Cobb County Public Schools

What Cobb County Public Schools does

Cobb County Public Schools, legally the Cobb County School District, is a public K-12 school district and government state entity serving Cobb County, Georgia, with an administrative headquarters at 514 Glover Street, Marietta. The district operates 112 schools and centers (elementary, middle, high, charter, magnet, and specialized programs) and enrolls approximately 103,283 students, making it the second-largest district in Georgia and the 23rd largest in the United States. It is governed by an elected seven-member Board of Education led by Chair Randy Scamihorn and Vice Chair David Chastain, and staffed by roughly 18,099 teachers, administrators, and support personnel, with 77% of teachers holding advanced degrees.

Its core technology stack is anchored by the proprietary Cobb Teaching and Learning System (CTLS) — a unified learning management ecosystem comprising CTLS Learn (student LMS), CTLS Parent (parent-facing portal), and CTLS Support (help desk) — extended through ParentVUE/StudentVUE for grade and attendance, Naviance for college and career readiness, Edmentum for credit recovery and summer learning, the Cobb Digital Library on MackinVia, Cobb Shield for school safety and emergency communication, Track My Bus for transportation, and Microsoft 365 for productivity. Most third-party applications are federated via Clever single sign-on, and payment is handled through MySchoolBucks and My Payments Plus.

The business model is that of a publicly funded school district rather than a commercial enterprise: the district does not charge tuition and has no commercial revenue streams in the conventional sense. Funding flows from Cobb County property taxes (proposed millage rate of 18.70 mills), Georgia Quality Basic Education (QBE) formula earnings, federal categorical and ARP grants (Title I, IDEA), and voter-approved capital taxes including Ed-SPLOST VI and M-SPLOST. Fee-based service lines exist for summer learning, after-school programming through Georgia's BEST, and certain athletic participation, but these are ancillary. The district operates a direct-to-consumer enrollment model serving Cobb County families, with no parent company and no investor ownership.

Name

Cobb County Public Schools

Legal name

Cobb County School District

Website

https://cobbk12.org

Company type

Public

Founded year

1834

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Cobb County Public Schools is a Georgia public K-12 school district operating 112 schools and serving over 103,000 students, funded primarily by county property taxes, state QBE allocations, and Ed-SPLOST/M-SPLOST capital taxes. It runs the CTLS digital learning ecosystem and answers to an elected Board of Education.

Ownership category

akta.pro rank

Product category

Public K-12 Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

Keywords

• K-12 public education
• School district services
• Educational programs
• Digital learning platforms
• Magnet and charter schools

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Property Tax Revenue (General Fund): Primary funding source through property taxes assessed by Cobb County Board of Tax Assessors. Millage rate set annually; current proposed rate is 18.70 mills. Tax digest generates revenue for educational operations.
2. State Education Funding: Georgia state funding based on Quality Basic Education (QBE) formula, including QBE earnings, categorical grants, and state-level allocations.
3. Federal Grants: Federal funding including Title I, IDEA special education, and American Rescue Plan grants for specific programs and initiatives.
4. Ed-SPLOST: Education Special Purpose Local Option Sales Tax - voter-approved 1% sales tax for capital improvements, facilities construction, and technology upgrades. Currently in Ed-SPLOST VI.
5. M-SPLOST: Millage-based SPLOST providing additional capital funding for school facilities and infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Cobb County Public Schools is a public K-12 school district that delivers tuition-free pre-kindergarten through grade 12 education to over 103,000 students across 112 schools in Cobb County, Georgia. The district offers standard academic instruction, magnet and charter school programs, alternative education, special education, college and career readiness, and extensive extracurricular activities (athletics, performing arts), supported by an integrated digital learning ecosystem centered on the CTLS platform.

Product overview

Cobb County Public Schools operates a unified digital learning ecosystem built around the CTLS (Cobb Teaching and Learning System) platform as its core Learning Management System. The ecosystem includes CTLS Learn for student coursework, CTLS Parent for family engagement, and CTLS Support for help services. Supporting the LMS are the ParentVUE/StudentVUE grade and attendance portals, the Cobb Digital Library powered by MackinVia, and Naviance for college and career readiness. The district also operates Cobb Shield for safety and security, Cobb Horizon High School as an alternative education program, Georgia's BEST for before/after school care, and integrates Edmentum for credit recovery and summer learning. Infrastructure includes Microsoft 365 for productivity and the Cobb Schools Finance Dashboard for transparency.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 Public Education (Standard Enrollment) Tuition-free K-12 public education program serving over 103,283 students across 112 elementary, middle, and high schools in Cobb County. Includes core academic instruction, special education, athletics, arts, and extracurricular activities for resident families.
• Magnet Schools Program (CCCEPA, Wheeler STEAM Academy and other themed programs) Specialized magnet school programs requiring application, including the Cobb County Center for Excellence in the Performing Arts (CCCEPA), Wheeler STEAM Academy, and other themed programs offering focused instruction in performing arts, science, technology, engineering, arts, and mathematics.
• Charter Schools Charter schools operating within the Cobb County School District, offering specialized educational approaches outside the traditional district model.
• Cobb Horizon High School (Alternative Education) Alternative high school program offering flexible scheduling, online courses, and credit recovery options for students needing non-traditional pathways to graduation.
• Georgia's BEST Program (Before/After School Care) Before and after school program providing extended child care and academic support services for working families of Cobb County students.
• College and Career Readiness Program (Naviance + Dual Enrollment) College and career readiness programming that pairs the Naviance platform (career assessments, college search, scholarship matching, student portfolios) with dual enrollment opportunities through Chattahoochee Technical College for high school students to earn college credits.
• Cobb Schools Finance Dashboard Public-facing financial transparency portal providing access to district budgets, financial metrics, and fiscal reports for Cobb County residents.

Quantifiable outcome

• 89.2% graduation rate (2025)
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Cobb Schools FoundationcoreGTM or Marketing PartnerNon-profit foundation supporting district educational programs through fundraising, scholarships, and special initiatives including the 'Fan of the Game' sponsorship program supporting athletics and the Cobb Schools Foundation charity events.
• Cobb County GovernmentcoreStrategic or Co-development PartnerOngoing collaboration with Cobb County on shared services, public safety (Cobb County School District Police Department), transportation, and property tax administration.
• Georgia Department of EducationcoreStrategic or Co-development PartnerState education agency overseeing curriculum standards, assessment, accountability, and certification requirements for the district.
• Georgia High School Association (GHSA)coreStrategic or Co-development PartnerGoverning body for high school athletics and activities establishing rules, championships, and eligibility standards for Cobb's 18 high schools.
• MicrosoftcoreTechnology or IntegrationDistrict uses Microsoft 365 for staff and student email, Office applications, and collaboration tools across all schools.
• Chattahoochee Technical CollegeminorStrategic or Co-development PartnerDual enrollment partnership allowing high school students to earn college credits while completing high school requirements.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CobbSchools
• YouTubeyoutube.com/channel/UCxUYIueRXEbuGTwamWkUn5g
• Facebookfacebook.com/cobbschools
• Instagraminstagram.com/cobbschools

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cobb County Public Schools