SCHMITT-NEY

What SCHMITT-NEY does

Schmitt-Ney SFCP, founded in 1956 and headquartered in Ivry-sur-Seine, France, is a regional distributor and retailer of bathroom fittings, tiling, sanitary equipment, heating, air conditioning, and bathroom furniture. The company operates 26 physical showroom locations concentrated across the Île-de-France region (departments 91, 92, 93, 94) and the Oise department (60), serving both individual consumers undertaking home renovation and trade professionals such as plumbers, tilers, heating engineers, and contractors. Its core product portfolio spans three categories — Salle de bains (bathroom furniture, bathtubs, shower enclosures, faucets, sinks, toilets), Carrelage (interior, exterior, and wall tiling), and Chauffage/Climatisation (water heaters, radiators, towel warmers, heat pumps, air conditioning, boilers) — sold predominantly through in-store consultation on a unit-pricing, pay-as-you-go basis.

The business model is a multi-channel retail distribution platform anchored in physical showrooms and supplemented by digital tools. Sales to consumers are generated through in-store expert consultation, online appointment booking, and a coordinated installation pathway via the Pros Aubade artisan partner network. Sales to professionals are handled through the dedicated eBATpro e-commerce platform and a financial-aid simulator for heating projects. Supporting digital infrastructure — including a 3D bathroom configurator, heating simulation, tiling simulator, and photovoltaic simulator — is provided through the parent Espace Aubade network rather than developed in-house. The company markets through content (blog, catalogues, newsletter), an active presence across major social platforms, and seasonal showroom campaigns such as "Semaines de la Clim" and "Offre Privilège."

Schmitt-Ney SFCP functions as the regional retail operator within the Espace Aubade group, leveraging shared brand, digital tools, and procurement scale while retaining local showroom presence and trade relationships. Operational data shows 51-100 employees and a regional footprint limited to Greater Paris and Oise; no revenue figure, ownership structure changes, funding activity, or M&A history are disclosed in the source data.

Name

SCHMITT-NEY

Legal name

Schmitt-Ney SFCP

Website

https://schmitt-ney.fr

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

Schmitt-Ney SFCP is a regional French retailer and distributor of bathroom fittings, tiling, heating, and air conditioning products, operating 26 showrooms across Île-de-France and Oise to serve both individual consumers and trade professionals.

Ownership category

akta.pro rank

Product category

Bathroom & Heating Retail Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

Keywords

• Bathroom fixtures distribution
• Tiling products retail
• Heating equipment retail
• Sanitary ware retail
• HVAC distribution

Headquarters

HQ city

Ivry-sur-seine

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: Physical retail sales of bathroom fixtures, tiling, and heating/cooling equipment across 26 showrooms in Île-de-France and Oise region. Products include bathroom furniture, bathtubs, shower cabins, faucets, sinks, toilets, floor and wall tiles, radiators, water heaters, heat pumps, air conditioning, and boilers.
2. Professional trade sales: Sales to professional artisans, contractors, and tradespeople through dedicated professional services and tools including eBAT professional platform and financial aid simulator for heating projects.
3. Expert consultation services: Personalized expert accompaniment and advice at each stage of customer renovation projects, including design consultation and installation coordination through artisan partner network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Schmitt-Ney SFCP distributes bathroom fittings, floor and wall tiling, and heating/air conditioning equipment through a network of 26 retail showrooms in the Île-de-France and Oise regions of France. The company sells products from these three core categories alongside complementary digital planning tools (3D bathroom configurator, tiling simulator, photovoltaic simulator, heating financial aid simulator) that help customers visualize and finance their renovation projects.

Product overview

Schmitt-Ney SFCP is a brick-and-mortar retail showroom network (part of the Espace Aubade group) offering a comprehensive range of bathroom equipment, tiling, and heating/air conditioning solutions. The core product portfolio spans three main categories: Salle de bains (bathroom fixtures including furniture, bathtubs, showers, faucets, sinks, and toilets), Carrelage (indoor, outdoor, and wall tiling), and Chauffage/Climatisation (water heaters, radiators, towel warmers, heat pumps, air conditioning, and boilers). The company also provides digital planning tools including a 3D bathroom configurator, photovoltaic simulator, tiling simulator, and financial aid simulator to support customer project planning. With 26 points of sale across Île-de-France and Oise, Schmitt-Ney SFCP serves both individual homeowners and professionals through its physical showroom locations and online services.

Differentiator

Problem solved

Functional benefit

Brands

• Espace Aubade: Parent brand network for bathroom, tiling, and heating solutions across France

Products and services

• Salle de bains (Bathroom Equipment)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Pros Aubade (Artisan Partner Network)coreChannel Partner/ Reseller/ DistributorNetwork of qualified artisan partners (plumbers, tilers, heating engineers) who provide professional installation services for customers purchasing products at Schmitt-Ney SFCP showrooms. Partners listed in 'Trouver un pro' directory accessible to customers.
• Guide ArtisanminorGTM or Marketing PartnerReferral and directory platform connecting customers with professional artisans, complementary to the Pros Aubade network.
• Espace AubadecoreStrategic or Co-development PartnerParent brand and network providing shared digital tools (3D configurator, simulators), marketing platform, newsletter infrastructure, and brand umbrella. Schmitt-Ney SFCP operates as part of the Espace Aubade network with integrated services including online appointment booking and e-commerce platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bain & Déco: Bathroom-specialist showroom retailer in France. Closely comparable in product breadth (full bathroom fittings) and showroom-led go-to-market targeting both consumers and professionals.
• Espace Aubade (other franchisees): Other branded franchisees in the same Espace Aubade network that Schmitt-Ney SFCP belongs to. Direct structural peers operating under the same parent brand, digital tools, and Pro Aubade installer network across other French regions.
• Lapeyre: French specialty retailer of bathroom, door, and window products with both showroom and B2B channels. Highly comparable as a direct bathroom-focused retail competitor with similar professional and consumer customer mix.

Broad incumbents

• Point.P: Saint-Gobain's building materials distribution network selling plumbing, heating, and sanitary products to professionals. Comparable as a professional-heavy distributor serving installers and contractors in adjacent product categories.
• Cedeo: Saint-Gobain's plumbing, heating, and sanitary-ware distributor with a strong professional channel. Comparable for the heating/HVAC side of Schmitt-Ney SFCP's business and its professional customer base.
• Castorama: Major French home-improvement chain with bathroom, tiling, and heating assortments. Competes on overlapping categories but with a broader DIY focus rather than a renovation-specialist positioning.
• Leroy Merlin: France's largest home-improvement retailer with extensive bathroom, tiling, and HVAC categories, plus installation services. Competes with Schmitt-Ney SFCP across all three product categories but at much broader scale and assortment.
• Mr. Bricolage: French DIY and home-improvement chain with plumbing, sanitary, and heating assortments. Comparable as a multi-store retail distributor targeting both consumers and trade professionals.
• Brico Dépôt: Large-format DIY retailer (Kingfisher) with bathroom, tiling, and heating categories. Overlaps with Schmitt-Ney SFCP's product mix and professional/consumer customer base through its trade-loyalty program.

Regional players

• Compagnie Française du Bain: Bathroom specialist showroom network operating primarily outside Île-de-France. Comparable in showroom-based bathroom retail model but with regional rather than Paris-region focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/schmittneysfcp
• Facebookfacebook.com/schmittneysfcp
• LinkedInlinkedin.com/company/schmitt-ney-sanitaire-chauffage
• Instagraminstagram.com/schmittneysfcp
• TikToktiktok.com/@schmittneysfcp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCHMITT-NEY