booker

Event Marketing Servicesbooker-gmbh.de

booker GmbH is a German communications and live entertainment agency delivering custom ticketing systems, CMS-based web design, digital marketing, and event promotion primarily to event organizers, artists, and SMB clients in Germany, operating under the boolab creative laboratory brand.

Company typePrivate
Founded2005
HeadquartersHürth, Germany
Headcount11–50
GTM typeB2B
OfferingServices

What booker does

booker GmbH is a German private limited company headquartered in Hürth, North Rhine-Westphalia, operating as a communications and live entertainment agency under the "boolab" creative laboratory sub-brand. Founded in 2005, the company employs 11-50 people and delivers an integrated portfolio of services spanning custom ticketing system development, responsive CMS-based web design, digital marketing and event promotion, graphic and media design, and training/consulting across CMS, SEO/SEA, and customer journey optimization.

The core technology stack is built on CMS platforms for website delivery and bespoke ticket systems tailored to individual event requirements, with customizability and responsive design as the primary technical differentiators. The company also operates the Circle Lounge / Circle.events sub-brand, extending into venue-hosted ticketing operations, and supports clients with online shop / e-commerce builds for event merchandise.

Commercially, booker runs a direct-to-consumer professional services model with no publicly disclosed pricing, no subscriptions, and no disclosed institutional investment. Revenue is generated per-project from a mix of event organizers, artists, SMBs (restaurants, bands, venues), and a handful of enterprise and government clients. Customer acquisition is primarily inbound via the boolab.de portfolio website, supplemented by social media and direct contact, with all operations confined to the German market.

booker firmographics

Firmographics

Name: booker
Legal name: booker GmbH
Website: https://booker-gmbh.de
Company type: Private
Founded year: 2005
Operating status: Operating
Headcount range: 11–50 employees
Short description: booker GmbH is a German communications and live entertainment agency delivering custom ticketing systems, CMS-based web design, digital marketing, and event promotion primarily to event organizers, artists, and SMB clients in Germany, operating under the boolab creative laboratory brand.
Ownership category
akta.pro rank

booker industry classification

Industry

Product category: Event Marketing Services
NAICS: Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (561920)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
akta.pro secondary industries: Event Marketing, Ticketing & Registration Management (HSACAAAM), Conference & Trade Show Registration Platforms (THAHAFAB)

Keywords

Event marketing services
Custom ticketing systems
Web design agency
CMS development services
Digital marketing consulting

Where booker is headquartered

Location

Headquarters

HQ city: Hürth
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

booker business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

Event and Ticketing Services: Custom ticket systems and event promotion services for event organizers and artists
Web Design and Development: Website creation, CMS implementation, and digital marketing services for businesses and brands
Graphics and Media Design: Design services including logos, business cards, flyers, brochures, and trade show materials
Training and Consulting: CMS, ticketing system, and online shop training; SEO/SEA workshops; newsletter marketing and customer journey optimization consulting

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

booker product offering

Product offering

Core offering

booker GmbH delivers custom ticketing systems, responsive CMS-based websites, and online-shop/e-commerce solutions for event organizers, artists, and brands. The agency complements these with event promotion and digital marketing services, graphic and media design (logos, print materials, CI development), and training/consulting on CMS, ticketing, SEO/SEA, and customer journey optimization, all sold as project-based professional services through its 'boolab' creative laboratory.

Product overview

booker GmbH operates as a communication and live entertainment agency offering an integrated portfolio of event marketing, ticketing, and web design services. The core offering centers on a maßgeschneidertes Ticketsystem (custom ticketing system) and Online-Shop solutions for event organizers, complemented by full web design and CMS services, event promotion, and digital marketing. Additional services include training and consulting for CMS, ticketing systems, and online shops, as well as graphic design and media production. The company also manages the Circle Lounge/Circle.events sub-brand for venue and ticketing operations. The offering functions as a full-service agency model rather than a unified software platform with modular add-ons.

Differentiator

Problem solved

Functional benefit

Brands

boolab: The creative laboratory division of booker GmbH, described as 'Das Labor der booker GmbH' (The laboratory of booker GmbH), focused on innovative digital solutions, web design projects, and creative development.

Products and services

Custom Ticketing System (Maßgeschneidertes Ticketsystem) A customized ticketing solution designed and built for event organizers to manage ticket sales, entry, and event promotion. Sold as a project-based professional service tailored to each client's specific event needs.
Online Shop / E-Commerce Solutions Successful online shop solutions for event merchandise and ticket sales, delivered as a project-based professional service for event organizers and brands.
Web Design & CMS Solutions Individual responsive websites optimized for all end devices, built on CMS platforms, covering design, development, and digital marketing. Delivered as a project-based professional service for businesses, brands, and event organizers.
Event Promotion & Digital Marketing Online marketing strategies and social media promotion services for events, designed to maximize visibility and attendance. Delivered as a project-based professional service for event organizers, artists, and brands.
Training & Consulting (Schulungen & Beratung) Training sessions for CMS, ticketing systems, and online shops; SEO/SEA workshops and best-practice training for newsletter marketing; consulting on customer journey optimization. Delivered as a project-based professional service.
Graphic & Media Design (Grafik & Medien) Customized design concepts for print and digital media, CI development, and production of logos, business cards, flyers, brochures, and trade show walls. Delivered as a project-based professional service.

Companies that use booker

Customer profile

Named customers8 records

Segments3 records

Ideal customer profiles3 records

booker technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

booker partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights3 records

booker competitors and assessment

Company assessment

Broad incumbents

Eventbrite: Global self-serve event ticketing and management platform. Comparable as a ticketing technology competitor, though it operates as a SaaS platform while booker offers custom-built ticketing systems.
CTS Eventim: Europe's largest ticketing and live entertainment platform, dominant in Germany. Comparable because it operates in the same German event ticketing market that booker serves with its custom ticketing systems.
XING Events (now part of Bizzabo): B2B event management and ticketing platform with strong German-speaking market presence. Comparable as an event technology provider serving similar professional event organizers.

Emerging players

Fever: Global experiences and events marketplace with growing DACH presence. Comparable as an event discovery and ticketing player targeting live entertainment experiences similar to booker's event organizer clients.
Tixxt: German event and ticketing platform focused on small and mid-sized organizers. Comparable because it targets the same German SMB event organizer segment where booker sells custom ticketing solutions.

Others

SinnerSchrader (part of Accenture Interactive): German digital agency offering web design, CMS implementation, and digital marketing services. Comparable as a German professional services peer for booker's web design and digital marketing revenue streams.
Ströer: German out-of-home and digital advertising company with significant event marketing capabilities. Comparable as an adjacent marketing services provider that competes for event-promotion and digital marketing budgets.

Direct peers

Reservix: German event ticketing platform serving concerts, sports, and cultural events. Directly comparable as a ticketing technology provider competing for the same German event organizers that booker targets.
Adticket: German ticketing service provider for concerts, events, and venues. Directly comparable as a German-language ticketing competitor for live entertainment organizers.

Regional players

Köln Ticket: Regional ticketing provider based in Cologne, Germany. Comparable as a nearby regional competitor in the Rhineland live entertainment ticketing market where booker is headquartered.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

booker financial estimates

Financial estimate

Revenue estimate

Valuation estimate

booker leadership team

Management profile

Number of profiles

booker funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

booker M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about booker

What does booker do?

Is booker a public or private company?

booker is a private company. It is classified as unknown and is currently operating.

When was booker founded?

booker was founded in 2005. It employs 11 to 50 people.

Where is booker based?

booker is headquartered in Hürth, Germany, in the Europe region.

How does booker make money?

Four revenue lines are on record. Event and Ticketing Services are the primary driver. The others are web Design and Development, graphics and Media Design and training and Consulting.

Who are booker's main competitors?

Broad incumbents on record are Eventbrite, CTS Eventim and XING Events (now part of Bizzabo). Emerging players are Fever and Tixxt. Others are SinnerSchrader (part of Accenture Interactive) and Ströer. Direct peers are Reservix and Adticket. Köln Ticket is listed as a regional player.

Does booker have an API?

No public API is recorded for booker.

What industry is booker in?

booker's product category is Event Marketing Services. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of HSACAAAM, Event Marketing, Ticketing & Registration Management. Its NAICS code is 711320 and its SIC code is 7900.