (따뜻케어) delivered in partnership with Hyundai Rental Care.
Is Kiturami a public or private company?
Kiturami is a private company. It is classified as family owned and is currently operating.
When was Kiturami founded?
Kiturami was founded in 1965. It employs 1,001 to 5,000 people.
Where is Kiturami based?
Kiturami is headquartered in Asan-si, South Korea, in the Asia region.
How does Kiturami make money?
Four revenue lines are on record. Boiler and Heating Equipment Sales are the primary driver. The others are rental Service (따숨케어), heating Mats and Accessories and after-Sales Service.
Who are Kiturami's main competitors?
Broad incumbents on record are Daikin, Carrier, Trane Technologies, Samsung Electronics and LG Electronics. Direct peers are Bosch Thermotechnology, Viessmann, Rinnai Korea and Navien (Kyung Dong Navien). Coway is listed as an emerging player.
Does Kiturami have an API?
No public API is recorded for Kiturami.
What industry is Kiturami in?
Kiturami's product category is Home Heating Equipment (Boilers & HVAC). Its primary akta.pro industry code is IMAHAEAC, Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers), with a secondary code of IMADANAF, Heat Exchangers, Coils & Hydronic HVAC Components. Its NAICS code is 333414 and its SIC code is 3585.