Richmond Foods

What Richmond Foods does

Richmond Foods (trading as The Richmond Food Co.) is a privately held New Zealand frozen food manufacturer founded in 1971 and headquartered at 30 Fairy Springs Road, Rotorua, where it operates a single bakery and food-processing plant. The company produces frozen sausage rolls and a range of pastry products using proprietary recipes, with its original sausage roll formulation unchanged for over 50 years. Its retail consumer range includes Original, Cheese, Chicken, Spinach & Ricotta, and seasonal Christmas Turkey sausage rolls, plus a Vegetarian Flaky Pastry SKU, sold primarily in 600-800gm packs. Its foodservice range includes rolled Flaky, Sweet Short and Vegetarian pastry, Docked Pastry, pre-cut sausage rolls in 35mm, 70mm, and 115mm portions in 5kg packs, and 800gm catering packs for commercial operators.

The company operates three revenue streams. The first is branded packaged retail product distributed through major New Zealand supermarket chains (New World, PAK'nSAVE, Woolworths, Four Square, Fresh Choice, Super Value). The second is foodservice distribution through named wholesalers (Gilmours, Trents, Moore Wilson, Bidfood, Foodfirst, SF) supplying bulk pastry and pre-cut sausage rolls. The third is third-party contract manufacturing, where the plant produces packaged food for other businesses. Go-to-market is entirely channel-partner driven, with no direct-to-consumer e-commerce, no owned retail, and minimal marketing limited to a Facebook brand page. Operations are domestic to New Zealand with no disclosed headcount, revenue, or external technology partnerships.

Name

Richmond Foods

Legal name

The Richmond Food Co.

Website

https://richmondfoods.co.nz

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Richmond Foods (The Richmond Food Co.) is a privately held New Zealand frozen food manufacturer founded in 1971, producing sausage rolls and pastry products from its Rotorua plant for supermarket retailers, foodservice distributors, and contract manufacturing clients.

Ownership category

akta.pro rank

Product category

Frozen Bakery and Savoury Pastry Manufacturing

NAICS

Bread and Bakery Product Manufacturing (31181), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050)

akta.pro primary industry

Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)

akta.pro secondary industry

Frozen Bakery & Dough Products Wholesale (AFAIAHAD)

Keywords

• Frozen sausage rolls
• Pastry products
• Foodservice distribution
• Contract manufacturing
• Frozen food

Headquarters

HQ city

Rotorua

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Packaged Food Product Sales: Richmond Foods generates revenue through the manufacture and sale of frozen sausage rolls and pastry products to retail consumers via supermarket chains and to commercial foodservice operators via distributor partnerships. Products are sold in pre-packaged formats at various weight sizes.
2. 3rd Party Manufacturing Services: The company offers contract manufacturing services to other businesses, supplying their products through third-party manufacturing arrangements to expand distribution beyond their own brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Richmond Foods manufactures and sells frozen sausage rolls and a range of pastry products from its bakery and food processing plant in Rotorua, New Zealand. The company operates two product lines: retail packaged goods (sized 600-800gm) sold through supermarket chains to household consumers, and bulk foodservice products (5kg packs) supplied through foodservice distributors to commercial operators. The company also offers 3rd party/contract manufacturing services to other businesses.

Product overview

Richmond Foods is a New Zealand frozen food manufacturer offering two distinct product lines: retail consumer products (frozen sausage rolls and vegetarian pastry) sold through major supermarket chains, and foodservice/bulk products (pastry and pre-cut sausage rolls) supplied to commercial catering businesses. The retail line includes Original, Cheese, Chicken, and Spinach & Ricotta sausage rolls plus Vegetarian Flaky Pastry in various pack sizes. The foodservice line offers bulk pastry products (Flaky, Sweet Short, and Vegetarian variants) and pre-cut sausage rolls in multiple portion sizes (35mm, 70mm, 115mm) plus catering packs. The company also provides 3rd party manufacturing services to other businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Sausage Rolls Flagship frozen sausage rolls made with flaky pastry and the original savoury filling, sold in 800gm retail packs to New Zealand households via supermarket chains. The flagship product whose recipe has been kept the same since 1971.
• Cheese Sausage Rolls Frozen sausage rolls with cheese filling and the same flaky pastry as the original, sold in 800gm retail packs to household consumers through supermarket chains.
• Chicken Sausage Rolls Frozen sausage rolls made with chicken filling, sold in 800gm retail packs to household consumers through supermarket chains.
• Spinach & Ricotta Savoury Rolls Vegetarian savoury rolls with spinach and ricotta filling, sold in 600gm retail packs to household consumers through supermarket chains.
• Christmas Turkey Sausage Rolls Seasonal sausage rolls made with turkey filling, designed for Christmas celebrations, sold in 800gm retail packs to household consumers through supermarket chains.
• Pre-Cut Sausage Rolls (Retail) Pre-portioned retail sausage rolls already cut into individual pieces for convenience, sold in 650gm packs to household consumers through supermarket chains.
• Vegetarian Flaky Pastry (Retail) Flaky pastry suitable for vegetarian fillings, sold in 600gm retail packs. Available at North Island New World and PAK'nSAVE supermarkets only.
• Rolled Flaky Pastry (Foodservice) Bulk rolled flaky pastry for foodservice use, ideal for pies, tarts, sausage rolls and vol au vents, sold in 5kg packs to commercial operators through foodservice distributors.
• Rolled Sweet Short Pastry (Foodservice) Rich and crumbly sweet short pastry for foodservice use, ideal for dessert pies, tarts, or biscuits, sold in 5kg packs to commercial operators through foodservice distributors.
• Rolled Vegetarian Flaky Pastry (Foodservice) Bulk vegetarian flaky pastry for foodservice use, sold in 5kg packs to commercial operators through foodservice distributors.
• Docked 2mm Flaky Pastry (Foodservice) Flaky pastry with 2mm docking holes for foodservice use, sold in 5kg packs to commercial operators through foodservice distributors.
• Pre-Cut 35mm Sausage Rolls (Foodservice) Pre-cut 35mm sausage roll portions for foodservice catering, sold in 5kg bulk packs to commercial operators through foodservice distributors.
• Pre-Cut 70mm Sausage Rolls (Foodservice) Pre-cut 70mm sausage roll portions for foodservice catering, sold in 5kg bulk packs to commercial operators through foodservice distributors.
• Pre-Cut 115mm Sausage Rolls (Foodservice) Pre-cut 115mm sausage roll portions for foodservice catering, sold in 5kg bulk packs to commercial operators through foodservice distributors.
• Sausage Rolls - Catering Pack Full-size sausage rolls packaged for catering events and functions, sold in 800gm packs to commercial operators through foodservice distributors.
• 3rd Party Manufacturing Services Contract manufacturing services offered to other businesses, using Richmond Foods' Rotorua bakery and food processing plant capabilities to produce food products for external brands, expanding distribution beyond the company's own brand.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hellers: New Zealand meat producer (bacon, sausages, smallgoods) that also manufactures meat-filled savory baked goods. Highly comparable in product format (meat pastry items), NZ supermarket distribution, and brand recognition positioning.
• Herbert Adams: Australian heritage frozen pie and pastry brand (now part of Patties Foods). Directly comparable to Richmond Foods as a heritage savory pastry brand with retail and foodservice distribution across ANZ.
• Tip Top: New Zealand's largest ice cream and bakery brand, owned by Froneri. Produces frozen baked goods and dessert products distributed through the same major NZ supermarket chains as Richmond Foods, with overlapping foodservice customers.
• Mrs Mac's: Australian frozen pie and savory pastry brand owned by McCain Foods. Comparable in frozen pastry format, supermarket distribution, and foodservice channel exposure.
• Patties Foods: Australian frozen savory baked goods manufacturer (Four'N Twenty, Herbert Adams, Nando's branded products). Closest trans-Tasman analog to Richmond Foods' sausage roll and pastry product range, with a comparable supermarket and foodservice distribution model.

Emerging players

• Proper Crisps: New Zealand premium snack brand with national supermarket distribution. Comparable as a NZ-born branded packaged food company with strong retail presence, though serving a different sub-category (crisps vs. frozen pastry).

Broad incumbents

• Bluebird Foods: New Zealand snack food manufacturer (potato chips, popcorn) owned by PepsiCo. Operates in the same NZ packaged consumer food category and shares the same supermarket distribution channels, though skewing to salty snacks rather than frozen pastry.
• Goodman Fielder (NZ): Large Australasian branded food manufacturer (milling, baking, dairy) with multiple NZ bakery brands. A broader incumbent in the same manufacturing space with overlapping supermarket distribution and category management.
• Arnott's Group: Australia's largest biscuit and baked snack manufacturer. Comparable in savory/sweet baked product format, supermarket distribution dominance, and heritage brand positioning — a broader incumbent in the Australasian baked goods category.

Regional players

• Tegel Foods: New Zealand poultry producer (now under Pro-Pac) with retail and foodservice presence. Comparable as a major NZ branded protein/poultry food manufacturer using the same supermarket distribution channels, though focused on poultry rather than pastry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/The-Richmond-Food-Co-100083302996439

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richmond Foods