TWS Tennis Tours

What TWS Tennis Tours does

TWS Tennis Tours (legal entity: Travels With Soha Inc) is a privately held, San Francisco-based boutique luxury travel company founded in 1999 by Soha Yamin. The company specializes in curating end-to-end travel packages to three of the four Grand Slam tennis tournaments — the Australian Open in Melbourne, Wimbledon in London, and Roland Garros (French Open) in Paris — serving affluent individual tennis enthusiasts who seek premium, hassle-free international sports travel experiences. TWS holds official accredited partnerships with Tennis Australia, the AELTC (Wimbledon), and the French Tennis Federation, which grant access to premium ticket categories (Club 1905 hospitality, Wimbledon Debenture seats, Roland Garros Category 1 VIP) that are generally unavailable to the public.

The company's core product portfolio consists of tournament-specific packages combining premium shaded VIP seats, five-star hotel accommodations (Sofitel Melbourne, The Beaumont London, Passy Eiffel Paris, Four Seasons Sydney, Hamilton Island Beach Club), VIP transfers, fine-dining experiences with Michelin-starred chefs, and curated cultural excursions. Pricing ranges from $3,850 to $19,900 per person, with luxury multi-destination extensions to Sydney, the Great Barrier Reef, and New Zealand extending trips to 10–12 nights and total per-customer spend above $17,000. Revenue is generated entirely through direct-to-consumer sales via the company's website, phone, and email, with no third-party distribution. The founder personally manages client relationships and intentionally limits group sizes to preserve a high-touch service model.

The business is entirely founder-owned with no external institutional investment, no subsidiaries, and no disclosed M&A activity. Marketing is driven by an extensive content/blog library, earned media coverage in outlets such as the LA Times and Inside Tennis magazine, customer testimonials, and word-of-mouth referrals. Operational support is coordinated from four locations — San Francisco (headquarters), London, Melbourne, and Paris — corresponding to each tournament market. Headcount is reported at 1–10 employees, consistent with a deliberately boutique operation that has operated for over 25 years.

Name

TWS Tennis Tours

Legal name

Travels With Soha Inc

Website

https://twstennistours.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

TWS Tennis Tours is a San Francisco-based boutique luxury travel company, founded in 1999, that curates premium Grand Slam tennis tournament packages — Australian Open, Wimbledon, and Roland Garros — for affluent individual tennis enthusiasts, combining official VIP tickets, five-star accommodations, and curated excursions.

Ownership category

akta.pro rank

Product category

Luxury Sports Travel

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Multi-Day Tour Operators (THAKADAE)

akta.pro secondary industries

Sports Events & Match Tickets (THAJAFAE), Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

Keywords

• Luxury tennis travel
• Grand slam tours
• Sports travel packages
• Tournament hospitality
• Premium event travel

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Tennis Tournament Travel Packages: The primary revenue stream consists of all-inclusive luxury travel packages to Grand Slam tennis tournaments (Australian Open, Wimbledon, French Open). Packages include tournament tickets, accommodations, transfers, and optional excursions. Revenue is generated through tiered pricing based on tournament, package type, and timing.
2. Individual Event Tickets: Sale of individual session tickets for Australian Open Club 1905 hospitality experiences, including premium seating and fine dining.
3. Excursion Add-ons: Additional revenue from optional excursions such as New Zealand tours, Australian regional tours, Paris walking tours, Champagne tours, and D-Day beach excursions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

TWS Tennis Tours sells curated, all-inclusive luxury travel packages to Grand Slam tennis tournaments — Australian Open (Melbourne), Wimbledon (London), and Roland Garros (French Open). Packages combine premium tournament tickets (Debenture seats, Club 1905 hospitality, VIP Category 1 seats), five-star hotel accommodations, VIP transfers, fine-dining experiences, and optional add-on cultural excursions. Sold on a per-person, double-occupancy basis with required deposits, packages are delivered directly to individual affluent tennis enthusiasts through the company's website, phone, and email channels.

Product overview

TWS Tennis Tours is a specialist Grand Slam tennis travel company offering curated tour packages to the Australian Open, Wimbledon Championships, and French Open (Roland Garros). The core product portfolio consists of tournament-specific travel packages providing premium tickets (VIP/Category 1/Debenture seats), five-star hotel accommodation, and hospitality. Key product lines include: Australian Open packages (independent Melbourne-only packages, Club 1905 premium hospitality, and Luxury Trip Collection with multi-destination Australian/NZ extensions); Wimbledon debenture ticket packages with London luxury accommodation; and Roland Garros packages with Paris boutique hotel stays. Add-on modules extend core packages to destinations including Sydney, the Great Barrier Reef, New Zealand, Paris excursions (D-Day beaches, champagne tours, walking tours), and UK/Ireland excursions for Wimbledon travelers.

Differentiator

Problem solved

Functional benefit

Products and services

• Australian Open Tour Packages Comprehensive travel packages to the Australian Open in Melbourne featuring premium shaded VIP seats at Rod Laver Arena and Margaret Court Arena, five-star accommodation (Sofitel), and optional extensions to Sydney, the Great Barrier Reef, and New Zealand for affluent individual tennis enthusiasts.
• Wimbledon Championships Packages Debenture ticket packages to the Wimbledon Championships in London offering prime Centre Court and Court One seats with access to exclusive hospitality lounges, five-star accommodation at The Beaumont in Mayfair, VIP transfers, and optional UK and Ireland excursions for affluent individual tennis enthusiasts.
• Roland Garros (French Open) Packages Travel packages to the French Open at Roland Garros in Paris offering VIP Category 1 seats at Philippe-Chatrier Court with hospitality at Orangerie Gardens, boutique hotel stays on Passy Street, and luxury trip collection options with 5-star accommodations and VIP transfers for affluent individual tennis enthusiasts.
• Club 1905 Tickets & Hospitality Premium hospitality experience at Rod Laver Arena for the Australian Open offering lower-bowl seats in Sections 8–12, fine dining by Michelin-star chefs (Simon Rogan, Martin Benn & Vicky Wild), a 5-hour premium beverage package including Piper-Heidsieck champagne, and access to the outdoor bar and lounge.
• Australian Open Independent Packages (Melbourne-Only) Flexible Melbourne-only Australian Open packages with five-star Sofitel accommodation, shaded lower-level VIP seats at Rod Laver Arena and Margaret Court Arena, buffet breakfasts, and optional add-on excursions such as Melbourne walking tours, Yarra Valley wine tasting, and Phillip Island Penguin Parade.
• Luxury Southern New Zealand Tour (Add-On) Five-night luxury add-on to the Australian Open tour featuring 5-star accommodation in Queenstown, Milford Sound scenic flight and cruise, curated Otago wine tasting, and guided nature walks along Lake Wakatipu.
• Luxury Melbourne & Sydney Tour (AO Rd 3 & 4) 10-night combined tour including 4 nights at Four Seasons Sydney with harbor views, 6 nights at Sofitel Melbourne, 6 Club 1905 VIP Rod Laver Arena tickets per person, five curated excursions, and inter-city flights.
• Luxury Sydney, Great Barrier Reef & Melbourne Tour (AO QF) 12-night multi-destination tour covering 4 nights in Sydney, 3 nights at Hamilton Island Beach Club (Great Barrier Reef), and 5 nights in Melbourne, with 4 Rod Laver Arena quarterfinal VIP tickets per person, included flights, and curated experiences.
• Luxury Sydney, Great Barrier Reef & Melbourne Tour (AO Men's SF & All Finals) 12-night premium tour combining Sydney, Hamilton Island (Great Barrier Reef), and Melbourne with 4 shaded Club 1905 seats per person for Men's Semifinals and all Finals, 3 gourmet dining experiences, and all inter-city flights included.
• Paris Excursions & Day Trips Curated Paris and surrounding-region excursions including D-Day Landing Beaches (Normandy), Paris Walking Tours (Josephine Baker's Paris, Versailles, French Revolution Walk, Left Bank Writers), and Champagne Country Day Trip with exclusive champagne houses, Reims Monuments tours, and al fresco dining.
• Wimbledon Trip Packages (6 Variants) Six distinct Wimbledon travel packages spanning different tournament rounds — First Rounds, 3rd & 4th Rounds, 4th Round & Quarter Finals, Quarter Finals, Semi Finals, and Ladies & Men's Finals — each including Debenture tickets, 5-star Beaumont hotel stays, English breakfasts, and VIP transfers.

Quantifiable outcome

• Over 902,000 attendees at Australian Open 2023 demonstrates the massive market for Grand Slam experiences TWS serves

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Australian Open (Tennis Australia)coreStrategic or Co-development PartnerOfficial Travel Agent Partner for Australian Open. TWS is accredited to sell official premium tickets and hospitality packages including Club 1905 experiences at Rod Laver Arena. This partnership provides access to exclusive ticket allocations not available to the general public.
• Roland Garros (French Tennis Federation)coreStrategic or Co-development PartnerOfficial authorized reseller for Roland Garros tickets and travel packages. TWS offers official VIP Category 1 tickets with hospitality at Philippe-Chatrier Court and Suzanne Lenglen Court, along with boutique Paris accommodations.
• Wimbledon (AELTC)coreStrategic or Co-development PartnerProvider of Wimbledon Debenture tickets and exclusive travel packages. TWS sells premium Centre Court and Court One Debenture tickets with access to exclusive hospitality lounges.
• Simon RoganminorStrategic or Co-development PartnerMichelin star chef providing fine dining experiences at Club 1905 hospitality for Australian Open 2027. Simon Rogan MBE brings his acclaimed produce-led philosophy to Rod Laver Arena, featuring 3-course menus with 10 Michelin stars across his restaurant group.
• Martin Benn & Vicky WildminorStrategic or Co-development PartnerAcclaimed culinary duo providing luxury dining experiences at Club 1905 for select Australian Open sessions. Features 3-course menus with vegetarian options.
• Sofitel Melbourne on CollinscoreStrategic or Co-development PartnerPrimary hotel partner for Australian Open packages. 5-star luxury accommodation located 10 minutes walk from Rod Laver Arena, with 365° views of Melbourne and daily buffet breakfasts included in packages.
• The Beaumont Hotel (London)coreStrategic or Co-development Partner5-star hotel partner for Wimbledon packages. Located in Mayfair, London, featuring luxury rooms, suites, and daily English breakfasts. VIP transfers provided between hotel and Wimbledon.
• Passy Eiffel Hotel (Paris)coreStrategic or Co-development PartnerBoutique hotel partner for Roland Garros packages. Located on Passy Street in Paris, providing easy access to Roland Garros, Eiffel Tower, Monet Museum, and Trocadero Square.
• Four Seasons SydneycoreStrategic or Co-development Partner5-star hotel partner for Luxury Sydney & Melbourne Tour packages. Deluxe Harbor View rooms with panoramic views of Opera House and bridge, daily buffet breakfasts, located in Circular Quay.
• Hamilton Island Beach ClubcoreStrategic or Co-development Partner5-star beachfront accommodation partner for Great Barrier Reef tour extensions. Beach Club rooms facing Catseyes Beach with personalized service for the ultimate couples' getaway experience.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Sports Tours International: UK-based specialist sports travel operator offering tennis tour packages to Grand Slams and other major tournaments. Directly comparable to TWS in product (multi-day tournament packages), customer (affluent sports enthusiasts), and core category (luxury tennis travel).
• Steve Furgal's International Tennis Tours: Long-running US tennis tour operator selling packages to Grand Slam and ATP/WTA events. Closely comparable niche (luxury tennis tournament travel), geography (US customer base), and product structure to TWS.
• CourtSide Tennis Tours: Tennis-specialist tour operator building packages around premium Grand Slam tickets and accommodation, comparable to TWS in target audience, ticket-led product, and curated itinerary approach.
• Road to Wimbledon: Tournament-aligned tennis tour operator offering travel packages centered on Wimbledon, with similar package-ticket-accommodation bundles targeting tennis fans traveling internationally to attend a Grand Slam.
• Championship Tennis Tours: Specialist tennis travel company offering Grand Slam tournament packages with premium tickets, hotels, and excursions — a head-to-head competitor in the same niche TWS serves.

Broad incumbents

• Quintessentially Travel: Luxury concierge travel service catering to ultra-high-net-worth clients, including premium sports-event experiences. Comparable to TWS in affluent customer segment and bespoke event-driven travel products.
• On Location (Endeavor): Large-scale premium hospitality and travel experience provider for sports and entertainment events including Grand Slams. Comparable as a sports-event travel competitor with broader portfolio, deeper institutional backing, and higher scale than TWS.
• TCS World Travel: Luxury private-jet and bespoke tour operator offering all-inclusive multi-destination itineraries. Comparable to TWS in luxury positioning, white-glove service model, and emphasis on exclusive access and personalization.
• Inspirato: Subscription-based luxury travel club offering curated vacations and event experiences to affluent consumers. Comparable in targeting high-spend leisure travelers seeking premium, hassle-free curated experiences.
• Abercrombie & Kent: Global luxury tour operator offering curated multi-day itineraries with high-touch service. Comparable to TWS in luxury positioning, customization, and high-net-worth clientele, though broader in destination coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TWSTennisTours
• Facebookfacebook.com/TWSTennisTours
• LinkedInlinkedin.com/company/travels-with-soha-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TWS Tennis Tours