SOA

What SOA does

SOA Toplu Yemek Üretim ve Servis AŞ ("SOA") is a privately held Turkish mass catering company headquartered in Ataşehir, Istanbul. Founded in 2006 by managers drawn from the Turkish mass catering sector, the company produces approximately 60,000 meals per day across 15 provinces, serving factories, schools, hospitals, and corporate business centers with a workforce of nearly 1,200 employees. Named enterprise clients include beverage manufacturer Efes Pilsen (operations in Ankara and Konya), automotive and industrial firms Çelik Motor and Betek Boya (Filli Boya), and commercial vehicle manufacturer ISUZU, with on-site kitchen operations, training events, and employee engagement activities conducted at client facilities.

The company's core offering is its Toplu Yemek (mass catering) service, a recurring B2B contract operation that delivers daily meal programs under long-term agreements. In 2014, SOA extended into B2C via İş Merkezi Restoranları — two plaza restaurants in Istanbul business districts (SOA Maslak at Spine Tower and SOA Kozyatağı at AND İş Merkezi) that combine à la carte and tabldot (communal dining) formats for office workers. The underlying technology consists of integrated quality and food production management systems; SOA holds a full ISO certification stack covering ISO 9001:2015 (Quality), ISO 22000:2018 (Food Safety), ISO 14001:2015 (Environment), ISO 45001 and OHSAS 18001 (Occupational Health and Safety), ISO 50001 (Energy Management), and ISO 10002 (Customer Satisfaction).

SOA generates revenue through two streams: subscription-style recurring B2B catering contracts priced per meal or per contract, and transactional walk-in revenue from its two Istanbul plaza restaurants. The customer base spans four primary verticals — manufacturing/industrial (factories, flagged as the lead segment), educational institutions (schools), healthcare facilities (hospitals), and corporate office workers (business centers). GTM is sales-led direct enterprise field sales for B2B contracts, supported by content marketing (SOA Blog covering recipes and nutrition), and organic social media presence on Facebook, Instagram, and LinkedIn. The company has earned culinary recognition through medals at the 14th International Istanbul Kitchen Days, Bursa 2nd Gastronomy and Food Competition, and Eskişehir 2nd National Gastronomy Competition.

Name

SOA

Legal name

SOA Toplu Yemek Üretim ve Servis AŞ

Website

https://soa.com.tr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SOA is a Turkish mass catering company producing approximately 60,000 meals daily across 15 provinces for factories, schools, hospitals, and business centers, and operating two plaza restaurants in Istanbul business districts serving office workers.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. B2B Mass Catering Services: Contract catering services to corporate clients including factories, schools, hospitals, and business centers. Provides daily meals (approximately 60,000 meals per day) under long-term service agreements. Revenue generated through per-meal or contract-based pricing.
2. Restaurant Operations: Walk-in restaurant services at SOA Maslak (Spine Tower) and SOA Ataşehir/Kozyatağı (AND İş Merkezi). Combines à la carte and tabldot concepts targeting office workers in Istanbul business districts.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SOA is a mass catering company that operates long-term institutional meal production and service contracts for factories, schools, hospitals, and business centers, producing roughly 60,000 meals daily across 15 Turkish provinces with nearly 1,200 employees. The company also runs two plaza restaurants in Istanbul (SOA Maslak at Spine Tower and SOA Kozyatağı at AND İş Merkezi) that combine à la carte and tabldot concepts for office workers. All operations are delivered under an integrated management system certified to multiple ISO standards covering quality, food safety, occupational health and safety, environment, energy, and customer satisfaction.

Product overview

SOA is a mass catering company offering two main service lines: (1) Toplu Yemek (Catering Service) — their core mass-feeding business serving factories, schools, hospitals, and business centers across 15 provinces in Turkey, producing approximately 60,000 meals daily; and (2) İş Merkezi Restoranları (Business Center Restaurants) — plaza restaurants launched in 2014 combining à la carte and tabldot concepts in Ataşehir and Maslak, Istanbul, targeting office workers with diverse menu options including home-cooked meals, grilled items, pizza-pasta menus, and salad/fruit buffets. They also maintain a nutrition and recipe blog as part of their service ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Toplu Yemek (Mass Catering Service) Mass catering service providing daily meals to factories, schools, hospitals, and business centers, producing approximately 60,000 meals per day across 15 provinces with nearly 1,200 employees under long-term contract agreements.
• İş Merkezi Restoranları (Business Center Restaurants) Plaza restaurant concept combining à la carte and tabldot dining, serving office workers in Istanbul's Ataşehir and Maslak districts via SOA Maslak (Spine Tower) and SOA Kozyatağı (AND İş Merkezi), offering home-cooked dishes, grilled items, pizza-pasta, salads, and fruit buffets.

Quantifiable outcome

• Serving approximately 60,000 meals daily
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sodexo Turkey: Global market leader in contract food services and on-site facility dining. Sodexo operates in Turkey serving factories, schools, and hospitals under the same B2B mass-catering model that anchors SOA's core business, making it the most directly comparable large-scale competitor in-country.
• ISS A/S (Turkey): Global facility services provider with a significant contract catering and workplace dining offering in Turkey, often bundled with cleaning and reception services. Comparable to SOA in the integrated facility-services angle (IMAIAALAD-style offering) and in serving enterprise accounts.
• Elior Group: International contract catering group serving B2B clients in education, healthcare, and corporate segments across multiple geographies. Comparable to SOA on customer verticals (schools, hospitals, corporates) and contract food-service model.
• Aramark: Global contract food services and facility services provider serving industrial, healthcare, and education clients. Comparable to SOA on B2B on-site catering model and in blue-chip enterprise customer base.
• Hedef Catering: Turkish domestic mass-catering company serving factories, schools, and institutions across Turkey. A direct in-country competitor to SOA in the same B2B contract catering model and similar factory/school vertical mix.
• Compass Group (Eurest) Turkey: World's largest contract catering group; its Eurest brand directly serves corporate, industrial, and institutional clients in Turkey. Comparable to SOA in target segments (factories, offices, hospitals) and in providing on-site managed food services.

Regional players

• Çamlı Yemek: Turkish regional mass-catering and industrial employee dining provider. Comparable to SOA on B2B on-site catering to factories and institutions within Turkey, with overlap in vertical and operational model.
• Bilmar Catering: Turkish regional mass-catering operator focused on corporate and industrial employee feeding. Comparable to SOA on in-country B2B contract catering model and tabldot-style service offering, primarily operating in Turkish industrial regions.

Broad incumbents

• Sodexo (Global): Global parent-level benchmark for the contract catering category. SOA's business model (B2B on-site mass feeding, recurring contracts, ISO-led compliance) mirrors Sodexo's core Food Services segment at a smaller scale, making it a relevant incumbent benchmark for unit economics and growth.
• Centerplate: Large US-headquartered contract catering and event hospitality provider with international operations. Comparable to SOA on contract food-service fundamentals, though more weighted toward event venues and entertainment than industrial/education feeding.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soayemek
• LinkedInlinkedin.com/company/soatopluyemek
• Instagraminstagram.com/soayemek
• Xx.com/soayemek

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOA