Yogurtistan
Yogurtistan is a Turkish consumer web platform, based in Istanbul, described as a website where users can shop and interact with others. The company raised $5M in 2008 from Golden Horn Ventures, and its primary domain is currently listed for aftermarket sale.
- Company typePrivate
- Founded2008
- HeadquartersIstanbul
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yogurtistan does
Yogurtistan is a Turkish consumer web property based in Istanbul that, per its firmographic profile, operates a website where users can shop and interact with others. The functional model combines e-commerce with a social/community layer, suggesting a consumer-facing platform that blends product discovery or purchase with user-to-user engagement. The firmographic data lists 11-50 employees and a founding year of 2008, and the company's known capital history includes a $5,000,000 Series 2 round in August 2008 led by Golden Horn Ventures. Leadership consists of founder Cemil Turun (also CEO) and CTO Engin Erenturk.
The underlying technology stack, product features, and monetization mechanics are not disclosed in the supplied data. No pricing model, customer segment breakdown, technology inventory, or revenue model is available from primary sources; the only commercial artifact in the input is a HugeDomains aftermarket listing offering Yogurtistan.com for $995 outright or $41.46/month over 24 months. The listed pricing details pertain to the domain sale itself rather than to any operational product or service offering. The HugeDomains listing also represents the company's known distribution and infrastructure partners — NameBright.com (registrar) and Escrow.com (payment escrow) — which are domain-transfer service providers rather than commercial partners of an operating business.
The strategic posture implied by the input is ambiguous. The 2008 funding event and 11-50 employee band suggest an active operating company at one point, while the current aftermarket sale of the company's primary domain is a strong negative indicator for current operating status. With no post-2008 funding, product launches, acquisitions, hiring data, or revenue disclosures, the available evidence does not support an assessment of current operational health, growth, or strategic direction.
Yogurtistan firmographics
Firmographics- Name
- Yogurtistan
- Legal name
- Not available - this is a domain name listing page, not an active company profile. Yogurtistan.com is a domain name being sold by HugeDomains, not an operating business entity.
- Website
- https://yogurtistan.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Yogurtistan is a Turkish consumer web platform, based in Istanbul, described as a website where users can shop and interact with others. The company raised $5M in 2008 from Golden Horn Ventures, and its primary domain is currently listed for aftermarket sale.
- Ownership category
- akta.pro rank
Yogurtistan industry classification
Industry- Product category
- Social Commerce / Online Shopping
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
- akta.pro secondary industry
- Live Shopping Platforms (CRAFANAD)
Keywords
Where Yogurtistan is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Markets served
Yogurtistan business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Domain purchase - full payment |
| Other | Monthly | Domain purchase - payment plan |
Yogurtistan product offering
Product offeringCore offering
Yogurtistan operates a website where users can shop and interact with others. The platform provides an online shopping experience combined with social interaction capabilities for individual consumers. Founded in 2008 and based in Istanbul, Turkey, the company focuses on consumer-facing e-commerce with community engagement features.
Differentiator
Problem solved
Functional benefit
Companies that use Yogurtistan
Customer profileIdeal customer profiles1 record
Yogurtistan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yogurtistan partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- NameBright.comminorNameBright.com serves as the registrar for domain transfers. Once a domain is purchased, HugeDomains pushes the domain into the buyer's account at NameBright.com and provides login credentials via email. NameBright offers email packages for yearly fees and WhoIs Privacy Protection.
- Escrow.comminorEscrow.com is offered as a secure payment option on HugeDomains, providing additional safety for domain purchases by holding funds until the domain transfer is completed.
Scale indicators1 record
Recent moves3 records
Yogurtistan competitors and assessment
Company assessmentBroad incumbents
- Trendyol: Trendyol is Turkey's dominant e-commerce marketplace, founded in 2010 and now owned by Alibaba. It is comparable as a Turkish consumer-facing commerce platform that connects shoppers and sellers, though it spans broad categories rather than specializing in food or social shopping like Yogurtistan's described positioning.
- Hepsiburada: Hepsiburada is one of Turkey's largest online retail platforms, offering a wide assortment including grocery and consumer goods. It is comparable as a Turkish consumer commerce platform with overlap in food and essentials retail.
- Migros Sanal Market: Migros Sanal Market is the online grocery arm of Turkish retailer Migros, offering food and household essentials for delivery. It is comparable as an established Turkish food commerce platform with overlap in grocery e-commerce.
Regional players
- Yogurtland: Yogurtland is a major U.S.-based frozen yogurt chain. It shares the yogurt-centric branding with Yogurtistan but operates in a different geography as a brick-and-mortar franchise versus an online commerce platform.
Emerging players
- NTWRK: NTWRK is a live shopping and social commerce platform focused on limited-edition drops and community-driven shopping experiences. It shares the social interaction / live commerce model that Yogurtistan's description implies.
- Popshop Live: Popshop Live was a live shopping social commerce platform enabling creators to sell via livestream. It is comparable as an early-stage live shopping / social commerce platform.
Direct peers
- Yemeksepeti: Yemeksepeti (owned by Delivery Hero) is Turkey's leading food delivery and ordering platform. It is comparable as a Turkish consumer-facing platform that connects users to food vendors for purchase and interaction.
- Istegelsin: Istegelsin is a Turkish online grocery delivery service offering curated food and household essentials. It is comparable as a Turkish food e-commerce platform with similar convenience-led positioning.
- Getir: Getir is a Turkish-founded rapid grocery delivery platform that allows consumers to shop food and essentials via an app. It is comparable as a Turkish food-focused commerce platform targeting similar consumers with convenient purchase experiences.
- Whatnot: Whatnot is a leading live shopping marketplace where users buy and sell collectibles and goods through interactive livestreams. It is comparable to the 'shop and interact with others' positioning described for Yogurtistan.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Yogurtistan social profiles
Digital presenceYogurtistan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yogurtistan leadership team
Management profileNumber of profiles
Profiles2 records
Yogurtistan funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yogurtistan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yogurtistan
What does Yogurtistan do?
Yogurtistan operates a website where users can shop and interact with others. The platform provides an online shopping experience combined with social interaction capabilities for individual consumers. Founded in 2008 and based in Istanbul, Turkey, the company focuses on consumer-facing e-commerce with community engagement features.
Is Yogurtistan a public or private company?
Yogurtistan is a private company. It is classified as venture growth investor backed and is currently closed.
When was Yogurtistan founded?
Yogurtistan was founded in 2008. It employs 11 to 50 people.
Where is Yogurtistan based?
Yogurtistan is headquartered in Istanbul.
Who are Yogurtistan's main competitors?
Broad incumbents on record are Trendyol, Hepsiburada and Migros Sanal Market. Yogurtland is listed as a regional player. Emerging players are NTWRK and Popshop Live. Direct peers are Yemeksepeti, Istegelsin, Getir and Whatnot.
Does Yogurtistan have an API?
No public API is recorded for Yogurtistan.
What industry is Yogurtistan in?
Yogurtistan's product category is Social Commerce / Online Shopping. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms, with a secondary code of CRAFANAD, Live Shopping Platforms. Its NAICS code is 722515 and its SIC code is 5810.