German Road Safety Association

What German Road Safety Association does

The Deutsche Verkehrswacht (German Road Safety Association, Deutsche Verkehrswacht e.V.) is a non-profit registered association founded in 1924 and headquartered in Berlin, Germany, with a stated mission of preventing traffic accidents and protecting lives. The organization delivers practical road safety education and training across all age groups and transportation modes, operating a network of more than 130 driving safety training locations nationwide through state-level Landesverkehrswachten covering all federal states. Its product portfolio includes driver safety training (Fahrsicherheitstraining), bicycle training for children (Radfahrausbildung), school route training (Schulwegtraining), a young-driver program (JUNG+SICHER+STARTKLAR), an elderly mobility program (Mobil bleiben, aber sicher!), and e-scooter safety initiatives, supplemented by the Verkehrswacht Campus online learning platform and the 'mobil und sicher' professional journal.

Revenue is generated through three primary streams: recurring membership fees and donations, one-time sales of educational media and training materials via online shops operated by its wholly-owned publishing subsidiary VMS Verkehrswacht Medien & Service GmbH, and one-time fees from in-person safety training courses. The organization is member-governed through a Präsidium and Vorstand, supported by a Wissenschaftlicher Beirat (scientific advisory board), and engages a large volunteer base including school crossing guards (Schülerlotsen) and trained moderators. Go-to-market is community-led and event-driven, with multi-channel public engagement via social media, press releases, conferences (including a planned 2026 conference in Esslingen), and publications; specific pricing is not publicly disclosed. The operating geography is exclusively Germany, with no disclosed international footprint.

Name

German Road Safety Association

Legal name

Deutsche Verkehrswacht e.V.

Website

https://deutsche-verkehrswacht.de

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

The Deutsche Verkehrswacht is a German non-profit founded in 1924 that delivers nationwide road safety education and practical driving training across more than 130 locations, serving children, young drivers, elderly road users, cyclists, and e-scooter riders via in-person courses, digital learning, and published materials.

Ownership category

akta.pro rank

Product category

Road Safety Education and Training

NAICS

Automobile Driving Schools (611692)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Transportation & Fleet Safety (DOT, Driver Safety) (EDABAEAM)

akta.pro secondary industry

Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation) (BPAIAGAJ)

Keywords

• Road safety education
• Driver safety training
• Traffic safety programs
• Cycling safety courses
• Mobility training services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees and donations: The organization encourages membership (Mitglied werden) and accepts donations (Spenden) as a non-profit association.
2. Media and training materials sales: VMS Verkehrswacht Medien & Service GmbH (the publisher of the DVW) operates online shops selling traffic safety educational materials for private individuals and moderators.
3. Safety training courses: The DVW is one of the largest providers of safety training in Germany, with over 130 training locations nationwide offering driving safety courses.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The German Road Safety Association (Deutsche Verkehrswacht) delivers practical road safety education and training programs across Germany through more than 130 training locations. Its offerings include driver safety training, bicycle and school route training for children, programs for young and elderly drivers, e-scooter safety initiatives, online learning via Verkehrswacht Campus, and educational media materials sold through its publishing subsidiary VMS Verkehrswacht Medien & Service GmbH.

Product overview

The German Road Safety Association (Deutsche Verkehrswacht) operates a multi-channel education and training platform focused on road safety prevention. The core offerings include practical driver safety training at over 130 nationwide locations, the Verkehrswacht Campus online learning platform, and a publishing arm (VMS Verkehrswacht Medien & Service GmbH) that produces educational materials sold through online media shops. Specialized programs target specific demographics: children (bicycle training, school route training), young drivers (JUNG+SICHER+STARTKLAR), elderly mobility (Mobil bleiben, aber sicher!), and e-scooter users. The portfolio is complemented by the 'mobil und sicher' professional journal and various position papers on road safety topics. The organization functions primarily as a non-profit educational entity rather than a technology products company.

Differentiator

Problem solved

Functional benefit

Brands

• Verkehrswacht Campus: Online learning platform for traffic safety knowledge and training
• mobil und sicher
• Sicherheitstraining24

Products and services

• Fahrsicherheitstraining (Driver Safety Training)

Quantifiable outcome

• 800,000 children start school each year who need road safety education
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• VMS Verkehrswacht Medien & Service GmbHcoreStrategic or Co-development PartnerVMS Verkehrswacht Medien & Service GmbH is the specialized publisher of the Deutsche Verkehrswacht, providing all necessary content for practical traffic education from primary sources. The company operates online shops for safety materials and serves as the organization's publishing arm.
• ADAC StiftungminorStrategic or Co-development PartnerThe ADAC Foundation conducted an online survey on children's traffic skills that was referenced by the DVW in support of their advocacy for more traffic education in schools. While not a formal partnership, the organizations share research interests in road safety.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ADAC: Germany's largest automobile club operates driver safety training, publishes safety content, and runs road-safety advocacy initiatives. While far larger and broader (membership, insurance, mobility services), its road-safety training arm directly competes with DVW's core offering.
• AAA (American Automobile Association): AAA is a federation of US motor clubs providing driver education, road-safety advocacy, and roadside services. It competes with DVW on driver-safety training and educational content while operating a much broader mobility-services portfolio.
• DEKRA: DEKRA is a Germany-based testing, inspection, and certification organization that also offers selected road-safety and driver-training services. Its broader industrial scope overlaps with DVW where mobility safety is concerned.
• TÜV: TÜV provides vehicle inspection and certification services alongside selected safety training offerings for drivers. It overlaps with DVW on the safety-training segment while operating a much broader testing and compliance portfolio.

Direct peers

• National Safety Council (NSC): The NSC is a US non-profit dedicated to eliminating preventable deaths, including leading road-safety training, advocacy, and driver-education programs. It is a close functional analog to DVW at national scale.
• Deutscher Verkehrssicherheitsrat (DVR): The German Road Safety Council is the federal coordinating body for road safety in Germany, with a near-identical mission of accident prevention and life protection. It complements DVW's training focus with policy coordination across member organizations.
• FIA Foundation: The FIA Foundation funds and coordinates global road-safety and sustainable mobility programs, including youth and vulnerable-road-user initiatives. Its programmatic focus on road-safety education aligns closely with DVW's mission.
• European Transport Safety Council (ETSC): ETSC is a Brussels-based non-profit that coordinates road-safety data, policy, and best practice across EU member states. It overlaps with DVW's policy advocacy and scientific advisory role, but at a supranational level.
• Royal Society for the Prevention of Accidents (RoSPA): RoSPA is a UK-based non-profit focused on accident prevention, including road safety education and training for all age groups. Its mission, training portfolio, and non-profit structure closely parallel DVW's.
• Brake (road safety charity): Brake is a UK road-safety charity delivering education, training, and campaigns for safer road use across demographic groups. Its mission and constituency closely mirror DVW's role in Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@deutscheverkehrswacht
• Facebookfacebook.com/DeutscheVerkehrswacht
• LinkedInlinkedin.com/company/deutsche-verkehrswacht-e.v.
• Instagraminstagram.com/deutscheverkehrswacht

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about German Road Safety Association