What ZEETREE does

ZEETREE SRL is an Italian chemical technology company founded in 2016 and headquartered in San Vito al Tagliamento (Province of Pordenone, Friuli-Venezia Giulia), Italy. The firm designs, develops, and manufactures digital printing and texturing solutions for surface decoration, with a primary focus on manufacturers of SPC (Stone Plastic Composite) and LVT (Luxury Vinyl Tile) flooring. Its commercial offering, branded under the 'digilogico' technology umbrella, combines digital fluids — including inkjet inks and a proprietary texturing fluid — with a complete build-up coatings stack comprising an adhesion primer, white base coat, the proprietary Liquid Wear Layer™ (LWL™) UV-curable coating, and a top coat. The company's flagship technical contribution is LWL™, which is engineered to replace traditional PVC wear layers in SPC/LVT while avoiding the post-cure bending/curling issues common to standard UV coatings, delivering AC5+ Taber wear performance (EN 13329) and the ability to be mechanically embossed after UV curing, thereby eliminating multi-day PUR curing cycles.

ZEETREE's product portfolio also includes digital texturing in register with printed designs, singlepass inkjet inks optimized for wood and stone reproduction (using red rather than magenta to reduce metamerism), and a digital plate fabrication process that produces carbon-steel press plates via inkjet printing for adjacent verticals such as tiles, melamine (LPM-TFL), leather, and plastics. The company holds registered trademarks on Liquid Wear Layer™ (LWL™), digilogico, and Décor TXT.

Commercially, ZEETREE operates a sales-led B2B model with direct engagement of manufacturing clients, offering customized inkjet ink formulations and collaborative support for analog-to-digital transitions in flooring and surface decoration production. The company employs 11–50 people, is privately held as an Italian SRL, and has no disclosed external investment, M&A activity, partnerships, named customers, or revenue figures. Pricing is not publicly disclosed; revenue is generated through sale of digital fluids and coatings. Distribution is direct, with stated global geographic scope served from the single Italian headquarters.

Name

ZEETREE

Legal name

ZEETREE SRL

Website

https://zeetree.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ZEETREE is an Italian chemical technology company, founded in 2016, that develops digital printing and texturing solutions — including proprietary UV-curable coatings (Liquid Wear Layer™), singlepass inkjet inks, and integrated build-up coating systems — for SPC/LVT flooring and surface decoration manufacturers worldwide.

Ownership category

akta.pro rank

Product category

Specialty Chemicals for Surface Decoration

NAICS

Paint and Coating Manufacturing (325510), Printing Ink Manufacturing (325910), Printing Ink Manufacturing (32591)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Commercial Printing (2750), Adhesives & Sealants (2891)

akta.pro primary industry

Packaging Inks (IMAEAHAH)

akta.pro secondary industry

Label Stock, Inks, Coatings & Laminates (Materials Supply) (IMALAKAL)

Keywords

• Digital printing inks
• Wear layer coatings
• Surface decoration chemicals
• Industrial floor coatings
• Specialty chemical manufacturing

Headquarters

HQ city

San Vito Al Tagliamento

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Digital Fluids and Coatings: Sale of digital fluids (inks and texturing fluid) and coatings (adhesion primer, white base coat, Liquid Wear Layer™, top coat) to manufacturers in the flooring and surface decoration industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ZEETREE designs, develops and manufactures high-performance digital printing and texturing solutions for the flooring, tiles, melamine (LPM-TFL), leather and plastics industries. Its offering comprises digital fluids (custom Inkjet inks and texturing fluid) and a build-up system of coatings including adhesion primer, white base coat, the proprietary Liquid Wear Layer™ (LWL™) and top coat, which together enable digitally textured SPC/LVT flooring and surface decoration products.

Product overview

ZEETREE is a décor technology company offering an integrated portfolio of digital printing and texturing solutions for flooring and surface decoration applications. The core offering combines Digital Texturing with Mechanical Embossing technologies, supported by specialized Inkjet Inks and a complete Build-up Coatings system (including Adhesion Primer, White Base Coat, Liquid Wear Layer, and Top Coating). The company pioneered since 2016 the digilogico technology that enables digital texture in register with printed design, creating realistic wood and stone appearances. Products serve the SPC/LVT flooring industry, addressing the transition from traditional PVC wear layers to UV coatings while overcoming curing and performance challenges.

Differentiator

Problem solved

Functional benefit

Brands

• Liquid Wear Layer™ (LWL™): Optically clear UV curable wear layer technology that delivers AC5+ wear performance for flooring applications
• digilogico technology

Products and services

• Digital Texturing

Quantifiable outcome

• AC5+ wear performance in Taber (EN 13329) wear test
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Siegwerk Druckfarben AG & Co. KGaA: German-based global manufacturer of printing inks and coatings for packaging and industrial applications. Siegwerk's industrial ink and coating portfolio competes with ZEETREE's UV coatings and inkjet inks for surface decoration.
• Sun Chemical: World's largest printing inks and pigments manufacturer, with deep portfolios in liquid inks and coatings for industrial and packaging printing. Sun Chemical competes with ZEETREE in industrial inkjet inks for surface décor and flooring.
• DIC Corporation: Japanese manufacturer of printing inks, organic pigments and performance materials with a strong global presence in industrial and graphic inks. DIC is a broad incumbent whose specialty inks business competes with ZEETREE in industrial digital printing for surfaces.
• ALTANA AG: German specialty chemicals group whose BYK and ELANTAS divisions supply coatings additives and specialty coating systems. ALTANA competes in the same specialty-coatings space as ZEETREE's LWL™ and build-up coatings.
• Unilin Technologies: Belgian flooring technology and panel IP licensor owned by Mohawk Industries. Unilin develops and licenses surface technologies for laminate, LVT and SPC flooring, making it a broad incumbent competing across the same downstream customers that buy ZEETREE's inks and coatings.

Direct peers

• Interprint GmbH: German designer and printer of decorative surfaces used in flooring, furniture and panel industries. Interprint competes in the same décor printing value chain that ZEETREE addresses through its inks, coatings and digital texturing offering.
• Hymmen GmbH Maschinen- und Anlagenbau: German manufacturer of industrial digital printing and lacquering lines for surfaces including flooring, panels and décor. Hymmen's Digital Printing and Digital Lacquering product families compete directly with ZEETREE's digilogico platform and LWL™ on the same end-customer base (SPC/LVT and panel producers).
• Schattdecor AG: German specialist in decorative surface printing for furniture, flooring and panel applications. Schattdecor's digitally printed décor papers and impregnated surfaces are highly comparable to ZEETREE's SPC/LVT and melamine (LPM-TFL) use cases.

Regional players

• Cefla S.C. Italian-headquartered group supplying finishing and digital printing equipment for wood, panel and flooring industries. Cefla is a fellow Italian surface-decoration technology provider whose equipment customers overlap directly with ZEETREE's ink and coating end-users.

Emerging players

• Välinge Innovation AB: Swedish flooring technology company developing click systems, surface technologies and digital printing solutions for resilient flooring. Välinge's surface-technology portfolio overlaps with ZEETREE's digital texturing and embossing work in the SPC/LVT value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zeetree/mycompany/?viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZEETREE