Woollybear Web

What Woollybear Web does

Woollybear Web (legally PJI, LLC) is a privately held web services company founded in 1998 and based in Oxford, New York (Chenango County). It provides shared web hosting, domain registration, website design, graphic design, and ongoing website maintenance to small businesses, individuals, and government/municipal customers in the United States. Its core technical platform is a commodity Linux-based shared hosting environment with cPanel, PHP scripting, mySQL databases, MailScanner anti-spam/virus filtering, and SFTP access. Five hosting tiers range from $9.25 to $25 per month (Starter through Executive), domains are $15/year with free WHOIS protection, and design packages run $750-$1,200; recurring revenue is supplemented by maintenance contracts and hourly update blocks.

The company operates as a direct-to-consumer e-commerce business, selling exclusively through its own website shopping cart with month-to-month or annual billing and no long-term contracts. Distribution is entirely self-service via woollybear.com, supported by a 54-article knowledge base, a help desk ticketing system, email support, and limited phone coverage. Marketing relies on organic search, content, and word-of-mouth referrals rather than paid acquisition. The company has no outside funding, no parent or subsidiary, and operates with an 11-50 person team focused on personalized service, 24/7 network monitoring, and bundled design-plus-hosting packages as its primary differentiators.

Over its 27+ year operating history, Woollybear has executed only minor strategic changes: a 2014 ICANN-mandated domain verification process, free WHOIS protection in 2018, and a 2021 migration from Namecheap to Namesilo as its domain registrar alongside an in-house support desk transition. There are no acquisitions, funding events, geographic expansions, or product category expansions beyond the existing hosting/design/maintenance stack, indicating a stable, owner-operated regional provider rather than a scaling platform.

Name

Woollybear Web

Legal name

PJI, LLC

Website

https://woollybear.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Woollybear Web is a privately held, US-based web services provider offering shared hosting, domain registration, website design, and maintenance to small businesses, individuals, and municipal customers, sold direct via its e-commerce site since 1998.

Ownership category

akta.pro rank

Headquarters

HQ city

Oxford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Shared Web Hosting: Monthly and annual subscription fees for shared hosting plans ranging from Starter ($9.25/mo) to Executive ($25/mo) tiers, providing server space, bandwidth, email accounts, FTP access, and mySQL databases.
2. Domain Registration and Renewal: Domain name registration and renewal services at $15/year per domain, including WHOIS protection.
3. Web Design Services: One-time fees for website design packages including Starter (10-page, $750), Business (20-page, $950), and Professional (30-page with shopping cart, $1,200), as well as logo creation ($175) and site redesign ($450-$550).
4. Website Maintenance and Updates: Hourly billing for website updates including 'once off' updates ($35/hour minimum), 2-hour blocks ($60), and yearly agreements ($180-$325/year).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Woollybear Web provides shared web hosting on a Linux/cPanel infrastructure across five subscription tiers (Starter through Executive), bundled with complementary services including website design packages, logo creation/rework, site redesigns, website maintenance agreements, and domain registration/transfer. Customers purchase via the company's e-commerce storefront and manage accounts through a self-service client portal, with support delivered via email, phone, help desk tickets, and a knowledge base.

Product overview

Woollybear Web is a web hosting and design services company offering a unified platform of shared hosting plans (Starter, Business, Professional, Big Business, and Executive tiers) paired with complementary design and maintenance services. The core offering includes Linux-based shared web hosting with cPanel control panel access, mySQL databases, PHP support, email accounts (POP3/SMTP), FTP accounts, and domain registration/management. The product portfolio centers around five shared hosting tiers ranging from $9.25 to $25 per month with varying storage (100MB to 2,000MB) and bandwidth allocations. Surrounding the hosting core, Woollybear offers ancillary services including logo creation/rework, website redesign (responsive and non-responsive variants), multi-page design packages (10, 20, and 30 pages), and website maintenance agreements (hourly blocks or monthly allocations). Domain services for registration and transfer are also provided, with the company currently using Namesilo as its domain registrar.

Differentiator

Problem solved

Functional benefit

Products and services

• Shared Web Hosting (Starter, Business, Professional, Big Business, Executive tiers) Linux/cPanel-based shared web hosting service offered in five tiers ranging from 100 MB to 2,000 MB storage and 2,000 MB to 20,000 MB monthly traffic. Each tier includes FTP accounts, POP email accounts, mySQL databases, mailing lists, subdomains, and parked domains. Targeted at small businesses and individuals needing affordable web hosting.
• Website Design Packages (Starter 10-page, Business 20-page, Professional 30-page) Three tiered website design packages ranging from 10 to 30 pages with scripting, image work, contact forms, image rollovers, optimization, logo creation, image repair, and shopping cart integration on the Professional tier. Each includes one year of bundled hosting. Targeted at small businesses needing a complete website built and launched.
• Logo Design and Logo Rework Services Custom vector-format logo creation ($175) and conversion of existing logos to vector format ($100). Includes multiple sizes and formats with original work file, for small businesses needing branding assets.
• Site Redesign Services (Non-Responsive and Responsive/Mobile-Friendly) Website redesign services based on existing content, including layout and template creation or modification. The responsive variant provides mobile-friendly adaptive design for various screen sizes.
• Website Maintenance and Update Services Website update services including image replacement, text changes, content modifications, image uploads, meeting minutes uploads, design fixes, and WordPress updating. Available as once-off hourly updates ($35/hr minimum), 2-hour prepaid blocks ($60), or yearly agreements providing 1-2 hours per month ($180-$325/year). Targeted at customers needing ongoing site maintenance without full-time staff.
• Domain Registration Domain name registration service for .com, .net, .org, and .info TLDs at $15/year including free WHOIS protection. Registrations handled through the Namesilo registrar. Targeted at small businesses and individuals needing a domain for their web presence.
• Domain Transfer Service to transfer existing domain names to Woollybear Web, extending domain registration by one year upon successful transfer.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• DreamHost: Independent shared hosting and domain registration provider serving small businesses and personal sites with cPanel-style tools — directly comparable technology stack and target customer.
• Namecheap: Domain registrar and hosting provider offering combined domain, hosting, and basic site services — Woollybear actually migrated domain operations from a predecessor to Namesilo, making this a directly adjacent peer.
• SiteGround: Mid-sized shared hosting provider targeting SMBs and individuals with managed hosting, design services, and 24/7 support — a very close comparable to Woollybear's offering and customer base.
• InMotion Hosting: US-based SMB-focused hosting provider with similar tiered shared plans, design services, and US-style customer support — directly comparable in target market and product mix.
• A2 Hosting: Developer-friendly shared and managed hosting provider offering tiered plans and personalized support for SMBs — matches Woollybear's tiered pricing structure and customer segment.
• Hostinger: Budget-friendly shared hosting provider competing in the entry-level SMB and personal-site market where Woollybear's Starter plan competes.

Broad incumbents

• GoDaddy: Largest US domain registrar and hosting provider with bundled design, hosting, and maintenance services — operates across the same product set as Woollybear but at vastly greater scale.
• HostGator: Mass-market shared hosting brand under Newfold Digital serving the same SMB and personal-site segments — broad incumbent competitor in Woollybear's core category.
• Bluehost: Mass-market shared hosting provider owned by Newfold Digital targeting SMBs and individuals — a larger incumbent competing in the same space but operating at much greater scale.
• Squarespace: Website builder and hosting platform serving SMBs and individuals with bundled design and hosting — overlaps with Woollybear's design-plus-hosting bundle but through a SaaS builder rather than custom design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woollybear Web