Electrolux
Electrolux India Private Limited is a wholly-owned Indian subsidiary of Sweden's AB Electrolux (publ.) that markets and distributes premium kitchen, laundry, floor-care, and air-treatment home appliances to Indian consumers via retail, e-commerce, and a dedicated Experience Centre.
- Company typePrivate
- Founded2015
- HeadquartersStockholm, Sweden
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Electrolux does
Electrolux India Private Limited, incorporated in 2015 under CIN U74999HR2015FTC055337, is the Indian operating subsidiary of Sweden-headquartered AB Electrolux (publ.), a Stockholm Stock Exchange-listed home appliances group (ticker ELUX B) with 90+ years of operating history, 56,000 global employees as of 2017, and group sales of SEK 122 billion in 2017 across 150+ markets. The India entity is registered in Gurgaon, Haryana with a corporate office in Andheri (East), Mumbai, and sells kitchen, laundry, floor-care, and air-treatment appliances adapted to Indian conditions: compact living spaces, tropical humidity, and energy-efficiency requirements.
The product portfolio spans refrigerators (340L-680L, French door/side-by-side/bottom-freezer/top-freezer configurations), front-load washing machines (UltimateCare 8-9kg series), dryers, built-in and freestanding ovens, induction/gas/hybrid hobs, cooker hoods, dishwashers, microwaves, coffee machines, cordless vacuum cleaners, air purifiers, air conditioners, and an accessories/spare-parts aftermarket across air, floor, laundry, and kitchen care. Underlying technologies include EcoInverter motors (advertised as up to 50% lower energy use), UltraMix detergent pre-dissolution, HygienicCare vapour treatment (claimed 99.9% allergen removal), NoFrost cooling, GreenZone crisper drawers (claimed 90% vitamin C retention after 7 days), EvenTemp shelf-by-shelf cooling, induction cooking with PowerBoost, Hob2Hood wireless hood-hob integration, Auto-HeatClean self-cleaning hoods, and SenseFry automatic heat adjustment. AI-branded features are limited to "AI AutoSense" on selected refrigerator models.
Revenue is generated almost entirely from hardware unit sales through authorized retail stores, own e-commerce, an Experience Centre, toll-free phone (1800 202 1800), and live chat, with an installed-base-driven accessories and spare-parts stream providing recurring aftermarket revenue. A secondary professional food-service vertical supplies commercial kitchen equipment to high-end restaurants, leveraging the group-level claim that 40% of Michelin-starred restaurants globally use Electrolux kitchen equipment. Marketing is content-led (blogs, buying guides) with organic social presence on Facebook, Instagram, and YouTube. The company does not publicly disclose India-specific revenue, employee count, or pricing, and operates under the group's multi-brand portfolio (Electrolux, AEG, Anova, Frigidaire, Westinghouse, Zanussi). Leadership listings show Ricardo Cons and Yannick Fierling both designated as CEO, indicating either a transitional leadership structure or dual-market role allocation.
Electrolux firmographics
Firmographics- Name
- Electrolux
- Legal name
- Electrolux India Private Limited
- Website
- https://electrolux.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Electrolux India Private Limited is a wholly-owned Indian subsidiary of Sweden's AB Electrolux (publ.) that markets and distributes premium kitchen, laundry, floor-care, and air-treatment home appliances to Indian consumers via retail, e-commerce, and a dedicated Experience Centre.
- Ownership category
- akta.pro rank
Electrolux industry classification
Industry- Product category
- Home Appliances
- NAICS
- Major Household Appliance Manufacturing (33522), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Small Electrical Appliance Manufacturing (335210), Electronics and Appliance Retailers (449210)
- SIC
- Household Appliances (3630), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB)
- akta.pro secondary industries
- Home Cleaning Appliances Retail (Vacuums, Steam Mops) (CRACADAG), HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE), Appliance Parts, Accessories & Installation Kits Retail (CRACACAJ)
Keywords
Where Electrolux is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Electrolux business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Home Appliances Sales: Electrolux generates the majority of its revenue through the sale of major home appliances including refrigerators, washing machines, dryers, ovens, cookers/hobs, cooker hoods, dishwashers, vacuum cleaners, air purifiers, air conditioners, and coffee machines. These are sold as finished products through retail and online channels to consumers.
- Accessories and Spare Parts: Electrolux India sells accessories and spare parts across categories including air care, floor care, laundry care, and kitchen care, providing ongoing revenue from its existing appliance installed base.
- Professional Appliances: Electrolux sells professional kitchen equipment to commercial customers such as restaurants. The company notes that 40% of Michelin restaurants globally trust their kitchen equipment to Electrolux.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Electrolux product offering
Product offeringCore offering
Electrolux designs, manufactures, and sells a comprehensive range of home and professional appliances across categories including refrigeration, laundry (washing machines and dryers), cooking (ovens, hobs, microwaves, dishwashers, coffee machines), floor care (vacuum cleaners), and air treatment (air purifiers and air conditioners). The company sells more than 60 million products annually in over 150 markets globally under brands including Electrolux, AEG, Anova, Frigidaire, Westinghouse, and Zanussi.
Product overview
Electrolux is a global leader in home appliances offering a comprehensive portfolio of kitchen, laundry, floor care, and air treatment products. The product lineup includes major appliance categories: refrigerators (French door, side-by-side, bottom freezer, top freezer configurations with 340L-680L capacities), washing machines (UltimateCare series with 8-9kg front load models), dryers, cooker hoods (integrated, island, chimney, and slope types), hobs (induction, gas, hybrid), ovens, microwaves, dishwashers, coffee machines, vacuum cleaners, air purifiers, and air conditioners. The company operates sub-brands including UltimateCare (fabric care) and UltimateTaste (kitchen appliances). Products feature technologies such as Inverter compressors for energy efficiency, EcoInverter motors, UltraMix detergent activation, GreenZone crispers for food preservation, SenseFry cooking assistance, and Hob2Hood ventilation automation. Accessories and spare parts are available for all product categories.
Differentiator
Problem solved
Functional benefit
Brands
- AEG: Premium appliance brand under the Electrolux Group portfolio.
- Anova
- Frigidaire
- Westinghouse
- Zanussi
Products and services
- Refrigerators
Quantifiable outcome
- EcoInverter motor reduces energy consumption by up to 50% compared to traditional models
- +5 more outcomes
Companies that use Electrolux
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Electrolux technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature15 records
Electrolux partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Electrolux competitors and assessment
Company assessmentEmerging players
- Miele: Miele is a German ultra-premium appliance brand. Comparable on premium built-in kitchen and laundry categories; relevant as a higher-tier competitor that benchmarks the ceiling of Electrolux's premium positioning.
Direct peers
- Whirlpool: Whirlpool is a direct global major-appliance peer with strong Indian manufacturing, particularly in laundry and refrigeration. Closely comparable product categories and price-tier overlap.
- BSH Hausgeräte (Bosch): BSH markets Bosch and Siemens premium appliances in India, overlapping with Electrolux's premium built-in kitchen, laundry, and refrigeration lines. Direct competitor in the premium tier.
- Haier: Haier is a global Chinese appliance brand with significant Indian presence in refrigeration, laundry, and ACs. Direct competitor with aggressive pricing and expanding local manufacturing.
- Panasonic: Panasonic competes in India's refrigerator, washing machine, and AC markets, often at the mid-premium tier. Direct overlap in product categories and target consumers.
- IFB Industries: IFB is an Indian appliance leader concentrated in front-load washing machines, dishwashers, and microwave ovens. Direct overlap in laundry care and built-in kitchen categories.
- Samsung Electronics: Samsung competes head-to-head with Electrolux in refrigerators, washing machines, ACs, and built-in kitchen appliances in India. Comparable on premium positioning, technology-driven marketing, and omnichannel distribution.
- LG Electronics: LG Electronics is a global major home appliance manufacturer with deep presence in India across refrigeration, laundry, ACs, and cooking. It is the most direct comparable in terms of product breadth, premium positioning, and channel mix.
- Godrej Appliances: Godrej is a long-standing Indian appliance manufacturer with strength in refrigerators, washing machines, and ACs. Comparable on local manufacturing footprint and mass-to-mid price positioning.
Broad incumbents
- Daikin: Daikin is a global HVAC and air-conditioning leader with strong Indian presence. Comparable on the AC product line specifically, though Daikin does not span the full Electrolux appliance portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Electrolux social profiles
Digital presenceElectrolux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electrolux leadership team
Management profileNumber of profiles
Profiles2 records
Electrolux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electrolux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electrolux
What does Electrolux do?
Electrolux designs, manufactures, and sells a comprehensive range of home and professional appliances across categories including refrigeration, laundry (washing machines and dryers), cooking (ovens, hobs, microwaves, dishwashers, coffee machines), floor care (vacuum cleaners), and air treatment (air purifiers and air conditioners). The company sells more than 60 million products annually in over 150 markets globally under brands including Electrolux, AEG, Anova, Frigidaire, Westinghouse, and Zanussi.
Is Electrolux a public or private company?
Electrolux is a private company. It is classified as public and is currently operating.
When was Electrolux founded?
Electrolux was founded in 2015. It employs 5,001 to 10,000 people.
Where is Electrolux based?
Electrolux is headquartered in Stockholm, Sweden, in the Europe region.
How does Electrolux make money?
Three revenue lines are on record. Home Appliances Sales are the primary driver. The others are accessories and Spare Parts and professional Appliances.
Who are Electrolux's main competitors?
Miele is listed as an emerging player. Direct peers are Whirlpool, BSH Hausgeräte (Bosch), Haier, Panasonic, IFB Industries, Samsung Electronics, LG Electronics and Godrej Appliances. Daikin is listed as a broad incumbent.
Does Electrolux have an API?
No public API is recorded for Electrolux.
What industry is Electrolux in?
Electrolux's product category is Home Appliances. Its primary akta.pro industry code is CRACACAB, Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers), with a secondary code of CRACADAG, Home Cleaning Appliances Retail (Vacuums, Steam Mops). Its NAICS code is 33522 and its SIC code is 3630.